Trouble Reading or
can't see the graphics?  Please go here to view this online.

 

The Most Affordable Marketing and Sales Training For Financial Professionals...

Insurance Pro Shop - The Leading Marketing and Sales For Financial Advisors

IPS Home Page   Product Catalog   Special Offer's   Newsletter Archive   Contact

'Insider Secrets', Tips, Tools and Training
Annuity   Life Insurance   Mortgage Insurance   Marketing & Leads   Sales Skills   New Agents

Are You Your Own Worst Enemy?

 

We hear it all the time... agents and advisors want to know - what's the most important key to a Top Producer's success?  They are thinking the answer must be something like a magical new product, a great new sales idea, or an innovative new marketing strategy, all of which can help. 

 

However, their jaws drop when they learn the truth.


Consider, NFL players are getting ready for their first preseason game.  No doubt they're working on complicated new plays, precise new patterns, and lightning speed flea-flickers in preparation for opening kickoff.  But guess what these teams are spending most of their time on?  They are mastering the fundamentals of the game: blocking and tackling.

 

Like the NFL players, a top producer's success is directly tied to their ability to focus on the fundamentals - the daily blocking and tackling that every producer must master to be a winner in their game.

 

Are you spending your time in the wrong places?  Are you your own worst enemy?

 

"Success is neither magical nor mysterious.  Success is the natural consequence of consistently applying the basic fundamentals."
Jim Rohn

 

If you truly want to be earning the money you are capable of earning, then you must spend the time to learn and master the fundamentals of marketing, lead generation and sales skills. 

 

And Yes, I know you are busy.  There are not enough minutes in the day.  You are working with more demands and less resources.  And, the worst part is your company does not provide any additional marketing, lead generation or sales training. (self improvement opportunities)

 

However, you are the only one who determines your success.  You are responsible for your own self improvement and professional development first and foremost.

 

If you truly want to succeed, then stop focusing on products, sales ideas and quick fixes.  Instead take the time to learn and master the fundamentals of sales.

 

“Learn the fundamentals of the game and stick to them.
Band-Aid remedies never last.”

 

Here are 20 fundamentals of marketing, lead generation and sales success for you to start with...

1. Your attitude determines your sales success or failure.

2. Make a sale and you will make a living. Sell a relationship and you can make a fortune.

3. People buy when they are ready to buy, not when you're ready to sell.  So, keep in touch.

4. When you sell price you rent the business. When you sell value you own it.

5. Ask enough questions and your prospect will tell you exactly what you need to do to sell them.

6. There is a time to sell and a time to prospect.  Don't confuse them.

7. Selling is not a transaction but an opportunity to develop successful lasting relationships.

8. People buy from people they trust.

9. If people want to do business together they won't let the details get in the way.  If people don't want to do business together any detail will get in the way.

10. Time is your most important asset in selling.  Use it wisely.

11. You don't turn poor prospects into customers with good products, sales presentations or closing techniques.

12. Promise a lot and deliver more.

13. If you want to sell more every year, get better every year.

14. Sell value and don't defend price.

15. Don't make commitments you can't honor or control.

16. The close of the sale begins when the prospect agrees to see you.

17. Never give up control of the sales process.

18. People buy emotionally and justify their decisions logically.

19. Never project your buying prejudices into the sales process.

20. Never stop learning!

Jeremy & Lew Nason
'The 9 Out Of 10 Guys'
Marketing and Sales Trainers

 

P.S. Here's a free gift to help you get back to the basics and quickly improve your sales and income...  How To Attract And Sell The 'Ideal Prospects' For Your Current Products And Services!


Message to Financial Advisors…
You have the choice to be successful, or not to be successful. It's entirely up to you! You can sit back, do nothing and hope that things will change. Or, you can take action right now to make things change! What have you done in the last sixty days to increase your sales? Why not learn the marketing, prospecting, appointment setting and sales strategies that most of the leading agents, advisors and planners on the planet use? Jeremy & Lew Nason

______________________
 

Lew's and Jeremy's ability to bring clarity and fundamental principles to the table is phenomenal.

The two page presentation exemplifies the insight into this industry.
Mike Carolus, NE, (32 years in this business) February 2010
 

"No one lives long enough to learn everything they
need to learn starting from scratch. To be successful,
we absolutely, positively have to find people who have
already paid the price to learn the things that we need
to learn to achieve our goals."
Brian Tracy
Lead Generation Tip


Schedule a Minimum of One Hour a Day for Phone Calling

Obviously, setting 5-10 sales appointments each week is a priority.  Prospecting is a priority and you must treat it as a priority. You'll want to set a schedule to make your calls, and mark it as a priority appointment on your calendar.

Your appointment for prospecting is...
 Non-Cancelable.

Treat your prospecting time with the same respect you would give to any other important appointment.  This is not the time to check your e-mails, play solitaire on the computer, make personal phone calls or chat with your associates.  Your assistants need to know they are not allowed to remove this mandatory appointment from your calendar, or move it to another part of the week.

Your calendar should be completely booked for the next 12 months with your prospecting time.

I began every morning at 10 AM, by putting together everyone I intend to call.  And, then I prioritized the calls.  First, I would call the people who called me.  Next, I called my clients for annual reviews.  Then, I called referrals and possible Joint Venture partners.  Finally, I called all my other prospects.

Don't try and sell your product or service over the phone.  Your objective for every phone call is to make an appointment.  If your prospect asks you a question, get in the habit of going for an appointment, rather than giving a quick response.

Don't shoot from the hip use a script.

It's a good idea to role-play your script over the phone with your sales manager, spouse or friend until he or she feels you sound confident and professional.

“Acting on a good idea is better
than just having a good idea.”

Robert Half

Sales Skills Tip

The Honest Way To Get Rich

Did you know... you can get everything you want in life as long as you give others enough of what they want?  If you give nothing of value... you'll get nothing of value.  Your method of exchange determines your wealth.

The type of exchange you use determines your financial success.  Nothing else you do has a greater impact on your income.

The best type of exchange is not common, but could be called 'exchange in abundance.'  Here one does not give two for one, or free service, but instead gives something more valuable than what the client actually paid for, or expects.

"This principle as stated above is almost unknown in business.  Yet it is the key to howling success and expansion."
L. Ron Hubbard

As an example:  We generally turn every phone call we get from our prospects and clients into a coaching call.  We don't just answer their questions.  Instead we try to see where they are and what problems they have and then help them to come up with their own solutions.

Individuals and businesses who use this method of exchange flourish when others are in trouble. Businesses that 'exchange in abundance' get more referrals than anyone.  Customer loyalty is guaranteed.

At first, giving more than expected seems unfair. You give extra effort without recognition.  You add value to your work or products without anyone noticing.  Yet eventually, you rise to the top.  People like working with you above others. Your company is selected above the competition.  You earn a reputation of being more than fair.

Instead of trying to get more, work on giving more as your method of operation... and see what happens!

“It's not the answer,

it's the quality of the question.”

Boot Camp In A Box - Advanced marketing and Sales Training Advanced Fact-Finding Training - Audios and Videos
Advanced Life Insurance Marketing and Sales Training
Insurance marketing and Sales Resource Center Forrest Wallace Cato - Cato Makes You Famous
Testimonials and Success Stories

"Lew is one of the most genuinely kind and interested person in truly helping people I have met. He is making a real difference in the lives of his clients and associates in the industry by teaching them to get down to the basics of human communications and needs selling."
Brian Gibbs, FMM, CA, (27 yrs. in business)
(Missed Fortune TEAM Member),

"Your Found Money Management Boot Camp is very pragmatic, easy to understand and makes it easy to implement the ideas. Great passion Lew, thanks for having me here. Keep winning."
 
Roger Blair, FMM, Woodbridge, Ontario, Canada.  (25 yrs. in business)

"Thank you for the dynamic, simple principles you shared with me and others at the Found Money Management Boot Camp two weeks ago. Yesterday I made my first calls to share the Found Money Management  principles with an existing client, a referral, and a friend at a property and casualty agency I refer business to here in town. And, I'm batting three for three because I used the questioning techniques you taught me."
Mark Davis, ChFC, RFC, FMM

Industry Updates & News...
From Producers Web

-Muni funds see increase in investors
-Hedge fund performance dips in June
-Oil dips below $76/barrel
-Aon to acquire Hewitt
-BP to try and cap oil gusher
-Consumer credit continues to decline
-RPS introduces online tool for financial reps
-California workers' comp insurers lost $1.5B in underwriting last year
-Reports: SEC trying to tighten market-making rules
-Insured losses for oil spill under $1B
-Is the Foreign Account Tax Compliance portion of the HIRE Act really a surprise?
-The three phases of new retirement
-11 keys to choosing the right training and coaching for you
-Why this attorney likes VAs
-An introduction to Eurekonomics, Pt. 2
-Take a new marketing approach
-Estate planning for unmarried couples, Pt. 3
-Business risk exclusion prevents coverage for defective workmanship
-An introduction to Eurekonomics, Pt. 1
-The key to what really motivates you to achieve your dreams

Refer a Friend or Associate

Well, that's it for this weeks Moneymaking... 'Insider' Marketing and Sales Tips Newsletter. I hope you found the information helpful in your efforts to grow your sales and income.

Jeremy & Lew Nason
'The 9 Out Of 10 Guys'
Marketing and Sales Coaches

P.S. Do you have a friend or associate who is struggling in this business and needs help?  Why not tell them about our Web site and forward this newsletter to them. They'll thank you! 

Copyright 2010, Insurance Pro Shop - All rights reserved
Lew Nason, with his sons Jeremy Nason and Will Nason are the founders of the Insurance Pro Shop and the creators of the Found Money Management™ Advanced Life Insurance Sales Toolkit the most endorsed and successful Life Insurance lead generation and sales system available for today’s insurance professional!  Lew has been helping agents and advisors to achieve long-term success in financial services industry for almost three decades. His unique perspective, on how to truly help clients, has enabled scores of agents and advisors reach the top levels of their profession. Visit his web site at http://www.insuranceproshop.com/ or call 877-297-4608.

"Helping Agents To Become The Trusted Advisor People Want To See... to create endless streams of new, repeat and referral business."

www.insuranceproshop.com
Toll Free #
877-297-4608

  Better Business Bureau of Metro Atlanta, GA                    Better Business Bureau of Metro Atlanta, GA

~OptOut_0~