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Understanding The Benefits Of...

‘Creating Your Own Bank’

 

Imagine, if every time you needed money, instead of borrowing from a bank, or using a credit card you had your own private bank (of your money) that you could get a loan from, for whatever you need.  Then whenever you take a loan, you would be paying yourself the principal and interest the bank would have received.  Instead of the bank using your money to make money, you would be making all of those profits. 

 

How much better off would you be?

 

That’s the basic premise behind the ‘Infinite Banking Concept’, written by Nelson Nash, and 'Money For Life' written by Jeffery Reeves.

 

How Their Concept Works

The main idea is to sock away as much money as you possibly can, as quickly as you can, into a good participating whole life policy (Dividend paying), for five to seven years to create your own private bank.  You over-fund the policy up to just below the MEC guidelines, (Modified Endowment Contract guidelines) using a Paid-Up Additions Rider.  Then whenever you need to make a big purchase, you can borrow the money from your bank.  (Your Life Insurance Policy)  Now you pay the loan principal and interest back to yourself.  You're now making the big profits on your money that the bank would have made. 

 

This Concept Isn’t New

It’s a great concept.  However, the concept isn’t exactly new.  Variations of this 'safe money' concept have been used for more than 30 years.  Thirty plus years ago, some of the very best financial advisors were showing their clients that the safe money they put into their participating whole life policy could be used for emergencies, to take advantage of business opportunities, to fund a college education, to buy a car, to buy property and much more.  However, if you take money out prior to age 65 (retirement) you’ll want to pay the loan back, plus the interest, so you will have the tax-free retirement income you planned on.

 

It Works Better Today

As well as this 'safe money' concept worked 30 years ago, it works much better today because of the 'paid-up additions rider' that was introduced in the late 1980’s.  Today, using a paid-up additions rider, you can dramatically over-fund a participating whole life policy up to the MEC guidelines, making it an exceptional wealth accumulation vehicle, while still keeping the unique benefits and safety of cash value life insurance.

 

Why Participating Whole Life

The reason you use a participating whole life policy is that it offers several unique benefits, that the other investment vehicles don’t offer… 

  • You can put in as much money as you want... limited only based on the size of the policy, which you can make as large as you need. (Not so, with qualified plans) 
     

  • All of the money you put into a cash value life insurance policy builds tax deferred.  You avoid paying income taxes every year, so your money builds faster.    
     

  • You can borrow the money from the policy tax-free, without contractual withdrawal penalties.  And, there are no early withdrawal penalties from the Federal Government.  (Not so, with qualified plans or annuities)
     

  • You have complete control.  You can take loans from the policy without going through any pre-qualifying process as you would with a bank or credit cards.
     
      

  • Guarantees:  Only life insurance and annuities guarantee your investment principal and offers you minimum growth guarantees for the life of the contract.   
     

  • Safety: All 50 states have something similar to FDIC for life insurance policies and annuities.  Plus, insurance companies must, by law, cover at least 100 percent of their liabilities with reserves, hence the term "100 percent legal reserve life insurance company."  There are also regulations as to the percentage that can be held in certain forms of assets.  This system has produced a remarkable overall record of solvency and safety.
      

  • Cash-value life insurance is generally not attachable by creditors.
     

  • You have a disability waiver of premium rider that will continue to deposit money into your account if you ever become disabled.  This makes the plan self-completing.  (Only life insurance offers this unique benefit)
     

  • Life insurance provides a death benefit that gives your family the money you intended to save; in the event you can’t be there.
     

  • Life insurance cash values don’t count as an asset when applying for college financial aid.  And, loans from life insurance aren't a taxable event, so they are not reportable when applying for college financial aid.
     

  • Life insurance can provide a tax-free income during retirement, that you cannot outlive.
     

  • You'll have the protection of life insurance in your retirement years to replace a lost pension and Social Security income at your death, for your spouse and heirs.
     

  • Unlike qualified plans and annuities, the death benefits and cash values are transferred income tax-free to your beneficiaries.
     

  • Cash value life insurance generally bypasses probate (and it is private, so there are no public records).
     

  • And best of all, in most participating whole life policies, you will be making money on the money you borrow.  You are NOT borrowing your money directly from the life insurance policy, so you'll continue to earn interest and dividends on ALL of your accumulated cash values.

Two Concerns

There are two concerns with how they present the concept... 

  • They'll tell you the concept only works with a good participating whole life policy!  While there are more guarantees in a participating whole life policy, this concept works exceptionally well with a good Universal Life Policy.  And, in some situations a Universal Life Policy can work much better and is more appropriate than a Whole Life Policy.
     

  • They believe you should pay off your mortgage, as soon as possible.  The fact is, in many cases, this is giving up one of the best ways to get started using this concept... and one of the best ways to accumulate a fortune.  (The ‘Missed Fortune’ concept)

Making The Concept Work

The real beauty of ‘Creating Your Own Bank’ is that with some small modifications to their ideas, almost everyone can use this concept... to take back control of their money and be on the road leading to true financial independence.

 

As stated earlier, to make this concept really work means putting all the money you possibly can, into a good cash value life insurance policy, over-funding it up to the MEC guidelines.  (Participating Whole Life or Universal Life)  Now, if you want to maximize the exceptional benefits of using these concepts, you must ‘FIND THE MONEY’!  

  • Can you increase your deductibles and delete any unnecessary riders on your existing insurance policies?  Do you have any unneeded insurance policies?  Can you use their dividends to pay up your existing policies and/or funnel those dividends into the new policy?
     

  • Can you temporarily stop the contributions to your qualified plans, except for any amounts that are being matched by your employer?
     

  • Can you stop payments into prepaid college plans, 529 plans, etc.?
     

  • Can you refinance your home for as long as you can, and take out as much equity as they can, to fund the policy? (The ‘Missed Fortune’ concept)  Or, can you use equity to pay-off all your debts, to free up those payments to funnel into the life insurance policy? 
     

  • Finally, can you look for other ways to cut your current expenses?  Can you get a better long distance carrier for your phone service, etc.? 

You Be the "Bank"? Why?
When you are the "bank", you can take back the control of your money... and your life!

Summary

The main problem for agents, advisors and planners is that this is a sales concept... it is not a marketing and sales system.  They do not have a effective marketing program to find and attract the people who have the money to sock into savings.  Remember, prospects must be willing and able to put away large sums of money.  Unfortunately, this severely limits the amount of prospects available to you.  And, it puts you in direct competition with all the companies and advisors who are working the more affluent markets.  (That's why Jeffery Reeves, the author of Money For Life endorses and recommends using our Found Money Management marketing and sales system).

 

The 'Money For Life', ‘Infinite Banking’ and ‘Missed Fortune’ concepts aren’t new.  We’ve been using variations of the same concepts for 27 years to help our clients qualify for college financial aid, reduce debt and accumulate great wealth.  And, we've helped hundreds of agents, advisor and planners to go from earning $30,000 -$50,000 per year, to earning $30,000 - $50,000 per month!

 

And, you can do it too...

 

We highly recommend you read 'Money For Life', ‘Infinite Banking’ and ‘Missed Fortune’.   And, then take a look at our Found Money Management™ Advanced Life Insurance Sales SystemWithin a few weeks, you can have more prospects than you can possibly handle!  You'll truly be helping your prospects to build a secure financial future.  And, you’ll be selling more large cash value life insurance policies. (Participating whole life and/or universal life)

 

Learn about the exceptional benefits of creating your own private bank.  Do it for yourself!  Then help your prospects to ‘Find The Money’ to implement these concepts.  They’ll be your clients for life... And, you’ll get tons of referrals!

 

Lew and Jeremy Nason
'The 9 Out Of 10 Guys'
Marketing and Sales Coaches

 

Message to Financial Advisors…

What have you done in the last sixty days to increase your sales?  Is there any question that during the year, you're going to spend thousands of dollars in time, money and effort bringing in new clients to your business?  Then wouldn't it make sense to do it the most cost effective, money-making ways?  Why not learn the marketing, prospecting, appointment setting and sales strategies that most of the leading agents, advisors and planners on the planet use?  Jeremy and Lew Nason

 


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Course Details  / Course Agenda / Future Dates
 

Sales Tips...

Telling Is Not Selling


If you tell your prospect they need life insurance, they may or may not believe you.  Remember, like it or not, in their eyes you are just another salesperson trying to make a sale.  If you want to sell more of the people your meet with, then you have to get your prospects to ‘tell themselves’ why it’s important and why they should take action, now.  And, that’s about asking questions.  Questions like…

 

How much life insurance do you currently have?  How did you come up with that amount?  If something happened to you how long would that money last?  Then, what would your family do? Etc.

 

How long do you want to have your life insurance?  If you purchase term insurance now, how old will you be when it ends?  How much will you have spent for the life insurance during those years? Etc.

 

"It's not the answer,
it's the quality of the question."

Success Tips…
Being 'Safe' Is The True Risk


It's easy to be 'safe.'  It takes few brains to follow-the-leader.  To become a copycat in what you do.  Or, to do it as you've always done.

 

You don’t have to stop what you are doing… Just add a little at a time… Start asking more questions during the initial interview.  See if you can get them to tell you more about their situation and what they really want… Or, once you close a sale you could try transitioning into another sale.  For example, if you are selling homeowner’s insurance, you could ask about mortgage insurance.  Or, if you are selling annuities, ask about their life insurance.

 

Are you doing annual reviews?  If not, then why not start off scheduling one annual review per week? 

 

Are you trying to sell a lot of different products?  Why not start focusing on one product and solving one problem!

 

"Success isn't a matter of chance!

It's a matter of the choices you make!"


'Advanced Fact-Find Training' DVDs



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Prospecting Update…

Identify the Problem,
Before You Offer A Solution

 

One of the biggest problems most agents, advisors and planner have is they are trying to attract people to them by promoting the latest hot new sales idea!  

 

In all of their correspondence they are talking about Roth IRA Conversions, Transferring Wealth, Annuity Owner Mistakes, Safe Money Concepts, Advanced Tax Planning, Understanding Living Trusts, A Guide to Asset Allocation, Advance Care Planning, Asset Protection For Seniors, Strategies for Preserving Wealth and Financial Strategies For Uncertain Times.  It just doesn't work.  These sales ideas are solutions to problems.  You must identify the problem, before you offer the solution.

 

If you want to attract a lot more of the right people to you, then you must help them see an immediate problem THEY have, like... Outliving Their Money!  Paying For College, Paying The Mortgage,  Retirement, etc.

 

And, then you must consistently and constantly deliver that special message to the right prospects!  The people you have the best chance of selling.
 

“Acting on a good idea is better
than just having a good idea.”

Robert Half

Advisor Testimonials
& Success Stories…
Here are a few of the hundreds of comments we've received from readers... Thank You!

"Thank you!  Your valuable input is a compass setting many of us back on course.  I look forward to more of your articles."
 
"I have been reading your GREAT articles.  YOU are just FANTASTIC!  The information that you have given me so far has been VERY, VERY HELPFUL.  Thanks again." 
 
"As always, Lew is in a class by himself.  Indeed a great article, and excellent comment here as well.  Thank you for posting."
 
"Excellent article!  I keep communicating similar thoughts to agents in our organization.  After 35 yrs in the business it still amazes me that the agents today have a hard time understanding that this business is a business that must be WORKED every day, just like any other "career".  (Notice I didn't say job)  Selling insurance, especially life, is a process, not a one time thing, like a "lead".  Why is that so hard to understand?"


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and virtue is doing it.” 

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Well, that's it for this weeks Moneymaking... Marketing and Sales Tips.  I hope you found the information interesting and helpful in your efforts to grow your sales and income.

 

Lew and Jeremy Nason
'The 9 Out Of 10 Guys'
Marketing and Sales Coaches

 

P.S. Do you have a friend or associate who is struggling in this business and needs help?  Why not tell them about our Web site or better yet, forward this newsletter to them. They'll thank you!

 

© 2009, Insurance Pro Shop® - All rights reserved
Lew Nason, with his sons Jeremy Nason and Will Nason are the founders of the Insurance Pro Shop
®

and the creators of the Found Money Management Advanced Life Insurance Sales System the most endorsed and successful Life Insurance prospecting and sales system available for today’s insurance professional!  Lew has been helping agents and advisors to achieve long-term success in financial services industry for almost three decades.  His unique perspective, on how to truly help clients, has enabled scores of agents and advisors reach the top levels of their profession.  Visit his web site at http://www.insuranceproshop.com/ or call 877-297-4608.

 

Helping Insurance Agents and Financial Advisors create endless
streams of new, repeat and referral business…

 

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