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Sales Tips...
 

Job of the Salesperson
 

Most people think of salespeople as being good talkers instead of listeners. You'll hear people saying, 'He is a born Salesman'. He has the gift of gab.

 

Kerry Johnson in his book 'Mastering the Game', says many people believe that speech is power and that listening is subservient. However, he believes that a real good listener has much more power in the conversation. The listener is able to get more information, than the talker. When two people are talking, the person who dominates the conversation is the person who is asking the questions and listening!

The job of the salesperson is to listen to their customers.
 

When you are face to face with the prospect you should practice the following:

1. Maintain good eye contact.

2. Paraphrase.

3. Clarify by asking questions.

4. Concentrate.

5. Keep away from distraction.

6. Be Committed.

Listening is an essential skill for making and keeping relationships. Once you are a good listener people will confide in you and trust you.


Listening with openness is one of the most important keys to your sales success!

 

"It's not the answer,
it's the quality of the question."
 

Success Tips…

 

 Being "Safe" Is The True Risk
 

It's easy to be "safe". Anyone can play the game that
way. It takes few brains to follow-the-leader. To become a copycat in what you do. Or, to do it as you've always done.
 

Do not play it safe. This doesn't mean be stupid. It doesn't mean ignore what you know. It doesn't say rub every grain in the opposite direction. It DOES say doing what you've always done is not only boring to your marketplace - it puts you in a rut. And you become boring, too!


The real 4-letter word is "bore"! Don't let it happen to you. Don't be safe. You don’t have to stop what you are doing… Just add a little at a time…
 

Start asking more questions during the initial interview. See if you can get them to tell you more about their situation and what they really want…
 

Or, once you close a sale you could try transitioning
into another sale. For example, if you are selling homeowner’s insurance, you could ask about mortgage insurance. Or, if you are selling annuities,
ask about their life insurance…
 

Are you doing annual reviews? If not, then why not
start off scheduling one annual review per week?
Are you trying to sell a lot of different products?
Why not start focusing on one product and a benefit of that product… become a specialist in one area - i.e. a retirement specialist, mortgage specialist, college funding specialist, a "Missed Fortune" specialist, etc…
 

Take some risks… Add some excitement!

"Success isn't a matter of chance!
It's a matter of the choices you make!"


An Insurance Pro Shop Exclusive

Financial Services Committee
Should Be Voted Out-of-Office!
 

By Forrest Wallace Cato, RFMA, RFC

 What type of image does this present to you?  Five months before the Wall Street melt-down, a financial journalist and media advocate for advisors wrote to each individual Congressional member of “our” Financial Services Committee in Washington, DC.  That financial journalist was Forrest Wallace Cato (the writer of this article). 
 

You’ve grown to know me rather well during the almost thirty years that I have been editing and writing for financial magazines.   Loren Dunton, the founder of financial planning, hired me to promote the new profession he created.  My job was to help bring about understanding and acceptance of what became a multi-trillion dollar industry. 
 

The feds Financial Services Committee is composed of 36 Democrats and 33 Republications, plus Chairman Barney Frank (D of MA).  In my Priority Mail package I included a copy of the official monthly publication of the International Association of Registered Financial Consultants, plus detailed info about this important association of more than professional 10,000 active members, along with other credential establishing enclosures.  I explained that I was writing to ask one question on behalf of all IARFC members who are mostly financial planners, insurance agents, broker dealers, money managers, accountants, tax lawyers, bank trust officers and other fiduciaries.

 

Contact Number One:  I politely indicated to each elected official that I would like to ask him or her one single question for a “round-up” article.  A “round-up” article is when you ask a number of people the same question or questions then “round-up” their answers, thus they create the article for you.  Remember, this was before the Wall Street collapse that we all saw coming for a long-long time. 

 

In my cover letter, I informed each Congressman or Congresswoman “serving” on America’s Financial Services Committee that each IARFC member would like to know their answer to this one question:  Should all financial professionals be required to have some form of practice liability insurance coverage just as broker dealers require their responsible financial planners to have?

         

Here is a question for readers of this publication:  How many of these so-called honorable “public servants” do you think answered me with intelligent replies?  Now for the answer: None!  I did not receive one single reply of any type from even one of the 69 committee members.  

 

All of these members of Congress totally ignored the question that I asked on behalf of these professionals (you) who work with America’s investing public.  None had the courtesy, interest, or even the manners to respond! After phoning nine Congressmen’s offices and receiving nine quick brush-offs from staff members, I simply gave-up.
 

These 69 members of Congress have approximately 80 additional staff members assisting them in their “work” on “our” Financial Services Committee.

  Yet out of approximately 149 people (all on “our” federal government payroll), twice not one single person bothered to answer this one question for you!
 

 Contact Number Two:  After two months of waiting, I sent each committee member a second package by Priority Mail.  Again, I enclosed a current issue of The IARFC Register magazine, plus expanded credential-establishing enclosures.  For contact number two I included a different but simpler letter asking the same question.  My second request was also totally ignored.  Again, I did not receive one single reply.   

I repeat, for the second time, not one “serving” Financial Services Committee member could be bothered to communicate with me – not even to merely acknowledge this request in any way.  You were again totally ignored! 

Of course my first thought was, and remains, “They ignored me because I did not enclose a check.”  I can well-understand why “our” elected officials have such poor images among the voters.  They certainly deserve the low opinions in which our citizens hold them.  They truly should be voted out as soon as possible! 

Only Barney Frank Responded!

To his credit, I must report to you that Congressman Barney Frank quickly got back to me each time I sent this question.  Barney Frank as you well-know is Chairman of the Financial Services Committee and most-likely he is by far the busiest, most informed, and most involved member of this important group.  Yet Chairman Barney Frank made time to give us his informed thoughts and he phoned me twice.  Plus his staff members phoned to offer follow-up assistance.  (These results will be contained in a separate article.)  But we never received even one word from any of the 69 committee members.  I think all of these committee members are worthless – as most of us have long suspected. 

Jack Gargan Again Says “Throw The Bums Out!” 

Barney Frank is the only member of this group that I believe to be worthy of the office he holds.  When I explained this experience to Jack Gargan, founder of the IARFC, Jack replied, “Voters across our nation should throw-out every single member of the Financial Services Committee, for this and many other reasons.”

Gargan continued, “In fact, we should throw-out all other Congressional representatives except for my man Ron Paul!  We should begin efforts now and not stop until every bum has been kicked-out of office.”

Seven months ago, when Jack Gargan visited Lew Nason and Jeremy Nason of the Insurance Pro Shop, I had the good fortune of being present.  Back then Jack warned those present, in detail, about the major melt-down he foresaw about to take place in the financial industry.

Here is the list of members (bums!) on the fed’s Financial Services Committee:

                    Democrats

                    Rep. Paul E. Kanjorski, PA

                    Rep. Maxine Waters, CA

                    Rep. Carolyn B. Maloney, NY

                    Rep. Luis V. Gutierrez, IL

                    Rep. Nydia M. Velazquez, NY

                    Rep. Melvin L. Watt, NC

                    Rep. Gary L. Ackerman, NY

                    Rep.  Brad Sherman, CA

                    Rep. Gregory W. Meeks, NY

                    Rep. Dennis Moore, KS

                    Rep. Michael E. Capuano, MA

                    Rep. Ruben Hinojosa, TX

                    Rep. William Lacy Clay, MO

                    Rep. Carolyn McCarthy, NY

                    Rep. Joe Baca, CA

                    Rep. Stephen F. Lynch, MA

                    Rep. Brad Miller, NC

                    Rep. David Scott, GA

                    Rep. Al Green, TX

                    Rep. Emanuel Cleaver, MO

                    Rep. Melissa L. Bean, IL

                    Rep. Gwen Moore, WI

                    Rep. Lincoln Davis, TN

                    Rep. Paul W. Hodes, NH

                    Rep. Keith Ellison, MN

                    Rep. Ron Klein, FL

                    Rep. Tim Mahoney, FL

                    Rep. Charles Wilson, OH

                    Rep. Ed Perlmutter, CO

                    Rep. Christopher S. Murphy, CT

                    Rep. Joe Donnelly, IN

                    Rep. Bill Foster, IL

                    Rep. Andre Carson, IN

                    Rep. Jackie Speier, CA

                    Rep. Don Cazayoux, LA

                    Rep. Travis Childers, MS

 

                    Republicans

                    Rev. Spencer Bachus, AL

                    Rep. Deborah Pryce, OH

                    Rep. Michael N. Castle, DE

                    Rep. Peter King, NY

                    Rep. Edward R. Royce, CA

                    Rep. Frank D. Lucas, OK

                    Rep. Ron Paul, TX

                    Rep. Steven C. La Tourette, OH

                    Rep. Donald A. Manzullo, IL

                    Rep. Walter B. Jones, NC

                    Rep. Judy Biggert, IL

                    Rep. Christopher Shays, CT

                    Rep. Gary G. Miller, CA

                    Rep. Shelley Moore Capito, WV

                    Rep. Tom Feeney, FL

                    Rep. Job Hensarling, TX

                    Rep. Scott Garrett, NJ

                    Rep. Ginny Brown-Waite, FL

                    Rep. J. Gresham Barrett, SC

                    Rep. Jim Gerlach, PA

                    Rep. Stevan Pearce, NM

                    Rep. Randy Neugebauer, TX

                    Rep. Tom Price, GA

                    Rep. Geoff Davis, KY

                    Rep. Patrick T. McHenry, NC

                    Rep. John Campbell, CA

                    Rep. Adam Putnam, FL

                    Rep. Michele Bachmann, MN

                    Rep. Peter J. Roskam, IL

                    Rep. Kenny Marchant, TX

                    Rep. Thaddeus McCotter, MI

                    Rep. Kevin McCarthy, CA

                    Rep. Dean Heller, NY  

When further pressed Jack Gargan added, “For far too long we have tolerated this typical high-handed lack of concern for the tax-paying citizens!  Americans are being highly exploited by everyone and everything.  We have no real representation.  We have no meaningful voice.  Our ‘so called’ representatives make it possible for all of us to be skinned at every turn.  We live in the age of deceptive packaging, regarding everything!”

(Apparently Jack gave up on the United States.  Jack moved to Thailand and now believes our country is being sold down the commode by “our representatives” in Washington who serve first and foremost the special corporate interest.)  For example, the banking industry has gotten every law they wanted passed for the last sixty years.  Look at how credit cards are allowed to legally rob our citizens.  Same with all other special corporate interests!  They are able to bribe “our elected representatives.”  Of course these laws enable the American people to be hugely exploited and taxed.

Remember, between 1990 and 1992, our IARFC founder Jack Gargan started the THRO (Throw the Hypocritical Rascals Out) nation-wide movement that resulted in 124 Congress members and 17  Senators being dumped!  This was by far the largest “house cleaning” since the Great Depression days.

Do you desire to revive Jack’s THRO movement?

Jack also persuaded Ross Perot and Jesse Ventura to get involved
and run for elective office.
 

I agree with Jack that this group, except for possibly Congressman Barney Frank, is composed of bums serving the special interest.  There may be two-or-three more Congress people outside this group who are worth retaining.  It is possible.

Ten IARFC members were asked for their thoughts about this total lack of response.  Resulting comments will make you proud.  Their replies follow:

Steve Bailey, CEP, CSA, LUTCF, CEBA, MFP, RFC, who is IARFC President and directs HB Financial Resources, LTD, in Charlotte, NC, reacted by proclaiming, “It is so difficult to support government functions you do not respect or government officials you do not respect.  About two years ago after becoming a Democrat, then a Republican again, I switched to an Independent.  What I have seen of both political parties is that they must remain a part of the private club.  Both the House and Senate are more concerned with being re-elected, than with helping our citizen voters or our children and grandchildren.  Just like in ancient Rome we are watching as these people destroy our country.  God help our country.”

Geoffrey A. VanderPal, CFP, CLU, CTP, MBA, RFC of the Elite Financial Planning Group of American, Inc., in Las Vegas, commented, “I believe many Congress members forgot how important it is to communicate with their constituents.  This lesson is well understood in our financial advisory industry where if advisers do not speak to their clients the end result is usually not positive for the advisor.  The same holds true for members of Congress.  Ignoring an influential group of professionals that have influence on the financial services industry is a major gaffe, especially for those ‘serving’ on ‘our’ Committee.”

John F. Lampe, JD, RFC, is a brilliant attorney and highly successful money Manager with Bruges Asset Management in Ventura, CA.  He describes himself as a long-time reader of Financial Services Journal On-Line.  Lampe said simply, “I have no sympathy for any of these politicians.”

 Matthew J. Rettick, CEP, CSA, CAS, RFC, of Covenant Reliance Producers, LLC, in Nashville, TN, “I’m amazed and sad that we were one hundred percent ignored by these politicians who supposedly work for the people.  But like many Americans today, I am not surprised.  This is just another example of the old ‘head buried in the sand’ routine that many members of congress seem adopt – no matter the subject.”

According to Matthew J. Rettick, “If my clients called or wrote me with questions and concerns and I just ignored them, then I would be accused of malpractice, potentially sued, and in all likelihood lose my license.  Wouldn’t it be common sense to hold all members of congress to a similar standard of basic responsibility and simple courtesy?” 

The Pretend System

 Lew Nason, LUTC Graduate, FMM, RFC, of the famous Insurance Pro Shop in Dallas, GA, is concerned.  Lew said, “The young people in financial planning and insurance who participate in our Insurance Pro Shop have excellent educations, intentions, and discipline.  But they are cynical and disillusioned about our system of government representation.  They call this ‘The Pretend System.’  They explain the prevailing Pretend System this way.  We pretend that we have representation.  We pretend we have a voice.  We pretend our elected servants care about what we think.  We pretend they are not serving only those who line their pockets.  Our future industry practitioners believe this is all one big pretense.” 

Jeremy Nason, RFC, FMM, a co-founder of the Insurance Pro Shop, located in an Atlanta suburb, added, “The Cato experience proves that when it comes to our federal Financial Services Committee we too are only pretending that they care.  The obvious reality is that they have no interest at all in what we think even though we work very closely with America’s consumer investors.” 

Comments From 'Insurance Pro Shop' Graduates...

T. Jerry Royer, RFC, one of our profession’s respected leaders, with Group 10 Financial in Haines City, FL, responded with some of the strongest comments I received.  T. Jerry Royer, an award-winning crusader for his clients, remarked, “Our elected officials couldn’t care less what we think and they like it that way.  They are only interested in bailing out the greedy bastards in the banking and brokerage firms, and let’s not forget the insurance companies.”

 T. Jerry Royer added, “These shameless folks all helped themselves to the investor’s money.  Why you may ask?  Because these groups have the strongest lobbyist and bribe with the most Pac money!  Plus the politicians are busy using their power to grab through taxes.  The citizen or individual investor gets horribly shafted.  Each financial advisor has the moral and ethical responsibility to fight for and help protect the citizen investor.”

Antonio Filippone, RFC, of the Rockford Retirement Resource Center in Loves Park, IL, commented, “It is appalling that the vast majority of the members of a governmental agency set-up to answer questions about the future regulation of our industry could not even respond to a basic inquiry from our highly respected association.  Cato’s experience is yet another example of governmental bureaucracy at its worst and the American tax dollar being wasted by people who could care less.  Their image could not be lower in my estimation.”  

Hal Chorney, RTIA, RFC, founder of the International Association of Registered Tangible Investment Advisors, Boston, MA, observed, “There is an appearance that the members of ‘our’ Financial Services Committee are ‘our masters’ instead of ‘our public servants.’  This attitude of ‘our elected representatives’ is unacceptable.  We have no accountability.  It seems that we are always dealing with ‘crises management’ and can never get a simple straight answer to our questions.  Not even Wally Cato’s one single question!” 

Hal Chorney continued with, “They are so caught-up in themselves that if they are not directly told how we feel about their lack of response, they will never ever realize it.  This lack of meaningful accountability, lack of enforcement of existing regulations, and lack of general response, has caused tangibles to become more attractive to investors.”

“This lack of meaningful accountability and response from those charged with making laws concerning securities and other paper investments, as well as overseeing those laws already on the books, has caused tangibles to become even more attractive to many knowledgeable investors, viewing tangibles as a safer haven.”
 

 Forrest Wallace Cato is a  speaker at the Insurance Pro Shop, where he lectures on How To Become Famous.  Cato received a Hollywood Walk-of-Fame Star for his speaking skills.  Cato is former Editor-In-Chief of Financial Planning magazine and former Editor-In-Chief of Trusts & Estates: The Journal of Wealth ManagementHe wrote the introduction to the newly revised version of the classic book How To Sell Your Way Through Life by Napoleon Hill.  Cato is also International Editor of Advisor magazine in China.  Cato is the legendary 'Image Branding' specialist for financial professionals... www.catomakesyoufamous.com/
 

Prospecting Update…

Cultivating Telephone
Relationships


Whether you are in customer service, telephone sales, prospecting for new business, or you just spend a fair amount of time on the phone, your personality and professionalism are conveyed over the telephone. Often you have never met the person on the other end of the line, so how you handle your telephone calls can make or break the relationship.


Here are some quick tips to help you to cultivate and maintain your telephone relationships...

 

• Know your caller's name and use it. People like to hear their names spoken.

• Be courteous by using polite words and phrases. Ask permission to talk.

• Watch your tone of voice at all times. Smile and talk to them as if you were calling your best friend. Show caring, concern, friendliness and be a professional with every call.

• Speak slower than normal. Guard against sounding rushed, uncaring, unfriendly or a salesperson.

• Listen! Good listeners paraphrase, ask clarifying questions, don't interrupt, or finish other's sentences.

• Remain calm when someone else becomes upset. Do not take it personally or respond in kind.

• If you must put someone "On Hold," reassure them that you will get right back to them. Check in on them every 30 or so seconds, and ask if they can continue to hold. Ask if they prefer to be put on hold or called back. Do not say "Hang On" and abruptly send them to "Hold."

• If the call must be transferred, explain why and ask permission. Always announce the caller to the transferred party.

• Be well rehearsed and organized. Fumbling around, shuffling papers and lack of information is distracting, wastes time and portrays disorganization.


By following these basic guidelines you should be
able to earn and convey respect on the telephone.


"Acting on a good idea is better than just
having a good idea.
"
Robert Half

 

Real Advisor Testimonials &
Success Stories…

 

"Thanks for everything. I've written over $270,000 of life premiums in the past two months since attending the boot camp in December. Freedom Equity Group has asked me to do a teleconference to explain how I've accomplished this dramatic increase in my business.
I'll be recommending your (Found Money Management) system and your boot camp to everyone on the call."
Randy Delph, RFC, LUTCF, FMM - IN,
Freedom Equity Group
(35 yrs)

 

 

"Lew, I recently purchased your Advanced Fact Finding Video...
I have been on two interviews so far and used the methods you described. It was surprising how the folks opened-up. Not only were their defenses totally down, but they actually stated that they liked the low-pressure approach and questioning process to find out what their needs/concerns were before they were asked to buy anything. In both cases the customer actually told me what they were going to buy... By the way, I am going to recommend that you contact Allstate's Financial Specialist Manger, so you can help them with their sales efforts.
They have spent a ton of money on similar programs, but in my humble opinion, what you offer is much better.
Feel free to drop my name.
Robert Dupuis, Allstate Agency Owner, TX

 

"Lew and Jeremy, Again....thank you for everything.... I feel so much better informed, educated, and knowledgeable than ever before. I am also excited about reaching my goal of submitting a minimum of $30,000/mo. each month in 2009! Thanks to you guys, I know it's going to happen.  Have a great day!"
Bryan Schurter, FMM, RFC,

 

"The Found Money Managementtraining is extremely valuable. It's made what Doug Andrew taught me work. It's pulled it all together for me - Fits My Market - Easier"
Jim Greer, CSA, FMM - OH


You Must Sign-Up Today To Guarantee
Your Place At The Final 2008…
‘Found Money Management’
Financial Advisor Boot Camp

@ Only $1,295
(December 3 & 4, 2008)

Important Note: Because of the additions to the program, guest speakers and increasing costs, we are forced to raise the registration to $1,695... for future events in 2009.

Hear Three Very Special Guest Speakers


Jeffrey "Dragonfly" Reeves,
MA
- Author of Money For Lifein good times and bad.
Jeffrey Reeves, MA has been guiding clients for over 30 years as they chart their paths to financial security. During this time clients, insurance professionals and financial advisors have all contributed ideas, strategies and tactics to the arsenal of tools that emerge throughout Money for Life…in good times and bad.

Forrest Wallace Cato, RFC, RFMA, CRR, CPC - Internationally Renowned Speaker and Legendary Publicist To The Financial Services Industry who will discuss how to get free publicity... that will make you famous! Wally has made placements on 60 Minutes, 20/20, etc. He has interviewed five US Presidents in the Oval Office and ghosted books that made The New York Times top ten best-seller lists.

Jennifer Lowery, Senior Marketing Consultant, Response Mail Express, (RME) who will discuss how to consistently fill your seminars and workshops with 100 or more the right high quality prospects every month. (With a special offer for attendees)
 




Founded in 1984, the IARFC is the fastest growing professional association in the financial services industry, with over 8,000 members. The IARFC is a non-profit professional association dedicated to educate, train, support and advance the professionalism of financial advisors who are helping people spend, save, insure, invest and plan for the future.

www.IARFC.org
 

Highly Recommended...
'Money For Life'
How to Thrive in the 21st Century!

$29.95 plus shipping

"We highly recommend this great new book for you and all of your clients, if you want to sell more Cash Value Life Insurance! It's much easier for your clients to read and understand than any of the others! It's a great match for our Found Money Management Strategies"
Lew & Jeremy Nason


Call us today to order... 877-297-4608

Well, that's it for this weeks Insurance Marketing and Sales Tips Mastery Newsletter. I hope you found the information interesting and helpful in your efforts to grow your business.

Lew and Jeremy Nason
'The 9 Out Of 10 Guys'
Marketing and Sales Coaches

P.S. Do you have a friend or associate who is struggling in this business and needs help? Why not tell them about our Web site or better yet, forward this newsletter to them. They'll thank you!

© 2008, Lew Nason, RTIA, RFC, LUTC Graduate - All rights reserved
Lew Nason, with his sons Jeremy Nason and Will Nason are the founders of the Insurance Pro Shop
® and the creators of the… Found Money Management
Advanced Life Insurance Sales System… The most endorsed and successful Life Insurance prospecting and sales system available for today’s insurance professional! Lew has been helping agents and advisors to achieve long-term success in financial services industry for over two decades. His unique perspective, on how to truly help clients, has enabled scores of agents and advisors reach the top levels of their profession. Visit his web site at www.insuranceproshop.com or call him @ 877-297-4608.

 Helping Insurance Agents and Financial Advisors create endless
streams of new, repeat and referral business…

www.insuranceproshop.com
Toll Free # 877-297-4608