Client Newsletters...

If you want to stop missing the easy sales, and get tons of referrals, then you must stay in front of your family, friends, neighbors, clients and prospects each and every month.

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"After only six months I was getting new clients from referrals."

“Lew convinced me to use newsletters only three months into my career. I fought him every month for six months, until he had me look at their actual results. After only six months I was getting new clients from referrals. Two cases I thought I had lost, called me back to follow through on my recommendations. And, many of the people I knew, that I didn't feel comfortable approaching initially (friends, family and church members), were calling me to find out more about what I was doing."
Phil Calandra, RFC - GA

Dear fellow Insurance Agents and Financial Advisors,

It really surprises me that most insurance agents and financial advisors are not in regular contact with their clients, family, friends, neighbors and prospects...

Have you ever called a friend, neighbor or client and have them tell you; "I just bought a $100,000 annuity" or "I just bought a $1,000,000 life policy" from the agency down the street? "I didn't know you …"

How many times has it happened to you?

Worse yet, how many times has it happened to you and you didn't know it?

How many easy sales have you lost? And, let's not think about the referrals or the commissions you’ve lost. Don't you just hate it?

"The best part is both of these clients called me!"

"I have made a great deal of money this year just by taking your advice and paying attention to the people around me and following up on opportunities when they present themselves. Thanks again for helping me believe in life insurance enough to share its benefits with the people I care about most."

"By the way Lew I just made $3,000 from one existing client and another $3,000 with a referral who we also have plans to move additional money for next month when I will make another $4,000. I am telling you this because I honestly feel that I would not have made these sales without your newsletters. The best part is both of these clients called me!"
Antonio Filippone, RFC - IL (15 years in the business)

Thanks for sending your newsletter. I really enjoy reading them. What you have this month really hit me because this is exactly where we are at right now. Funny how we procrastinate in saving for the future and think that it is so hard to put away something for our retirement and yet it is so easy to incur all debts in a snap. Believe it or not, I have thought about this and did this when I was 26 years old and let it go because I thought I could not afford it anymore and now I’m 36 years old and still wondering when I would be able to do this for the future. Everyday I wonder when it will be possible to do this. We went to one of your seminars last year because I am really interested and were hoping that we could do this after we moved to our new home. Unfortunately, we moved to our new home, but have not started doing anything to this day, because we just incurred more debt that I have finally concluded and confessed to God that I have no wisdom when it comes to finances. I need help. Would it be possible to meet with you and try to see how we could get our finances straightened, and start saving up for the future? Thanks for your time. Have a wonderful blessed Wednesday.”

If you want to stop missing those easy sales, then you must stay in front of your friends, family, neighbors, prospects and clients. You must be the first person they think of when they have questions, need help or they are ready to buy...

Consider, everyday your friends, neighbors, relatives and even some of your clients are buying the same products and services you're selling. But, they're not buying them from you. Oooouch!

Why are these people buying from your competition?

Is it because they don't know you're in the business? Or, if you're still in the business?

Is it because they never hear from you? Maybe the agent just happened to call them at the right time. Or, maybe they called the agent with a question.

By sending a newsletter to your friends, family, neighbors, clients and prospects, you are constantly reminding them of what you do (or in some cases who you are) in a very non-threatening way. It's non-threatening, because there's no pressure to buy anything.

"We personally get business every month from sending these newsletters"

“If you want to brand yourself as the financial advisor of choice in your area, you definitely need to be sending out monthly newsletters to all your clients and prospects. It gives you credibility and professionalism, while keeping you and your company fresh in their minds. People may not be ready to do business with you when you want them to, but when they are ready they will look to you, because you kept in touch. The newsletters that the Insurance Pro Shop offers are top notch and will help add loads of money to your bottom-line. We personally get business every month from sending these newsletters.”
Nick Royer, RFC and Jerry Royer, RFC,

Is there any question, people prefer to do business with people they know and trust. And, assuming you're trustworthy, shouldn’t that be you?

By sending a them a monthly newsletter, you're demonstrating your expertise in the best possible way; building more trust, confidence and credibility.

You're showing them, you know what you're talking about, without you're needing to make a grand claim to your professional expertise. It's strictly a win-win combination.

If you don't have a client newsletter, we have a great one for you...

Important Tip - The Most Effective Newsletters...

An effective newsletter MUST be designed to get people to TAKE ACTION and DO SOMETHING! In other words, it cannot have boring articles about how great you are or how big your company is or how you guys are 'number one.' It cannot be about your products or investment returns (or whatever)!

It cannot have slogans as centerpieces. Things like, "We never give up when it comes to your insurance needs!" or, "Don't make a move without us!" It cannot use recipes!

We have learned that expensive "image" or "name recognition" "professional-looking" newsletters - obviously not written by me - look good but yield poor results when compared to the results achieved by a warm, personal newsletter.

In fact, our tests have proven that a "home-made" looking newsletter (the more "home-made" looking, the better) full of juicy, time-saving and money-saving information (instead of boring stuff or clever cliches) is TWELVE times more effective, dollar for dollar, than a high-gloss, "professional" newsletter obviously prepared by an advertising agency.

Not sure we can help, or if our services are right for you... Don’t Wait... Call us Toll Free to schedule a No Obligation, Free 15 Minute Consultation with Lew or Jeremy. We guarantee you'll be glad you did! 877-297-4608 (M-F, 9AM-5PM, EST)

Yours in success,
Jeremy, Will & Lew Nason
The 9 Out Of 10 Guys...

P.S. Don't wait to get started, take action now!  You'll get everything we've promised, and much, more!  Go ahead and hold our feet to the fire to provide you with the referred lead marketing training that really works - your satisfaction is 100% guaranteed. 

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