The 'Insider Secrets'
To Success With...
The 'Missed Fortune' Concept
wrote a book called ‘Missed
Fortune’ and it took the life insurance sales industry by
This book explains, in great detail and refines
in today’s terms, an extraordinary smart money management
concept that has been used by the wealthy for generations to
accumulate large sums of money.
Understanding the Basic
'Missed Fortune' Concept
The premise is
that many people have large amounts of equity tied up in
their home that is just sitting there doing nothing. The
idea is to harvest that stagnant home equity to over-fund a
life insurance policy up to the MEC guidelines. (The 7
Pay Test) The goal is to make the life insurance policy,
what they call ‘Investment Grade Life Insurance.’ The
over-funded life insurance policy can now be used as a
college funding vehicle, a non-regulated retirement plan, or
a family bank (The Infinite Banking Concept), while
providing families the valuable protection they need!
And, yes it still
works today, (when done properly and ethically) even with
the problems with home mortgages and shrinking home values.
Using this Missed
Fortune concept, with the right tools and training,
insurance agents and financial advisors can help families
Become debt free
Improve their cash
Protect the people
Fund a college
education for their children
Plus, have the
retirement of their dreams
And, in many cases
these families can do it all without spending any additional
money or changing their current lifestyle.
When done properly,
using the ‘Missed Fortune’ concept, advisors can
dramatically enhance a family’s situation almost overnight,
without these families taking extraordinary risks. In fact,
as you’ll discover while reading the book, by using this
concept you are actually helping families to significantly
reduce the risk in their financial lives.
Using Home Ownership As A Strategic Investment
In a recent Morgan Stanley
article, they state: “The decision to invest in a home is
not only a practical decision in terms of meeting lifestyle
and family needs, it can also serve as a means of
accumulating wealth through property appreciation. Additionally, the favorable tax treatments of mortgage
interest and capital gains have made home ownership a
strategic investment decision.
Along with the deductibility of mortgage interest and
the special treatment of capital gains, there are unique
benefits associated with leveraging an investment that is a
relatively stable asset.
The wealth accumulation benefits associated with a
tax-advantaged, highly leveraged purchase, such as a home
mortgage, can be substantial.
Thus, a properly financed home can enhance an
individual's overall investment strategy.”
Investment Plan For The Future
In order to take advantage of the unique benefits of
leveraging a home, you need to guarantee that you are not
putting the client’s home at risk. The new and old unique features of fixed cash value
life insurance make them the investment product of choice.
Consider cash value life insurance can be over-funded
up to the MEC guidelines giving clients an opportunity to
receive solid investment returns, while protecting their
family by repaying the mortgage in the event of death. In addition, the money inside life insurance grows
tax deferred and generally can be taken out tax-free.
How This Refined Smart
Money Management Concept Works
In a nutshell, the flexibility of new, innovative mortgage
products have expanded over time and now include products
featuring ‘Interest Only’ payments rather than the combined
principal and interest payments of a traditional mortgage.
These new products can help families to free up money that
they typically would have put toward the reduction of their
mortgage principal. This freed up money can now be used to
quickly reduce or eliminate debt and create an safe
investment plan for the future.
Accordingly, if you could borrow out the
equity in your home and make more on that money than it’s
costing you, aren’t you much better off? The ‘Missed
Fortune’ book recommends you refinance your home to
remove as much equity as you can. They recommend using an
interest only mortgage loan, which in many cases would mean
your total mortgage payment would be less than you are
paying today. Then you invest your home equity into an ‘Investment
Grade Life Insurance Policy.’ (Note the cautions below)
If you have $100,000 of equity in your home and you could
borrow it out using a 4% interest only loan, it would cost
you about $4,000 per year. If you can write-off the interest
on your income taxes, then your net cost for the loan is
about $3,000 per year. In thirty years, your total after tax
payments would equal $90,000.
If you invest the $100,000 into an investment
grade life insurance policy and you earned 4.8% after
expenses, tax deferred, in thirty years you would have
If you then paid off the original $100,000
mortgage on the home, you would have $300,000 left in the
life insurance policy to generate a tax-free income. In
effect, you’ve spent $90,000 to make $300,000.
We believe there are some debatable mathematics, and
inaccuracies in the Missed Fortune book. And, there are also
some questions about the validity of writing off the
mortgage interest, if you put the home equity into a tax
deferred vehicle or life insurance.
However, whether or you can write off the
interest or not, the overall concept is still very valid.
And, when done properly, the ‘Missed Fortune’ concept can
help many people to accumulate exceptional wealth. (In the
above example, even if you can’t write-off the interest, you
would spend $120,000 to make $300,000)
We believe this approach can be used to help many people.
However, when taken to extremes it can also cause serious
financial harm. They only time you should use any type of
Adjustable Rate Mortgage is when you are able to put the
difference in payments, between a conventional fixed rate
mortgage and the adjustable rate mortgage, away each month!
People must have the money, from existing income, to cover
any increase in the adjustable rate mortgage payments, when
mortgage interest rates rise.
The ‘Missed Fortune
Concept’ Isn’t New...
Harvesting home equity and investing it into a conservative,
safe investment vehicle isn’t a new concept. It’s a time
tested, proven concept the wealthy have used for generations
to keep their money liquid, so they can take advantage of
investment opportunities as they come along. It’s what has
enabled the wealthy to accumulate vast fortunes even during
the stock market crashes, recessions and the ‘Great
The key to making ‘Equity Harvesting’
work for you, is selecting the right type of home mortgage
for your situation and your comfort zone. You want a
mortgage with the lowest interest rates and fees you can
find and you are comfortable with. Then it’s selecting a
competitive cash value life insurance policy. You don’t
choose a life insurance policy based solely on current
company illustrations. You’ll want to find a company that
has solid financial rating and a proven, documented
long-term history of above average product performance.
‘Equity Harvesting’, when done
properly, is truly an invaluable financial concept when it
comes to accumulating wealth. However, it doesn’t stop
there. Use your home equity to reduce and eliminate your
debt. You’ll free up your current income, so you are able to
put even more money away. And, you’ll be on the way to
securing the financial future you have always dreamed of for
you and your family!
I’ve been personally using and training
agents to use this safe money concept for over 30 years.
And, it works!
Why Use Cash Value
The reason you use an overfunded cash value life insurance
policy is that it offers several unique benefits, the other
investment vehicles don’t offer...
It builds a
liquid cash reserve of safe
money. Generally, it can be accessed within 5 to
10 business days.
Cash Value Life Insurance guarantees your investment
principle, and offers you minimum growth guarantees for
the life of the contract.
You can put in
as much money as you want... limited only by the size of
the life insurance policy, which you can make as large as
you need. (Not so, with qualified plans)
All of the
money you put into a cash value life insurance policy
builds tax-deferred. You avoid paying income taxes
every year, so your money builds faster.
You can borrow
the money from the policy tax free, without having to
qualify for the loan and without contractual withdrawal
There are no
early withdrawal penalties from the Federal Government.
(Not so, with qualified plans or annuities)
policies the loans
against the policy come from the general assets of the
insurance company, and not from the policy cash values.
In many cases, you can actually be earning more on your
money than the loan is costing you.
The policy is
self-completing, because you have a disability waiver of
premium rider that will continue to put the money in for
you, if you ever become disabled. (Only life
insurance offers this unique benefit)
provides a death benefit that gives your family the
money you intended to save; in the event you can’t be
In most states, life insurance is not
attachable by creditors.
cash values don’t count as an asset when applying for
college financial aid.
The Problems With
With Your Prospects...
There are several problems that most
agents struggle with, when using the ‘Missed Fortune Concept’…
The first problem is finding and attracting the people
who have equity in their home and have a good
credit score. The prospects must be willing and
able to refinance their home or take out a 'Home Equity
Line Of Credit.' Unfortunately, this severely
limits the amount of prospects available to you.
you the ‘Missed Fortune Concept’
only works with a good indexed universal life policy!
(Possibly, because they
want to recruit you to sell their products.) The
truth is, this concept works equally well with a good
participating Whole Life Policy. (And,
the Whole Life Policy
The ‘Missed Fortune Concept’ is
a great strategy, but it's just a sales strategy, to be used once you are in front
of the 'right' prospects. Missed
Fortune is NOT a marketing or
lead generation program to attract the right prospects to you.
And, it DOES NOT teach you how to set
the appointment, or how to do a good fact-find to help you to
help the prospect to identify and understand their
problems so they want to take action.
Most of the organizations that are
promoting and training agents on the
Missed Fortune Concept
charging $4,000 or more upfront, plus an annual fee, and they want you to
contract with their companies. (with reduced
The Secrets To Making The Concept Work
The beauty of the
‘Missed Fortune Concept’ is that with some small
modifications, and the right training, almost everyone can use this concept... to
truly help their prospects.
As stated earlier,
the Missed Fortune idea is to remove as much equity as you
can and funnel it into a good cash value life
insurance policy. (Participating Whole Life or Universal
Life) However, even if they don't have large amount of
equity or any equity, you can still help them to improve
their financial position, start saving for the future and make a
You can help them do that by:
Helping them to first eliminate their
debt. Can you show them the logic behind
refinancing their home for as long as they can, or
taking out an home equity loan to pay off any debts, to
free up those monthly payments, to funnel into a life insurance
Showing them how and why to increase
all their deductibles and delete any unnecessary riders
on their existing insurance policies. Do they have
any unneeded policies? Can they use their
dividends to reduce or eliminate their debt,
to free up those monthly payments, to funnel into a life
contributions to all their qualified plans, except for
any amounts that are being matched by their employers,
funnel that money into a life insurance policy?
you help them look for other ways to cut their expenses?
Can they get a better long distance carrier for their
phone service, etc.?
Learn the Missed
Fortune Concept. Use it yourself. Then, help
your prospects to ‘Find The
Money’ to implement the
concept to reduce (or eliminate) debt and start saving for their future.
be your clients for life... And, you’ll get tons of
Important Message From The
Insurance Pro Shop
just a sales concept that helps you to present safe money concepts and solutions to your prospects,
once you are in front of the right prospect.
Besides being very expensive, with ongoing annual fees...
provide you with the marketing and
lead generation tools and methods you need to consistently attract your
'IDEAL' prospects to you.
teach you how to set the appointment, or
do a good fact-find to
help you to help the prospect to identify and understand their problems, so they
want to set better financial priorities and take immediate action on your recommendations.
We highly recommend you take a look at our
Found Money Management™
Advanced Life Insurance Sales System
How To Close '9 Out Of
By Asking The Right Questions
with our training, within
30 to 60 days you’ll be attracting more of the right
prospects, and be selling much larger cash value life
insurance policies. (Participating whole life or universal
And, you'll be
really helping your prospects to 'Live Debt Free and
Truly Wealthy!' You'll be putting them on the
road to true financial freedom!
We’ve been using and training agents on
variations of the 'Missed Fortune Concept' for over 30 years to help
prospects qualify for college financial aid, reduce debt and
accumulate great wealth.
And, you can too...
Important Message... There is a huge difference between the self-proclaimed experts who are really
recruiters in disguise
will promise you
everything to get your business... verses people
who have over 30 years
of experience and are actually
dedicating their lives to helping you to succeed
We are dedicated insurance marketing and sales trainers,
coaches and mentors... NOT
Yours in success,
Jeremy Will & Lew Nason
The 9 Out Of 10 Guys...
P.S. Check out our systems and training below,
during the past decade we've helped over a thousand
insurance agents, financial advisors and planners EACH
YEAR to double
and triple their incomes within 60-180 days ...even
in this recession!
The top advisors, we worked with last year,
earned over $1,000,000 and many
others who were earning
$50,000-$70,000 per year, now earn $150,000-$350,000 per
year. And with our ongoing one-on-one help, you can do the
same. And we’ll be by your side every step of the way.
Not sure we can help, or if our
services are right for you...
Call us TODAY to schedule a No Obligation, Free 15
Minute Consultation with Lew or Jeremy.
We guarantee you'll
be glad you did! 877-297-4608 (M-F, 9AM-5PM, EST)