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Leading advisors revisit the Insurance Pro Shop 'Live Event'Benefits Of You Owning
Permanent Cash Value Life Insurance

By Lew and Jeremy Nason
 

As we've discussed in previous articles, if you want to succeed with selling life (or any product), then you must ask questions to help your prospect see and understand the financial problems they are facing now and in the future.  You must ask questions to get them emotionally involved in the sales process. 

 

If your prospect does not see they have a problem, then why should they take the time to meet with you, or buy from you?

 

'People buy based on emotions... and then justify their decisions based on logic!'

 

Once you've helped your prospect to identify their problem, they are emotionally involved and they want to solve their problem, then you can provide them with the logical reasons (Benefits) of why they may want to use Permanent Cash Value Life Insurance as the foundation of their financial plan. (Whole Life, Traditional Universal Life and Index Universal Life)

 

Benefits Of You Owning Permanent Cash Value Life Insurance

Permanent Cash Value Life Insurance is a very unique and flexible financial planning tool to help you and your family to achieve real financial independence.  Properly structured and properly funded Cash Value Life Insurance provides you with these exceptional benefits…  

  • First and foremost Cash Value Life Insurance provides your family with the money they need in the event of your death... to replace your lost income, pay-off mortgages and pay-off consumer debts, along with paying any medical expenses and burial expenses as a result of your passing.

  • By purchasing cash value life insurance while you are young the premiums are low, and will remain level throughout your entire life.  (If properly funded)

  • You own the policy instead of renting it.  You have complete control.

  • You don’t have re-qualify for the death protection, as you grow older.

  • Cash value life insurance is a forced savings plan.  It forces you to “Pay Yourself First!”  When you understand that a portion of all you earn is yours to keep but not to spend, great wealth won't be far behind.

  • Unlike qualified plans, there are no caps (limits) on how much money you can save each year.  (You are only limited by the size of the policy.)

  • Your cash values accumulate tax deferred.

  • You have a liquid ‘emergency fund’ for life’s unexpected events.

  • As the cash values accumulate you are buying and paying for less death benefits.

  • The cash values can be accessed income tax-free and penalty free prior to age 59½.

  • Because of the disability waiver of premiums and death benefits, C.V. life insurance is the only self-completing savings, college funding and supplemental retirement plan! 

  • Cash value life insurance is not attachable by creditors. 

  • Cash value life insurance doesn’t count as an asset when you apply for college financial aide. 

  • By over funding a cash value life insurance policy, up to the MEC guidelines, it can become “investment grade life insurance.”  (Missed Fortune Concept)

  • The cash accumulated in your policy can provide you with a tax-free income in retirement. (Taking withdrawals up to the cost basis and then borrowing the remainder)

  • You’ll have the protection of life insurance in your retirement years, to replace lost pension and social security income at your death… ('Pension Max' concept)

  •  Unlike qualified plans and annuities, the death benefits and cash values are transferred income tax free to your beneficiaries.

  • Cash value life insurance generally bypasses probate. (And it is private, no public records)

  • Cash value life insurance can be used to pay income taxes on qualified plans and your estate taxes at your death.

  • Safety - All 50 states have something similar to FDIC for life insurance policies and annuities... Plus, insurance companies must, by law, cover at least 100% of their liabilities with reserves, hence the term “100% legal reserve life insurance company.” There are also regulations as to the percentage that can be held in certain forms of assets.  This system has produced a remarkable overall record of solvency and safety.

  • Guarantees - Only Life Insurance and Annuities guarantee your investment principle and offers you minimum growth guarantees for the life of the contract.

You can also use Permanent Cash Value Life Insurance to create your own bank... as outlined in the 'Money for Life' and 'Infinite Banking' concepts.

The Four Pillars of Every
Successful Personal Economy
by Jeffrey Reeves, MA

First Pillar - You capture in your own "bank", the interest and principal you pay to others. Stop living as the indentured servant to lenders, credit cards, tax collectors and Behemoths whose only goal is to consume your money and enhance their wealth. 

Second Pillar - You may still work after your planned retirement, but it will be because you want to, not because your portfolio crashed, you ran out of money due to risks inherent in investing or were simply unprepared.

Third Pillar - Whether you face a disability, employment concerns, a family crisis, uninsured medical or long-term care costs, unplanned expenses or any other financial challenge, you'll have money in your "bank" to handle it.

Fourth Pillar - Discover how to "pay forward" the gifts of your money and your financial wisdom as a tax-free inheritance to future generations so they, too, experience the financial independence and freedom afforded by the 'Money for Life' method. 

Learn how to gain control of the money that flows through your life and thrive in the 21st Century, by creating your own bank…

  • You can get to the money in your "bank" whenever they want or need it - no penalties, no waiting, no taxes.

  • The government, employers or any other outsiders have nothing to say about how you operate your "bank."

  • Your "bank" is protected from creditors and lawsuits.

  • You can borrow against your "bank" for any reason and you don't have to qualify in any way.

  • When you borrow from your "bank," your money keeps growing as if you hadn't borrowed a cent - essentially, your money does double duty. (Some Whole and Universal Life policies)

  • Your "bank" allows you to recover the money you pay to purchase cars, household furnishings, vacations and other big-ticket items, or to fund education, business start-ups or any other costly expense, and deposit both principal and interest recovered right back into your "bank."

  • Your "bank" allows you to put all of the interest you would normally pay to credit card companies, banks and other credit grantors into your "bank," where it compounds for your benefit.

  • Your "bank" allows you to pre-pay the cost of future health and long term care so the money you need as you age is in your "bank" when you need it most.

  • Your "bank" can fund an inflation-protected income that you do not have to work for and you can't outlive.

  • You can use the money in your “bank” when an unforeseen life event throws you off track (and that happens to everyone at some time or another.)

  • Your “bank” lets you grow your wealth income tax free every year…no sliding backward…no worries about stock market crashes or real estate market bubbles…just peace of mind about your money.

  • Your “bank” serves you without compromise while you are alive and allows you to pay forward - tax free and to anyone you choose - your legacy of wealth and wisdom.

We 'Highly Recommend' 'Money For Life' for you and your clients 

Over the last half century, America misplaced some of its greatest treasures.  These are not physical items or artifacts. They are the economic principles, practices and tools that built the most enviable economy in history.

 

Media driven drivel that seduces Americans into serving the best interest of others have replaced these rock solid fundamentals.

 

Behemoths pay billions of dollars each year to convince us that they know better than we do what is best for us.  They care not what is truly best for the wealth and well being of our families and us as individuals.

 

We call this distorted view of the economic world the "Debt Paradigm" because it rests on the premise that the

 only way to have everything you need and anything you want is with debt-to-others.  That is untrue...

You can gain control of all the money that flows through your life by using the 'Money for Life' model of wealth creation and money management.Jeffery Reeves recieves FMM certification from Lew Nason

 

You can have everything you need, anything you want and you do not need debt-to-others to get it.

 

Use these conservative investing strategies in building personal wealth and become your own bank.  It's your opportunity forward your wisdom, knowledge and understanding.

There are only a handful of books, written by financial professionals who have 40 years or more of real life experience working with and helping families.  One such book, recently self-published, is Money for Life -
by Jeffrey Reeves, MA with Dr Agon Fly.

____________________________

 

Message to Financial Advisors…

You have a great opportunity to really help your prospects to weather this last financial storm and help them to enjoy a rich life now and in the future.  People need and want your help to achieve the financial security they’ve been dreaming about and deserve.  Aren’t life insurance and annuities a way for us to give these middle-income families the safety, guarantees and growth they are looking for?  When are you going to get back to the basics and start actually helping people, instead of just trying to make a sale?  Jeremy and Lew Nason

 


Last Chance To Register - It's Next Week!

 

You Can't Help People to Live A
Rich Life, If You Can't Set The Appointment Or Close The Sale!
 

It's Why The Insurance Pro Shop's

 
Advanced
Fact-Finding Techniques
Sales Skills Boot Camp

 

Is So Important To Your Success

  • Not Only will you learn how to use effective questioning techniques to close '9 out of 10' of your sales appointments... You'll also learn how to use these same questioning techniques to set appointments with almost everyone you talk to.

  • You'll learn the importance of keeping it simple and how that alone can be the difference between a "Sale" and "Let Me think About It"...

  • Learn several short "Keep It Simple" visual concept presentations that will leave your clients in awe...

  • Learn the critical difference between gathering the hard facts and soft facts...

  • Learn how to eliminate the objection, before it costs you the sale...

  • Use direct questioning to raise buying desire...

  • Use powerful questions to make your prospect want to buy...

  • Sell the feeling, not the product...

  • Raise your self-confidence, self-esteem and expectations...

If you truly want to grow your business and you really want to improve your own financial success, as well as your clients, in these difficult financial times, then we believe there is no better training on the market today.  Attending our Advanced Fact Finding Boot Camp, in person, on April 29 & 30, 2009 is definitely the best way to go. 

Sign-Up 'Today'
To Guarantee Your Seat At The...

'Advanced Fact-Finding Techniques'

Sales Skills Boot Camp


April 29 & 30, 2009
@ Only $1,295
(Register today with only a $250 deposit)

 

Course Details  / Course Agenda / Future Dates

________________________________

 

Earn the Accredited, FINRA and Industry Recognized 'RFC' Designation from the...
'International Association of Registered Financial Consultants'
________________________________

 

Plus, Hear A Very Special Guest Speaker...
 

Forrest Wallace Cato, RFMA, RFC, CRR, CPC,

Wally is an Internationally Renowned Speaker and Legendary Publicist to the Financial Services Industry who will discuss how to get free publicity... that will make you famous! Wally has made placements on 60 Minutes, 20/20, etc. He has interviewed five US Presidents in the Oval Office and has co-authored or ghost written seven books appearing on the New York Times best-seller list.

 

Cato says: "You Can Cut A Greater Figure!"
________________________________

 

Advisor Testimonial

This class (Advanced Fact Finding Techniques) has met all of my expectations.  The material was concise.  The delivery by Lew was relaxed.  The help from Jeremy completed the experience.  Even though I have not known Lew very long, I can see that he can help me in ways that I can't even see now.  I have a starting point to turn my business around. He pointed out the obvious, (I have a large client base to go to).  I do have many good practices and some bad ones.  I can now see which ones that I want to foster and which ones I don't want to continue.  I'm sure, like they say in the movies, "I'll be back!"
Dick Dorrough, CO, April 2008 (13 years in the business)

 

Sales Tips...

 

Focus on why they should buy - not their objections:


The idea here is to sell them on how they and the people they love will benefit from using your products or services.  When you build up the benefits associated with using your product or service, you will also be minimizing their resistance to it.

 

By focusing on what you know the prospect likes, you are building up the importance of the positive and reducing the importance of the negatives.

 

Ask enough questions and the prospect will sell themselves!

 

Click On Book To Order
 

If you want to improve your attitude, sales and income in 2009 visit our

Discount Bookstore

And Read One Hour
Each Day!

 

"It's not the answer,
it's the quality of the question."

 

Success Tips…

 

Thoughts for Living the
Life You Envision

 

Zig Ziglar, one of the top experts in the country on attitude and motivation said,  "Your attitude determines your altitude."  Your attitude will determine your level of success, not only in your financial services career, but in every aspect of your life.
 

The most important thing you need to do right now is believe that a great marketing and sales system will bring the success you desire, and commit to faithfully following the system for at least six months.

 

Click On Book To Order

 

If you want to improve

your attitude, sales and income in 2009 visit our

Discount Bookstore

And Read One Hour
Each Day!

 

"Success isn't a matter of chance!
It's a matter of the choices you make!"

 

 

Cato says: "You Can Cut A Greater Figure!"

   Forrest Wallace Cato is a frequent speaker at the Insurance Pro Shop, where he lectures on How To Become Famous.  Cato received a Hollywood Walk-of-Fame Star for his speaking skills.  Cato is former Editor-In-Chief of Financial Planning magazine and former Editor-In-Chief of Trusts & Estates: The Journal of Wealth ManagementHe wrote the introduction to the newly revised version of the classic book How To Sell Your Way Through Life by Napoleon Hill.  Cato is also International Editor of Advisor magazine in China.  He is the legendary 'Image Branding' specialist for financial professionals!

 www.CatoMakesYouFamous.com
 

Prospecting Update…

 

Avoid This Common Mistake


A very common mistake that most Agents, make is trying to appeal to everyone, with the result that you attract too many people who don't want to pay for your services, don't have any money or are people you'd rather not work with.

 

The more profitable and effective marketing strategy is to position yourself and your firm to attract just those people that want to work with you and with whom you'd enjoy sharing your expertise.
 

Imagine if every lead you pursued turned into a client, one who you could be honest and direct with, a
person who you looked forward to working with. You'd make more money and have more fun.

 

While you can't completely control who contacts you, you can use your marketing to position yourself to
attract promising prospects and people who would make good clients.  Here's how...

 

A Simple Idea
Take a long hard look at your existing clients.

What do your best clients have in common... age, gender, marital status, occupation, income, family status, education, etc?

 

Now what's the biggest concerns, needs or problems that they all have.  Now can you offer a free report, booklet, article, etc. tailored to attract those people to you?
 

And, Avoid This Mistake
Don't run ads in newspapers! You never know who is going to see the ad, so you will generally get a lot of
the wrong people to respond.

 

“Acting on a good idea is better
than just having a good idea.”

Robert Half

Real Advisor Testimonials
& Success Stories…

"I would recommend this class (Advanced Fact Finding Techniques) to any and all agents. I think it creates great value in serving the clients needs. The Nason's dedication will create wealthy agents and be a silent partner in creating wealthy families for years to come." Joe Casey, TN, April 2008
(3 years in the business)

"Sometimes the change we seek is right under our nose.  Where it's hardest to see.  Hidden from view because our success can fool us into thinking we "already know".  Like how to listen.  R-e-a-l-l-y listen.  Not to be confused with the absence of talking!  That and
Lew's mastery of the art of question asking are an indispensable part of unearthing a client's real needs and wants.  Go there!  Get connected to the INSURANCE PRO SHOP and revitalize your business and yourself." 
Rhona C. Porter, RFC, MSM, FMM

"The Advanced Fact Finding Techniques from the Insurance Pro Shop is an 'Eye Opener' and should be a mandatory qualification coarse for all Planners. Clients deserve only the best.  You'll save 5 or more years of trial and error.  It's a very thorough, simple effective approach.  For those that are truly serious about becoming the best and willing to listen, this course is a must.  If you want to become the best, you have to learn from the best."
John Doyle, VA, April 2008 
(New to the business)

"Lew's coaching and system has helped my practice immensely!  Learning from Lew on how to ask questions the right way, helped me close $16,800 in commissions in 2 weeks!  Thanks Lew!"
Ron Fara,
RFC, RIA - IL,
(19 years in this business)
 

Well, that's it for this weeks Insurance Marketing and Sales Tips Mastery Newsletter.  I hope you found the information interesting and helpful in your efforts to grow your business.

 

Lew and Jeremy Nason
'The 9 Out Of 10 Guys'
Marketing and Sales Coaches

 

P.S. Do you have a friend or associate who is struggling in this business and needs help?  Why not tell them about our Web site or better yet, forward this newsletter to them. They'll thank you!

 

© 2009, Lew Nason, RTIA, RFC, LUTC Graduate - All rights reserved
Lew Nason, with his sons Jeremy Nason and Will Nason are the founders of the Insurance Pro Shop
®

and the creators of the Found Money Management Advanced Life Insurance Sales System the most endorsed and successful Life Insurance prospecting and sales system available for today’s insurance professional!  Lew has been helping agents and advisors to achieve long-term success in financial services industry for over two decades.  His unique perspective, on how to truly help clients, has enabled scores of agents and advisors reach the top levels of their profession.  Visit his web site at http://www.insuranceproshop.com/ or call 877-297-4608.

 

Helping Insurance Agents and Financial Advisors create endless
streams of new, repeat and referral business…

 

www.insuranceproshop.com
Toll Free # 877-297-4608