|
|
|||
|---|---|---|---|
|
IPS
Home Page
Life Sales Tools & Systems
Annuity Sales Tools & Systems Special Offer's Newsletter Archive Product Catalog Fast Track Advisor Guides |
|||
|
Dear [first name], Wishing You The Best In Success, |
|||
|
Is there any question that when the economy is good it’s much easier to meet with people and make sales? In the good times, people tend to be more optimistic about their future. They are not afraid to spend money to get the things they need and want. They are looking for ways to improve their financial situation and current standard of living. They are looking for opportunities to make money and invest in their future. And, they are willing to take some calculated risks with their money. Would you also agree that when money starts to get tight, people are afraid to spend money? They are focused on making sure they meet their primary physiological and safety needs… things like a roof over their heads, food on the table, steady income and dependable transportation. They are concerned about maintaining their current standard of living. They are less willing to meet with you. And, they are not willing to spend money or take any risks, unless it’s absolutely necessary. It’s all just human nature! Consider, during a robust economy, most agents and advisors are optimistic about their future and they are willing to try new things. They’ll spend money on a new lead generation program, a new sales idea or a course to improve their knowledge and skills. However, during the tough economic times, most agents and advisors start watching and hoarding every penny they have. And yet, it would appear to be common sense, that as a businessperson, when sales are slow, you need to be spending more money to generate leads, increase your knowledge and improve your skills… to increase your sales! The Critical First Step To Making Yourself ‘Recession Proof’If you want to survive (and thrive) during this downturn of the economy, then the first thing you must do is to make sure you are spending your money in the right places. Just chasing anyone who you think may be a good prospect can be time consuming and very costly. The most cost efficient and effective way for you to grow your business, especially when money is tight, is to become the specialist people want to see. You must find an ‘Immediate Pressing Problem’ that you can solve for a specific group of people. You must become the trusted and respected expert in a specific niche market. You must focus your efforts and money on consistently attracting those people to you. They are the people that you have the best chance of selling! You’ll want to consistently get your special message out to those people… that you can help them to protect and satisfy their primary needs and wants! And, you must learn to do it in the most effective and cost efficient way. If you want to make your business ‘Recession Proof’, then you must address what people really need and want during these stressful, uncertain economic times. People are not going to spend money for your insurance policy, save for the future or take chances with their investments, if it means they may have trouble meeting their monthly bills. Based on our research and twenty-five plus years of experience, the following age groups have these common primary concerns, needs and wants… that when addressed will make it easier for you to attract them to you, set appointments and close sales… right now! RetireesMost retirees are primarily concerned about not outliving their money. They are concerned about rising inflation, income taxes, living too long, staying out of a nursing home and the safety of their money. BoomersMost boomers are primarily concerned about replacing their pre-retirement income as they enter into retirement. They want to be able to maintain, or even slightly improve, their current standard of living during retirement. As their retirement quickly approaches, they are concerned about uncovering the fastest ways to make up for deficiencies in their retirement savings and projected incomes! Young Family’s Primary NeedsMany young families are struggling just to survive, even during a good economy. As their family grows and ages, their expenses are constantly increasing. In many cases they are borrowing money just to survive. Their consumer debt is out of control, and they are not saving any money! So, when money gets tight, like in a recession, their financial problems can be overwhelming. Each of the above groups of people has immediate problems that they need and want help with. And, they want your help, today! They are the main problems that we address in each of our systems… and in all of our sales letters, newspaper ads, seminar invitations, seminars presentations, etc. It’s why our systems, marketing and lead generation programs are so much more effective in attracting the right prospects, in the good or bad economic times. They address the primary concerns, needs and wants of a specific niche market. Plus, each of our systems detail twelve of the most cost-efficient ways for you to constantly deliver your special message to the members of these groups of people. And, each system shows you exactly how to properly present the solutions to their financial problems, so they want to take action today. In most cases you can help them without them spending any additional money! And, you’ll be using your existing products, from your existing companies! Yours in success, Lew Nason
© 2008 Lew Nason, RFC,
FMM, LUTC Graduate -
All rights reserved
'Found Money Management™'
-
Includes 12 of the very
best ways to consistently generate high quality life leads! http://www.insuranceproshop.com/lifeinsurancemarketing/lifeinsurancesales.html
- Includes 12 of the
very best ways to consistently generate high quality leads...
http://www.insuranceproshop.com/annuitymarketing/annuitysales.html |
|||
Helping Agents and Advisors create endless streams of new, repeat and referral business…
www.insuranceproshop.com If you have received
this mailing in error, or if you no longer
wish to receive e-mail from The Insurance Pro Shop, please
send a blank e-mail with the subject line "unsubscribe" to
lewnason@ips-tips.com |
