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Here are nine common sense ideas, to help you to substantially grow your sales and profits... in 2010 and beyond.
1. Don’t Wait For Things To Get
Better… Make Them Better!
Things didn’t just get better back then and they certainly won’t today… in
one of the worst economic periods in living memory.
Many of the agents, advisors and planners we work with have just finished their
best year ever. They have achieved this through combining great products,
with
highly effective marketing and being focused on really helping people.
Don’t wait for things to just get
better in 2010. Make them better!
2. Stop Wasting Time!
Maintain a to-do list. Write down everything you need to accomplish in any given day. Then, write a second list with things that need to be done this week. You can simply list everything or you can organize your list in order of importance, with “must-do” items at the top. Once you see what needs to be done on paper, it’s actually easier to keep your mind on track. Make it a habit throughout the day to ask, “is this
the best use of my time right now?” If the answer is no, go and do
whatever it is that you have been avoiding.
3. Build Positive Relationships! Seek out a mentor. Start listening to the people that have already done whatever it is you want to achieve. Let these people be the ones that influence your thinking. Learn from them. Assemble a support team behind you that
encourages you and helps keep you accountable. Surrounding yourself with
people who will encourage you, and celebrate your success, will keep you
motivated and will increase the chances of reaching your goal.
4. Spend Less Time Staring At Your TV!
If you watch TV in the evenings, try
spending less time in front of the TV screen and
use that TV time to sharpen your
skills. Just one hour less TV time each weeknight, will give you 20 hours
of study time each month.
If you want to achieve more sales in 2010, take the time to learn how to better market and sell your services.
5. Set Some Business Goals!
First, you need to define a specific set of goals that you
want to achieve, as well as, the time frame you want to achieve them in.
Without specifically knowing what you want, and when you want it, you run the
risk of getting distracted and not realizing your goal. Set yourself some
tangible, measurable, time-specific marketing, sales and income goals.
Then write up a plan on how to achieve them.
There are a million places on the Internet that will explain the simple process
of goal setting. Just remember to keep it simple, and then back the goals
up with action.
6. Sharpen Your Image!
Agents who look like all the other agents are
like all the other agents. This is how your customers think. Your
task is to find distinctions that make a difference to your customers and to
stress these in everything you do.
Specialization casts an aura of superiority and
exclusivity. When you deal with a specialist, you will automatically
assume that this person has greater expertise, has greater knowledge about the
field, and offers greater service. By catering to a unique market, it
implies that he or she will have a better understanding of your situation,
needs, and concerns.
7. Develop Your
Own Unique Message! In business, it’s great to learn from others, but it’s really important to develop your own, unique message. This means having the courage to say what you mean and mean what you say.
Remember, all of your prospects want to know
what benefits they’ll gain from doing business with you.
“What’s in it for me?”
So, unless you can answer this question to their satisfaction, you have no
chance of getting them to meet with you, let alone buy from you.
8. Measure It So You Can Manage It!
Effective marketing comes from the process of
testing and measuring. It’s impossible to know if your marketing is on
track or not, unless you are able to accurately measure the feedback it
generates.
What are your customers actually worth to your business?
Yes, every person is priceless, but in commercial terms, you need to know what
your business networks are actually generating for you and your business.
So, start measuring what all your marketing is costing you (in both time and
money) and what it’s generating for you in tangible, bankable results.
Either learn how to fix what isn’t working, or replace it with something that
does work.
9. Decide To Make A Difference!
Decide what bothers you, what keeps you awake at night and then see what you can
do to make a difference in that area.
Anyone can make a difference in the world by reaching out
and caring about others. There are dozens of ways you can make the world a
better place one step at a time. Help clean up a park; donate school
supplies to a needy school;
get involved in an organization that's making a difference in
your community;
refuse to give up; and much more...
Dare to set an example that others can follow. Dare to be great.
Dare to set goals that only you can achieve.
Remember, people do business with and
recommend people that they know and trust!
Only You Can Decide To Make
2010...
More
thoughts as you start the new year...
And remember... It’s never too late to be what
you might have been! Here's to a New Year… and a new YOU.
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The American College give us a call today for your special
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Well, that's it for this weeks 'Moneymaking... Marketing and Sales Tips' Newsletter. I hope you found the information interesting and helpful in your efforts to grow your sales and income.
Lew and Jeremy Nason
P.S. Do you have a friend or associate who is struggling in this business and needs help? Why not tell them about our Web site and forward this newsletter to them. They'll thank you!
© 2010, Insurance Pro Shop® - All rights reserved and the creators of the Found Money Management™ Advanced Life Insurance Sales System the most endorsed and successful Life Insurance prospecting and sales system available for today’s insurance professional! Lew has been helping agents and advisors to achieve long-term success in financial services industry for almost three decades. His unique perspective, on how to truly help clients, has enabled scores of agents and advisors reach the top levels of their profession. Visit his web site at http://www.insuranceproshop.com/ or call 877-297-4608.
Helping Insurance Agents and
Financial Advisors create endless
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