Are you tired of earning only a mediocre income?  Would you like to earn $100,000, $250,000 or more within the next 12 months?  Do you think earning a six-figure income is impossible with the current state of the economy? 

It's not just possible, it's highly probable, if you'll take just a few minutes to learn these five simple business strategies...

1.   Start by working ON your business, instead of IN it!

2.   Differentiate yourself from all the other insurance agents.

3.   Marketing is the engine that drives your business!

4.   Setup effective operating systems for your business!

5.   Master the greatest business skill you can ever learn! 

Failure to master all five of these simple business strategies is what's holding the vast majority of insurance agents from earning the income they are capable of in this industry!  To put it another way, you can be the best sales person in the world and will be doomed to making only an average income, because you have not mastered these five strategies!

Start By Working 'ON' Your Business, Instead Of 'IN' it!  

Most insurance agents are only earning a fraction of of the income they are capable of, because they are spending most of their day doing low pay-off clerical activities!

Would you agree that ‘Meeting with Prospects and Making Sales’ is where you make 80% of your money?  Let's put it another way.  If you aren't making sales, how long will you stay in business?  Can we agree then, that meeting with prospects and making sales, is the most important part of your business?

Would you also agree that you don't get paid to do paperwork, handle problems, answer the phone, type letters and many of the other things that you do?  There is no question that many of the things you do, have to be done.  But, the question is, by who? 

You Will Never Make A Six-Figure Income, Doing $8 Per Hour Job.

How many hours each week do you actually spend meeting with prospects and clients?  Are you spending most of your day doing the activities that contribute little or nothing to the achievement of your goals?  In other words, are you doing the 80% activities that generate only 20% of your income, instead of doing the 20% activities that generate 80% of your income?

It's time for you to turn this situation around, and set up your business so it allows you to do your highest-payoff activities for most of your day.  Activities such as meeting with prospects and clients and figuring out ways to grow your business.  And then delegate ALL of your low-payoff activities to your staff.  Otherwise, you'll have to keep on working long hours to make only an average income.

Differentiate Yourself From All The Other Insurance Agents!

While you should be proud of being an insurance agent, if you just think of yourself as just an insurance agent who sells insurance products to your prospects and clients, then this is one of the reasons you're not making the kind of income you want.  Because, whether you like it or not, prospects hate to buy insurance, and they don't like insurance agents!

If You Want To Start Making More Money From Your Insurance Business, Then You Must Start Getting Your Prospects And Clients To See You As A Financial Advisor!

Extensive research has shown the prospects and clients of the top producing agents who earn more than $500,000 a year, consider their agents as... 'Financial Advisors.'  Do your prospects and clients think of you as a "Financial Advisor"... or do they simply think of you as "just another insurance agent who sells insurance products? (Products they could probably purchase from a number of other agents... and maybe even for less money.)

And, when someone asks you, "What do you do?" do you usually reply... "I sell insurance" or... "I am an insurance professional" or... "I am in the insurance business" or another similar answer?

This tells me you also consider yourself only as an "insurance agent."  And, while there's nothing wrong with that, the important fact you need to realize is... insurance agents are a dime a dozen.

There currently are 1.4 million insurance agents in the United States.  And, depending on the types of insurance you sell, within just a few blocks from your office, there are probably dozens of agents selling the same products as you sell.  So, if your prospects simply think of you as "just another insurance agent," then why should they choose you over one of your competitors?

Are you thinking... "They choose me because I offer the best service or the lowest price."

I hate to tell you this, but your competition also claims to offer the best service.  And, you can't be the lowest all the time.  Sooner or later, someone else is going to undercut you. 

Keep This In Mind...  If You Get A Client Based On Price, Sooner Or Later, You're Going To Lose Them Because Of Price!

When you you provide clients with excellent service, you're making it almost impossible for the competition to steal them away from you, even if they do offer a lower price.

Unfortunately, most agents have the wrong definition for the word, "service."  To many agents, great service means… "We answer the phone promptly" or… "We process the data accurately" or…"We return the customers' messages within 24 hours" or… "We update their files immediately."  These "services" are NOT true customer service activities... they're simply processing activities.  Every agent provides them, and your prospects and customers certainly expect to get them from you. 

Some agents claim… "We provide excellent service because we always send birthday cards, Christmas cards, and calendars to our clients each year."  Well, although these activities are a part of your excellent customer-service philosophy, if you want to gain your clients' loyalty, you'll need to do much more than that.

Let's face it, because your prospects can also get these "so-called" excellent services from your competitors, you still haven't given them a compelling reason to do business with you.

To compel prospects to do business with you and to get your existing clients to keep on doing business with you for years to come and to refer everyone they know to you, you must transform yourself from an insurance agent into a Financial Advisor.  And, that's primarily a function of staying in touch with your clients, really listening to them and then actually helping them to solve their financial problems.

Marketing Is The Engine That Drives Your Business!

The success of your agency or practice depends on your marketing system.  If you have an excellent marketing system, you'll be able to make a fortune.  Otherwise, you'll have to settle for an average income for the rest of your career.

If you were to examine the most successful agencies (or companies - regardless of the type of product or service they sell) in your town or city, you'll find they all have an effective marketing system to get their products or services to their customers or clients.

Please keep this important fact in mind…

You're Not In The Insurance Business... You're In The Marketing Business!

That's right, you're NOT in the insurance business.  You're operating a business that happens to market insurance products, whether P&C, Life, Disability, Annuities, or LTCI policies.

To make the kind of money you want from your insurance business, you must start thinking of yourself as a marketer of insurance products, rather than as an insurance agent.

If you want to become more successful in the insurance industry, you'll need to get your prospects and clients to see you as a "Financial Advisor",  instead of just as an insurance agent who sells insurance products. 

When you have an effective marketing system, you'll be able to establish yourself as a "Financial Advisor" in your prospects' and clients' minds.

A common mistake many agents make is they incorrectly think the key to success in the insurance industry is to know all of the latest "101 Closing Techniques", or to have better product knowledge than their competitors.

No matter how much you know about insurance, no matter how many closing techniques you've mastered, no matter how many designations you have after your name, all of them are useless... if you don't have the marketing skills to get qualified prospects to talk to you.  On the other hand… 

When You Have An Effective Marketing System...  You'll Be Able To Get Prospects To Call You...  Instead Of You Having To Chase After Them!

That's right, an effective marketing system will let you eliminate cold calling completely and get as many qualified prospects to call you as you want.

Although many authors, speakers, sales experts, and consultants can teach agents dozens of ways to close prospects, very few of these self-proclaimed experts actually have the skill, the knowledge, or the experience to teach the agents how to attract prospects and set appointments.

Does this statement sound familiar? "I know how to close a prospect extremely well.  The trouble is, I just don't have enough prospects to see on a regular basis."

If you've attended an insurance convention like the MDRT, then you know, while many successful agents will share with you all kinds of effective sales or closing techniques, few of them, if any, can teach you how to get an avalanche of qualified prospects to call you, almost begging to do business with you.

Well, when you're armed with a million-dollar marketing system, you'll be able to compel truckloads of the right qualified prospects to do business with you on a regular basis.

Now, let's discuss what exactly is marketing.

Marketing is the life-long process of getting and keeping customers or clients in such a special way...  so they'll buy from you over and over again for years to come...  and refer everyone they know to you.

Now that you know marketing is the engine that drives your business, you must also realize...

Marketing Is The Only Function In Your Business That Brings In Clients...  Produces Sales...  And Generates Profits!

Although you may be spending a substantial amount of money on rent, supplies, office equipment, and other purchases that are necessary in running your business, they don't generate clients or produce profits for you.

In other words, marketing is an investment, not an expense!  In fact, after you've learned how to market effectively, then...

Marketing Is The Most Profitable Investment You Can Make!

When you invest your money in stocks, bonds, or mutual funds, you may earn 5, 10, 15, or, if you're really lucky, 20 to 25%.  On the other hand, when you invest money in marketing - the right kind of marketing - you could make ten, twenty, even fifty or more times the return on your investment (ROI).

For example, an ad you place for $100 could generate $1,000 or even $5,000 in profits. This works out to be 1,000% (10 times ROI) and 5,000% (50 times ROI), respectively.

Setup Effective Operating Systems For Your Business!

Have you been to McDonald's restaurant lately?  Here's a multi-billion dollar business operated, efficiently and profitably, by a bunch of teenagers who are no more intelligent or disciplined than the teenage children you know.

Have you ever wondered how these kids could prepare food that tastes exactly the same and provides the same level of service every time - regardless of which McDonald's restaurant you go to, whether in California, New York, England, Australia, or Japan?

This is because they have systems to perform the various activities in their business, which work so well that almost any teenager can operate them and the results will be the same every time.

So, if you want to run a successful insurance business, then you'll need to set up systems to handle the various activities of your agency or practice.

Master The Greatest Business Skill You Can Ever Learn!

Are you curious to find out what the greatest business skill you could ever learn is?  Good.  Please pay close attention. The skill I'm talking about is...

Knowing How To Attract Customers, Provide Quality Products And Exceptional Service...  And Maintain Customers For Life!

As simple as this may sound, most agents don't understand this skill or how important it is.  When you've learned how to do this exceptionally well, you'll be able to make the kind of income you want from your insurance business...  while working only a few days a week.

This business skill is composed of four different skills.

• Attract Customers

• Provide Quality Products

• Provide Exceptional Service

• Maintain Customers For Life

If you want to master each of these four skills, you'll need to set up effective systems in your agency or practice.  However, skill #2 - Provide Quality Products - is really controlled by your company.  The only thing you can do with skill #2 is to choose a company that provides great products.

After talking to hundreds of agents, the #1 frustration most agents have with their business... is that they just can't get enough prospects to become their customers. They'll tell me... "If I could figure out a way to get tons of qualified prospects to call me for appointments, then I would make the kind of income I want and have lots of fun doing it.  I really hate cold calling and chasing after prospects for more new business."

The reason most agents have such a hard time attracting qualified prospects to them... isn't because they are using outdated and ineffective prospecting and marketing systems.  It's because they are missing the little 'Insider Secrets' to making these prospecting and marketing systems work.

It's very sad.  While there are many organizations teaching agents everything they ever wanted to know about insurance products and the industry, few, if any, teach them how to get and keep lots of customers.

In order for you attract tons of qualified prospects, you need to use several of the effective customer-acquisition systems in your business.  Here is a list to chose from:

Referral Systems, Direct Mail System, Advertising System, Press Release System, Post Card Marketing System, Newsletter System, Telemarketing System, Website Marketing System, E-mail Marketing System, Association Marketing System, Trade Show Marketing System,  Joint Venture Marketing System,  Dinner Seminar System
Center Of Influence Marketing System, etc.

Believe it or not, effective use of just a few of these systems will get you more clients than you can handle.  Imagine having an avalanche of qualified prospects phoning you each week, almost begging to do business with you.

This would be a great dilemma to be in, wouldn't it?

Isn't it time for you to start attracting tons of qualified prospects to your agency today.

"Remember, you will solve your sales problems once you solve your prospecting problems."

Lew and Jeremy Nason
'The 9 Out Of 10 Guys'
Marketing and Sales Coaches

Message to Financial Advisors...

What have you done in the last sixty days to increase your sales?  Is there any question that during the year, you're going to spend thousands of dollars in time, money and effort bringing in new clients to your business?  Then wouldn't it make sense to do it the most cost effective, money-making ways?  Why not learn the marketing, prospecting, appointment setting and sales strategies that most of the leading agents, advisors and planners on the planet use?  Jeremy and Lew Nason

How To Get Off To A Fast Start
Selling Insurance For Under $10

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Our ultimate goal is to help as many agents, advisors and planners as we can… to learn how to help more of their friends, family, prospects and clients to weather the current financial storm and the storms to come.

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