Insurance Pro Shop - Training Advisors On How To Create A Steady Stream Of New, Repeat, And Referral Business! 

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The #1 Life Insurance & Annuity Marketing & Sales Training
Authority In The USA, Canada, & Around The World!

Members Login   Not A Member... Click Here   Call Toll Free In USA 877-297-4608  Direct Line 770-443-2852

Top Advisors' 'Secrets' Are Finally Revealed For Setting Appointments & Closing Sales With 90% Of Your Prospects!

 Revealed... time-tested, simple questioning strategies that free you from the 'old fashioned',
unnatural appointment setting and selling scripts, that most people are being taught today.

Double & Triple Your Appointments & Your Sales, In The Next 90 Days Guaranteed...
Or You Will Get All Your Money Back!

We are the first truly dedicated life insurance and annuity marketing and sales trainers
for career and independent agents and advisors... We Are NOT Recruiters!

How To Close '9 Out Of 10'  Sales By Asking The 'Right' Questions
***With 3 Months of One-on-One Training, Coaching and Support! (not group coaching)***


 All New & Improved 4/16

You'll Get It All, Plus 3 Months Of Personal Coaching
For A 'One-Time' Affordable Investment!

One Time Investment of $499! 
Or $178.31 for 3 months!

'90-Day' No Risk '100%' Money Back Guarantee!
(We ship within 24 hours, using 2-3 days Priority Mail)

If you're a current member of NAIFA or GAMA…
Give us a call for your special 20% discount!
(If you're not a member… you should be!)

Dear Insurance Agents and Financial Advisors,

What if, in the next 90 days, you could learn how to begin new conversations with your prospects, naturally - no pitching, no persuading, no begging and no pushing?

What if, in the next 90 days, you could learn how to set better appointments, to close more and larger sales?

Consider, aren't there thousands of people right in your local community you who need your help?

However, if you don't know what to say or what questions to ask to get them to want to set an appointment with you right now, and then take action on your recommendations, aren't you destined to struggle on, year after year, like 90% of the agents and advisors today... working long hours, to make a mediocre income?

We're going to show you, in great detail, how to get started using these simple, proven questioning strategies that will help you sell with trust, without you having to ever again beg for an appointment, or push for a sale!

As you listen and absorb our questioning strategies, you'll find your own sales mindset will expand. You'll start to think in a different way. You'll discover how to surpass your wildest expectations and chuckle as you watch your potential clients open up to you in a way you have never experienced before.

Imagine, in just a few days from now, just by watching these videos, you could be on your way to making your sales breakthrough, so you don't have to subject yourself to the painful chasing of insurance prospects or pushing for insurance sales.

Learning to ask the 'RIGHT' questions is the critical key to you consistently
...Setting high quality appointments with your 'IDEAL' insurance prospects!
...Closing ‘9 out of 10’ insurance sales!
...Doubling Your Commissions!

Note: The typical agent/advisor we work with, within a year, is working 40 hours or less per week and earning a net income of $200,000-$400,000 per year. They are working smarter, not harder! They are spending a lot less time and money on marketing, prospecting, and sales because they have learned 'to ask the right questions' to set better appointments and close more sales with their 'IDEAL' prospects.  

Telling Is Not Selling!

Does anyone like to be told what to do? If you tell them what you think they need and want, in their eyes aren't you just another pushy insurance salesperson trying to make a sale? However, if you help them to tell themselves what to do, then won't they see you as a Trusted Advisor trying to help them?

What would happen if in the next 90 days you could learn how to...

  • Use Powerful Questions To Set Appointments With '9 Out Of 10' People You Talk To?

  • Use Powerful Questions To Set Appointments With 90% Of Your Seminar Audience?

  • Use Powerful Questions To Overcome Objections, Before It Costs You The Sale?

  • Use Powerful Questions To Sell The Feeling, Not The Product?

  • Use Powerful Questions To Get Prospects To Tell You What They Want?

  • Use Powerful Questions To Make Your Prospects Want To Buy?

  • Use Powerful Questions To Help Prospects To Close Themselves?

And, what would happen if you could quickly raise your self-confidence, self-esteem and expectations?

For Over 30 Years We Have Successfully Trained Advisors
To Earn $200,000, $300,000 or More Within A Year!

My name is Lew Nason, and my family and I have been training career and independent insurance agents and financial advisors for over 3 decades.

Proven 80% Success Rate…
Example: As a Manager for Met Life, from 1989 to 1994, I hired 23 brand new agents. Over 10 years later, 18 of those agents were still in this business. That's an ‘80% Success Rate’, verses the industry’s 90% failure rate!

Proven Significant Six-Figure Annual Incomes...
Over 10 years later, all 18 of those career agents were making more than $100,000 per year. Many of them were making $200,000, $500,000 and much more. Consider, according to LIMRA, the average net income per agent (or advisor) is less than $60,000 per year. These people had net incomes of well above $100,000 per year.

Note: Since opening IPS in 1999, each year we have helped hundreds of career and independent agents, advisors and planners, from all over the world, to double and triple their incomes. The top producers we worked with last year, earned over $1,000,000 and many others who were earning $40,000-$60,000 per year, now earn $150,000-$350,000 per year! And, we can and will help you to double and triple your sales income!

Why Are These Agents and Advisors Doing So Well?
It’s because they learned the questioning techniques the Real Top Producers use to attract, set appointments and close sales with  their IDEAL prospects everyday!

They learned how to truly help people to better their lives, by helping them understand the problems they are facing so they want to set better priorities and find the money' to get what they want, without them sacrificing their current life style!

They have become the respected and trusted financial advisor people want to see... instead the dreaded insurance salesperson people want to avoid!

And, this 'State of the Art' Appointment Setting & Fact-finding Video and Audio Training can do the same for you!

Think about it... You can keep stumbling and fumbling around, spending thousands of dollars each month and keep struggling to make a decent income just like 90% of the agents and advisors out there! Or, you can invest in  affordable appointment setting and sales skills training that has a ‘30 Plus Year’ proven history of helping agents to consistently earn significant six and seven figure incomes. It’s entirely up to you!

We strongly recommend you check us out in the forums and all over the Internet, then review the following...  

 Our Credentials   Over 250 Advisor Testimonials   Over 40 Industry Leader Endorsements

Not sure we can help, or if our services are right for you... Don’t Wait...
Call us toll free to schedule a No Obligation, Free 15 minute consultation. We guarantee you'll be glad you did! Toll Free In US... 877-297-4608 / Direct Line... 770-443-2852 (M-F, 9AM-5PM, EST)

Here Is What You Will Receive...

Start With Over Six Hours Of Advanced Sales Skills Video Training...

Using Questions To Set Appointments with '9 Out Of 10' Prospects

How to make prospecting a pleasurable, profitable and productive experience... (Yes, this is really possible!)

  • The key message to getting your prospects to want to set an appointment with you...

  • The key questions to ask to set the appointment, without pressuring your prospect and yourself...

  • The key questions to ask to get your prospects to understand and tell you the problems they're facing...

  • The key questions to ask to get your prospects to tell themselves why they need to meet with you!!!

Using Questions To Get Your Prospects Emotionally Involved In The Fact-Finding Process

  • Start with the right opening phrases that immediately create trust, so they want to answer your questions...

  • Learn the difference between gathering the hard facts and the soft facts...

  • The key questions to ask to raise buying desire...

  • The key questions to ask to make your prospect want to take action...

  • The key questions to ask to help your prospects to close your sales for you!!!

Using Simple '5 Minute Presentations' To Quickly Sell Your Concepts

You'll learn simple '5 Minute Presentations', using questions that will get your clients' to answer their own objections before they happen!!!

  • How Much Do You Need For Retirement...

  • Qualified Plans (Seed or Harvest)...

  • Borrowing To Invest Home Equity...

  • The Interest Rate Doesn’t Matter...

  • Recouping Losses With Mutual Funds...

  • Income Losses With Mutual Funds...

  • The Value Of Equity Indexed Accounts...

  • Rule Of 72 and 115...

  • The Value of Spilt Funding...

  • Using Life Insurance to Replace Lost Income in Retirement...

  • And Much More!

Using The 'Found Money Management' Concepts To Fund You Recommendations

  • Reduce Or Eliminate Debt...

  • Reduce Insurance Cost/Premiums...

  • Reduce Income Taxes...

  • Increase Household Income...

  • And Much More!

How To Close '9 Out Of 10' Sales Presentations

Understand the importance of keeping it simple with a 'two page sales presentation', and how that alone can be the difference between a "Sale" and "Let Me Think About It"...

  • Sell the feeling, not the product...

  • Multiply your sales by working smarter, not harder...

  • Make your work more enjoyable, satisfying, fulfilling and profitable...

  • Earn $10,000, $20,000, $30,000 or more of commissions Every Month!!!

  • And Much More!

Plus, You'll Receive All The Questions...

You don't have to take notes or write anything down. We've done it all for you...

  • Get Your Prospects Emotionally Involved by Asking The Right Questions

  • List of Emotional Based Questions for Pre-retirees and Seniors

  • Appointment Scripts - Setting Appointments by Asking The Right Questions

  • Fact-Finding Scripts - How to begin the conversation.

  • Fact-Finding Forms

  • Two Page Presentations (samples and templates)

  • And Much More!

Plus, 3 Months Of 'One-On-One' Coaching...

You'll receive one hour of scheduled ‘One-on-One’ Live Personal Coaching and Support Each Month, for 3 months to help you fine-tune your appointment setting, fact-finding process and sales presentations, from one of the most respected and successful teams of sales trainers and coaches in the industry.

Plus, we'll help you to evaluate, design and present 3-5 cases, to ensure you offer the best recommendations / solutions to your clients, so you consistently close more and significantly larger life insurance sales?

Plus, You'll Receive A Separate Audio...

This is a complete audio recording of the above videos. You can listen and learn wherever you go...

  • Play the Audio CD in your car and make it a traveling university.

  • Download and listen to the audios on your computer, MP3 player, smart phones, iPad, iPhones, etc.

  • And Much More!

Plus, You'll Receive Our Bonuses...

You'll receive 16 career and life changing classic guides to having the success you have been dreaming of!

  • “7 Hidden Psychological Secrets to MAXIMUM Sales”

  • “Joint Venture Endorsement Marketing”

  • “The Science Of Getting Rich”

  • “The Greatest Marketing Secrets of the Ages”

  • “The Secret to Winning Every Single Time... In Everything You Do”

  • “How to WOW your Customers”

  • And, Much More!

And, You'll Receive This Special Bonus From Sandy Schussel...

A 2 hour, in depth, presentation from our friend and coach, Sandy Schussel discussing how to 'Become a Client Magnet!' As a speaker and workshop leader, Sandy empowers firms and sales teams with systems designed specifically to engage or enroll more or better clients. As an author, he has introduced thousands of readers to simple strategies to win over prospects and to overcome the fears that keep them from doing the things they know they need to do. As a business and life coach, Sandy has encouraged hundreds of individuals to figure out what they really want, to develop a plan to go get it, and to take action on that plan.

How To Close '9 Out Of 10'™  Sales By Asking The 'Right' QuestionsSo, What Are You Waiting For!

You'll Get It All, Plus 3 Months Of Personal
 Coaching For 'One' Affordable Investment!

You must be 100% satisfied in every way or we'll refund every penny.

One Time Investment of $499! 
Or, $178.31 for 3 months!

'90-Day' No Risk '100%' Money Back Guarantee!

(We ship within 24 hours, using 2-3 days Priority Mail)

Success Guarantee

Since we opened our business in 1999, our primary goal has been to satisfy the needs of our clients. So use our product and receive our personal coaching... and then if for any reason you are not completely satisfied, return it to us within 90 days of the purchase date and we will refund you 100% of the product purchase price, excluding shipping & handling. How can we make this incredible guarantee? Because we KNOW you will be satisfied with our product. And UNLIKE our competitors, we NEVER charge a restocking fee, or make you jump through hoops!

Frequently Asked Questions

How long has 'How to Close '9 Out Of 10'™' been available and how many people are using it?
How to Close '9 Out of 10' Questioning System has been available for over 15 years and is being successfully used by thousands of insurance agents, financial advisors and financial planners from all over the world. Learn more here...

How is How to Close '9 Out Of 10' different from all the other sales skills training on the market today?
It's completely different because it is about asking questions to help people tell themselves about the problems they are facing now and in the future. It gives you an easy-to-use question based sales mindset that creates real genuine trust with your potential clients. You’ll experience an instant sales breakthrough the moment you begin implementing any of the questioning strategies.

How do I know that How to Close '9 Out Of 10' doesn't just contain the same old "sales techniques"?
How to Close '9 Out Of 10' overturns the very definition of what selling is all about. It directly challenges every traditional sales tactic you’ve been exposed to by the traditional "sales gurus".

Will How to Close '9 Out Of 10' give me immediate results?
How to Close '9 Out Of 10' helps you draw upon your natural skills in human communication to create spontaneous, positive conversations with prospects that develop into trusting business relationships based on your ability to solve their problems. The moment you watch the videos and listen to the audios, you'll begin to experience new breakthroughs that will help you experience instant results.

How does the 3 months of coaching work?
This is two hours of real one-on-one coaching each month, with 3-5 case reviews. Plus, you can call us anytime with questions. We will help you fine-tune your marketing, lead generation, appointment setting and sales process... Plus, we'll help you with case development, design and sales presentations, to help close more and larger sales. We are always here to help you and guarantee you succeed!!! Learn more here...

Is the How to Close '9 Out Of 10' Questioning System available in download?
No, it is only available as hard copy CD's, and DVDs.

After I order, how long does it take to receive the How to Close '9 Out Of 10'?
Within the USA, it will arrive within 2-3 days, outside USA, it will arrive within 7-14 days.

Are there additional fees or anything else I must buy from you?
No! Unlike other systems out there we do NOT charge an annual renewal fee or require you to purchase anything else from us.

Do I need to contract with your companies?
No! We are strictly insurance marketing and sales trainers, not recruiters in disguise!

Endorsements From 3 Highly Respected Industry Leaders

Brian Tracy, Renowned Speaker, Sales Trainer and Author
"I began by selling financial services and I can assure you that Lew
is one of our greatest authorities on improving financial sales!"

Brian Tracy, Renowned Speaker, Sales Trainer and Author
Tracy began his career in the financial services industry where he built a very large
sales organization. He is one of America's "most booked" speakers & sales trainers.

Mehdi Fakharzadeh, RFC - "Life and Qualify Member MDRT""Working with IPS, there is no reason on earth why you can not become
a sales super-star who ranks equally among MDRT all-time sales
leaders like Ben Feldman, Norman G. Levine, Tom Wolff, John
Savage, Guy Baker, Walton Rogers,
and other top producers."

Mehdi Fakharzadeh
- "Life and Qualify Member MDRT"
World’s most successful living and active insurance sales agent according to the MDRT.

Loren Dunton, Founder of the financial planning profession.“I know and respect many leading financial planners who credit Lew Nason for the key role his famous Insurance Pro Shop played in
increasing their professional skills and success. Lew has grown into one
of the most powerful people in our industry when it comes to increasing
sales and improving services for clients.”

Loren Dunton, Founder of the financial planning profession.

Not sure we can help, or if our services are right for you... Don’t Wait...
Call us Toll Free to schedule a No Obligation, Free 15 Minute Consultation with Lew or Jeremy.
We guarantee you'll be glad you did! 877-297-4608 (M-F, 9AM-5PM, EST)

Want Recent Proof That Our 'State Of The Art' Advanced Sales Skills Questioning Training Works And Will Work For You?

"I believe EVERYONE should buy your fact-finding DVD's at a minimum."

"I believe EVERYONE should buy your fact-finding DVD's at a minimum. This is the foundation for working with a potential client, asking questions in order to get them to realize they have problems (some that they may not know about previously), understand those problems simply and how you can help their problems with simple solutions without discussing product. I now know when I exit my initial meeting if I did a good job of asking questions and getting the potential client to buy into concepts. If I didn't do a good job, I know what I need to work on as well. Just by getting down to the fundamentals, I have added two clients in the past two weeks with over $25k in annual life premium + $100k-200k rollover funds. This is not even discussing the other appointments I have set in the next two weeks. I have been recommending you to other agents I know who are having similar issues. Thanks Lew and Jeremy! You guys are great!"
Mike Spence
, President of Wealth Building Methods, LLC - MN (8 years)


"Allstate has spent a ton of money on similar programs,
but in my humble opinion, what you offer is much better."

Robert Dupuis, Allstate Agency Owner, TX "Lew, I recently purchased your Advanced Fact-Finding Video... I have been on two interviews so
far and used the methods you described. It was surprising how the folks opened-up. Not only were
their defenses totally down, but they actually stated that they liked the low-pressure approach and questioning process to find out what their needs/concerns were before they were asked to buy
anything. In both cases the customer actually told me what they were going to buy... By the way,
I am going to recommend that you contact Allstate's Financial Specialist Manger, so you can help
 them with their sales efforts. They have spent a ton of money on similar programs, but in my humble opinion,
what you offer is much better.
Feel free to drop my name."
Robert Dupuis
, Allstate Agency Owner, TX  (5 Years)

"I’m batting three for three because I used the questioning
techniques you taught me... two weeks ago” 

Mark Davis, ChFC, RFC - FL,"Thank you for the dynamic, simple principles you shared with me and others at the Found Money Management™ Boot Camp two weeks ago. Yesterday I made my first calls to share the FMM principles with an existing client, a referral, and a friend at a property and casualty agency I refer business to here in town. And, I’m batting three for three because I used the questioning techniques you taught me." Mark Davis, ChFC, RFC - FL (10 years)


"the CORRECT questions to ask them, to lead them to the sale…"

“I started with Lew roughly two years ago. He has helped me tremendously with his phone coaching. I was able to give him information about my prospects and clients, so that he would give me the CORRECT questions to ask them, to lead them to the sale… my business has grown significantly because of his help with the right questions as well as helping me put together some simple marketing techniques that go a long way. Lew truly helps you have that slight edge.”
Joseph F.
, RIA - NJ, (with a National Bank)


"your Advanced Questioning Techniques, have not only helped me improve my questioning, but makes interviews exciting as well as rewarding."

John Guntkowski, RFC, CSA - FL"I must say that as a Financial Consultant with a securities license, I admit I was a bit apprehensive in getting your material. But I did purchase the Advanced Fact-Finding Techniques Video, which in turn convinced me to get involved with your personal coaching and the members only site. For the amount of money I spent, for the amount of such useful information, it is just incredible. I have logged hours, upon hours, of reading of such priceless, quality and helpful material on just about every aspect of the business imaginable. I’ve done Annuity Seminars for about a year now with marginal results. After applying what I’ve learned from you in just a few short weeks, I not only improved the quality of my existing seminar, but the appointments I’ve made from the seminars have become much stronger. Potential clients come into my office, ready for me to help them. Gone was the skeptical attitude of, OK, what can you do for me? Replaced by, do you think you could help me too? Plus, they brought in all their statements, 1040 forms, old annuities, life insurance policies and long term care policies as well. Also, after just a few of your coaching sessions, which I highly recommend, have helped me put all of this together very quickly. Your smooth and simple, yet thorough approach to your Advanced Questioning Techniques, have not only helped me improve my questioning, but makes interviews exciting as well as rewarding. Thank You."
John Guntkowski
, RFC, CSA - FL, (20 years in business)


"The questioning technique is really the best thing I have learned anywhere..."

Keith Calicoat - Ohio,"I want to thank you for the Fact Finding Training Video. It has really helped me to help the client.
The questioning technique is really the best thing I have learned anywhere...
Thanks guys, I can see the light at the end of tunnel now."

Keith Calicoat
- Ohio

"I realized that I am making this whole process a lot harder than it needs to be."

Antonio Filippone, RFC - IL,“Thank you for your recent Fact Finding training session. The training was fantastic. It really helped me put the pieces of the puzzle together.  The Proofs you shared with us are so simple, yet so powerful. I can’t wait to go home and do this the right way. As you know I haven’t been doing half bad the way I was going. Thanks for your tremendous insight.”
Antonio Filippone
, RFC - IL, (14 years)

Our Credentials   250+ Advisor Testimonials   40+ Industry Leader Endorsements

When Are You Going To Stop Following The Struggling Crowd And Take Complete Control Of Your Future?

Whether you are a career or independent advisor. Whether you've been is the business for 30 days or 30 years, in just 30-90 days, watching these videos, you too can quickly turn your sales around and become the winner you were born to be... in spite of the economy!

Can't Decide What To Do First... Then Please Read This!

Not sure we can help, or if our services are right for you... Don’t Wait...
Call us Toll Free Today to schedule a No Obligation, Free 15 Minute Consultation with Lew or Jeremy.
We guarantee you'll be glad you did! 877-297-4608 (M-F, 9AM-5PM, EST)

Yours in success,
Jeremy & Lew Nason
'The 9 Out Of 10 Guys'
Trainers, Coaches and Mentors

P.S. One other thing… if you've read this letter and still decided not to order, then we're quite frankly, puzzled. You see we've mentioned all the benefits you get. We've given you testimonials from others who have already gotten great results. (did you notice they're from real agents like you, not just a bunch of our buddies trying to help us out)  We've made our 90 Day, 100% Money Back Guarantee to you and we've taken all the risk -- the only thing we can't do is make the decision to buy for you, it's up to you to take action right now.

Get To Know Us... Before You Spend Any Money!

If You Want To Prosper In This Great Career,
Then Learn
How 'You Can Make The Difference'
In People's Lives, Instead of Just Making A Sale!

Subscribe today and you'll receive the most requested & read Insurance Marketing & Sales Tips Newsletter for Agents, Advisors and Planners... "You Can Make The Difference."

It's the easiest way to hear directly from Lew Nason, Jeremy Nason and some of the foremost experts in the industry... at NO cost to you! ($147.00 Value) Every week, you'll get the latest marketing & sales training, plus success stories, guest columns, special offers, webinar updates and so much more.

Plus, you'll receive the First Step to SOLVING Your Marketing and Lead Problems... By Downloading This FREE Special Report... 'The Marketing Controversy!'

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The Difference"


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Judge Us By The Company We Keep!

Edward P. Morrow, CLU, ChFC, RFC, CEP - CEO of the IARFC recommends The Insurance Pro ShopLew Nason, RFC, LUTCF is a highly respected, proven and admired practice building coach. He has been particularly effective in guiding financial services advisors to increased effectiveness and higher sales.”
Edwin P. Morrow
CEO of the International Association of Registered Financial Consultants

 Advanced Fact-finding and Sales Techniques Training for Financial Advisers... Lew Nason Presents 'Asking The Right Questions' At The IARFC Convention

Learn More About Us...  And Our Affordable, 'Cutting-Edge' Life Insurance and Annuity Sales Systems, Tools, Training and Support For Financial Advisors!

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"You Can Make The Difference"

Working Together, We Can Help You To Make A Positive Difference In People's Lives...
   While Helping You To Earn The Significant Six-figure Income You've Been Dreaming About!

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Toll Free In US
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Disclosure…The income statements and examples on this website are not intended to represent or guarantee that every agent or financial advisor will achieve the same or similar results. Each individual's success will be determined by his or her desire, dedication, effort and motivation to work and use the life insurance and annuity marketing, prospecting and sales strategies, tips, tools and training in these programs. There is no guarantee you will duplicate the results stated here. You recognize any business endeavor has an inherent risk for loss of capital.