How To Attract And Sell More Life Insurance And Annuity Prospects...
And, It's FREE!
Most of the agents, advisors and planners we talk to are spending
thousands of dollars each month on direct mail, ads in the
newspaper, phone dialers, dinner seminars and/or internet leads.
Then they are complaining about their low response rates, low
seminar attendance, difficulty setting appointments and trouble
closing sales.
One
of the reasons for their problems is they are not doing anything
that makes them stand out from the crowd of all the other agents,
advisors and planners. They are not taking advantage
of the huge opportunities to receive a $100,000 or more of 'Free
Advertising' each year that would make their direct mail,
newspaper ads, seminars, dialers and leads much more effective and
extremely profitable.
How
nice would it be if the people in your local community already knew
about you, your credentials and the services you provide, before
they see your ad, get your invitation, or get a phone call from you?
How much easier would it be to set appointments and close sales if
these people believed you were the most recognized, respected,
trusted and sought after financial advisor in their community?
Consider, your neighbor gets two
invitations to a dinner seminar or educational workshop about
"Living Debt Free and Truly Wealthy, In This Troubled Economy,"
which of the two events do you think they will attend?
Financial Advisor #1 - You send
an invitation with your picture and with your long list of
credentials, alphabet soup designations after your name.
Financial Advisor #2 - Your
Competition sends an invitation with a picture of her/him receiving
an award from their local state representative. She/he also has
a long list of credentials, alphabet soup designations after their
name. And, she/he includes endorsements from several national
celebrities.
Plus, your neighbor has heard
Financial Advisor #2 being interviewed on the local talk radio
or television station, has seen her/his articles in the local
magazines and newspapers, and heard from a friend that the advisor
has recently been a guest speaker at their local association meeting.
Which of these two Financial Advisors'
dinner seminars or workshops will your neighbor decide to attend?
Who's more credible, and trustworthy to your neighbor? Who's
the bigger perceived authority?
As Forrest Wallace Cato will
tell you, if you want to be interviewed on a local radio or
television program, get your articles published in a local newspaper
or magazine and be a guest speaker at a local association meeting,
it starts by creating and sending your Press Kit to newspaper and
magazine editors, radio and TV hosts, heads of associations,
potential joint venture partners, etc.
_________________________
Your Press Kit Is
Your Identity;
Your Identity Is Your Destiny!
By Wally
Cato
All celebrities have press kits, as does every Fortune 500 CEO,
senator and congressman. Anyone of importance has a press kit;
you are important and should have your own press kit! Your
press kit presents the identity that positions you; your true
identity becomes reality and is your destiny.
Do you want to be considered an important "name?" If you are a
highly successful financial planner, leading insurance agent or top
financial advisor, you already have a press kit. Outstanding
leaders in any profession (with the possible exclusion of "hired
killers") have long-used press kits. You get the idea; either
you are a "name" or you are not a "name." If you are a "name"
then you are "someone" who is recognized, established, known, and a
leader! Either you are important, or you are not very
important! If you do not have a press kit then you are
announcing that you are not a "name," thus not important, not a
leader, not a top producer, not well-known, not highly established,
not recognized, etc.
At this point in your career and profession, you should be using a
press kit and should understand its use and purpose. Use your
press kit to better market your services and improve your image
while advancing your earnings.
If you want to see an example of a press kit, ask the most famous or
successful life insurance and annuity producers for theirs.
Since your goal is to become more successful and assist many more
clients, you should start your press kit immediately. Your
press kit is the same as a fact file, or information folder, or
media record.
Explain What is Unique and Special About You!
Your press kit works for you. The leaders who compete with you
all have Press Kits working for them, and know how to use their
press kits.
You "stuff," or "insert," items into your press kit according to
what you are going to use your press kit for, such as how you desire
to be positioned to the person (s) receiving it. Your press
kit should contain any items that convey your desired destiny,
status, prestige, image, accomplishments, anything positive and
impressive about you and your work! It should reveal what is
unique and special about you, because it is both your identity and
your destiny!
Cato's Ten Items Your Press Kit Should Contain
Note: Of course, you
should have your name, address, slogan, and various contact numbers,
on all, or most, of the pieces in your press kit.
Forrest Wallace Cato,
RFMA, RFC, CRR, CPC, has over 25-plus years of successful experience
as a local, regional, and as a multi-national, media strategist and
media advocate serving financial professionals. For financial
advisors, he creates, establishes, and maintains, desired images,
then promotes those advisors within target markets. This
highly proven marketing communications effort leads to increased
understanding (brought about by desired free media exposures) and
results in increased consumer acceptance! (More and Larger Sales)
__________________________
If you want to dramatically
increase your response rates from your direct mail, have more people
attend your seminars and workshops, set more appointments and close
more sales, then you must get your name out there! Using a
professional Press Kit you can $100,000 of free advertising each
year by getting interviewed on radio and
television, getting your articles published in the local media, being a
guest speaker at local events and more.
Yours In Success,
Lew and Jeremy Nason
'The 9 Out Of 10 Guys'
____________________________
Message
to Financial Advisors…
You have a great opportunity to
really help your prospects to weather this last financial storm and
help them to enjoy a rich financial life now and in the future.
People need and want your help to achieve the financial security
they’ve been dreaming about and deserve. But, you can't
help them if you can't get in front of them or close the sale! When
are you going to get back to the marketing and sales basics, and start actually helping
people, instead of just trying to make a sale? Jeremy
and Lew Nason
Forrest
Wallace Cato, RFMA, RFC,
CRR, CPC, 