Every Agent Ought To Know
‘Becoming Your Own Banker’
About The 'Infinite Banking'
In 1994, Nelson Nash self-published his book
'Becoming Your Own Banker', based on what he called
the 'Infinite Banking' Concept. Since then, there have been several other people who have
written books, are promoting and are training financial
advisors on how
to make sales with the Infinite Banking concept, using cash
value life insurance. Now, there's 'Money for Life'
by Jeffrey Reeves (my personal favorite); 'Bank On
Yourself' by Pamela Yellen;
'Discovering Hidden Treasures'
by Dan Thompson, just to name a few.
The premise is that
most people are spending huge amounts of money each year on
financed debt for large purchases, such as homes, autos and
major appliances. During their lifetime, the interest
paid to financial institutions for these items can add up to
hundreds of thousands of dollars for families. Unfortunately, this financed debt is what
is keeping most people from saving for their future.
The average family is not able to save
any money... because they’re spending approximately 34.5
cents of every dollar on interest, to finance their
lifestyle through banks and finance companies.
What if it were
possible for these people to recapture
the principle and interest that they are paying to banks and
finance companies, and they were able to put that money away
for their future?
By creating their own personal private
bank, using cash value life insurance, they are able to take
loans from their bank. Then, each year as they repay
the principle and interest, it's going back into their
policy, where it's growing tax-deferred and can be taken tax
free for their financial future.
create your own personal private bank, you'll want to sock
away as much money as you possibly can, as quickly as you
can, into a good participating (Dividend paying) whole life
policy. You funnel your money into the whole life
policy for five to seven years. You over-fund the
policy up to just below the MEC guidelines. Then,
whenever you need to make a big purchase, you can borrow the
money from your own personal bank, instead of borrowing from
a commercial bank. (or a credit card company, etc.)
Now, you pay the
loan back to yourself, plus the interest you would have paid
to the commercial bank. You are now making the big
profits on your money, that the bank would have made. Consider, whenever you make a purchase
you are financing it. You are either paying interest
to someone else - a bank, credit card company, etc.
Or, if you pay cash for your purchase, you are giving up the
interest you could have earned on that money.
The ‘Infinite Banking' Concept Isn’t New
Variations of this
concept have been used by many of the industry legends for
at least 40 years, by people like
Mehdi Fakharzadeh, Woody Woodson, John Savage and
Ben Feldman. Forty plus years ago, these
industry legends would explain to their clients how the
money they're putting into their participating whole life
policy could be used for emergencies, to take advantage of
business opportunities, to fund college, to buy a car, and
much more. However, if you take money out prior to age
65 (retirement) you’ll want to pay the loan back, plus the
interest, so you will have the retirement funds you planned
It Works Better Today...
As well as the concept worked 40 or more
years ago, it works much better today because of the paid-up
additions rider that was introduced in the late 1980’s.
Today, using a paid-up additions rider, you can dramatically
over-fund a participating whole life policy up to the MEC
guidelines and make it an exceptional wealth accumulation
Why Use A Participating Whole
The reason you use a participating whole
life policy is that it offers several unique benefits, the
other investment vehicles don’t offer...
It builds a
liquid cash reserve of safe
money. Generally, it can be accessed within 5 to
10 business days.
Cash Value Life Insurance guarantees your investment
principle, and offers you minimum growth guarantees for
the life of the contract.
You can put in
as much money as you want... limited only by the size of
the whole life policy, which you can make as large as
you need. (Not so, with qualified plans)
All of the
money you put into a cash value life insurance policy
builds tax-deferred. You avoid paying income taxes
every year, so your money builds faster.
You can borrow
the money from the policy tax free, without having to
qualify for the loan and without contractual withdrawal
There are no
early withdrawal penalties from the Federal Government.
(Not so, with qualified plans or annuities)
against the policy come from the general assets of the
insurance company, and not from the policy cash values.
In many cases, you can actually be earning more on your
money than the loan is costing you.
The policy is
self-completing, because you have a disability waiver of
premium rider that will continue to put the money in for
you, if you ever become disabled. (Only life
insurance offers this unique benefit)
provides a death benefit that gives your family the
money you intended to save; in the event you can’t be
In most states, life insurance is not
attachable by creditors.
cash values don’t count as an asset when applying for
college financial aid.
Final Review of the
Infinite Banking Program...
'Becoming Your Own Banker'
We at the Insurance Pro Shop
Infinite Banking Program,
can be a great financial concept for the right clients. We have been using it for over 30 years
personally and with our clients.
However, to make the
Infinite Banking Program
work, you must also have a dynamic marketing and sales system in place that consistently attracts
your IDEAL prospects to you!
Plus, you must learn how to help people to 'find the money'
to fund the concepts and learn how to get prospects to want to take immediate
action on your recommendations.
That is why many of the people who are
active in the
Infinite Banking Program
have also invested in our training and systems!
Will you be our next success
A Very Important Message... From Jeremy & Lew
What sets us dramatically
apart from the vast majority of insurance companies, IMOs, FMOs, etc. is
they are primarily focused on recruiting as many agents and advisors as
possible to sell their products, to maximize their commission overrides!
Accordingly, they need to spend the majority of their time training you on
the features and benefits of the products they offer. They have very
little time left to train you on the skills you need to become more
than an average producer.
Our complete focus is on
‘helping you to earn the income you were promised, want, and
deserve!’ Accordingly, all of the tips, tools,
training, and one-on-one coaching we provide is on…
How to attract more of your 'IDEAL' prospects
in a month, than most advisors see in a year!
How to easily set
appointments with your 'IDEAL' prospects!
How to help your
prospects’ discover their innermost desires, so they want to take
How to use that knowledge
to craft an offer that is irresistible to them!
The typical advisor we work
with, within a year, is working 40 hours or less per week and earning a
net income (after expenses) of $150,000-$350,000 per year, because they
have learned and applied the 'insider secrets' the very best
advisors use to 'ATTRACT' a constant stream of their 'IDEAL'
prospects to them!
And, their income keeps
growing year after year, because they are out there really helping
families to solve their financial problems, instead of just trying to
make a quick sale!
Is that where you want to
When are you going to get
the tips, tools, training and ongoing support you need to make it
Remember... We are trainers, not recruiters!
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written over $270,000 of life premiums in the past two months..."
"Thanks for everything.
I’ve written over $270,000
of life premiums in the past two months
since attending the boot camp in December... ($190,000 in
commissions) Freedom Equity
Group has asked me to do a teleconference to explain how I’ve accomplished
increase in my business. I’ll be recommending your
Found Money Management™
system and your boot camp to everyone on the call."
RFC, LUTCF, FMM
(Freedom Equity Group)
(35 years in the business)
"I ended up
closing 5 out of 7 appointments...
for $350,000 for the week."
Annuity Quick Start plan with the hope of getting a system that will
keep me in front of the money. The first day after reading some of Lew's ideas
on presenting and closing sales, I closed 3 out of 3 appointments!
I ended up closing 5 out of 7 appointments
for $350,000 for the week
(all were one call closes). I have to give Lew credit, I made some slight
changes in my overall approach that produced immediate results. I now feel
confident that Lew can help me when I begin to set up my marketing game plan.
Nobody will ever be any more skeptical than I was, when I ordered this program.
The very first appointment after implementing these techniques, I paid for the
plan almost 20 times over just off of that first sale."
"I am finishing
my finest personal
production year ever"
am finishing my finest personal production year ever,
and that is directly attributable to the change in marketing efforts I have
instituted since meeting Lew and Jeremy. After 25-years
in this business I guess I have proven that you can teach new tricks to an "old
RFC, RFP, MDRT - TX,
(25 years in business)
President, Pathfinder Group, LLC a national brokerage agency
submitted over $30,000 of
IN JUST ONE MONTH!"
"After doing my first workshop at the end of September,
and after getting back in touch with my current clients (through your
I have submitted over $30,000 of business…. IN JUST ONE MONTH! Although the additional income is nice, without a doubt, the best part
of your whole system (Found Money Management™)is
the simplicity in helping clients. I finally feel that I am offering
clients more than just retirement planning. I know that my clients will
be better off after meeting with me than they were before. Your
system is so easy to understand, to explain to clients, and to
implement, that it’s almost ridiculous. I am so glad I found you
when I did, so early in my career. I look forward to many years of
working with the two of you! Thanks Again!"
Bryan Schurter, FMM, RFC -
CA, (4 years in sales)
past three months, I've sold
more life insurance premiums,
than I did in the previous 8
while back I found the Insurance Pro Shop and signed up for their
(FREE) weekly newsletters and started applying some of their
techniques, and they worked. So, nine months ago, I decided to visit
with them to meet Lew and
Jeremy. After meeting them, I decided to purchase their
Money Management™ System and their
Fact Finding DVDs. However, with the holidays and running my P&C
business, I didn't get to begin to earnestly study their materials until
a few months ago, and then I attended their
Found Money Management™ Boot Camp. In the past
three months, I've sold more life insurance premiums, than I did in the
previous 8 years. I've placed 12 policies with annual
premiums ranging from $800 - $30,000. Their systems and training work.
And, now I'm here at their Advanced Fact-Finding Techniques Sales Skills Boot Camp
to learn as much as I can from them. Lew Nason has the
marvelous ability to make the complicated, simple. He gives small
practical helps that can only help to make your agency grow. What a
mentor!" John Stewart,
FMM - GA (P&C Agency Owner), (16 years)
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LEAP, Circle of Wealth,
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And then help them to
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with so much to gain - and with absolutely nothing to lose - shouldn’t you at
least take a look?
Don't Wait Another
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offers you a complete advanced "Tool Kit" with the very best, proven, turnkey life insurance
marketing and lead generation programs, with all of the latest sales strategies and tools specifically designed to
take advantage of the hottest life insurance products. Attract life insurance leads, acquire loyal clients, and close life insurance
sales by helping families to 'Find the
Money' to 'Live Debt Free And Truly Wealthy'
and you'll put
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And, the real secret to you extracting wealth from
lies in the care and nurturing of your existing clients. Most advisors
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Renowned Speaker, Sales Trainer and Author
Tracy began his career in the
financial services industry where he built a large
sales organization. He is one of America's "most booked" speakers.
know and respect many leading financial planners who credit Lew Nason
for the key role his famous Insurance Pro Shop
played in increasing their professional skills and success. Lew has grown
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increasing sales and improving services for clients."
Founder of the
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super-star who ranks equally among MDRT all-time sales leaders like Ben Feldman, Norman G. Levine, Tom Wolff, John Savage, Guy Baker,
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who earned fame for turning ‘nine-out-of-ten’
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clients! I wish I had
met Lew when
I was selling insurance.”
Charles “Tremendous” Jones,
and former "top five world-wide
insurance sales producer."
|One of the most influential people in our
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