A year
ago, in anticipation of the current meltdown of the economy, I wrote a series of
articles about how you can make your life insurance sales career ‘Recession
Proof’! I think many of the life insurance marketing, prospecting,
appointment setting and sales ideas, tips and strategies in those articles
need repeating today in view of what's happening.
Important
Message… Unfortunately, most agents are looking
for a quick fix, something new and exciting that requires very little time or
effort on their part. If that's what you are looking for don't bother reading
any further.
What
most agents fail to realize is that in a good economy almost anything you do
will produce some results, but in a bad economy you must get back to the real
marketing, prospecting and sales basics. You must be actually helping people if
you want to attract the
Ideal Life Insurance and Annuity Prospects!
We are receiving
hundreds of phone calls and emails every week from insurance agents, financial
advisors and financial planners who are having a very tough time selling life
insurance, (and their other insurance products, investments and services) during
this recession, because most people are not willing to add to their monthly
expenses. In fact, most people are looking for places and ways to cut their
expenses. They are worried about what might happen if prices continue to rise,
mortgage interest rates increase, real estate values drop, the stock market
continues to collapse and they lose their job.
However, if you
think about it, peoples' overall financial concerns aren’t much different than
at any other time in their lives. They are still concerned about meeting their
financial obligations each month; making their mortgage payment; saving for
their children’s education; and saving for retirement. The only real difference
is that during a recession, like this one, people are forced to focus their
attention and deal with their financial problems right now. They are looking for
real help and immediate solutions to their financial problems! They want to
reduce or eliminate their debt, cut unnecessary expenses, reduce income taxes,
revise their investment strategies, and more! And, the great part for you is
they are much more willing to sit down and talk with a financial advisor, if
that advisor is adept at, and focused on, helping them to solve their immediate
financial problems.
Many of the insurance agents who are using
the life insurance sales systems like Money for Life, Missed Fortune, Infinite
Banking, LEAP, College Funding, Money Merge Accounts and others are having
significant problems attracting their Ideal Life Insurance and Annuity
Prospects, setting appointments and closing
sales in this declining economy.
While those are all good, and maybe even
great sales ideas, in a good economy, they have two basic flaws in a struggling
economy…
1.
They are selling a product or service that
requires people to spend additional money.
2. They are weak in delivering a unique
message that attracts the right prospects.
If you want to
sell your products and services when money is tight, then you must focus on
addressing and solving peoples’ immediate financial problems. You must deliver a
special marketing message to become the financial advisor people want to see.
And, you must help people to ‘Find the Money’.
The ‘Found
Money Management’ marketing message is… “We help people to get what
they need and want… without them taking any additional money out of their
pockets! It’s about helping people to wisely reposition their spending and
assets to eliminate debts, improve their cash flow, and reduce income taxes.
And, we’ll show you how you can do it all, without changing your current
lifestyle!” The main theme of Found Money Management is, “Helping
People To Live Debt Free and Truly Wealthy.”
Here are
just a few ideas we use to help prospects to reduce or eliminate debt, reduce
income taxes, improve their cash flow, and get all the life insurance they need
and want… Without them taking any additional money out of their pockets, or
changing their current lifestyle!
-
Can you help them to reduce or eliminate debts to improve their cash flow?
-
Can they refinance their mortgage, to lower their monthly payments to
improve their cash flow?
-
Can they reduce the premiums on their existing insurance policies to improve
their cash flow?
-
Do they have low deductibles on their health, auto or homeowners insurance?
If they increase their deductibles, how much money
will they save?
-
Do they qualify for health insurance through their employer at a reduced
cost?
Can
they cut benefits to reduce their costs?
-
Do they have a Critical Illness policy, DI policy, or Long Term Care
Insurance policy with long-term benefits?
-
Do they have low priority riders on the above policies?
Could you free up money by removing these riders?
-
Are they putting money into a Roth IRA?
Doesn't a cash value life insurance policy build tax-deferred and generate
tax-free income just like the Roth IRA?
-
Are they putting more money into a 401k, than is matched by their company?
-
Can you help them to reduce their income taxes?
These
are just a few of the ways we explain in great detail in our system, so you can
help your prospects to ‘Find The Money.’
By
following these Found Money Management strategies and learning how to
deliver your special marketing message, you'll attract a steady stream of your
Ideal Life Insurance and Annuity Prospects to you,
to set more appointments and close more sales. You’ll
really be helping people to improve their current financial situation, without
asking them to spend more money or change their current lifestyle. You’ll
become the advisor people want to see!!!
Using
these ‘Found Money Management’ strategies, with our help, you can…
Make
Your Life Insurance Sales Career... ‘Recession Proof’
Note:
We’ve been helping agents for over two decades. And, our systems have a
documented 80% success rate, compared to the industries 90% failure rate! For
more information about our Found Money Management™ Advanced Life Insurance
Sales System please visit…
http://www.insuranceproshop.com/lifeinsurancemarketing/lifeinsurancesales.html
There is a reason why over 30 of the most
trusted and respected names in this industry, the IARFC and hundreds of
successful advisors highly recommend our annuity marketing and sales
training... because, the bottom line is, our training works! And, we
guaranteed it!
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