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Dear Readers,

 

Obviously, we have a lot of very serious problems in the US economy.  People are afraid of what may or will happen in the not too distant future, as our elected officials in D.C. keep borrowing, printing and spending money in an effort to bailout big businesses to try to stabilize our economy.  Many people believe that these officials are only making matters worse, and it will eventually lead to runaway inflation, skyrocketing income taxes and ultimately a US Depression.  Accordingly, people are looking for help on how to survive the financial storm that is brewing.  This article, from one of the foremost experts in the tangible markets arena, will help you to answer one of the questions that is beginning to be asked by more and more of your clients.

 

GUNS, GOLD AND GROCERIES
THE 101 COURSE TO PROTECT YOUR FAMILY

by Hal Chorney, TIA, RFC


Today, right now in the United States of America, when some people think of survival, they think of the necessity of having the three G’s, namely guns, gold and groceries.  After all, if things were really bad, these items would be quite high on a lot of people’s lists.  In doing so, most people feel it is prudent to do all of this with an abundance of privacy.  As the Insurance Pro Shop has recommended for years,  “Zip the lip when it comes to certain things.  Don’t tell anyone except your trusted financial advisor.  Don’t tell your friends and don’t let your neighbors and other people know what you are doing.  Certainly don’t tell your banker.”

But there are a lot of other people who do not consider themselves as ‘survivalists’ yet seek out the ownership of gold for their own reasons.  This glittering metal has been one of the preferred places for people to put wealth into when people are afraid and lack confidence in government and the paper currency that is circulating.  In short, gold has become an international storage of wealth for many cultures and societies throughout history especially in shaky financial times.

It is little wonder that today more than any other time over the past several years that the financial services industry is confronted by their more affluent clients not wanting to place gold in various retirement programs and portfolios, but wanting to have physical possession of this commodity.   

But here is the real problem with this situation.  Most planners are what I call “partial” financial planners.  I say “partial” financial planners because they have little knowledge of how to purchase, sell or store gold or possess knowledge of various functions and forms of gold and most of all, they lack the information required to properly provide financial privacy for their clients.  
 
It is difficult to understand the function of assets like gold without knowledge of tangibles and financial privacy, but that will be the subject of other articles.  The purpose of this article is to facilitate planners to assist their clients who desire a position in gold be it for an investment with growth value like “numismatic or rare coins”, an investment to serve as an insurance policy against the erosion of the value of intangible paper denominated assets by owning gold in virtually any form, a survivalist mentality desirous of bullion or semi-bullion related gold, or some other mindset of their clients. 

GOLD CAN BE PURCHASED IN MANY FORMS

Gold can be purchased in many forms.  It can be owned in a paper form such as gold mining shares or in a physical form such as gold coins, bars and jewelry.  Each and every form of ownership has its advantages and disadvantages.  For instance, when gold is escalating in value, the gold shares historically have outperformed the physical possession values.  And when gold is on a downward trend, the gold shares tend to decline in value quicker than the physical possession.

For the most part, hard money advocates like myself have recommended that their clients take physical possession of their gold.  There have been companies which sell gold bars and coins and charge storage for this gold, which in many cases has turned out to be “non-existent.”  In other words, some companies are selling gold on paper but do not have the physical gold that they are selling. 

CARAT GOLD

Some cultures like to wear their wealth in the form of jewelry, but for the most part, there is a fabrication charge to place gold into different forms.  Putting gold into a jewelry form is one the most expense way to purchase gold.  Gold jewelry is often stamped with the carat.  Twenty four carat means that the item is pure gold.  Most items are marked with a carat number.  Fourteen carat, or 14K, is 14/24 parts pure, or .585 gold when 14 is divided by 24.  This means that the other 10 parts (10/24 or .415) are silver, copper of some other metal.  However, the tolerance in jewelry manufacturing on say 14K gold is such that the item can legitimately be off by ½ a carat.  So since 14K may be only 13.5 parts gold, 10K could be only 9.5 parts gold and so on.  Some of the markups on jewelry are referred to as triple keystone.  For instance, if a gold bracelet has $800.00 in 14 carat gold, the selling price most probably will be up to $2,400.00 or triple the amount of the gold value.  Double keystone would mean twice the metal content.  Upon resale, this differential between the actual gold value and the marked up price is difficult to recoup unless gold has risen sharply in value since purchase.

CHEAPEST IS NOT ALWAYS THE BEST

The least expensive way to purchase physical gold, is to purchase it in bar form.  Usually, the smaller the unit purchased, the higher the premium paid for the item.  The premium on a kilo bar, which is 1000 grams (1000 divided by 31.1 grams per troy ounce means that a kilo bar has 32.154 pure ounces of gold) will be less than the premium on a one ounce bar.  This is an inexpensive way of purchasing larger units of physical possession gold.  A one ounce bar would have a smaller premium than a half ounce bar and so on.  However, gold purchased in bar form, be it one ounce units or half ounce, tenth ounce or whatever is usually less desirable to own for some because it is easier to counterfeit a bar than a coin.  So although some bars come with bank certificates, my preference is to place the client into gold coins instead.  The fabrication charge is more for gold coins than bars, but the extra premium is often recouped upon resale of the item.

ALL SORTS OF GOLD COINS

Gold coins are minted in various carats or fineness.  There is no tolerance allowed here as there is in jewelry.  Some coins are 24K or pure gold with a .999 fineness like the Austrian Philharmonic and the Canadian Maple Leaf, some are 22K or .917 fine such as the American Gold Eagle or the South African Krugerrand, others are .900 fine like the U.S. coins minted prior to 1933.  Still other coins have different finenesses.

Gold coins can basically be divided into three groups—bullion related, semi-numismatic and numismatic.  Bullion related gold:  One ounce units are the most commonly traded of all the gold bullion products available.  The amount paid for a one ounce bullion related coin, such as a Canadian Maple Leaf, Austrian Philharmonic, South African Krugerrand, or American Gold Eagle, is mostly based upon the value of gold at the time of purchase.  (Each of these bullion coins contains one troy ounce of gold, but the coins that are not .999 pure will have a total weight of more than one troy ounce.)  Any amount over the spot price of gold is called the premium.  Premiums vary according to the gold marketplace and the size of the unit.  The premium on a one ounce gold eagle is smaller than the premium on a half ounce eagle and a half ounce eagle has a smaller premium than a quarter ounce or tenth ounce eagle.  Unlike stocks and bonds, there is no standard type of commission in the purchase of gold.  So when it comes to purchasing physical gold, shop around to find the gold provider suited for you and your clients.  One important consideration may be sales tax.  Some states tax gold coin purchases, others do not and states like Massachusetts waive tax on purchases of gold coins in excess of $1,000. 

SEMI-NUMISMATIC GOLD

Some people fear that gold may be confiscated in the United States as it was back in the 1930’s.  For people of this mindset, semi-numismatic gold may be the best answer.  When most of the value of the gold coin is in the gold content itself and not in the year and mint in which the coin was minted, the coin is said to be semi-numismatic.  Higher premiums than exist for strictly bullion related gold are paid to purchase a coin that is semi-numismatic.  Some examples of this type of semi-numismatic coin are the British Sovereign (.2354 troy ounces per coin), the Swiss twenty franc coin or the French twenty franc coins each (.1867 troy ounces per coin).  Not all of these coins were minted and thus dated 1932 and prior, but many of these gold coins are minted 1932 and prior.  These semi-numismatic coins are the least expensive way to purchase coins dated 1932 and prior.  Some United States gold coins, such as the circulated twenty dollar gold piece also falls into this category.

NUMISMATIC GOLD

When the value of the coin is mostly determined by the rarity of the year and mint mark and not by its gold content, the coins is said to be a rare coin or a “numismatic gold coin.”  Examples of this include un-circulated twenty dollar gold coins and circulated gold coins of the U.S. in lower denominations, minted prior to 1933 as well as foreign gold coins which have a large premium over the gold content.  The advantage of this type of coin may also be it’s drawback.  The value of the numismatic gold coin may not go up in value proportionately when the value of gold increases.  This is because the value of the gold content is the least important aspect of the value of the rare coin.  Most people purchase these coins because of the growth value in this collectible coin regardless of the gold marketplace.

CLIENT’S WISH LIST

Once the planner discovers what his client is trying to accomplish by gold ownership, the planner can best advise a specific gold vehicle or ownership strategy in which the client is comfortable by explaining the pluses and minuses of owning gold in different forms.  Although some clients wish to use pre-taxed dollars to place gold into retirement programs such as non self directed Keogh or golden IRA, it appears as if most of the planners who have asked about placing gold into their clients’ portfolios recently, are dealing with clients who seek to own gold as a “tangible” insurance policy.  Most of these people view gold as an insurance policy against hyperinflation and I feel that their fears are warranted.  The crux of this mentality is that one does not make money from an insurance policy, but one cannot afford not to have it.  Intangible insurance is not income producing nor is tangible insurance, although both can be hypothecated when needed.  However, if the insurance policy is used just once, it may more than pay for itself.  Such is the mentality of those purchasing gold for this purpose.

 THE BOTTOM LINE

If you are a fee based planner, you may not understand all the privacy aspects involved, but there is no problem in drawing up a fully diversified portfolio with both tangible and intangible assets.  The problem lies with the commissioned based planner.  Some of these planners neither know the privacy aspects nor the tangible marketplace.  They only recommend products in which they receive the largest commission.  According to Raquel McAninch at the Registered Tangible Investment Advisors’ Association, “When it comes to gold related bullion items, the commission based planner is often short sighted.  He or she prices themselves out of the marketplace.  That is because, with bullion gold products, the premium may be only three to five percent over the price of spot gold.  An informed client will soon realize that the extra premium he has to pay by dealing through his planner is cost prohibitive.  The end result is the possibility of losing this client altogether.  Our research indicates that planners who accommodate their clients with a modest one percent fee will make more money in the long run with their clients.  Many clients initially purchasing tangible assets in a bullion related form also progress to purchasing gold coins that are semi-numismatic and numismatic, in which higher commission spreads can be legitimately charged to the client.  In addition, having a good rapport with the provider can often result in discounted packages of semi-numismatic and numismatic items to the planner.”

THE PRIVACY ISSUE

When it comes to purchasing gold for an investment or as an insurance policy against economic turmoil, one cannot disregard the privacy factor.  If the planner is hamstrung by agreements with securities firms, he should recommend his client to a financial privacy consultant.  What good is having gold in a form that everyone knows your business?  What good is having gold and then having it confiscated for what may be represented as a “fair value” when confiscated in the 1930’s?  Once again, the possible solution is to get help from a privacy expert.  Someone who can assist you and your client by providing a tailor made strategy to accomplish their goals.  What greater satisfaction can be had by the planner, who has helped his client preserve and insure wealth through the purchase of gold with “privacy.

_______________________________________

Hal Chorney, TIA, RFC, founder and President of the Tangible Investors Advisors’ Association is a highly booked speaker for the financial products and services industry.  His talk is given to insurance companies, broker dealers as well as hard money advocate groups across the US.  His talk succinctly emphasizes methods and forms of gold ownership as well as legal and lawful methods to preserve financial privacy in the acquisition of gold and other assets.  

Hal has assisted the financial industry in the purchase, sale and appraisal of gold, silver, rare coins, stamps and other tangible assets for over 40 years.

Hal Chorney is also a frequent writer, published in Life Insurance Selling, Financial Profiles, Financial Services Advisor Magazine, The Inspirator International, The IARFC Register, The Financial Planning Encyclopedia, and other publications. Chorney is author of the book What Happened to the Golden Frogs?

For more information concerning gold and financial privacy, contact:

Hal Chorney, TIA, RFC
16 Spring Drive
Johnston, RI 02919
401-934-0536 (Phone)
hfchorney@earthlink.net
(e-mail)
 

 

Make The Best Use Of Your Summer!

 

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Unbelievably, this is the best time for you to be selling Life Insurance, Disability Insurance, LTC Insurance, Annuity products, and Investments.  If you learn how to help people to spend, save, invest, insure, and plan for their future, to achieve financial independence.

 

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Most advisors do not understand that two critical steps of the sales process are 'Appointment Setting' and 'Fact-Finding.'  These are the steps where you ask the 'who, what, where, how, when, and why' questions to uncover the prospect's attitudes and opinions, their unspoken feelings and their innermost desires.  It's how you get your prospects emotionally involved in the sales process to set an appointment and it's what makes them WANT to solve their financial problems right now!  It's how you establish immediate trust with your prospects to build strong and lasting relationships!


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Advisor Testimonial

"Lew Nason's Fact-Finding approach to selling life insurance, eliminating debt, and accumulating wealth is exactly what I've been looking for to help my clients.  Whether you have been in the life insurance business for five (5) days, or fifty (50) years, I would strongly suggest everyone spend some time with Lew and Jeremy Nason to advance their talents, increase their earnings, and provide a better lifestyle."
Terry Bialek
, Canada, (30 years in the business)
 

We Need Your Help!

We've been writing articles for ProducersWeb.com for almost 5 years and Lew is currently ranked by their readers as the #1 Expert on that site.  And, we would like him to stay #1

The great part for you is that ProducersWeb.com is one of the very few places where you can find the best Marketing and Sales Ideas and Tips, from over 50 of the foremost experts in our industry, plus all the latest industry news.

We highly recommend their site and are asking you to do us a favor.  Once we have 500 fans, ProducersWeb.com will do some free advertising for us.  So, we are asking you to please take a minute to register as a Lew Nason fan.  You can register by clicking on the link below…

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P.S. You'll also want to become a fan of our friend Jeffrey Reeves to learn more about the incredible benefits of cash value life insurance and how you can help your families to 'Live Debt Free and Truly Wealthy!'

Sales Tips...

Telling Isn't Selling!

 

In fact, it's more often the opposite.  Great salespeople ask questions more effectively and get people to talk about their problems. They know that a good sales question is their single most powerful sales tool.

When you use a good question, or a series of good questions, you penetrate your prospect's mind and direct his/her thinking.

There is something in human beings that makes it almost impossible not to think of the answer when we are asked a question.  I'm not sure whether it's something genetic, or whether we're conditioned from birth to always think of the answer to a question. Here's an illustration.  I'll ask you a question, but I want you to not think of the answer.  How old are you?  If you're like most of us, you thought of the answer, even after I indicated you shouldn't.

Now, consider where the decision to buy your products or services takes place.  It happens in the mind of your customer.  A good question helps focus and shape the direction in which your customer's mind works.

 

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Success Tips…

 

10 Commandments
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1. It's your attitude, not aptitude that governs success.

2. The purpose of existence is not to make a living, but to make a life.

3. A negative thought is the first step to failure.

4. You will seldom experience regret for anything you've done.  It's what you do not do that will torment you.

5. Complaining is the refuge of those who have no self-reliance.

6. The ultimate cost of something is that amount of life that you will exchange for it.

7. Anything your mind can conceive and believe, you can achieve.

8. A life spent making mistakes is not only more honorable, but more useful than a life spent doing nothing.

9. The worst bankruptcy is the person who has lost enthusiasm.

10. Nobody can make you feel inferior without your consent.

 

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If you want to improve your attitude, sales and income in 2009 visit our

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Prospecting Update…

 

Be Recession Proof

Marketing is the answer to making yourself recession proof. 

If you don't know how to market yourself well now, so you can predictably and consistently generate appointments with qualified prospects, you have to bite the bullet and learn.  

And don't turn to new and improved marketing sources and so-called marketing experts for their so-called help.

The only one being helped by their new and improved marketing schemes is the person selling it to you! 

You must get back to the real marketing basics. It's the little things that can make the biggest difference. You must get your name out there and create your brand.  You must solve real problems. You have to learn how to market yourself in a way that generates qualified leads that turn into clients, so your marketing more than pays for itself.

Quite often the most effective marketing doesn't look fancy or pretty.  But, who cares?  Marketing that gets you a specific number of leads to qualified prospects that turn into customers will look like the most beautiful marketing in the world to you because that marketing will make you excel no matter what the economy is doing.

“Acting on a good idea is better
than just having a good idea.”

Robert Half

Real Advisor Testimonials
& Success Stories…

 

"I must say that as a Financial Consultant with a securities license, I admit I was a bit apprehensive in getting your material. But I did purchase the Advanced Fact Finding Techniques Video, which in turn convinced me to get involved with your personal coaching and the members only site. For the amount of money I spent, for the amount of such useful information, it is just incredible. I have logged hours, upon hours, of reading of such priceless, quality and helpful material on just about every aspect of the business imaginable. I have done Annuity Seminars for about a year now with marginal results. After applying what I have learned from you in just a few short weeks, I not only improved the quality of my existing seminar, but the appointments I have made from the seminars have become much stronger. Potential clients come into my office, ready for me to help them. Gone was the skeptical attitude of, OK, what can you do for me? Replaced by, do you think you could help me too? Plus, they brought in all their statements, 1040 forms, old annuities, life insurance policies and long term care policies as well. Also, after just a few of your coaching sessions, which I highly recommend, have helped me put all of this together very quickly. Your smooth and simple, yet thorough approach to your Advanced Questioning Techniques, have not only helped me improve my questioning, but makes interviews exciting as well as rewarding. Thank You."
John Guntkowski, RFC, CSA - FL, February 2007 (20 years in business)
 

“Wisdom is knowing what to do next,
skill is knowing how to do it,

and virtue is doing it.” 

David Star Jordan

We 'Highly Recommend' 'Money For Life' for you and your clients
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International Association
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Founded in 1984, the IARFC is a non-profit professional association dedicated to educate, train and  support financial advisors who are helping people spend, save, insure, invest and plan for the future.

Become A Member Today!

Well, that's it for this weeks Insurance Marketing and Sales Tips Mastery Newsletter.  I hope you found the information interesting and helpful in your efforts to grow your business.

 

Lew and Jeremy Nason
'The 9 Out Of 10 Guys'
Marketing and Sales Coaches

 

P.S. Do you have a friend or associate who is struggling in this business and needs help?  Why not tell them about our Web site or better yet, forward this newsletter to them. They'll thank you!

 

© 2009, Insurance Pro Shop® - All rights reserved
Lew Nason, with his sons Jeremy Nason and Will Nason are the founders of the Insurance Pro Shop
®

and the creators of the Found Money Management Advanced Life Insurance Sales System the most endorsed and successful Life Insurance prospecting and sales system available for today’s insurance professional! Lew has been helping agents and advisors to achieve long-term success in financial services industry for over two decades.  His unique perspective, on how to truly help clients, has enabled scores of agents and advisors reach the top levels of their profession.  Visit his web site at http://www.insuranceproshop.com/ or call 877-297-4608.

 

Helping Insurance Agents and Financial Advisors create endless
streams of new, repeat and referral business…

 

www.insuranceproshop.com
Toll Free # 877-297-4608