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Authority In The USA, Canada, & Around The World!

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What Every Agent Ought To Know About
The Infinite Banking Concept...

‘Becoming Your Own Banker’

How to Generate the 'IDEAL' Leads/Prospects for Infinite Banking!


Becoming Your Own Banker - Infinite Banking Concepts, Tips and TrainingAbout The 'Infinite Banking' Concept...
In 1994, Nelson Nash self-published his book 'Becoming Your Own Banker', based on what he called the 'Infinite Banking' Concept. Since then, there have been several other people who have written books, are promoting and are training financial advisors on how to make sales with the Infinite Banking concept, using cash value life insurance.  Now, there's 'Money for Life' by Jeffrey Reeves (my personal favorite); 'Bank On Yourself' by Pamela Yellen; and 'Discovering Hidden Treasures' by Dan Thompson, just to name a few.

Understanding The 'Infinite Banking' Concept...
The premise is that most people are spending huge amounts of money each year on financed debt for large purchases, such as homes, autos and major appliances. During their lifetime, the interest paid to financial institutions for these items can add up to hundreds of thousands of dollars for families.  Unfortunately, this financed debt is what is keeping most people from saving for their future.

The average family is not able to save any money... because they’re spending approximately 34.5 cents of every dollar on interest, to finance their lifestyle through banks and finance companies.     

What if it were possible for these people to recapture the principle and interest that they are paying to banks and finance companies, and they were able to put that money away for their future?  

By creating their own personal private bank, using cash value life insurance, they are able to take loans from their bank.  Then, each year as they repay the principle and interest, it's going back into their policy, where it's growing tax-deferred and can be taken tax free for their financial future.   

How The 'Infinite Banking' Concept Works... 
Simplistically, to create your own personal private bank, you'll want to sock away as much money as you possibly can, as quickly as you can, into a good participating (Dividend paying) whole life policy.  You funnel your money into the whole life policy for five to seven years.  You over-fund the policy up to just below the MEC guidelines.  Then, whenever you need to make a big purchase, you can borrow the money from your own personal bank, instead of borrowing from a commercial bank. (or a credit card company, etc.) 

Now, you pay the loan back to yourself, plus the interest you would have paid to the commercial bank.  You are now making the big profits on your money, that the bank would have made. Consider, whenever you make a purchase you are financing it.  You are either paying interest to someone else - a bank, credit card company, etc.  Or, if you pay cash for your purchase, you are giving up the interest you could have earned on that money.

The ‘Infinite Banking' Concept Isn’t New...
Variations of this concept have been used by many of the industry legends for at least 40 years, by people like
Mehdi Fakharzadeh, Woody Woodson, John Savage and Ben Feldman.  Forty plus years ago, these industry legends would explain to their clients how the money they're putting into their participating whole life policy could be used for emergencies, to take advantage of business opportunities, to fund college, to buy a car, and much more.  However, if you take money out prior to age 65 (retirement) you’ll want to pay the loan back, plus the interest, so you will have the retirement funds you planned on.

It Works Better Today...
As well as the concept worked 40 or more years ago, it works much better today because of the paid-up additions rider that was introduced in the late 1980’s.  Today, using a paid-up additions rider, you can dramatically over-fund a participating whole life policy up to the MEC guidelines and make it an exceptional wealth accumulation vehicle.

Why Use A Participating Whole Life?
The reason you use a participating whole life policy is that it offers several unique benefits, the other investment vehicles don’t offer... 

  1. It builds a liquid cash reserve of safe money.  Generally, it can be accessed within 5 to 10 business days.   

  2. Cash Value Life Insurance guarantees your investment principle, and offers you minimum growth guarantees for the life of the contract. 

  3. You can put in as much money as you want... limited only by the size of the whole life policy, which you can make as large as you need. (Not so, with qualified plans)  

  4. All of the money you put into a cash value life insurance policy builds tax-deferred.  You avoid paying income taxes every year, so your money builds faster.

  5. You can borrow the money from the policy tax free, without having to qualify for the loan and without contractual withdrawal penalties.  

  6. There are no early withdrawal penalties from the Federal Government. (Not so, with qualified plans or annuities)   

  7. Loans against the policy come from the general assets of the insurance company, and not from the policy cash values.  In many cases, you can actually be earning more on your money than the loan is costing you.    

  8. The policy is self-completing, because you have a disability waiver of premium rider that will continue to put the money in for you, if you ever become disabled.  (Only life insurance offers this unique benefit)  

  9. Life insurance provides a death benefit that gives your family the money you intended to save; in the event you can’t be there.  

  10. In most states, life insurance is not attachable by creditors.   

  11. Life insurance cash values don’t count as an asset when applying for college financial aid.

 Final Review of the Infinite Banking Program...
'Becoming Your Own Banker'

We at the Insurance Pro Shop believe the Infinite Banking Program, is a great sales concept and we have been using it for over 30 years personally and with our clients.

However, to make the Infinite Banking Program work, you must also have a system in place that consistently attracts your ideal prospects to you!

Plus, you must learn how to help people to 'find the money' to fund the concepts and learn how to get prospects to take immediate action on your recommendations.

That is why many of the people who are active in the Infinite Banking Program have also become members of our Insurance Marketing and Sales Resource Center, and then invested in our Found Money Management Life Insurance Marketing & Sales Tool Kit!

We are the first truly dedicated life insurance and annuity marketing and sales trainers
for career and independent agents and advisors... We Are NOT Recruiters!

Check Us Out...  Our Credentials   Over 250 Advisor Testimonials   Over 40 Industry Leader Endorsements

When Are You Going To Stop Following The Struggling Crowd And Take Complete Control Of Your Future?

Not sure we can help, or if our services are right for you...
Call us TODAY to schedule a No Obligation, Free 15 Minute Consultation with Lew or Jeremy.
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Yours in success,
Jeremy & Lew Nason
The 9 Out Of 10 Guys...

P.S. Check out our systems and training below, because during the past decade we've helped hundreds of  insurance agents, financial advisors and planners EACH YEAR to double and triple their incomes within 60-180 days ...even in this struggling economy!

The top advisors, we worked with last year, earned over $1,000,000 and many others who were earning $50,000-$70,000 per year, now earn $150,000-$350,000 per year. And with our ongoing one-on-one help, you can do the same. And we’ll be by your side every step of the way.

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You'll Be Amazed At How Quickly You Can Insrease Your Appointments & Sales!

Insurance Marketing and Sales Resource Center

Insurance Marketing and Sales Resource Center - Training for Insurance Agents and Financial Advisors      You'll gain Immediate Access (24/7) to a private web site with the Greatest Collection of Million Dollar Producers’ Insurance and Annuity Marketing, Lead Generation, Appointment Setting and Sales Success Tips, Scripts and Strategies Ever Assembled Into One Place for today's Agents and Advisors... It’s actually a 'Mini University' in insurance marketing and sales with Articles, ‘Step by Step’ Courses, Videos, Scripts and much more!

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We guarantee, that if you follow the simple Step by
procedures, that you'll find in our 'Turnkey'
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Found Money Management
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Want Proof That Our Training And Tool Kits Work,
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"I’ve written over $270,000 of life premiums in the past two months..."

Randy Delph, RFC, LUTCF, FMM - IN, "Thanks for everything. I’ve written over $270,000 of life premiums in the past two months since attending the boot camp in December... ($190,000 in commissions) Freedom Equity Group has asked me to do a teleconference to explain how I’ve accomplished this dramatic increase in my business. I’ll be recommending your Found Money Management system and your boot camp to everyone on the call." Randy Delph, RFC, LUTCF, FMM - IN, (Freedom Equity Group)
(35 years in the business)

"I am finishing my finest personal production year ever"

Tony Brazeal, RFC, RFP, MDRT - TX"I am finishing my finest personal production year ever, and that is directly attributable to the change in marketing efforts I have instituted since meeting Lew and Jeremy. After 25-years in this business I guess I have proven that you can teach new tricks to an "old dog."
Tony Brazeal
, RFC, RFP, MDRT - TX, (25 years in business)
 President, Pathfinder Group, LLC a national brokerage agency

"I have submitted over $30,000 of business (commissions)

Bryan Schurter, FMM, RFC - CA,

"After doing my first workshop at the end of September, and after getting back in touch with my current clients (through your newsletters) I have submitted over $30,000 of business…. IN JUST ONE MONTH! Although the additional income is nice, without a doubt, the best part of your whole system (Found Money Management)is the simplicity in helping clients. I finally feel that I am offering clients more than just retirement planning. I know that my clients will be better off after meeting with me than they were before. Your system is so easy to understand, to explain to clients, and to implement, that it’s almost ridiculous. I am so glad I found you when I did, so early in my career. I look forward to many years of working with the two of you! Thanks Again!"
Bryan Schurter, FMM, RFC - CA, (4 years in sales)

"In the past three months, I've sold more life insurance premiums,
than I did in the previous 8 years."

John Stewart, FMM - GA (P&C Agency Owner), (16 years) "A while back I found the Insurance Pro Shop and signed up for their (FREE) weekly newsletters and started applying some of their techniques, and they worked. So, nine months ago, I decided to visit with them to meet Lew and Jeremy. After meeting them, I decided to purchase their Found Money Management System and their Fact Finding DVDs. However, with the holidays and running my P&C business, I didn't get to begin to earnestly study their materials until a few months ago, and then I attended their Found Money Management Boot Camp. In the past three months, I've sold more life insurance premiums, than I did in the previous 8 years. I've placed 12 policies with annual premiums ranging from $800 - $30,000. Their systems and training work. And, now I'm here at their Advanced Fact-Finding Techniques Sales Skills Boot Camp to learn as much as I can from them. Lew Nason has the marvelous ability to make the complicated, simple. He gives small practical helps that can only help to make your agency grow. What a mentor!" John Stewart, FMM - GA (P&C Agency Owner), (16 years)

Here's What Trusted Industry Leaders Are Saying...

Brian Tracy, Renowned Speaker, Sales Trainer and Author

"With Lew and Jeremy Nason's exclusive Found Money Management
system you can achieve more than you ever imagined possible!"
Brian Tracy, Renowned Speaker, Sales Trainer and Author
Tracy began his career in the financial services industry where he built a large
sales organization. He is one of America's "most booked" speakers.

Loren Dunton, Founder of the financial planning profession. "I know and respect many leading financial planners who credit Lew Nason for the key role his famous Insurance Pro Shop played in increasing their professional skills and success. Lew has grown into
one of the most powerful people in our industry when it comes to increasing sales and improving services for clients."
Loren Dunton, Founder of the financial planning profession.

Mehdi Fakharzadeh, RFC - "MDRT Life Member"
“Working with IPS, there is no reason on earth why you can not become
a sales super-star who ranks equally among MDRT all-time sales leaders like Ben Feldman, Norman G. Levine, Tom Wolff, John Savage, Guy Baker, Walton Rogers, and other top producers.”

Mehdi Fakharzadeh,
RFC - "Life and Qualify Member MDRT"
World’s most successful living and active insurance sales agent according to the MDRT.

Judge Us By The Company We Keep!

Charles “Tremendous” Jones, International Speaker

“We all love Lew Nason. How could you not be impressed with the man
who earned fame for turning ‘nine-out-of-ten’ prospects into satisfied
clients! I wish I had met Lew when I was selling insurance.”

Charles “Tremendous” Jones,
International Speaker
and former "top five world-wide insurance sales producer

One of the most influential people in our lives was Charlie 'Tremendous' Jones.
We Love You and Miss You...

Rosemary and Lew Nason with Charles “Tremendous” Jones, International Speaker and Gloria Jones      

“You are the same today as you will be in
 five years except for two things: the people
you meet and the books you read.”
Charlie ‘Tremendous’ Jones

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Disclosure…The income statements and examples on this website are not intended to represent or guarantee that every agent or financial advisor will achieve the same or similar results. Each individual's success will be determined by his or her desire, dedication, effort and motivation to work and use the life insurance and annuity marketing, prospecting and sales strategies, tips, tools and training in these programs. There is no guarantee you will duplicate the results stated here. You recognize any business endeavor has an inherent risk for loss of capital.