What’s
Stopping You From Selling
More Cash Value Life Insurance?
Would you like to learn
how to sell more cash value life insurance? Would you like to be
selling 3-5 cash value policies every week? Then, you must
first understand: Why So Many Agents Struggle With Selling Cash
Value Life Insurance?
Unfortunately, there
are a lot of reasons why most agents struggle with selling cash
value life insurance. Here are just a few of the reasons I’ve found
when talking to agents. However, as we’ll discuss later in this
article, there is one objection that almost every agent routinely
gets from his or her prospects, that stops them dead in their
tracks.
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They have fallen prey to the ‘Buy Term and
Invest The Difference’ Myth! There is so much negative
publicity out there about cash value life insurance that most
agents are afraid to even try to sell anything but term
insurance. Mainly, it’s because they don’t know how to overcome
the prospects confusion about the validity of cash value life
insurance. And yet, there is a simple solution. The fact is that
most good life insurance companies have illustration software
that will compare their products to ‘Buy Term and Invest The
Difference’ and it clearly shows that cash value life insurance
is a much better buy. Do the comparisons for your self and
become a believer.
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They don’t understand how cash value life
insurance really works and how their prospects will truly
benefit by owning it. Most agents, who are trying to sell
cash value life insurance, don’t really understand the
incredible power of tax deferral. Or, how cash value life
insurance can provide a tax-free income in retirement. Or, that
because of the disability waiver of premiums and the death
benefit, cash value life insurance is the only self-completing
college funding and/or supplemental retirement savings plan! Or,
that it’s creditor proof. And, it doesn’t count as an asset when
you apply for college financial aide. Or, that by over funding a
cash value life insurance policy, up to the MEC guidelines, it
can become “investment grade life insurance.” These are just a
few of the outstanding benefits that make cash value life
insurance a very unique savings vehicle and an exceptional buy!
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The most amazing part of all this is that the
majority of agents who are trying to sell cash value insurance
don’t believe in it enough to own it themselves. They have
all the same objections that their prospects have to buying cash
value life insurance. How can you sell something you don’t
really believe in and own yourself? If you want to sell cash
value life insurance, then do your homework. Learn everything
you can about cash value life insurance. Become a believer… and
then buy it yourself! (One of the best ways to learn about cash
value life insurance is to join NAIFA and take their life
insurance courses.)
Overcoming The Most Common Objection To
Buying Cash Value Life Insurance!
While the above are a few of the major reasons why so many agents
struggle with selling cash value life insurance, they are not the
primary reason. Consider; what’s the most common objection a
prospect gives you for not buying cash value life insurance? Isn’t
it: “I can’t afford it!”
The problem is that
most sales people just expect their prospects to somehow come up
with the additional money needed to buy their product or service.
However, if the prospect is like most people today, aren’t they just
barely making it financially? Aren’t most people today, just a
paycheck away from financial disaster? So, in effect aren’t most
salespeople asking their prospects to make a very difficult
decision? ‘What do I have to sacrifice in order to purchase your
product or service?’
If you want your
prospects to buy your products or services, then you must help them
to ‘Find the Money.’ And, that is what our Found Money
Management™ concepts are all about. It’s helping people
to reallocate their dollars, to get what they need, without them
making huge sacrifices and/or changing their current lifestyle.
So, where can you find
the money, so your prospects can afford to buy cash value life
insurance? How about raising the deductibles and waiting periods on
their current insurance policies? Or, how about removing
unnecessary and/or expensive riders? Or, maybe canceling unneeded
policies? Or, can they free up money by refinancing their home and
lowering their monthly mortgage payments? Or, can they take equity
out from their home to eliminate credit card debt or an auto loan,
to free up those payments? Or, could they reallocate payments
currently going into qualified retirement plans, college funding
vehicles, etc.?
It all boils down to
helping your prospects to set priorities! Helping them get what’s
most important to them?
Help your prospects to
get the life insurance protection they need to protect their family
and help them to save money for their future, using cash value life
insurance?
Yours In Success,
Lew and Jeremy Nason
'The 9 Out Of 10 Guys'

Message
to Financial Advisors…
You have a great opportunity to
really help your prospects to weather this last financial storm and
help them to enjoy a rich financial life now and in the future.
People need and want your help to achieve the financial security
they’ve been dreaming about and deserve. But, you can't
help them if you can't get in front of them or close the sale! When
are you going to get back to the marketing and sales basics, and start actually helping
people, instead of just trying to make a sale? Jeremy
and Lew Nason