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What’s Stopping You From Selling
More Cash Value Life Insurance?

Would you like to learn how to sell more cash value life insurance? Would you like to be selling 3-5 cash value policies every week? Then, you must first understand: Why So Many Agents Struggle With Selling Cash Value Life Insurance?

Unfortunately, there are a lot of reasons why most agents struggle with selling cash value life insurance. Here are just a few of the reasons I’ve found when talking to agents. However, as we’ll discuss later in this article, there is one objection that almost every agent routinely gets from his or her prospects, that stops them dead in their tracks.

  • They have fallen prey to the ‘Buy Term and Invest The Difference’ Myth! There is so much negative publicity out there about cash value life insurance that most agents are afraid to even try to sell anything but term insurance. Mainly, it’s because they don’t know how to overcome the prospects confusion about the validity of cash value life insurance. And yet, there is a simple solution. The fact is that most good life insurance companies have illustration software that will compare their products to ‘Buy Term and Invest The Difference’ and it clearly shows that cash value life insurance is a much better buy. Do the comparisons for your self and become a believer.
     

  • They don’t understand how cash value life insurance really works and how their prospects will truly benefit by owning it. Most agents, who are trying to sell cash value life insurance, don’t really understand the incredible power of tax deferral. Or, how cash value life insurance can provide a tax-free income in retirement. Or, that because of the disability waiver of premiums and the death benefit, cash value life insurance is the only self-completing college funding and/or supplemental retirement savings plan! Or, that it’s creditor proof. And, it doesn’t count as an asset when you apply for college financial aide. Or, that by over funding a cash value life insurance policy, up to the MEC guidelines, it can become “investment grade life insurance.”  These are just a few of the outstanding benefits that make cash value life insurance a very unique savings vehicle and an exceptional buy!
     

  • The most amazing part of all this is that the majority of agents who are trying to sell cash value insurance don’t believe in it enough to own it themselves. They have all the same objections that their prospects have to buying cash value life insurance. How can you sell something you don’t really believe in and own yourself? If you want to sell cash value life insurance, then do your homework. Learn everything you can about cash value life insurance. Become a believer… and then buy it yourself! (One of the best ways to learn about cash value life insurance is to join NAIFA and take their life insurance courses.)

Overcoming The Most Common Objection To Buying Cash Value Life Insurance!
While the above are a few of the major reasons why so many agents struggle with selling cash value life insurance, they are not the primary reason. Consider; what’s the most common objection a prospect gives you for not buying cash value life insurance? Isn’t it: “I can’t afford it!”

The problem is that most sales people just expect their prospects to somehow come up with the additional money needed to buy their product or service. However, if the prospect is like most people today, aren’t they just barely making it financially? Aren’t most people today, just a paycheck away from financial disaster? So, in effect aren’t most salespeople asking their prospects to make a very difficult decision? ‘What do I have to sacrifice in order to purchase your product or service?’

If you want your prospects to buy your products or services, then you must help them to ‘Find the Money.’  And, that is what our Found Money Management concepts are all about. It’s helping people to reallocate their dollars, to get what they need, without them making huge sacrifices and/or changing their current lifestyle.

So, where can you find the money, so your prospects can afford to buy cash value life insurance? How about raising the deductibles and waiting periods on their current insurance policies?  Or, how about removing unnecessary and/or expensive riders? Or, maybe canceling unneeded policies? Or, can they free up money by refinancing their home and lowering their monthly mortgage payments? Or, can they take equity out from their home to eliminate credit card debt or an auto loan, to free up those payments? Or, could they reallocate payments currently going into qualified retirement plans, college funding vehicles, etc.?

It all boils down to helping your prospects to set priorities! Helping them get what’s most important to them?

Help your prospects to get the life insurance protection they need to protect their family and help them to save money for their future, using cash value life insurance?

Yours In Success,
Lew and Jeremy Nason
'The 9 Out Of 10 Guys'
 

Message to Financial Advisors…

You have a great opportunity to really help your prospects to weather this last financial storm and help them to enjoy a rich financial life now and in the future.  People need and want your help to achieve the financial security they’ve been dreaming about and deserve.  But, you can't help them if you can't get in front of them or close the sale!  When are you going to get back to the marketing and sales basics, and start actually helping people, instead of just trying to make a sale?  Jeremy and Lew Nason

 

 

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Course Details / Course Agenda / Future Dates


Let Jeremy & Lew Teach You...

  • A much simpler and more effective way to use the powerful Life Insurance Sales Strategies found in... Money For Life, Missed Fortune, Infinite Banking and LEAP!

  • How and why to tap into the virtually untapped Middle Income Family and Retiree markets to sell more life insurance and annuities!

  • How to consistently generate the Ideal life insurance and annuity leads... even if you have 'No Money!'

  • How to set appointments with 90% of your seminar and workshop attendees... right at your events!

  • How to help your prospects to 'Find the Money' to get what they need and want without taking any additional money out of their pockets...  So, you'll close '9 Out of 10 Sales!'
     

Plus, Hear Two Very Special Guest Speakers...


Forrest Wallace Cato, RFMA, RFC, CRR, CPC, 

Learn How To "Cut A Greater Figure!"

Wally is an Internationally Renowned Speaker and Legendary Publicist to the Financial Services Industry who will discuss how to get free publicity... that will make you famous! Wally has made placements on 60 Minutes, 20/20, etc.  He has interviewed five US Presidents in the Oval Office and has co-authored or ghost written seven books appearing on the New York Times best-seller list.

 

 

Jennifer Lowery, Senior Marketing Consultant,
Response Mail Express, (RME) who will discuss how to consistently fill your seminars
and workshops with 100 or more the right high quality prospects every month.
(With a special offer for attendees)



Course Details / Course Agenda / Future Dates

International Association
of Registered Financial Consultants

Founded in 1984, the IARFC is a non-profit professional association dedicated to educate, train and  support financial advisors who are helping people spend, save, insure, invest and plan for the future.

Become A Member Today!

We 'Highly Recommend' 'Money For Life' for you and your clients


YouBeTheBank.com

Learn how to gain control of the money that flows through your life and Thrive in the 21st Century…

Jeffery Reeves

Sales Tips...

 

What's Your Elevator Speech

One of the most important things you can do is learn how to speak about your business to others.  Being able to sum up the unique aspects of your service or product in a way that excites others is a fundamental sales skill. Yet many advisors pay little attention to the development of "the elevator speech" - the quick, succinct summation of what you do.

"The elevator speech" is a 30-60 second description of what you do and why someone should work with you. It's called an "Elevator Speech" because it describes... "How you would explain your business and get a prospect interested in meeting with you if fate placed you in an elevator with your dream prospect and you only had the time it takes to get from the top of the building to the bottom?"

There are many articles on the internet that will help you create an effective elevator speech.  Do it today!!!

 

Click On Book To Order
 

If you want to improve your attitude, sales and income in 2009 visit our

Discount Bookstore

And Read One Hour
Each Day!

 

"It's not the answer,
it's the quality of the question."

 

Success Tips…

Be Your Prospect's Partner

Most sales people know that you’ve got to do is find out what the client's wants and needs are and their problems and life’s good.  But the really successful sales people are the ones that go beyond just the immediate needs and wants.  They are constantly asking questions beyond just their products and services.  They’re learning more about their client’s businesses, their situations.  Which may have nothing to do with their products and services, but these conversations can build deeper levels of trust. 

They build opportunities for connections where it may not be this particular sales person’s product or service that’s required. But this is where great networking starts to happen. "I know somebody that might be able to help you with that."  And so all of the sudden, the sales person isn’t just seen as somebody who’s a provider of products and services to this client. They actually are seen as a partner. 

 

Click On Book To Order

 

If you want to improve

your attitude, sales and income in 2009 visit our

Discount Bookstore

And Read One Hour
Each Day!

 

"Success isn't a matter of chance!
It's a matter of the choices you make!"

 


Completely Updated - April 2009

No matter who's hot, new, exciting and revolutionary sales concept and/or product you are using, with our '12' Breakthrough Marketing Strategies and our personal training...

 

You Can be in front of more of the 'Perfect' Prospects each month, than most agents
will see in an entire year!

 

And, it doesn't stop at marketing.  You'll also learn how to get prospects emotionally involved in the sales process and help them to get what they need and want to solve their financial problems.  Now, you'll find it's much easier to consistently close more and larger sales.

 

Want More Life Insurance Prospects & Sales...

 

Found Money Management Life Insurance Sales Success SystemFound Money Management
Advanced Life Insurance Sales Tool Kit

 

Learn a Much Simpler and More Effective Way, to Properly (and Ethically) market and use many of the same powerful 'Cutting Edge' concepts found in the 'Money for Life', 'LEAP', 'Missed Fortune', 'Infinite Banking', 'Circle of Wealth',  plus the various 'Retirement Supplement' and 'College Funding' systems... in spite of the economy!
(We are trainers, NOT recruiters!)

Want More Annuity Prospects & Sales...

 

Annuity Marketing and Sales Success SystemAnnuity Sales Excellence
Advanced Lead, Seminar and Sales System

 

Learn How to Attract Tons of Annuity Prospects, using the most comprehensive and endorsed Annuity Marketing, Lead, Seminar and Sales System available today! It's everything you need to attract a steady stream of your IDEAL annuity prospects, and collect 'One Million' of annuity premiums each and every month... in spite of the economy!
(We are trainers, NOT recruiters!)

 


These Systems Are Only... $1,247.95 

And, We Offer A Special Financing Plan...

We offer a 90 Day, 100% Money Back Guarantee
 

Cato says:
"You Can Cut A Greater Figure!"

Discover… The Secret To Outstanding Success and Recognition
In The Financial Services Industry!
 Image Branding and Media Exposure For Agents, Financial Planners and Financial Agencies.
www.CatoMakesYouFamous.com

 

Here's Just One Of the Ways Cato Can Help You To Cut A Greater Figure!

Seen here is Howard Maxwell, Georgia State Representative, Chairman of the Retirement Committee, (Right) presenting the American Flag that was flown over the United States Capital, in Lew Nason's Honor.  Presented at the Beautiful Ragsdale Inn in Dallas Georgia, this US Flag was flown for Lew Nason for his fiduciary work assisting citizens in accomplishing their money goal and other objectives.

Lew Nason, RFC, LUTC Graduate, with his sons Jeremy and Will Nason are Financial Advisors in Dallas, GA, dedicating their services to helping Paulding County families to... 'Live Debt Free and Truly Wealthy!'

For more information about how you can get $100,000 of free advertising, Please Visit...
www.catomakesyoufamous.com/services.html

Prospecting Update…

 

A Constant Stream of Leads

 

I can't repeat this too much...  One of the most overlooked and best ways to create a constant stream of sales leads is by staying in touch with your existing clients, friends and family between face-to-face visits... With direct mail, by fax, by phone, by E-mail and by newsletters.


Just being in constant contact with your existing clients, friends and family alone will get you more leads than your competition - who is not reaching out.


Remember, one of the main keys to your long-term success in this business is 'Repeat Sales.'
 

Why should your clients, friends and family continue to do business with you, buy more from you, keep their existing policies or refer their friends, co-workers or family to you, if they never hear from you or even know if you are still in business?
 

“Acting on a good idea is better
than just having a good idea.”

Robert Half

Real Advisor Testimonials
& Success Stories…


"You have the most comprehensive and I firmly believe,
the most practical coaching service for insurance/annuity agents.  Thanks Again and please, Keep On, Keeping On (what you are doing)!" 
Gil Credeur - LA

"I have been applying some of the techniques you shared with me and have been doing really well. 
I did 1.1 million in Index Annuity business in June
and have been promoted to branch leader with my company."
Gregg Hall - FL

"Lew, you are good.  You have a tremendous gift in/of coaching, guiding us agents through all the fog, saving us time and money, advising us in a way to simply cut through all the fog, so that we act on what gets results (vs. otherwise just randomly having the attitude of let's just throw some money at it and see if by happenstance it might have mediocre performance) . Thanks for the straight forward, result oriented, coaching!  I look forward to our next coaching session. All the best"
Ken Walbridge
- TX

 

Well, that's it for this weeks Insurance Marketing and Sales Tips Mastery Newsletter.  I hope you found the information interesting and helpful in your efforts to grow your business.

 

Lew and Jeremy Nason
'The 9 Out Of 10 Guys'
Marketing and Sales Coaches

 

P.S. Do you have a friend or associate who is struggling in this business and needs help?  Why not tell them about our Web site or better yet, forward this newsletter to them. They'll thank you!

 

© 2009, Insurance Pro Shop® - All rights reserved
Lew Nason, with his sons Jeremy Nason and Will Nason are the founders of the Insurance Pro Shop
®

and the creators of the Found Money Management Advanced Life Insurance Sales System the most endorsed and successful Life Insurance prospecting and sales system available for today’s insurance professional!  Lew has been helping agents and advisors to achieve long-term success in financial services industry for over two decades.  His unique perspective, on how to truly help clients, has enabled scores of agents and advisors reach the top levels of their profession.  Visit his web site at http://www.insuranceproshop.com/ or call 877-297-4608.

 

Helping Insurance Agents and Financial Advisors create endless
streams of new, repeat and referral business…

 

www.insuranceproshop.com
Toll Free # 877-297-4608