Let’s put some things into perspective.
Most of the newer (less experienced) Insurance Agents we talk to are putting the
cart before the horse. They are buying leads, setting up a direct mail system,
or running ads in the newspaper, before they’ve made any money.
But, what’s even worse, they are getting
those leads without knowing what to say to get the appointment, let alone turn
that appointment into a sale!
They end up wasting a lot of time, and
money... And, most of them are broke and out of the business within a year!
And, those few who do survive are earning less than $30,000 per year after
Consider, whether you are buying leads,
using direct mail, sending post cards or running ads, most sales leads will cost
you $20 or more. Most agents are lucky if they are setting 3 sales appointments
for every 10 leads they get. It’s partly because of the low quality of the
leads they are getting, and partly because they don’t know what to do or say to
set the appointment.
Then, if they are lucky, they are closing
2 sales for every 10 appointments.
This means they need 33 leads, to get 10
appointments, to close 2 sales. They are spending $333 for each sale they make.
(33 leads x $20 = $666 / 2 sales + $333) If their average sale is around $600
in commissions, then over half of their commissions are going to lead generation
Is it any wonder that most agents are
frustrated with the leads they are buying and/or their lead systems! And, they
are always looking for something better?
It’s a major reason why 85% of new agents
who come into this business are broke and out of the business within 18 months?
And, why 90% of the remaining agents are earning less than $30,000 per year,
There Is A
It starts with you learning how to
attract a better quality prospect. Then it’s learning what to say,
to help those prospects to see and understand their problems they are
facing, so they want to meet with you! Finally, it’s learning how to conduct a
good thorough fact-finding interview so you are closing more sales appointments
and making larger sales!
If you want to get off to a fast start and
finally earn the money you are capable off, then you’ll want to…
Identify who are your ‘Ideal’
prospects! Who really needs your primary product
right now? Who are the people you have the best chance of
setting an appointment with, and closing a sale with, right now?
Determine what problems you
can solve for your ‘Ideal’ prospects! If people
don’t see and understand the problems they are facing, and how you
can help them, is there any reason for them to meet with you, let alone buy
Focus your marketing message
on solving your ‘Ideal’ prospects problems!
You’ll want to set up multiple ‘low cost’ lead systems to constantly deliver
your special message to your ideal prospects, to attract a steady
flow of them to you!
Learn what to say and do to
get your ‘Ideal’ prospects to want to set and appointment with you!
It’s all about you asking the right questions to help
your prospects see and understand their problems, and how you can
help them, so they want to meet with you!
Learn how to discover your
prospects' innermost desires, and use that knowledge to craft an offer that
is irresistible to them! People don’t buy what
they need! They buy what they WANT!
Structure your business so
that you become the advisor people want to see!
(Instead of being the salesperson people dread seeing.) And,
within a year, you’ll be getting the majority of your appointments and sales
from your existing clients, endorsements and referrals… and they will be
You Can Guarantee Your
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Help your prospects to 'Find
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Learn the 'insider secrets'
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Do you believe it's humanly possible for you to
close 9 out of 10 of the people you meet with? If you don't believe you
can, then maybe that's why you aren't. And yet, aren't most of the leading
producers in our industry closing 9 out of 10 of the people they meet with?
What is it they know that you don't?
Close more and larger sales
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We’ve been helping agents for three
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industries 90% failure rate! For more info visit these links…
Life Insurance Sales
Annuity Sales System
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