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 Provide A Guaranteed Income Retirees Can’t Outlive

Great News... The Obama administration is weighing how the government can encourage workers to turn their savings into guaranteed income streams following a collapse in retiree accounts when the stock market plunged. (Retiree Annuities May Be Promoted by Obama Aides, (Update2), By Theo Francis - Bloomberg, Jan 08, 2010)

In these very uncertain times when most retiree’s biggest concern is the fear of out-living their money, there is a tried and true solution finally being recognized and endorsed by President Obama and the administration.  In a report from the administration’s Middle Class Task Force that came out in January of 2010, immediate annuities are among the tools the administration is promoting as it tries to give Americans a better shot at a more secure retirement.

The direct quote is... “The Administration is: Promoting the availability of annuities and other forms of guaranteed lifetime income, which transform savings into guaranteed future income, reducing the risks that retirees will outlive their savings or that their retirees’ living standards will be eroded by investment losses or inflation.”

The New York Times reported, “If the biggest risk in retirement is running out of money, an annuity can help guarantee that you won’t.  In effect, it allows you to buy the pension that your employer has probably stopped offering, and it can help pick up where Social Security leaves off.” (The Unloved Annuity Gets a Hug From Obama, By Ron Lieber, New York Times, January 29, 2010)

Annuities generally guarantee income until the retiree's death, and often that of a surviving spouse as well. They are designed to protect against the risk that retirees outlive their savings, a danger made clear by market losses suffered by older Americans over the last year, David Certner, legislative counsel for AARP, said in an interview.

"There's a real desire on a lot of people's parts to try to encourage something other than just rolling over a lump sum, to make sure this money will actually last a lifetime," said Certner, legislative counsel for Washington-based AARP, the biggest U.S. advocacy group for retirees.

Over the past two years, Cathy Weatherford, the president and chief executive officer of the Insured Retirement Institute has been advocating this type of measure. The “value of a guarantee has never been greater,” she said explaining her position. “The dependable, guaranteed stream of retirement income that annuities provide to people later in life is being noticed at the highest levels,” she said. “We are pleased that President Obama and Vice President Biden today called for increasing the awareness of guaranteed lifetime income, by ‘promoting the availability of annuities.’”
(Obama Proposals May Boost Annuity Sales, By Matt Ackermann, OnWallStreet.com, January 26, 2010)

Immediate Annuities A Little Understood Tax Saver and Income Booster

An immediate annuity is simply the payment of a premium to an insurance company. In exchange, the company converts the premium to a monthly income for life. The retiree cannot outlive this income! (Monthly payments are based on the claims-paying ability of the insurer, so picking a financially solid insurance company is important.) Note that immediate annuity payments may incur premium taxes in some states and may contain fees and expenses. Additionally, each annuity payment is partially excluded from taxation (the “exclusion ratio”) as described in IRS Pub. 17.

Here’s a hypothetical example. A 76-year-old gentleman paid $50,000 in premium to an insurance company. He now receives $388 per month, every month. That’s $4,656 each year of checks in the mail. For $50,000 where else can he get a guaranteed $4,656 every year for the rest of his life?

Regardless of how long a person lives, he gets his check every month. If he dies early, his beneficiaries will receive the $388 monthly until $50,000 in payments has been received in total. This is called the “installment refund” provision. (If the owner does not need or does not elect the installment refund provision for his beneficiaries, the monthly payments would be even higher at $473 per month.)

If you are not discussing the incredible advantages of a lifetime immediate annuity (or a split funded annuity) with your clients, you are missing a great opportunity to help them guarantee they won't outlive their income.  And, quite possible the sale!

Yours in success,
Jeremy & Lew Nason

'The 9 Out Of 10 Guys
'

It's Time For A Change

These advisors understand that... "Nothing Is Going To Change Until You Do!"
You have the choice to be successful, or not to be successful.  It's entirely up to you!  You can sit back, do nothing and hope that things will change.  Or, you can take action right now to make things change!  What have you done in the last sixty days to increase your sales?  Why not learn the marketing, prospecting, appointment setting and sales strategies that most of the leading agents, advisors and planners on the planet use?  



Trusted Advisor Success Training -
August, 2010
Jeff Cody, Laura Viall, Lew Nason, Denise McManus, Ronda Duranand, Jay Millard, Kurt Humphies

Lead Generation Tip

Would You Like Your Ideal Prospects To Call You?

If you want your 'ideal' prospects to be constantly calling you, then offer them a free report.  Your free report doesn't have to be product-specific, industry-specific, or benefit-specific. As long as it targets an audience that fits within your demographics (and eventually your psychographics), you're ahead of the game.

Offer your free report in everything you do. If you write an article or press release, offer a free report in your byline. If you run an AD, send an invitation for a seminar or a use a direct-mail sales letter, offer your free report. If you send a monthly client newsletter, offer a free report.  If you have a web site, offer your a report.

Your want to always give people more than one reason to respond to you!

Don't just give them the free report, make them give you their contact information so you can drip on them later.

Remember, 'out of sight, out of mind' is the fastest way to kill any business. Over a time your prospects will forget who you are unless you keep in constant contact with them. With that being said, the acts of following up with people that get your free report will make you stand out above the crowd.

“Acting on a good idea is better
than just having a good idea.”

Robert Half

Sales Skills Tip

 

Building Relationships

Building relationships to build your business is just like raising kids. Kids grow and develop by being loved, nurtured, eating good foods and being active. Relationships need the same kind of nurturing care that children do. These relationships will grow up and turn into customers, joint ventures or referrals.

People do business with people that they know and trust. As an advisor, your goal will be to make yourself known to your target market and then elevate the relationship to the trust level.

Take a few minutes to review what is working for you in your area. Then consider this idea to add to your relationship building techniques.

What do you have to give?

We often think of what we want to get from relationships. Things like a request for proposal, a new resource, a joint venture, or a sale. Flip this over and consider what you are willing to GIVE to your potential customers? Do you have free information that your niche market can use? Can you provide a free consultation on your client’s current situation?

Keep in mind that building relationships is a two way street, that starts with you the advisor. Approaching these relationships in a giving, proactive mode is the best way to start.

“It's not the answer,

it's the quality of the question.”

Refer a Friend or Associate
Watch This Quick Video As Jeremy Shows You What's In The
Insurance Marketing and Sales Resource Center... WATCH VIDEO

Testimonials and Success Stories

"Lew and Jeremy, your training is awesome! 
It arrived yesterday and I am through Disc 1. 
I feel as if I am blessed and lucky to have landed in the right place with your team and your coaching.  I am looking forward to not just being a top producer and top income earner but to helping many families and retirees create wealth and secure their financial future."

Denise McManus, YGG Wealth Builders
(Very Successful Mortgage Broker) June 2010

"Thanks for everything.  I've written over $270,000.00 of life premiums in the past two months since attending the (Trusted Advisor Success Training™) boot camp in December... ($190,000 in commissions) Freedom Equity Group has asked me to do a teleconference to explain how I've accomplished this dramatic increase in my business.  I'll be recommending your system and your boot camp to everyone on the call."
Randy Delph, RFC, LUTCF, FMM - IN,
(Freedom Equity Group) (35 years in the business)
 

Industry Updates & News...
From Producers Web

Banks collapses expected to persist
The collapse of 279 banks in the last two years represents the largest number of bank failures in almost 20 years. ... Full Story

High yield bonds, loan funds remain in positive territory High yield bonds and leveraged loan funds saw gains for the week ending Sept. 22, according to Lipper FMI. ... Full Story

IMSA developing new ethics and compliance association The Insurance Marketplace Standards Association (IMSA) is developing a new association to promote sound ethics and compliance practices within the life insurance marketplace. ... Full Story

Survey: Client communication pays off for advisors Financial advisors who spend more time talking with their clients also tend to add more new clients, according to a recent survey by the Financial Planning Association (FPA).
... Full Story

Well, that's it for this weeks Moneymaking... 'Insider' Marketing and Sales Tips Newsletter. I hope you found the information helpful in your efforts to grow your sales and income.

Jeremy & Lew Nason
'The 9 Out Of 10 Guys'
Marketing and Sales Coaches

P.S. Do you have a friend or associate who is struggling in this business and needs help?  Why not tell them about our Web site and forward this newsletter to them. They'll thank you! 

Copyright 2010, Insurance Pro Shop - All rights reserved
Lew Nason, with his sons Jeremy Nason and Will Nason are the founders of the Insurance Pro Shop and the creators of the Found Money Management - Advanced Life Insurance Sales Toolkit the most endorsed and successful Life Insurance lead generation and sales system available for today’s insurance professional!  Lew has been helping agents and advisors to achieve long-term success in financial services industry for almost three decades. His unique perspective, on how to truly help clients, has enabled scores of agents and advisors reach the top levels of their profession. Visit his web site at http://www.insuranceproshop.com/ or call 877-297-4608.

"Helping Agents To Become The Trusted Advisor People Want To See... to create endless streams of new, repeat and referral business."

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