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Dear Friends,

Here is the second chapter of 'The 7 Indisputable Laws of Financial Leadership' by Rodney Ballance Jr. In our estimation, this is a must read for you and your clients, if you want to help your clients to survive and even prosper during this economic downturn. Please read this second chapter on how money actually works, so you and your clients can make your money start working for you.

Yours in success,
Will, Jeremy and Lew Nason
"The 9 Out of 10 Guys"

Working Together, We Can Help You To Make A Positive Difference In People Lives...
While Helping You To Earn The Significant Six-figure Income You've Been Dreaming About!

________________________

The 7 Indisputable Laws
of Financial Leadership
by Rodney Ballance Jr.

LAW # 2: THE LAW OF Return

Should I Save or Invest?

I’ve heard it time after time over my 20 years in the financial services industry. People get their retirement account statement at the end of each quarter and they revel in how much money they made. They get excited when they talk to their advisor, and he/she tells them that they had a 20% plus growth in their account.

What a jubilant time when the client sees how much money they started with at the beginning of the quarter versus how much they have at the end of that three months. What I’ve noticed is that they rarely take into consideration how much money they actually contributed to the account, and how much was actual growth of their funds.

Let’s say your account balance was $20,000 at the beginning of the quarter.

There is no example more pertinent than in the review of 401(k) statements. Let’s say for example that you contribute 5% of your annual salary to your 401(k) plan, and your employer matches 50% of your contributions up to 10% of your annual salary. For this example we’ll use $75,000 as your annual salary.

Your 5% contribution taken out of your check before you ever see it equals $312 per month, or $937.5 per quarter and $3,750 per year. The matching contribution from your employer, 50% up to 10% of your salary equals $156.25 per month, $468.75 per quarter or $1,875 annually.

If you’re in the 20% tax bracket you would have saved approximately $62 per month of income tax, or about $748 per year. This isn’t that important at this point, but I will show you how this impacts your accessible income in retirement later in this session.

Now, you and your employer have contributed a total of $1,406.25 over the past 3 months increasing your account balance of $20,000 by 7.0%. Showing a growth of 7.0% would make anyone happy, right? If you earned a return of only $500 over that three month period, or 2.7% your statement will reflect a growth rate of around 10%, but in reality you and your employer provided 70% of the overall growth shown. Then you have to take out the fees charged for providing you with these incredible returns.

Let’s assume no contribution factors change for the next 20 years, and you’re ready to retire. If you were receiving a true 10% rate of return on your money the $20,000 you started with, plus your contributions, would have grown over the 20 years to $475,484. Not a bad chunk of change, right?

But wait. The reality is that your contributions made up a significant part of that 10% growth in the beginning. Since your account balance was only really growing by 2.7% plus your contributions, your real value will only be $181,243. Much less than what you had hoped for.

I know, you would typically receive raises over the years which would have increased your contributions. The stock market is also always going up and down, so there’s no real way to predict exactly how much money you would truly have in retirement. If this is your argument, you’re exactly correct.

My question is this, why would anyone gamble their retirement money in a way that offers no way to predict exactly what they would have when they either no longer desire to work, or for one reason or another can’t work? Yet millions of Americans do it every day because they’re told that’s the only way to outpace inflation and generate enough money for retirement.

We’ll let’s take a closer look at what you’ll have, assuming the higher number I mentioned were to be the case. Let’s look at what you’d really have access to from this magical retirement tool, 401(k) when you do retire.

For the purpose of this example let’s look at the account as if you really did have incredible returns that produced you a total of $475,484. Maybe this will make you feel a little better if we use the bigger number because this is more in line with what others want you to believe.

Let’s also assume that the tax rate didn’t change, and inflation stayed the same, since we’re assuming, your income or contributions were also constant. Let’s also assume you’ve paid off your mortgage and have no dependent children at home.

The first thing you have to remember is that you will have to pay taxes on the entire amount of money in your 401(k) or similar tax deferred retirement account. This means that if you take distributions of $2,500 per month, you’ll have to pay approximately $500 in taxes. (Always seek tax information from your personal tax adviser)

In fact when you look at the total accumulation of $475,484 within the retirement account, you really only receive $362,814 because the rest of it, $112,670 goes to your business partner the Internal Revenue Service. The first day you accept a tax deduction from your paycheck to invest in your retirement plan you take on this partner. Their philosophy appears to be "pay me now or pay me a whole lot more later".

To prove this idea, look at how much you would have paid in taxes during these same 20 years with all the above mentioned assumptions. If you would have paid your $62 per month in payroll taxes minus your deductions for mortgage and children, if applicable, you would have only paid approximately $37 at most. You probably had a refund each year worth more than the savings from your pre-taxed deductions, leaving you with little or no tax paid on your income to begin with.

Understanding that your tax burden would be minimal if any, we see that the myth of having more expendable income by contributing to pre-tax retirement plans is just smoke and mirrors. Who is really seeing the most benefit from your pre-taxed contributions?

Your employer sees a 7.65% direct benefit from every dollar any employee has deducted before taxes. That’s how much they save in having to send to the government in matching F.I.C.A. contributions. The sales person who set up your retirement account benefits every month by being paid various fees directly associated with your contributions.

Lastly the IRS benefits the most. If you do the math, you’ll see that the Internal Revenue Service collects more than 10 times the taxes on your withdrawal than they would have received if you would have taken your money when you earned it.

This shell game perpetrated in the break rooms and conference halls across America is financially raping the hard working citizens just like you. People who just want to have a little bit of money to retire with, and live out the rest of their lives enjoying themselves after their working days are over.

Continued... For the rest of this chapter please go to www.rodneyballance.org, and join our free E-mail list. After subscribing, you will automatically be sent your FREE copy of The 7 Indisputable Laws of Financial Leadership.

______________________

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Right and Wrong Insurance Sales Methods... and Little Pointers That Will Quickly Increase Your Commissions!

For the past month, we’ve been conducting a survey of the few agents and advisors who have cancelled their memberships to the Insurance Marketing & Sales Resource Center, or returned one of our specialized systems. It appears that the majority of these agents and advisors were expecting to find a magical cure to all their prospecting and sales problems. They want to believe all of the hype being spewed out there. They want to believe that there is a magical system that is going to get hundreds of prospects to come banging on their door and begging to buy their products.

Wouldn’t it be nice if they were right?
Wouldn’t it be great if you could invest in a single lead generation and/or sales program that would work in every area of the country for every agent? You could just follow exactly what they tell you to do and just like magic you are making a six or seven figure income!

Unfortunately, I know of no such magical program.
In our 30 plus years in this business, I haven’t found a single way of generating or buying leads that is going to work for everyone, in every area of the country. Doesn’t every section of the country have different ways of looking at things, different beliefs and different preferences? Doesn’t every Agent and Advisor have their personal strengths and their weaknesses?

It’s like playing baseball. Everyone can play the game. However, not everyone is a good player. Very few are ever going to become good enough to make it to the minor leagues, let alone the major leagues. Even many of those players who have a lot of talent are beat out many times by players with a lot less talent.

The people who do make it into the minor and major leagues in baseball are the people who study, practice and work hard to master the fundamentals of the game. Then, they determine what position they are going to specialize in, and they study, practice and work hard to master that one position.

It’s the same for anything we decide to do, especially selling insurance or our services. If we want to be successful... it takes dedication, study, practice and hard work to master the fundamentals.  Then, to go to the next level we must specialize…

Consider, you can have the best products in the world. You can be extremely knowledgeable about the products and how to use them. However, if you don’t know the fundamentals of how to attract and set appointments with the right prospects, you’ll never get your turn at bat. 

You can have all the best leads in the world, but if you don’t know the fundamentals of what to do and say to turn those leads into an appointment and then into a sale, you’ll strike out 99 times out of 100. 

If you want to make it to the minor leagues in sales you must first master the fundamentals of sales! And, then to get to the major leagues you must specialize in one area!

What are some of the fundamentals of sales?

The first fundamental of sales is understanding what sales is all about…
Is a sale about getting people to buy the products that you want to sell them? Or, is it about helping people to buy what they need to solve a problem they have?  This is where most agents have a problem and stumble right form the start. They have the wrong idea of what sales is. So, when they get a lead, they have a problem turning the lead into an appointment, let alone a sale.

  • Do you have an urgent problem that you can solve for a prospect?  If your prospect doesn’t have a problem, then why should they meet with you?  If it isn’t an urgent problem, then why should they meet with you right now?

  • Does the prospect recognize the problem they have?  What can you do to get them to see that they have a problem and agree to an appointment? 

  • Does the prospect want to solve the problem?  Do they want to solve it right now? What can you do to move the sale along?

  • Even if they do want to solve the problem, do they have the money?  What can you do to help them find the money?

The second fundamental of sales is learning how to identify and attract your ideal prospect...
This is another area where the vast majority of agents have a major problem. They believe that everybody is a good prospect for what they offer. So, they waste their time and money sending letters to, talking to, meeting with and trying to sell the wrong people.

  • Are there some people that are better prospects than others for your products or services? Example: If you are selling life insurance, is it going to be easier to sell it to people with families or to single people?

  • Are there some areas, companies, associations, etc. that have groups of your ideal prospects?  If you sell one person in that group is it going to be easier to set appointments with and sell the other people in the same group?

  • Are there some prospects that you relate to better than others? Are there prospects who you have more things in common with than others?  When you relate better with a prospect isn’t it going to be easier to set an appointment and close the sale?

The third fundamental of sales is the understanding that ‘Marketing Is The Only Function In Your Business That Brings In Clients... Produces Sales... And Generates Profits!’ A lack of marketing is the primary reason most agents fail in this business. Most agents spend all their time trying to meet with and sell strangers, which is the hardest way to build their business. And, yet isn’t that what most lead systems focus on!

  • How easy is to get an appointment with someone who has never heard of you or the work that you do? How much credibility do you have with these strangers?  How much trust do these strangers have in you? Don’t most people prefer to do business with people they already know?

  • How much easier would it be to get an appointment with someone, if a trusted advisor or friend recommended you and endorsed your services?

  • How much easier is it to make an appointment with people that already know you and the work that you do to help people?

These are just a few of the 'fundamentals' you must study and master to win the sales game. And, these are just a few of the hundreds of fundamentals and insider secrets you’ll find in our Insurance Marketing & Sales Resource Center member’s only private site and our specialized systems.

Remember, if there were a quick, easy way to be successful selling insurance or your services, then everyone would be earning a significant six-figure income, instead of just the top 1% of all agents and advisors!

Yours in success,
Will, Jeremy and Lew Nason
"The 9 Out of 10 Guys"

Working Together, We Can Help You To Make A Positive Difference In People Lives...
While Helping You To Earn The Significant Six-figure Income You've Been Dreaming About!

Finally... You'll Have Access To What Every Agent and Advisor Must Know Today About Insurance Marketing, Prospecting, Setting Appointments and Closing Sales... To Succeed In 2012 and Beyond!

As a member of our exclusive private web site you'll now have FREE Access to...

  • All Ten of the Fast Track Advisors' Guides that we offer for $9.95 each. (10 Advisors Guides @ $9.95 = $99.50)

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  • 24 Monthly Client Newsletters for pre-retirees and seniors that we offer for $59.95 per month. (NOT Personalized) (12 for pre-retirees @ $59.95 = $719.40 per year) (12 for seniors @ $59.95 = $719.40 per year)

  • Our ‘Dynamite’ Referred Lead System™ that we offer for $95.00. (Value $95.00)

  • Plus, excerpts from our Advanced Fact-finding DVDs (Versions 1 and 2) (We just released Version 2012.) (Value $265.00)

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Insurance Marketing and Sales Resource Center

“...the sale was for $24,000 commission, not a bad day!!!”

“I just made a large (for me) annuity sale that would have not been possible had I not used your
website (the Insurance Marketing & Sales Resource Center) and your coaching advice. I have
learned to listen much, much, more than talk. The sale is made by them not me. And most importantly I did the right thing for the client because they will be earning much more income
and saving a bundle on taxes. So, you not only helped me, but the client. Oh, by the way, the
sale was for $24,000 commission, not a bad day!!!
This is only step one in the planning
process, step two the life insurance review will generate another smaller, but nice sale.”

Brian H. - PA

Sell It With A Winning Impression!

Sales professionals who exude confidence are in demand by clients.

The mere impression that you are a winner will add tremendous credibility to everything you say during a sales presentation.

Why? Because, most of us just naturally want to associate with winners! We like them and we believe what they say. Subconsciously, we feel that winning qualities will rub off on us. And, in a sense that's true. Winners tend to encourage us because they exude confidence and optimism.

Salespeople who create winning impressions are in great demand by clients... not just for their products and services, but for their attention, help and company. This is because true winners are not self-oriented. They feel good about themselves and can therefore direct their energy and attention toward others. Part of a winning impression is the ability to maintain a balance somewhere between the organization "yes man" and a bizarre oddball. Winners are strong individuals who, as sales professionals, also relate strongly to their clients and associates.

So a winning impression goes a long way. It not only opens the door, but it also insures that you will wear well in long-term relationships.

Here's what you can do: Use the power of a winning impression to help you sell it! Display your confidence and optimism without being cocky. Be self-assured, so you can pay attention to the needs and interests of you customers and clients. How would you act if you knew you couldn't fail?

Joel Weldon & Associates, Inc

“Everyone has peak performance potential - you just need to know where they are coming from and meet them there.”

If you want to stop missing those easy sales, then you must stay in front of your friends, family, neighbors, prospects and clients until they are ready to buy.

"After only six months I was getting new clients from referrals."

“Lew convinced me to use newsletters only three months into my career. I fought him every
month for six months, until he had me look at their actual results. After only six months I
was getting new clients from referrals.
Two cases I thought I had lost, called me back to
follow through on my recommendations. And, many of the people I knew, that I didn't feel
 comfortable approaching initially (friends, family and church members), were calling me
to find out more about what I was doing."

Phil Calandra,
RFC - GA

Don't Keep Us A Secret!

Help your friends and associates to become the trusted advisor people want to see.

And, as our way of saying 'Thank You', you can immediately download this
Special Report "21 Keys To Open Referrals"

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Employers confront costliest reform provisions

PPACA: CMS talks SHOP

Funded status of pension plans continues slide in 2012

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