Don't Forget To Check Out...

July's Specials &
New Products

**Just A Hint**

One of the products on sale this month is mentioned in this weeks article.

So Check It Out!

Click Here
 

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Agent Testimonials

"It has been quite busy and I am looking forward to a slow down. This week we have our final two seminars for the year. Scott and I have been very focused on the senior market via the seminar and our weekly radio program. We wrote $2.7M (Annuity Premiums) for October and were #7 for the month in production with American Equity. I think last week I cleared the requirements for MDRT Top of Table." Phil Calandra, RFC - GA, Nov. 2006 (Phil has been in the business less than 2 years)
 

"Thanks. Further to my interesting conversation with Lew I would like to say how great your site is. I purchased the mortgage insurance sales system which my sales guys have used and their production rose an average 40%. This is my 36th year in the Life Assurance Business and I've not come across better. With the help of your site, people can achieve goals. I look forward to receiving the Advanced Life Insurance Sales Kit."
Silvano Deblasi - United Kingdom, April 2006
 

"I just made a large (for me) annuity sale that would have not been possible had I not used your website (the Insurance Marketing & Sales Resource Center™) and your coaching advice. I have learned to listen much, much, more than talk. The sale is made by them not me. And most importantly I did the right thing for the client because they will be earning much more income and saving a bundle on taxes. So, you not only helped me, but the client."   "Oh by the way the sale was for $24,000 commission, not a bad day!!! This is only step one in the planning process, step two the life insurance review will generate another smaller, but nice sale."
Brian H. - PA, October 2004

 

"Lew is one of the most genuinely kind and interested person in truly helping people I have met. He is making a real difference in the lives of his clients and associates in the industry by teaching them to get down to the basics of human communications and needs selling."
Brian Gibbs, (Missed Fortune TEAM Member), CA, December 2006 (27 years)

 

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The Insurance Pro Shop Would also Like to Wish Everyone

A Safe And Happy
Fourth of July!

 

The Wrong and Right Ways
To Use Equity Harvesting!

A few months ago I wrote the article ‘Equity Harvesting & CV Life Insurance!’ In the article we discussed some of the most frequently asked questions about Equity Harvesting. Questions like: “Does Equity Harvesting really work?” “Is Equity Harvesting Truly In Your Best Interest?” “Is Equity Harvesting Just a Scam to Sell Cash Value Life Insurance and Make Higher Commissions?” “What Happens When The Mortgage Interest Rates Rise?”  I also stated in the article that… “Equity Harvesting, when done properly, is truly an invaluable financial concept when it comes to accumulating wealth.”

Obviously, I’m a great believer in Equity Harvesting. When it is done properly! I have been using and teaching the concept for 25 years. The problem is that most agents, advisor and planners are not being taught the right ways to use it! And, it’s now coming back to haunt them! Insurance companies are starting to receive complaints from policy owners who have been using the concept for three or more years. Many of these insurance companies have been compelled to put serious restrictions on the use of equity harvesting to avoid future law suites! Midland National won’t accept any business where ‘Equity Harvesting’ is involved. Aviva won’t accept business that involves refinancing, unless the client meets certain financial strength. 

The Wrong Ways to Use Equity Harvesting
One of the biggest problems with equity harvesting appears to be the improper use of ‘Option ARM’ loans! In their effort to make as much money as they can from each client, many agents are focusing exclusively on using the minimum payment of the Option ARM. Their goal is to remove as much home equity as possible, to invest in cash value life insurance. And, they are neglecting to mention the future implications.

Many of the people, who have followed the advice of these agents, are now facing serious financial problems. Their minimum monthly mortgage payments, with the ‘Option ARM’ loans, have been increasing each year. Plus, in the past year, the values of homes have leveled off, and in some cases have declined. The ‘deferred interest’ they have been accumulating, with the ‘Option ARM’ loan, means they now owe more on the home than it is worth. These ‘Option ARM’ loans require that at the end of five years the borrower must either refinance their home, or start paying a ‘normal’ mortgage payment based on the higher loan balance they now have. In many cases these ‘normal’ mortgage payments will be more than double what they were paying.

Now these people have a serious problem. They owe more on the home than it’s worth! They can’t refinance their mortgage. And, because they were advised to remove as much home equity as possible, in many cases, they are already paying the maximum mortgage payment they can afford. So, if refinancing isn’t possible, where do they come up with additional money they need for the ‘normal’ mortgage payment, on a higher loan balance? They are in real jeopardy of losing their home!

If they want to keep their home, they are being forced to dig deep into the cash values of their new life insurance policy. However, because their policy is new, there is very little cash in the early years that they can use, without completely destroying the policy.  They are now in a worse position then when they started!

What’s The Right Ways to Use Equity Harvesting
In my 25 years of using the ‘Equity Harvesting’ concept I have never recommended, or used the ‘Option ARM’ loan with a client. My sons and I do use the ‘Option ARM’ loans for our personal situations. Using the ‘Option ARM’ does allow you to free up the most equity and the most monthly income, but it does involve some risks, as mentioned above.

We believe that the ‘Option ARM’ loan should only be used if each month you save the difference between the minimum mortgage payment and ‘normal’ mortgage payment.

Why aren’t we using the ‘Option Arm’ loans with our clients?

The biggest reason we aren’t using the ‘Option ARM’ loan with our clients, is we believe they are just too risky for most people in the Middle Income Market! There are many unexpected financial challenges we face in our lives; medical bills, a new roof, car accidents, floods, tornados, layoffs, and the list goes on and on.

Plus, the ‘Option ARM’ loans are complicated, and are uncomfortable for most people. And, they can be expensive. (Refinancing costs, closing costs, etc.)

Then there are the questions about the deductibility of mortgage interest when you refinance to put home equity into a life insurance policy.

In most cases you can accomplish many of the same financial goals, without using an ‘Option ARM’ loan. You can reduce and/or eliminate consumer debt, free up money for savings, establish and emergency fund, and increase life style income.

Consider, if you use a Home Equity Line Of Credit (HELOC) you can “Harvest Equity” to pay-off credit cards, car loans and other debts. You can normally do this without paying any refinancing costs. Now you have freed up the monthly payments they were making for those loans.

Example: Your clients are currently spending $800 per month for $30,000 of debt. If you use a HELOC to borrow $30,000, at 8% it will cost them $200 per month. You have just freed up $600 per month that your client can now put into savings. ($800-$200) If they can average 7.0% on that savings in 20 years they will have $306, 244; and in 30 years they will have $705,639.

The biggest advantages are your clients are not locked into an $800 per month payment, and they can legally write off the mortgage interest on their income taxes (Up to $100,000)

Plus, it is simple and it is easy for clients to understand.

Now couple that with our other ‘Found Money Management’ concepts and you’ve significantly helped these people, without causing them to take unnecessary risks. It’s just smart money management.

By Lew Nason
‘The Nine Out Of Ten Guy’

© 2007 Lew Nason, RFC, FMM, LUTC Graduate - All rights reserved
Lew Nason,
with his sons Jeremy Nason, RFC, FMM and Will Nason, RFA, FMM are the founders of the Insurance Pro Shop ® and the creators of theFound Money Management™ Advanced Life Insurance Sales System The most endorsed and successful Life Insurance prospecting and sales system available for today’s insurance professional! Lew has been helping agents and advisors to achieve long-term success in financial services industry for over two decades. His unique perspective, on how to truly help clients, has enabled scores of agents and advisors reach the top levels of their profession. Visit his web site at www.insuranceproshop.com or call him toll free @ 877-297-4608.

 

 

 

 


 

 

 


I hope you enjoyed this weeks newsletter. If you have any suggestions, on marketing information you would like to see, please email me at: stacey@insuranceproshop.com.

 
Thank You,
Stacey Nason,FMM
The Insurance Pro Shop…
 
Helping Agents and Advisors create endless streams of
new, repeat and referral business…

www.insuranceproshop.com
150 Watson Drive Dallas, Georgia 30132 
Toll Free # 877-297-4608

“The only thing that stands between a man and what he wants from life Is often merely the will to try it and the faith to believe that it is possible”.
Richard M. DeVos

             

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