The other day, after a coaching session,
an agent asked one of our clerical staff: “Are a lot of agents really
making the money Lew says they are making, using your specialized sales systems?
Or, is it really just one or two agents?” Are you asking the same
questions?
I know it is tough to believe, with all
the hype out there, that we can really show you how to make that kind of money.
However, it is really true. I wish that I could say that everyone who buys our
systems is making $20,000 or more per month. Unfortunately, as with everything
in life, it always boils down to the old 80/20-rule!
Approximately 20% of the agents, who buy
our systems, take the time to really study, practice and call in regularly for
their private, one-on-one coaching. They are the agents who, within 30 - 60
days, are consistently earning $20,000 to $60,000 per month.
Of the remaining 80%:
-
There are approximately 40% of the
agents, who are using our systems, who are consistently earning between
$5,000 and $19,000 per month within six months. Some of these agents are new
to the business and have a lot to learn. While others are very content to be
making double or triple their previous incomes.
-
Then there are the remaining 40% who,
for various reasons, are not having much success with our systems. Most of
the remaining agents bought our systems looking for a quick fix to their
problems, aren’t willing to change, are trying them as a last ditch effort,
or the systems are just sitting on a shelf.
To put it another way...
The agents who really want to learn and
are putting forth a real effort are seeing outstanding results.
There Is NO Magic Success
Formula
So, what’s in our systems, that helps
agents achieve these outstanding results?
I wish I could say that we’ve discovered a
new, absolutely brilliant way to generate leads, set appointments and close
sales. But, there isn’t anything magical in our systems, because everything that
you can think of has already been tried before. There are maybe a few new twists
to some old ideas... For example all the new concepts that are touted in the
‘Missed Fortune’, ‘Infinite Banking’, Circle of Wealth’ and ‘LEAP’ systems have
been around and used for decades. All the new annuity post card and seminar
marketing systems aren’t something new or original.
The TRIED and TRUE Success
Formula
What makes all the ‘best’ systems work, is
what made them work 30 years ago. It is the same things that the reputable
marketers and sales trainers have been teaching for years... Because those
things work and they make agents successful!
What’s in our systems is something that
seems to have been forgotten by most insurance companies, IMOs, managers and
agents! Success in sales is not about having the best or lowest priced products!
It not about superior investment returns! It’s not about your impressive
thirty-one page financial plans, your education or the designations after your
name!
What it is about... is really helping
people! It’s simply learning how to build trust by helping people to
recognize and understand that they have a problem. And, then helping them to
find a solution that they really want!
The TOTAL Success Formula
If you want to make good money and succeed
long term in this business you must follow the success formula that has been
working for decades... But, has been updated for the problems that people face
today.
You must specialize. You must be
recognized as the expert in a specific segment of the market. Look at all the
Top Producers. They all have a specialty that they are known for. They are the
recognized experts in their specialty. They may sell everything, but they bring
in clients based on their specialty. Once you determine your specialty, then
everything you do must communicate your expertise in that area.
Then, it’s identifying the right prospects
for that specialty and setting up 3 or 4 marketing systems to consistently
attract those prospects to you.
Then, it is learning what to say and the
questions to ask to set appointments with those prospects.
Finally, it’s learning how to do a
thorough fact find to help those prospects to identify their problems and
concerns, and then providing them with a solution that is tailored to their
unique situation...
There Are ‘NO’ Shortcuts
If all this sounds like a lot of hard
work... It is initially! But, tell me where you can make a consistent
six-figure income, year-in and year-out, without hard work!
So, yes it is absolutely true that a lot
of agents are really making the money I say they are making, using our systems.
It’s the agents who really want to learn and are putting forth a real effort,
who are earning $20,000 to $60,000 per month. And, you can do it too!
It’s entirely up to you. You can continue
to believe all the hype out there... Or, you can invest your money, time and
effort in a system that has a ‘time tested’ proven record of helping agents to
become a Top Producer within 30 to 60 days!
There is a reason why over 30 of the most
trusted and respected names in this industry, the IARFC and hundreds of
successful advisors highly recommend our insurance marketing and sales
training.
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