The Very Best Mortgage Insurance Marketing, Prospecting and Sales
Tools, Tips and Training
Selling Mortgage Protection
The Easy Way!
There are two basic approaches to selling
Mortgage Protection Insurance. If you want to sell mortgage insurance the easy
way, then you must understand why the traditional approach to selling mortgage
insurance isn’t working for 90% of the agents today.
The first approach is
the ‘Old Fashioned’ way most life insurance trainers, recruiters and
managers teach their agents. They want you to believe that selling mortgage
insurance is just a numbers game. They’ll tell you that everyone who owns a home
needs mortgage insurance. So, if you talk to enough people, and you have a
competitively priced product, you’ll make the mortgage insurance sales you need
for a great living. Their approach is based on the principle of 10-3-1! If you
call ten (10) qualified mortgage leads, you’ll set three (3) sales appointments,
and you’ll close one (1) mortgage insurance sale.
The problem with that ‘outdated’
logic is that if you want to earn a minimum of $50,000 per year you’ll need a
minimum of thirty (30) qualified mortgage insurance leads per week, to schedule
nine (9) sales appointments, and close three (3) mortgage insurance sales per
week. And, that doesn’t allow for any cancelled appointments, not-taken
policies, declined applications, lapsed policies, etc.
If you are using a
direct mail campaign, based on a 1.5% - 2% average response rate, (which is
higher than average) you’ll need to send out a minimum of 2,000 direct mail
pieces per week, to receive 30 leads per week. That means with postage, paper,
envelopes, printing, the list, etc. that you’ll spend about $600 - $800 per
week. ($31,000 to $40,000 per year) If you buy 30 qualified mortgage leads a
week from a lead company, or run enough newspaper Ads to generate 30 qualified
mortgage leads you’ll spend about the same amount of money per year.
If you close three
mortgage insurance sales per week, in order for you to have a net income of
$50,000 per year, your gross insurance commissions for the year will need to be
about $90,000. That’s $1,731 per week, or an average commission per term life
insurance sale of about $600.
Obviously, if you want
to earn a net income of $100,000 per year, all the above numbers double! You’ll
need to call sixty (60) qualified leads, to schedule eighteen (18) sales
appointments per week, to close six (6) term life insurance sales per week to
earn gross commissions of about $3,462 per week.
There are several major
problems with this ‘Old Fashioned’ approach to selling mortgage
How many hours a week would you have
to work in order to set appointments with, and see 18 people per week - 50,
60 or more hours?
If you consistently work 50, 60 or
more hours per week, how long would it take for you to get burned out?
Whether you are using direct mail,
newspaper ads, buying leads, or taking a reduction in commissions, spending
$30,000 to $40,000 per year is a lot of money, if you are only netting
$50,000 of income per year.
When you send out sales letters, run
newspaper ads or use Internet leads, who are the people that will most
likely to respond to the offer for mortgage protection? Isn’t going to be
the people who know they need mortgage insurance because they have a health
problem! And the people who are shopping, looking for the lowest priced
products! Are these your best prospects?
There is a better, much easier and more cost-effective
The approach we take
(in all of our systems and training) is making sure that agents spend their time
attracting, contacting and meeting with the right people! Instead of playing the
numbers game, we want you to focus on identifying the
mortgage insurance prospects that you have the best chance of selling.
Our strategy is based on 5-4-3! If you talk to five (5) of the ‘Right
Prospects’, you’ll set four (4) appointments and close three (3) sales.
The logic is that if
you focus on finding and contacting the ‘right prospects’ it’s much
easier to set appointments, close sales and make larger sales. Plus, when you
are working with the right prospects... you’ll have fewer cancelled
appointments, fewer not-taken policies, fewer declined applications, fewer
lapsed policies, etc.
If you want to sell
mortgage protection insurance the easy way!
If you want to spend less money,
generating mortgage leads? If you want to earn $100,000 or more per year,
without working 50, 60 or more hour per week! Then the questions are…
Who Are Your Ideal Prospects For
Mortgage Protection Insurance?
Where Do You Find Them?
What are the most cost effect ways to
get them to contact you?
What do you say to get the
How do you get them emotionally
involved in the sales process?
Where do you find the money?
Wouldn’t you make more money, if some
of those sales where cash value life insurance sales?
The marketing and sales
information, tips and strategies in this advancedmortgageinsurancelead and salessystem are
NOT some magical theories I’ve just dreamed up, or read somewhere in a book.
This complete, affordablesystemis based upon proven mortgage
insurance marketing and sales success strategies that I have been using with
insurance agents for over two decades.
as a Branch Manager for Met Life, from 1989 to 1994, I brought in 23 brand new
agents to this business. Each of these new agents started their careers by
selling mortgage protection insurance. Over 10 years later, 18 of those agents
were still in the business. Consider, according to LIMRA, (Life Insurance
Marketing and Research Association) the failure rate for new agents coming into
this business is over 90% in the first 5 years. I was
able to achieve an 80% success rate.
Over 10 years later,
all 18 of those agents were making more than $100,000 per year! Today, many of
them are making $200,000, $300,000 and much more. Again, according to LIMRA, the
average net income per agent (or advisor) is less than $40,000 per year.
These people have
incomes well above $100,000 per year.
Why are the agents we
help able to do so well?
they are taught how to get off to a quick start using ‘Cutting-Edge’ Prospecting
and Appointment Setting Skills.
They are learning the secrets of how to be in front of their IDEAL
mortgage insurance prospects everyday!
they are learning how to consistently close three cash value life insurance
sales each week byhelping their prospects to see and understand the
problems they face, so they want to take action today.
People don’t buy want they need! They buy what they want!
they are learning how to help their
prospects to ‘Find the Money’ to get the life insurance they want to
protect their family, without them spending any additional money, or changing
their current life style!
If you take the time to
carefully study and apply the information in our
‘New Agent’ Mortgage Insurance Tool Kit™, you too will learn the proven strategies these agents
and advisors are using to…
Sell Mortgage Insurance The Easy Way!
Don't wait to get started, takeaction
get everything we've promised, and much, more! Go ahead and hold our
feet to the fire to provide you with cost-effective life insurance
marketing, prospecting and sales training that really works - your
satisfaction is 100% guaranteed.
Not sure we can help or
if our services are right for you...
Call us today to schedule a
No Obligation, 15 Minute Consultation with Lew or Jeremy.
We guarantee you'll be glad you did! 877-297-4608
(M-F, 9AM-5PM, EST)
Still Not Sure We Can Help... Check Out This Revealing FREE E-book!
Fast Track Advisors'Guide To:
'Selling Mortgage Insurance'
By Lew Nason, RFC, FMM, LUTCF, CFLA and Jeremy Nason, RFC, FMM,
This eye opening, 35 page,
free Fast TrackAdvisors' Guide, worth $49.95, is based upon proven,
time-tested, cost-effective mortgage insurance marketing,
lead generation, appointment setting and sales success
strategies that we’ve been using for three decades to help
new and experienced agents to get off to quick start... selling
permanent, cash value life insurance!
If you want to get off
to the quickest start possible and sell mortgage
insurance the easy way, then you must understand why the
traditional ‘old fashioned’ approach to selling
mortgage life insurance isn’t working for 90% of the agents
today, and what you can do to fix the problem right now!
This Advisors' Guide, explains in great detail how
and why to use 'Mortgage Protection' as the ultimate
door opener, to get your IDEAL prospects to want to meet
Then it explains how to easily make the transition from
selling the traditional cheap term, to selling permanent
Cash Value life insurance.
What are you waiting for? Are you ready to learn what it
really takes to make $10,000 or more each and every month,
using Mortgage Protection as a door opener? And do it in the
next 30-90 days?
Fill out the following information now and press the SUBMIT button,
to immediately download this incredible,
must read FREE Report.
We will NOT sell, trade, rent
Discover... The Leading, Quick Start Mortgage
term, whole life, indexed Universal life and
variable life insurance)
Marketing, Leads, Appointments & Sales Success
System With 3 Months of 'LIVE'
One-On-One, Personal Coaching and Support!
Why most agents are struggling with selling mortgage life insurance and the
‘Absolute Quickest’ and most cost-effective strategies for New and
to get started selling permanent cash value life insurance. Stop chasing after new mortgage
leadsand learn how to Generate a Steady Stream of the ‘RIGHT’, High
Quality, Mortgage Insurance Leads... even in this economy!
Then using our
Found Money Management™
strategiesyou'll ‘Triple’ your weekly life insurance commissions by easily
turning your mortgage insurance leads into permanent, cash value life insurance sales, when
you help people to ‘Find the Money’to pay off their mortgage 5-15 years
early, and save them thousands of dollars in interest payments!
It’s easy, once you are in front of the
everyday and you overcome the most common objection, “I Can’t Afford It”,
using our Found Money Management™ concepts!
We Offer A 90-Day ‘100%’ Money
Back Satisfaction Guarantee
From A Respected Industry Leader "I began by selling financial services and I can
assure you that Lew
Nason is one of our greatest authorities on improving financial sales!"
International Sales Trainer
Tracy began his career in the financial industry where he built a very large
He is one of America's "most booked" speakers & sales trainers.
Stories From New Agents
Pro Shop Changed My Life"
have been looking for a “magic” system for selling insurance and leads. It
doesn’t exist! However,
within about 30 days the Insurance Pro Shop’s
Protection Sales System and training has changed my practice! This is a complete system
that if applied can turn anyone’s practice around in 30 days. The simple facts
are... from Jan 1/2011 - Mar 31/2011, I sold $30k in life premium. From April 1
- 18th I sold $14K in life premium and 2 annuities for $57k. I also had a
client call me and we are working on a $300k annuity which will be the largest I
have ever moved. I have looked everywhere for a system that works, and bought a
lot systems. This is the only one that really works. There are some simple
truths to this business and you cannot work around them. The key to the
selling Mortgage Protection is in showing people how to pay for the coverage the
want. I think this is a must have for any agent.
It changed my life."
BA - GA,
(4 Years in business)
"What a life changer. I cannot
thank you enough."
"Lew, I just wanted to
take a moment and thank you for recommending the
tool kit. It has definitely helped me increase my average case size
from $600 annual premium to well over $2,000 annual premium per
case. Also, prior to purchasing the tool kit, I was spending over
$2,000 per month on leads. I am proud to say that I have not
purchased a single lead in over two months and my production is
What a life changer. I cannot thank you enough.
You are truly making a difference." David Trusler,
- IL -
"...Holy @&*/?* Batman? Unbelievable!"
"I know I am not the first person to say or think this, but I
wish I would have met Lew and Jeremy Nason when I started
in the business 4 yrs ago. 'Where have you guys been?' The
Protection Toolkit is absolutely one of the most amazing, 'for real'
products I have ever used. And, just when I thought it I couldn't be blown away
anymore, I picked up the
Fact Finding DVDs.
@&*/?* Batman? Unbelievable!"
Paul Leonard -
(4 Years in business)
The Leaders of the International Association of Registered Financial
Consultants Visit & Speak at the Insurance Pro Shop's Trusted Adviser
IARFC at Trusted Advisor Success Training Jim Lifter, Jeremy Nason, Lew
Nason, Will Nason, Ed Morrow
Learn More About Us...
And Our Affordable, 'Cutting-Edge'
Insurance and Annuity Sales Systems, Tools, Training & Support!
Disclosure… The income statements and examples on this
website are not intended to represent or guarantee that every
insurance agent or financial adviser will achieve the same or
similar results. Each individual's success will be determined by his
or her desire, dedication, effort and motivation to work and use the
life insurance and annuity marketing, prospecting and sales ideas,
strategies, tips, tools and training in these programs. There is no
guarantee you will duplicate the results stated here. You recognize
any business endeavor has an inherent risk for loss of capital.