Lew Nason, RFC, FMM, LUTC Graduate - Trainer, Coach, Mentor, Speaker

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Life Insurance Sales Training for Insurance Agents.

Finally Revealed... The 'Insider Secrets' To Generating The 'RIGHT' Mortgage Leads and Setting Quality Appointments!

Includes 'One Hour' of Personal Coaching Each Month, for an Entire Year!

"Nurture your mind with great thoughts, for you will never go any higher than you think!"
Benjamin Disraeli

'Mortgage Insurance Tool Kit' Lead Generation and Sales System...

At Last, a complete 'Quick Start' Mortgage Protection, Lead, Appointment Setting and Sales System, with Software and Coaching…
Specifically Designed for Newer Agents!

You'll learn how to easily produce $5,000 or more of life insurance commissions each week.

It's easy, once you learn how to overcome the objection, "I Can't Afford It", by using our Found Money Management™ concepts!

Dear Insurance Agents,

If you're new to life insurance sales (or, if you're just tired of selling the lowest cost term insurance and barely making a living) and you want to 'Crack the Code' on the 'Cutting Edge' mortgage insurance marketing, prospecting, appointment setting and sales skills that will get you off to a
quick start... so you can start selling life insurance like a pro immediately... then this will be the most exciting thing you ever read.

We've Made It Easier For You... And Much More Profitable!
If you want to succeed in life insurance sales there are three basic things you must conquer to make consistent living selling mortgage insurance…

    1. Finding a Steady Source of the RIGHT Mortgage Insurance Leads…

    2. Turning Those Mortgage Leads Into High Quality Sales Appointments...

    3. Consistently Turning Those High Quality Sales Appointments Into Sales!

The problem is that most insurance agents are being told they can buy their way to a sale. They are being told that they can buy tons of mortgage insurance leads, tell the prospects that they have best and lowest priced term life insurance products, and they'll get lots of appointments and sales. Unfortunately, it doesn't work that way, and the vast majority of these agents are struggling to make a decent living selling mortgage protection insurance.

If it were that easy to sell mortgage insurance, wouldn't every one of those agents be making a six figure income?

Obviously There's Something Missing...
There's Something They Aren't Being Told...

You Can Consistently Earn A Six Figure Income!
It's EASY... Once You Know The Insider Secrets!

Proven 80% Success Rate…
My name is Lew Nason, and my son Jeremy and I have been training and coaching life insurance agents for over two decades. For example: As a branch manager for Met Life, from 1989 to 1994, I hired 23 brand new agents. Each of those agents started their careers by selling mortgage protection insurance. Over 10 years later, 18 of those agents were still in this business and they were making well over $100,000 per year. Today, many of them are making $200,000, $300,000 and much more.

Consider, according to LIMRA, (Life Insurance Marketing and Research Association) the failure rate for new agents coming into this business is over 90% in the first 5 years.
I was able to achieve an 80% success rate.

Why Are These Agents Doing So Well?
First, we taught them how to get off to a quick start using 'Cutting-Edge' Prospecting and Appointment Setting Techniques. They are in front of their IDEAL prospects everyday! They are consistently in front of the people they have the best chance of selling!

Second, they learned how to consistently close 3-5 life insurance sales each week by helping their prospects to 'Find the Money' to pay-off their mortgage 5 to 15 years earlier and save thousands in interest payments! ($1,000 x 5 sales x 50 weeks = $250,000)

Consider, does it matter how many leads you have, if you don't have the sales skills to turn those leads into an appointment and then into a sale?

We've made it astonishingly
easy! Simple to get! And, best of all...

We've Kept It Affordable For Everyone!

Think about it, you can keep stumbling and fumbling around, searching for mortgage insurance leads and struggling to make a living and become one of the 90% who don't make it! Or, you can invest in a mortgage life insurance prospecting and selling system that has a proven 80% success rate.

If you're looking for a 'Magic Formula' that doesn't require study, practice and hard work… this isn't it! (Because, it doesn't exist!)

However, if you're ready to stop listening to all the hype and false promises out there!

If you're ready to learn what it really takes to
start making $10,000, $20,000 or more each and every month, selling Mortgage Life Insurance the right way! And do it in the next 20 days or less… then you must invest in this detailed 'turnkey' system TODAY!

Member of the Better Business Bureau of Metro Atlanta
Better Internet Bureau - Certified Quality Site
Member of the International Association of Registered Financial Consultants
Member of the National Association of Insurance and Financial Advisors
George Flack and Lew Nason

Financial Advisor Testimonials and Success Stories...

"Thanks. Further to my interesting conversation with Lew I would like to say how great your site is. I purchased the mortgage insurance sales system which my sales guys have used and their production rose an average 40%. This is my 36th year in the Life Assurance Business and I've not come across better. With the help of your site, people can achieve goals. I look forward to receiving the (FMM) Advanced Life Insurance Sales Kit. I will keep you posted."
Silvano Deblasi - United Kingdom

"I have combed through your website and read almost every page and want to say thank you! The information has helped big time, my production is up 65% over last year already."  Rick H. - Winnipeg MB

"Thank you. Since starting with you 3 weeks ago I'm already seeing a big difference. This week I closed 4 life insurance sales for $9,000 in commissions. It's my best week ever." Tony Filippone, RFC - IL

What's In Our 'Turnkey' Mortgage Sales System?

In Our 2-CD (text) and 2-DVD (videos) Set… You'll receive a 'Soup to Nuts', Turnkey Mortgage Insurance Marketing, Lead Generation, Appointment Setting, Product Training and Sales Program. Plus, our exclusive 'Excel' presentation software. It's everything you need to identify and attract a steady stream of your IDEAL Mortgage Life Insurance Prospects. You'll learn how to consistently set more appointments, overcome tough objections and close more life insurance sales - it is all there and more.

Plus, we'll help you to get of to quickest start possible by providing you with...
One-On-One Personal Coaching for... One Full Year! And, you'll guarantee your long-term success with membership to our 'Insurance Marketing & Sales Resource Center'!

If you want to
Determine Your Own Destiny... then you must invest in this system Right Now!

Mortgage Protection 'Quick Start' Tool Kit… (Value $399)
It all the latest and best marketing, prospecting, appointment setting and sales strategies!

Understanding The Concepts
   Page 3 - Mortgage Early Pay-off Program Overview
   Page 5 - A Review Of  Equity Management and the 'Right Way' to use it!
   Page 6 - A Review Of The 'Infinite Banking Concept' - 'Becoming Your Own Banker' 
   Page 8 - Making The Concepts Work For You!
   Page 9 - To Sell More Mortgage Life Insurance… Find The Money!

How to Generate A Steady Stream of the RIGHT Prospects
   Page 11 - Prospecting is the #1 Priority of the Sales Professional
   Page 12 - Generating Your Mortgage Insurance Leads
   Page 13 - Who Are The Ideal Prospects For Mortgage Insurance?
   Page 14 - Finding Lists Of Your Ideal Prospects

   Page 15 - Joint Venture Marketing (intro)
   Page 17 - Free Educational Workshops (intro)
   Page 18 - More Prospecting Methods
   Page 19 - 20 Ways To Discover A Gold Mine Of Prospects

Telemarketing and Appointment Setting Scripts
   Page 21 - "The Appointment Phone Script" When they don't have insurance - with all
   the questions!!!
   Page 22 -
"The Appointment Phone Script" When they have insurance - with all the
   questions!!!

   Page 23 - The Keys To Making Phone Scripts Work…
   Page 24 - Give Your Prospects A Good Reason To See You!

   Page 25 - Quick Scripts... for getting appointments with the people you know!!! Or,
   you don't know!!!
   Page 26 -
More Scripts for Appointments
   Page 27 -
Powerful Prospecting Scripts
   Page 30 - Getting Past... "I Can't Afford It Right Now!"
   Page 31 - A Smart Money Move…Properly and Wisely Using Your Home Equity!

Proven Mortgage Insurance Sales Letters
   Page 34 - What are The Keys To Making A Sales Letter Work
   Page 36 - 10 Things To Include That Will Drive Your Direct Mail Response Thru The
   Ceiling!
   Page 37 - Mortgage Insurance Financial Check-up (Prospecting Letter)
   Page 38 - No-Risk, No-Obligation Financial Check-Up & Analysis Request Form
   Page 39 - IMPORTANT NOTICE TO (Prospecting Letter)
   Page 40 - Neighbor (Prospecting Letter)
   Page 41 - Attention Homeowner (Prospecting Letter)
   Page 42 - Attention Homeowner (Postcard or Mail Insert)
   Page 43 - The Endorsement Letter (Prospecting Letter)

Mastering The Mortgage Insurance Sales Process
   Page 44 - FAQ - "With the Internet, banks, and all the other new distribution channels
   entering our industry, how is the life producer going to make it in the future?"
   Page 45 - Consultative Selling: Four Steps To Success
   Page 47 - Personal Financial Survey (For Mortgage Insurance)
   Page 48 - Instructions for Completing the Personal Financial Survey (with the questions)
   Page 50 - Prepare for the close
   Pages 51 & 52 - Planning Summary & Alternatives for Heather & Brian

   Page 53 - Minor Trial Closes
   Pages 54 & 55 - Proven Closes
   Page 56 -
Referred Lead Script
   Page 57 - How and Why to Share Expenses With Your Competitors

   Page 60 - Field Underwriters Commitment To Moral and Ethical Conduct

And, Much More…
   Forms, Brochures, Reports and Sales letters... These sales letters are in Microsoft
   Word Files and are ready for you to customize.
   Free Financial and Amortization Calculators…
   3 Dynamic Reports On How to Grow Your Business...
   3 Computer Client Videos...
   How to Generate Referred Leads…
   And, a Special Bonus CD filled free gifts! (Value $150)


Plus, You'll Receive…
NEW... Our Custom Designed - Excel - 'Mortgage Acceleration Calculator and Client Presentation' Software...  In a matter of minutes you can create a personalized mortgage insurance sales presentation for every client showing them how they can use their 'Found Money' to fund life insurance and pay-off their mortgage years earlier, to save thousands in interest payments. Compares making extra payments towards the mortgage. Calculates all the various types of mortgages, including Option-Arms. Prints out a mortgage amortization schedule and much, much more. (Value $300)

Joint Venture Endorsement Marketing...
(16 pages) (Value $99)
It's the
most inexpensive and most effective way to generate a constant stream of the RIGHT high quality mortgage protection sales leads... Includes all the tools, scripts and letters you need to get business owners to endorse your services to their best customers.

The Power Of Free Educational Workshops... (26 pages) (Value $199)
One of the most overlooked, most affordable and most profitable ways to increase your mortgage insurance leads, appointments and sales is to offer  prospects an opportunity to attend a free educational workshop. Includes everything you need to hold a successful Educational Workshop for under $100... with a complete, scripted, 30 minute, PowerPoint presentation  - 'Equity Management Smart Money System.' 

The Mortgage Insurance Presentation Track Book… (29 pages) (Value $39)
Easily convert term insurance leads into high commission cash value life insurance sales... (Whole Life, Universal Life, Variable or Indexed Life)

3 Mortgage Insurance Sales Presentations... That Sell! (Value $39)
Mortgage Acceleration Option… pay off the mortgage 5 to 15 years early!
Cash Value Life Insurance vs. Mutual Fund, or a Roth IRA...
How To Generate More Spendable Income For Retirement…

Let Me Tell You Everything I Know About Life Insurance... (Value $29)
Easily Turn Your Term Insurance Sales, Into Permanent Life Insurance Sales with this unique 5 minute PowerPoint presentation... Your prospects will be saying; "Why would anyone buy Term?"  This one idea alone will double your life insurance commissions in the next 60 days. (Value - Priceless) Preview

Our Life Insurance Product Training Videos… (Value $67.95)
2 DVD set - Watch a 2 hour, live training event as Lew Nason reviews and shares his unique perspective on the various type and uses of life insurance.

Total Value For The System Alone Is... $1,321.95

Plus, You'll Have Exclusive Access To Our 'Private' Agent Support Site!
You'll receive all the latest advanced Life Insurance marketing, insider sales information and sales training with membership to our 'Insurance Marketing & Sales Resource Center'... and our agent forum! Discounted to $24.95 per month… (normally $49.95 monthly) The First Month is FREE. You can cancel at any time and owe nothing more...

And, We'll Help You To Get Off To A Quick Start! (Value $1,200)
You'll receive One Hour of One-on-One, Personal Coaching Each Month, For A Full Year to help you fine-tune your sales process and for case reviews, from one of the most respected, and successful teams of sales trainers and coaches in the insurance industry.

Obviously, with everything we offer, plus the personal 'one on one' coaching, we could easily charge $2,000 up-front... The coaching alone is worth over $1,200!

However, we've kept it very affordable for you…

Your investment is only $387.95 for the... Mortgage Insurance Tool Kit
Plus $24.95 monthly if you want  access to our Private Site...
If You Act Right Now!

Let me make the decision to invest in your business as simple and Risk-Free as I possibly can, by offering you the following assurance:

You Get A 90-Day, No Risk,
100% Money Back Guarantee!

Use the material and call us for personal coaching. Then, if during the first 3 months you don't make enough additional sales to cover the cost of this system, at least '10 times over', you'll get the entire initial investment back… no questions asked! Just return the system, and you may keep the FREE Bonus Gifts CD.

So, what are you waiting for?

Life Insurance Marketing and Sales Success Guaranteed

Financial Advisor Testimonials and Success Stories...

"The Mortgage Insurance Tool Kit has been a great help. Using the survey I'm now getting an appointment with 1 out of every 2 people I talk to."
John R. - FL

"To anyone thinking about investing in any of Lew Nason's programs, I would say 'DO IT'. After 10 years in this business, I have found in Lew a true no hype mentor, that has a proven track record, and proven techniques he is willing to share. And, he cares about my success." 
Randal Cade, CSA - TX

"I'm an experienced producer with over 13 years in this business and I've yet to find anything that even comes remotely close to the dollar for dollar value I get from The Insurance Pro Shop…" "As a direct result of being a member for 4-5 months now I am more focused then I've ever been. I'm truly developing a Bread n' Butter Market, (i.e. consistent sales) and lastly I have REAL SECURITY AND CONFIDENCE IN MY ABILITY TO PROMOTE AND SELL MYSELF AND MY SERVICES." 
Alex Gayton - FL

Conquer The Mortgage Insurance Market, Today!
OK Lew, rush your comprehensive, turnkey mortgage insurance lead and sales success program to me. I get the complete Advanced Mortgage Insurance Lead and Sales System,
which includes:

  • The Complete Guide to Generating the Right Mortgage Insurance Leads: Joint Venture Endorsement Marketing... A complete Free Educational Workshop system…  with PowerPoint presentations, Sales Letters, Telephone Scripts, Scripts for Overcoming Objections and much more.

  • The Mortgage Insurance Presentation Track Book (Life & DI),

  • Three Superior Client Presentation Computer Videos,

  • A Custom Designed Microsoft Excel 'Mortgage Acceleration Calculator and Client Presentation' that closes 9 out of 10 sales presentations,

  • 'Let Me Tell You Everything I Know About Life Insurance'  PowerPoint presentation, to easily convert term sales into Cash Value Life Insurance Sales,

  • And, your 'Life Insurance Product Training Videos'…

  • Plus, Access To Your 'Insurance Marketing & Sales Resource Center' for a special discounted membership of $24.95 per month. (a 50% discount) And, I can cancel at any time and owe nothing more… the 1st month is FREE!

  • And, I'll receive up to One Hour of Coaching each month, for a 'Full Year' to get me off to a quick start and for case reviews…

  • With Your Special FREE Bonus Gifts CD... and much more …
That's everything you described in this letter, all for just $387.95!

Wow, that's at least $1,600 less than your competitors charge for their
generic life insurance marketing, prospecting and sales systems, with none of the invaluable tools, scripts, PowerPoint's, personal coaching or the top producer 'insider secrets' you provide.

Plus, I DON'T have to sign up with any other companies or give away any of my commissions! 

And,
I have up to '90 Days' to review and use your mortgage insurance quick start sales system, and call for coaching... and then if I don't make enough sales to cover the cost of this system, at least '10 times over', I can request a 100%, no hassle refund.

On that basis, here's my $387.95…
Plus, $24.95 per month, if I decide to keep my membership to the 'Insurance Marketing & Sales Resource Center™'. My First Month Is Free! (And, I can cancel it at any time)

There simply isn't a quicker, easier or more cost effective way for you to generate a consistent flow of mortgage insurance leads and make $100,000 or much more per year selling mortgage protection life insurance.

I guaranty you won't find a more complete and proven system for selling mortgage insurance!

Yours in success,
Lew Nason, RFC, LUTC Graduate
The 9 Out Of 10 Guy
Consultant, Coach… Mentor

P.S. One other thing… if you've read this letter and still decided not to order, then I'm quite frankly, puzzled. You see I've mentioned all the benefits you get, I've given you testimonials from others who have already gotten great results (did you notice they're from real agents like you, not just a bunch of my buddies trying to help me out), I've made my 100% money back guarantee to you and I've taken all the risk -- the only thing I can't do is make the decision to buy for you, it's up to you to take action right now.

P.P.S. If you are a current member of NAIFA, GAMA, MDRT, or the IARFC give us a call for your special discount. (If you're NOT a member… You should be!)

Endorsements From Respected Financial Leaders and Advocates

"We all love Lew Nason. How could you not be impressed with the man who earned fame for turning 'nine-out-of-ten' prospects into satisfied clients! I wish I had met Lew when I was selling insurance." Charles E. "Tremendous" Jones
Author, Life Is Tremendous and The Books You Read

"I began by selling financial services and I can assure you that Lew Nason is one of our greatest authorities on improving financial sales!"
Brian Tracy, International Sales Trainer, Speaker and Author
Tracy began his career in the financial products and services industry where he built a very large sales organization. He is today one of America's "most booked" business speakers and sales trainers. Brian Tracy is the author of the best-selling books 21 Success Secrets Of Self-Made Millionaires, Getting Rich Your Own Way, Successful Selling, and other well-known titles.

"Lew Nason is great! He is great for our industry."
H. Stephen Bailey, CEBA, LUTCF, CEP, RFC®
Founder and President of
HB Financial Resources, Ltd.,
President of the IARFC
Insurance Marketing and Sales Support

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