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How To Get Off To A Quick Start Selling Life Insurance And Annuities!

 

Let’s put some things into perspective.  Most of the newer (less experienced) insurance agents we talk to are putting the cart before the horse.  They are buying leads, setting up a direct mail system, or running ads in the newspaper, before they’ve made any money.

 

But, what’s even worse, they are getting those leads without knowing what to say to get the appointment, let alone turn that appointment into a sale!

 

They end up wasting a lot of time, and money... And, most of them are broke and out of the business within a year!  And, those few who do survive are earning less than $30,000 per year after expenses.

 

Understanding The Problem...

Consider, whether you are buying leads, using direct mail, sending post cards or running ads, most sales leads will cost you $20 or more.  Most agents are lucky if they are setting 3 sales appointments for every 10 leads they get.  It’s partly because of the low quality of the leads they are getting, and partly because they don’t know what to do or say to set the appointment.  Then, if they are lucky, they are closing 2 sales for every 10 appointments. 

 

This means they need 33 leads, to get 10 appointments, to close 2 sales. They are spending $333 for each sale they make.  (33 leads x $20 = $666 / 2 sales + $333)  If their average sale is around $600 in commissions, then over half of their commissions are going to lead generation costs.

 

Is it any wonder that most agents are frustrated with the leads they are buying, being given and/or getting from their lead systems!  And, they are always looking for something better!

 

It’s a major reason why 85% of new agents who come into this business are broke and out of the business within 18 months.  And, why 90% of the remaining agents are earning less than $30,000 per year, after expenses!

 

There Are Better Ways...

It starts with you learning how to attract a better quality prospect.  Then, it’s learning what to say, to help those prospects to see and understand their problems they are facing, so they want to meet with you!  Finally, it’s learning how to conduct a good thorough fact-finding interview so you are closing more sales appointments and making larger sales! 

 

If you want to get off to a fast start and earn the money you are capable off, then you’ll want to…

  • Identify who are your ‘Ideal’ prospects!  Who really needs your primary product right now?  Who are the people you have the best chance of setting an appointment with, and closing a sale with, right now

  • Determine what problems you can solve for your ‘Ideal’ prospects!  If people don’t see and understand the problems they are facing, and how you can help them, is there any reason for them to meet with you, let alone buy from you?  

  • Focus your marketing message on solving your ‘Ideal’ prospects problems!  You’ll want to set up multiple ‘low cost’ lead systems to constantly deliver your special message to your ideal prospects, to attract a steady flow of them to you!

  • Learn what to say and do to get your ‘Ideal’ prospects to want to set and appointment with you! It’s all about you asking the right questions to help your prospects see and understand their problems, and how you can help them, so they want to meet with you!

  • Learn how to discover your prospects' innermost desires, and use that knowledge to craft an offer that is irresistible to them!  People don’t buy what they need!  They buy what they WANT!

  • Structure your business so that you become the advisor people want to see!  (Instead of being the salesperson people dread seeing.)  And, within a year, you’ll be getting the majority of your appointments and sales from your existing clients, endorsements and referrals… and they will be calling you!

You Can Guarantee Your Short-Term and Long-Term Success…

Using our ‘State of the Art’ Advanced Life Insurance and Advanced Annuity Sales Tool Kits, with our Tools, Tips and Training you'll learn how to...

  • Attract more of the 'Right' Life Insurance Prospects to you each month, than most agents will see in an entire year… in a virtually untapped market!  You’ll learn ‘12’ of the very best, proven marketing methods, with all the ‘Insider Secrets’ to generating a consistent stream of your ideal prospects, without you spending all of your hard earned money! 

  • Help your prospects to 'Find the Money' to eliminate debt, save for retirement, fund a college education, make their money last in retirement, stop the taxation of their social security and get all the insurance they need to protect their family... Life Insurance, DI insurance, LTC insurance, Health insurance, and much More!

  • Learn the 'insider secrets' to closing '9 out of 10' sales appointments!
    Do you believe it's humanly possible for you to close 9 out of 10 of the people you meet with?  If you don't believe you can, then maybe that's why you aren't.  And yet, aren't most of the leading producers in our industry closing 9 out of 10 of the people they meet with?  What is it they know that you don't?

  • Close more and larger sales by learning much simpler and more effective ways to use many of the cutting-edge life insurance and annuity sales concepts found in 'Money for Life', 'Infinite Banking', 'Missed Fortune', 'Circle of Wealth' and 'LEAP', etc!

We’ve been helping agents for almost three decades.  And, our systems have a documented 80% success rate, compared to the industries 90% failure rate!  For more info visit… 

http://www.insuranceproshop.com/lifeinsurancemarketing/lifeinsurancesales.html,

http://www.insuranceproshop.com/annuitymarketing/annuitysales.html

 

And, you can learn how to set more appointments and close more sales with our...

Advanced Fact Finding Videos (DVDs) and Audios (CDs) - Save 25%

 

By Lew and Jeremy Nason
Marketing and Sales Coaches
'The 9 Out Of 10 Guys'

 

P.S.  In each of our life insurance and annuity marketing and sales systems we have the whole process laid out for you with a complete step by step format, including scripts, questions and the PowerPoint presentations.

 

© 2009 Lew Nason, RFC, LUTC Graduate - All rights reserved
Lew Nason, with his sons Jeremy Nason, RFC, and Will Nason, RFA,
are the founders of the Insurance Pro Shop and the creators of the… Found Money Management™ Advanced Life Insurance Sales System The most endorsed and successful Life Insurance prospecting and sales system available for today’s insurance professional!  Lew has been helping agents and advisors to achieve long-term success in financial services industry for over two decades.  Their unique perspective, on how to truly help clients, has enabled scores of agents and advisors reach the top levels of their profession.  Visit their site at... www.insuranceproshop.com  or call them toll free @ 877-297-4608.

 

 

"In just one month I've made over half of what I made in previous years."
 

"Following the advice of your competitors, for my first seminar I spent $16,000 and made $22,000.  The second seminar I spent $6,000 and made $1,300.  Then a few weeks ago I found you.  For my third seminar I spent $2,800 and so far I've made $55,000.  (In Commissions)  I'll give you credit for 90% of the success I've had with this seminar.  I just followed the advice in your system, for my seminar, the initial interview and the closing appointment and I'm making serious money.  In just one month I've made over half of what I made in previous years.  I'm certainly glad I found you.  Thanks,"

Peter Orange - WA, (only 4 months selling annuities)

 

 

I have submitted over $30,000 of life business…. IN JUST ONE MONTH! 
 

"After doing my first workshop at the end of September, (2008) and after getting back in touch with my current clients (through your newsletters)
I have submitted over $30,000 of life business…. IN JUST ONE MONTH!  Although the additional income is nice, without a doubt, the best part of your whole system is the simplicity in helping clients.  I finally feel that I am offering clients more than just retirement planning.  I know that my clients will be better off after meeting with me than they were before.  Your system is so easy to understand, to explain to clients, and to implement, that it's almost ridiculous. 
I am so glad I found you when I did, so early in my career.  I look forward to many years of working with the two of you!  Thanks Again!"
 
Bryan Schurter
, FMM, RFC - CA

 

 

Message to Financial Advisors… Stop Putting It Off? 

You have a great opportunity to really help your prospects to weather this last financial storm.  They need and want your help to achieve the financial security they’ve been dreaming about and deserve.  Aren’t life insurance and annuities a way for us to give these middle-income families the safety, guarantees and growth they are looking for?  When are you going to get back to the basics and start actually helping people, instead of just trying to make a sale?

 


Recession...
Decide Not To Participate!

Invest In The Time Tested Techniques Guaranteed To Increase Your Appointments
and Sales... Even In This Struggling Economy!

Save 25%

Ends March 31, 2009

Unbelievably, this is the best time in the past 25 years to be selling Life Insurance, Disability Insurance, LTC Insurance, Annuity products, and Investments.  If you learn how to help people to see and understand the financial problems they are facing, and if you can actually help them to improve their financial situation.

Unfortunately, most agents, advisors, and planners are pushing products and investment returns instead of helping people to solve their financial problems.  People are looking for real help, not another pushy salesperson.

Most advisors do not understand that two critical steps of the sales process are 'Appointment Setting' and 'Fact-Finding.'  These are the steps where you ask the 'who, what, where, how, when, and why' questions to uncover the prospect's attitudes and opinions, their unspoken feelings and their innermost desires.  It's how you get your prospects emotionally involved in the sales process to set an appointment and it's what makes them WANT to solve their problems right now!  It's how you establish immediate trust with your prospects to build strong and lasting relationships!

That's Why The Insurance Pro Shop's
'Advanced Fact-Find Training' DVDs
Are So Important To Your Success...

  • Not Only will you learn how to use effective questioning techniques to close '9 out of 10' of your sales appointments... You'll also learn how to use these same questioning techniques to set appointments with almost everyone you talk to.

  • You'll learn the importance of keeping it simple and how that alone can be the difference between a "Sale" and "Let Me think About It"...

  • Learn several short "Keep It Simple" visual concept presentations that will leave your clients in awe...

  • Learn the critical difference between gathering the hard facts and soft facts...

  • Learn how to eliminate the objection, before it costs you the sale...

  • Use direct questioning to raise buying desire...

  • Use powerful questions to make your prospect want to buy...

  • Sell the feeling, not the product...

  • Raise your self-confidence, self-esteem, and expectations...

If you truly want to grow your business and you really want to improve your own financial success, as well as your clients, in these difficult financial times, then we believe there is no better training on the market today.  Attending our Advanced Fact Finding Boot Camp, in person, on April 29 & 30, 2009 is definitely the best way to go.  However, these training videos and audios are truly the next best thing to being there.  And, they are at your disposal to review time and time again! (Most agents invest in these DVDs and CDs at our boot camps)

The bottom line is, we are so sure that these DVDs and CDs will increase your sales within 90 days, that...

We will buy them back from you!
No questions asked!

So what do you have to lose?

Give us 90 Days and we’ll show you how to be a star producer,
just like the ones you read about!

Order, before Midnight Tuesday, March 31st, 2009, and you will save $50.00!

 Order now for the low price of $147.95
A 25% Savings!

http://www.insuranceproshop.com/trainingvideos/FactFinding.html
 

Sales Tips...

 

Think in Terms of
Other Peoples' Interests


Yes, I truly believe nothing happens until someone sells something to someone.  And then everything happens!

You see, that first sale is just the beginning.  As no one wants to make just one sale to only one person just one time.  Everyone is looking for repeat business.  And the way to earn repeat business is to think in terms of the other guy's interests.

If selling is presenting the product and collecting the money -- a definition from Jack Wahl -- why should anyone do business with you?  The prime reason is always benefits.

What do you offer that will benefit me?  What do you bring to the table that is unique, different, unusual and different than the other guy? 

 

And still be useful to me?

To make prospects, customers you must appeal to their first line of interest.  Be 'interesting' to your marketplace.

 


 

 

If you want to improve your attitude, sales and income in 2009 visit our

Discount Bookstore

And Read One Hour
Each Day!

 

 

 

"It's not the answer,
it's the quality of the question."

 

Success Tips…

 

"Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent.  Genius will not; un-rewarded genius is almost a proverb.  Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan, 'press on' has solved, and always will solve, the problems of the human race."
Calvin Coolidge

"I do not think there is any other quality so essential to success of any kind as the quality of perseverance. It overcomes almost everything, even nature."
John D. Rockefeller


"Success is not final, failure is not fatal: it is the courage to continue that counts."
Winston Churchill

 

"Before success comes in any man's life he is sure to meet with much temporary defeat and, perhaps, some failures.  When defeat overtakes a man, the easiest and most logical thing to do is to quit.

That is exactly what the majority of men do."
Napoleon Hill


The miracle, or the power, that elevates the few is to be found in their industry, application, and perseverance under the promptings of a brave, determined spirit."
Mark Twain

 

"Defeat is simply a signal to press onward."
Helen Keller

 

"The majority of men meet with failure because of their lack of persistence in creating new plans to take the place of those which fail."
Napoleon Hill

 

"Success isn't a matter of chance!
It's a matter of the choices you make!"

 


Discover... The Missing Ingredient to Closing '9 Out Of 10' Sales Calls!
In Spite Of The Current Economy?

 

Sign-Up 'Today'
To Guarantee Your Seat At The...
'Advanced Fact-Finding Techniques'

Sales Skills Boot Camp


April 29 & 30, 2009
@ Only $1,295
(Register today with a only a $250 deposit)

 

Course Details  / Course Agenda / Future Dates

 

Earn the Accredited, FINRA and Industry Recognized 'RFC' Designation from the...
'International Association of Registered Financial Consultants'

 

Plus, Hear A Very Special Guest Speaker...
 

Forrest Wallace Cato, RFMA, RFC, CRR, CPC,

Wally is an Internationally Renowned Speaker and Legendary Publicist to the Financial Services Industry who will discuss how to get free publicity... that will make you famous! Wally has made placements on 60 Minutes, 20/20, etc. He has interviewed five US Presidents in the Oval Office and has co-authored or ghost written seven books appearing on the New York Times best-seller list.

Cato says: You Can Cut A Greater Figure!


Course Details  / Course Agenda / Future Dates

 


The Cato Conclusion® 
An
Insurance Pro Shop Exclusive
© Copyrighted 2009, All Rights Reserved

By Forrest Wallace Cato
 

YOU CAN BE TYPICAL AND AVERAGE, OR…

Once I attended a small dinner party where Warren Buffett was one of the guests.  Because of his image I understood why he held the group’s full-attention whenever he spoke.  Then others present started asking him about gardening, and shoes, and even plumbing.  I could not figure-out why all of his opinions on these various subjects were treated as if having great validity since these topics were unrelated to his specialty.  I concluded that his image as a wealthy man, and as an astute financial advisor, caused any thought he expressed to be received as if of sovereign and profound value.  Warren Buffett’s image causes him to be treated the way he is perceived.

On another occasion in London, England, I was among a small British group when Queen Elizabeth arrived at our gathering.  I was the only Yank in the bunch.  The Queen attempted to make her usual dignified and respectful appearance but her arrival quickly became a “grand entrance” as those present began elaborately and repeatedly bowing, backing-up, becoming quiet, and then staring.  I noticed that many of the adult men and women there quickly began tearing-up.  Apparently they were so full of pride and honor upon seeing their Queen that they became rather emotional.  These well-intentioned folks made her “job” more difficult by not remaining “normal” and by not being more at ease with their social etiquette.  Her image caused her to be treated the way she was perceived. 

Your image causes you to be
treated as you are perceived!
 
 

Day-after-day both Queen Elizabeth and Warren Buffett pay careful attention to create, establish, maintain and communicate their desired image.  This also applies to anyone in the financial products and services industry that has a well-established image that is highly beneficial.  This also applies to all top producers because every top producer has an ongoing image-building program.  The top people in any profession have ongoing image-building programs.  Years ago Napoleon Hill explained to us that this was necessary.  Today, most people know this.

You are treated according to how you are perceived.  Your image determines how you are perceived.  So how can you ignore your image?
 

You can be perceived as “just” another financial planner, or as an average insurance agent, or as a typical financial advisor.  (Most likely this is how you are perceive -- except in your own office.)  Or, you can be perceived as unique, special, and even precious because of your leadership position of helping many people in your market.  The image you have is up to you. 

Like everything else, if you are going to be positioned as the market leader in your area then you must invest some time, effort, and a small amount of money in accomplishing this.  But you can accomplish this.  The largest market share in your area will go to the person who has the best image-building efforts working for him or her! 

Fortunately for you the average and typical financial professionals where you are remain ignorant about the use and value of their image.  They do not even understand that they are treated according to how their image positions them.  They lack faith, confidence, and courage in themselves.  All this works to your advantage.

“You can cut a much greater figure in your market area.”     

Ignore your image and do not make any special efforts to position yourself as the leader in your market area if you desire to remain among the little-known who are considered routine, typical, or average.

          The following is a list of some of the projects you could use, starting right now, to help build your image as the leader in your market area.  This is not a complete list.  But half of this list -- if well executed then continually used -- could easily establish you as the local celebrity financial pro, the area money authority, the top personal financial planner, the leading regional economic advisor or the area financial professional who helps the most people.

These items listed below can convey what is unique, special, and precious about you.  If you are not defining yourself then you are being defined by your competition.  And your competition defines you to their advantage, not to your advantage.

Items That Help Make You Famous In Your Market©

  • You in Wikipedia (the Internet Encyclopedia)

  • Your Short Bio-Sketch

  • Your Slogan

  • Your Mission Statement

  • Proclamations From Mayor, Governor, President, All Honoring You

  • Your Media CD (Replaces Press Kit)

  • You Interviewed And Quotes

  • You Take A Trip On Air Force One

  • Your Hollywood Walk-Of-Fame Star

  • You Endorsed By Respected Celebrities (Includes Local “Big Shots” In Your Area)

  • You On The Radio

  • You Helped By Influence Centers

  • Your Legitimate Book (Not Self Published)

  • You Earn The “Prudent Man” Award

  • You As State-Wide Charity Spokes-Person

  • Your Long Biographical Information

  • Your Speaker Introduction

  • Your Theme

  • Your Elevator Speech

  • American Flag Flown Over US Senate Office Building Honoring You By Joint Resolution

  • Your Web Site (Not A “Canned” Site)

  • You On TV As An Authority

  • Your Name On Times Square/Broadway Lights

  • You Get Prestige Speaking Engagements

  • Your Regular Column Established

  • Your Articles In Magazines

  • You Speak At The White House

  • You Play Key Role In Financial Professionals Association

  • You As Chairman Of A Governor’s Committee (That You Created)

Cato’s Conclusion:  How many of the above listed items are you using?  Is your image working effectively for you right now in your market?  Are you presently being positioned as the market leader where you work?  The days of the old self-promoting financial planner clowns, using embellishments, misrepresentations, and even lies, are fast coming to a close now that the public is outraged over the massive greed and exploitation throughout the financial industries.  Regulatory bodies are being forced to do their jobs.  Accountability, transparency, and simple honesty are being demanded.  In these economic times, consumers want more than ever, only an advisor who is known, acclaimed, and recognized.  God knows you could certainly cut a grater figure in your market area!  Isn’t this the time in your career – when you should become far better known, more acclaimed and better recognized?

(Your comments on this article or your thoughts on this subject are welcomed and appreciated.)   

About the Author: Forrest Wallace Cato, RFMA, RFC, is a featured speaker at the Insurance Pro Shop®.  He is former Editor-In-Chief of Trusts & Estate: The Journal of Wealth Management and Financial Planning magazine.  Cato wrote the Introduction to the classic book, How To Sell Your Way Through Life by Napoleon Hill.  Go to Cato Makes You Famous on the Internet, or e-mail ForrestCato01@BellSouth.net  You can also phone 770-516-9395.
  

Become The Most Recognized
and Sought After Financial Advisor
In Your Community!

   Forrest Wallace Cato is a frequent speaker at the Insurance Pro Shop, where he lectures on How To Become Famous.  Cato received a Hollywood Walk-of-Fame Star for his speaking skills.  Cato is former Editor-In-Chief of Financial Planning magazine and former Editor-In-Chief of Trusts & Estates: The Journal of Wealth ManagementHe wrote the introduction to the newly revised version of the classic book How To Sell Your Way Through Life by Napoleon Hill.  Cato is also International Editor of Advisor magazine in China.  He is the legendary 'Image Branding' specialist for financial professionals! www.catomakesyoufamous.com/
 

Prospecting Update…

 

"THE LAW OF MOMENTUM"


The law of momentum says that whenever you begin a new venture, it takes ten units of effort to achieve one unit of results.  But after you gain momentum, it takes only ONE unit of effort to achieve TEN units of results.

It's no wonder that so many agents drop out of insurance sales in the beginning.  When they first sit down to make prospecting calls, it can be disheartening! The first few calls are difficult and the results are disappointing.

The good news, however, is that if you stay with it, momentum is created.  And when that happens, making prospecting calls becomes ten times easier and each effort is multiplied tenfold.

 

Now, that's leverage!

 

“Acting on a good idea is better
than just having a good idea.”

Robert Half

 

Real Advisor Testimonials
& Success Stories…

 

Recent Advisor

E-mail Testimonials...
 

"Well written!  New agents and brokers should read this article before seeing every prospect. ("How to sell life insurance despite our struggling economy")  Simply put, we tend to talk too much telling people what we want them to do.  These simple basics will keep you on track and the client will ask you what you feel he or she needs to do.  A fact find will help expose money the client wasn't aware of.  BRAVO!" 

Leonard Stanman
 

Mr. Nason, I am so overwhelmed by your act of philanthropy in sharing such vital information.  As a young sales rep I need all sales skills possible to be successful.  I've learnt so much from your site!  Thank you!!! Heather Quest

Well, that's it for this weeks Insurance Marketing and Sales Tips Mastery Newsletter.  I hope you found the information interesting and helpful in your efforts to grow your business.

 

Lew and Jeremy Nason
'The 9 Out Of 10 Guys'
Marketing and Sales Coaches

 

P.S. Do you have a friend or associate who is struggling in this business and needs help?  Why not tell them about our Web site or better yet, forward this newsletter to them. They'll thank you!

 

© 2009, Lew Nason, RTIA, RFC, LUTC Graduate - All rights reserved
Lew Nason, with his sons Jeremy Nason and Will Nason are the founders of the Insurance Pro Shop
®

and the creators of the Found Money Management Advanced Life Insurance Sales System the most endorsed and successful Life Insurance prospecting and sales system available for today’s insurance professional!  Lew has been helping agents and advisors to achieve long-term success in financial services industry for over two decades.  His unique perspective, on how to truly help clients, has enabled scores of agents and advisors reach the top levels of their profession.  Visit his web site at http://www.insuranceproshop.com/ or call 877-297-4608.

 

Helping Insurance Agents and Financial Advisors create endless
streams of new, repeat and referral business…

 

www.insuranceproshop.com
Toll Free # 877-297-4608