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Follow-up to...
You
Can Have More Prospects
Than You Can Possibly Handle!
In the past two months, we've
gotten a lot of positive responses from our readers for two recent
articles we've written:
'How To Attract A Continuous Flow Of High Quality
Prospects For Your
Hot, New, Exciting, Revolutionary Sales Concept Or Product!'
and
'You Can Have More Prospects Than You Can Possibly
Handle!'
Many agents have written and
called us thanking us for the good advice and asking for more
information about what they can and should do to improve their
marketing, especially with the struggling economy and all the recent
bad publicity. However, it appears most agents are still not getting the
message, as is shown by these two actual responses...
"I am
not good at the marketing aspect of this business.
Do you recommend a company that I can hire?"
"Thanks for this article. Do you have any sources or ideas for
out-sourcing
the marketing that needs to be done for us independent advisors?
Your input would be greatly appreciated."
Most Cost Effective
Marketing Isn't Something Someone Else Can Do For You...
Most agents don't seem to understand, or want to hear,
that for the most part marketing isn't something someone else can do
for you! Yes, you can and should out-source parts of your marketing
campaign, like direct mail. You can't make a $100 per hour doing a
$10 per hour clerical job. But, you and your immediate organization
must do the basics and co-ordination of an effective marketing
campaign!
Let 's see if we can explain it in
a different way, to help you to become the marketer you need to be,
to "Have More Prospects Than You Can Possibly Handle!"
Would you agree that the main
objective of a marketing campaign is to make it easier for you to
consistently get the 'RIGHT' people, your best prospects, to
identify themselves to you, so you can contact them, eventually set
an appointment with them, and make them a client?
Would you also agree that in order
for that to happen, people with a specific problem, must see you as
the person they need and want to work with, in order to solve that
problem?
And, finally would you agree that
the marketing campaign must be cost effective?
If you agree with the above three
basic premises, then doesn't it follow that you must become known
and respected by the people in your local community for the work you
do, to make it easier and more cost effective to consistently
attract those people to you?
The main problem most agents have
is they have been led to believe (and want to believe) that, if they
send out enough sales letters, or run enough ads in the newspaper,
then they will have enough of the right people beating a path to
their door, begging to be sold. And, maybe if you were the only one
in your local area providing a specific service no one else offers,
that could work and would be cost effective!
However, you aren't the only agent
or advisor in your local area! How many insurance agents, P&C
agencies, banks, attorneys, accountants, tax preparers, the Internet
and others offer the same products, services and solutions you
offer? What makes you standout from the crowd, so the right people
will respond to your sales letters and ads, instead of those from
your competition? How expensive is it to play the numbers game, to
send out enough sales letters, or run enough ads, to consistently
get enough prospects to contact you?
Are people more likely to respond
to a sales letter or an ad from someone they know (or have at least
heard of), or a sales letter or ad from a complete stranger? Who has
more credibility in their eyes?
So how do you become known and
respected by the people in your local community for the work you do,
to make it easier and more cost effective for you to consistently
attract the right people to you?
The answer is deceptively simple,
and in many cases it will cost you little or nothing...
'You get
your name and services in front as
many people as you possibly can everyday!'
You
get your name in the local newspaper, in the local news section, by
sponsoring a public service or charity event, being a guest speaker
at a local association meeting, offering a free educational workshop
to the general public, teaching an adult education class, or being a
guest on a local radio (TV) program. (Send the newspaper a press
release)
You form a joint venture with a
local business, and get them to introduce you to their clients, by
offering their clients your free report, or an invitation to your
free educational workshop.
You write articles for your local
newspaper, and church and association newsletters, with your byline, offering your free report.
You become an active member
in associations, clubs, youth groups and religious organizations and
help them get their organization's accomplishments in the local news, with
your name in the article.
You send everyone you know a
monthly newsletter (hard copy or email). You invite all of them to
your free educational workshop and/or offer them a free report.
You become a member of a lead
group, or set up your own lead group. (Or, mastermind group)
You set up a system to start
asking for and receiving referrals from everyone you know.
And, You Too Can Have More
Prospects Than You Can Possibly Handle... without spending a
fortune. All it takes is for you to learn and practice the basics
of cost effective marketing. It's as simple as becoming known and
respected by the people in your local community for the work you do!
And, that's something no one
else can do for you.
Lew and Jeremy Nason
Marketing and Sales Coach
'The 9 Out Of 10
Guys'
P.S. Marketing doesn't have
to be hard, time consuming or expensive, if you have a system.
It's your choice. You can go it alone using the trial and error
approach. Or, you can get a proven system, with coaching, that has
it all laid out for you! What sets our marketing and sales systems apart, from those of
our competition, is they have a strong foundation in cost effective
marketing.
Please take a few minutes to look at our...
Found Money Management™
Advanced Life Insurance Sales System
and our
Annuity Sales Excellence™
Advanced Lead, Seminar and Sales System
________________________________
Endorsements From Respected Financial Leaders and Advocates
 "I
work with many of the biggest and most respected names in the
financial services industry, most of whom believe as I do... Lew
and Jeremy Nason are the most effective trainers in our
industry."
Forrest Wallace Cato,
RFC, RFMA, CRR, CPC,Legendary Media Consultant To
The Financial Services Industry
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"Thanks
for everything. I've written over
$270,000 of
life premiums in the past two months
since attending the boot camp in December. Freedom Equity Group has
asked me to do a teleconference to explain how I've accomplished
this dramatic increase in my business. 
"It
has been quite busy and I am looking forward to a slow down. This
week we have our final two seminars for the year. We have been very
focused on the senior market via the seminar and our weekly radio
program.
We wrote $2.7M
(Annuity Premiums) for October
and were #7 for the month in production with American Equity. I
think last week I cleared the requirements for 'MDRT' Top of Table.
Thank you for all your help and guidance."
