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How to Survive
and Prosper...
During This Worsening Economy!
America’s finances are in turmoil.
The personal economies of many individual
Americans’ and their families are on the precipice of a disastrous
failure. Few families have a
personal plan to help them meet these financial challenges, and they
need your help! Opportunities abound for those insurance agents,
financial advisors and financial planners who
understand their problems and hold the solutions in their minds and
hearts. You can draw these Americans back from the brink of
financial failure!
But, how are you going to attract these people to you?
Don't Believe All Of The Doom and
Gloom!
Twenty-six years ago, when I first
got started in this business, the United States was in the midst of
a severe economic recession, much worse than it currently is today.
In December of 1982, the U.S. unemployment rate had
reached 10.8%, higher than at any time in the post-war era. Job
cutbacks were particularly severe in housing, steel and
automobiles. Twelve million people were unemployed, an increase of
4.2 million people, since July 1981.
By mid-1982, the
number of bank failures was rising steadily. Bank failures reached
a post-depression high of 42 as the recession and high interest
rates took their toll. In 1983, another 49 banks failed, easily
beating the Great Depression record of 43 failures, set in 1940.
And, the FDIC listed another 540 banks as "problem banks" on the
verge of failure. In 1984, the
Continental Illinois National Bank and Trust Company, the nation's
seventh-largest bank (with $45 billion in assets), failed.
Between 1980 and
1983, 118 S&Ls with $43 billion in assets failed. The FSLIC, the
federal agency which insured the deposits of S&Ls, spent $3.5
billion to make depositors whole again. The FSLIC pushed mergers as
a way to avoid insolvency. From 1980 to 1982, there were 493
voluntary mergers and 259 forced mergers of savings and loans
overseen by the agency. Despite these failures and mergers, there
were still 415 S&Ls at the end of 1982 that were insolvent.
During the 1982 recession,
unemployment reached twelve million, the highest rate since the
Depression; 17,000 businesses failed, the second highest number
since 1933; farmers lost their land; and many sick, elderly, and
poor became homeless.
Economic recessions in the U.S., and throughout the world, aren’t
something new. They are a fact of life. We’ve
experienced many
recessions through the years in the U.S., the last being in 1990.
As a country we’ve survived each time; and we’ll survive this one.
The question isn't whether you'll survive, it's whether or not
you'll prosper in your business?
Revealed... The Secret To Your
Prosperity In Today's Economy!
Fortunately for me, in 1982, in
spite of being in the worst recession since the ‘Great Depression’
of 1929, I was able to lead my office in sales, even though I was
brand new to the insurance business. What I learned back then
that made me successful in personal sales, and has kept me
prosperous throughout the years, is that most people (average Middle
American families) are struggling financially, and they need and
want our help. And, when times are tough financially, these people
need and want our help more than ever. I learned that to
succeed in this business, during the good and bad times, it’s not
about selling products, investment returns or a revolutionary sales idea.
It’s about helping average people to see that you can help them
to become secure financially,
in their lives.
Understanding
What's Missing In The New Sales
Systems!
Many of the ‘supposed’ revolutionary new ideas behind LEAP, Missed
Fortune, Infinite Banking, Circle of Wealth, Equity Management and
the College Funding
programs are not revolutionary or even new. They are actually
the proven, sound financial principles that the best producers have
been using for decades to help people to properly position and use
their money, with safety and guarantees, to achieve financial
security.
Unfortunately, agents and marketing organizations have bastardized
many of these new sales systems and are focusing primarily on
selling products and investment returns! These sales systems have
been promoted, seen and used by many agents as a way to make quick,
large sales. Many times the sale is made, whether it’s in the best
interest of the prospect or not! The majority of the people using
these systems have lost their focus on how to actually help people
to identify, understand and solve their financial problems.
The extremely unfortunate part,
for agents, is that some of these systems were developed when the
economy was good; so there is very little, if any, sound marketing
practices in them. These systems have very little, if any, real
marketing to help you get your message out to people about how you
can help them to solve their financial problems. They may be great
sales ideas or systems, but they have no real marketing to help you
attract enough of the right people to you, during the tough economic
times.
Consider, when times are good
financially, like in the 1990’s when the stock market was soaring
and unemployment was low, there will be some people who are ready,
willing and able to take chances with their money. These are the
people who have the ‘get rich quick’ and/or ‘live for today’
mentality! So, it is easy to attract and set appointments with
them, if you have something new and exciting to show them.
However, during the tough economic
times, much of the marketing in these systems just stops working,
because now there are very few people who are ready, willing and able to
take any chances with their money. They are worried whether
they will have a roof over their heads, and food on the table.
You can survive and prosper during
this worsening recession! But, only if you learn how to
consistently attract the right people to you! It’s about you
learning how to actually help people to identify, understand and
solve their financial problems, instead of just trying to make a
quick, large sale with your hot, new, revolutionary products or
ideas.
Yours in Success,
Lew Nason
'The 9 Out Of 10 Guy'
P.S. When we decided to offer the
Found
Money Management™ system nationally, (and now,
internationally) we had a choice. We could put together a system
like everyone else, with just one or two easy ways to generate quick
leads and sales that would appeal to the ‘Get Rich Quick’ 'Live for
Today' mentality of agents and consumers. A system that works best
in a prosperous economy and has serious problems in a down economy!
Or, we could make sure that every agent would have ALL of the marketing
tools, information and training they needed to guarantee the program
would work for them, no matter what the economy was doing. And, it
would have everything the agent needed, so it could work no matter what
the agent’s skill level, experience, or financial circumstances.
Obviously, we decided to put everything we could into this system.
Our
Found Money Management™ system is the only truly complete
‘marketing’ and ‘sales’ system available on the market
today.
The only agents who will fail with our system are those
agents who are looking for a quick fix, and will not take the time
to go through the entire system, and then call us for personal
coaching.
P.P.S. In spite of
this struggling economy, many of the agents, advisors and planners
who have recently purchased our systems and are calling us for
personal coaching
are already having banner months and they are doubling, tripling and
quadrupling their monthly sales. People like Eric Byrd,
S. Carolina; Terry Bialek, Canada; Bryan Schurter,
California; Richard Stucky,
Utah; Joe Casey, Tennessee; and many others are regularly submitting
cases for $450 a month and more of life insurance premiums.
Agents and Advisors like Tony Filipone, Rick White, Brian Gibbs and
Kevin Murray who have been using our systems for a year or more
are having one of their best years ever. IMO's, FMO's and Agencies
like
American Financial Marketing, LLC., MN; Solutions
21 Financial & DSC Lifestyle Services, Canada;
and Index Marketing Group, FL are
seeing
significantly increased life insurance and annuity sales from many of their
agents who are using our systems.
Want More Life
Insurance Prospects...
More And Larger Life Insurance Sales...
 Learn
a Much Simpler and More Effective Way, to attract a consistent
flow of the 'RIGHT' prospects, while using many of the same
powerful 'Cutting Edge' concepts found in the
LEAP, Missed Fortune,
Infinite Banking, Circle of Wealth, Retirement Supplement
or College Funding systems.
Found Money Management™
'Advanced' Life Insurance Sales Tool Kit
"Helping Families To Live
Debt Free And Truly Wealthy!"
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Prospecting Update…
Stop 'em
dead in their tracks!
If you want people to read your sales letter, your Ad or your Web
site, you've got to stop 'em dead in their tracks!
Your headline is the most important element in all of your marketing
efforts. The purpose of a headline is to grab your prospect's
ATTENTION. When I say your prospect, I mean that your headline
should zero in on precisely whom you want to reach - your target
market. For example, if you want to reach homeowners, put the word
"homeowners" in the headline.
The headline should serve as an ad for your ad. It should tell the
reader immediately and clearly the essence of what you're trying to
say in the Ad. The headline should give the reader a Big Benefit or
Big Promise. So, create a headline that tells the right people
precisely the benefit you're offering them.
When you write or decide upon your headline - or its opening
equivalent - you have spent at least 80 cents out of your marketing
dollar. Stated differently, 80% of your outcome - four-fifths of
your result…all but 20% of the success of your selling effort is
effected positively or negatively by how and what you communicate in
the beginning.
"Acting on a good idea is better
than just
having a good idea." Robert Half
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Real
Advisor Testimonials
&
Success
Stories…
"We work with
agents and I do recommend resources to them. I purchased the
Found Money Management™ system from you guys about 2
years ago and love it."
Rusty Carlson, Life
Sales Consultant,
American Financial Marketing, LLC., MN
"My
partner, my staff and I regularly attend Lew Nason's live
training events and we have been using his Found Money
Management™ System for almost two years. I can tell you, without
hesitation, that if you are sincerely interested in helping people,
getting reconnected with your clients and growing your business,
then Lew's systems and training are absolutely essential!"
I.
Jeff Eshun, Ph.D., HD, RFC, FMM
IARFC Canadian Chair - Jeff is the President &
Co-founder
of Solutions 21 Financial & DSC Lifestyle Services,
Ontario, Canada
"Lew is
one of the most genuinely kind and interested person in truly
helping people I have met. He is making a real difference in the
lives of his clients and associates in the industry by teaching them
to get down to the basics of human communications and needs
selling."
Brian Gibbs,
FMM
(Missed Fortune TEAM Member), CA
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Highly
Recommended...