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This is just a very small Sample of what you'll find in the 'INSURANCE MARKETING LESSONS' section of our exclusive, members only, Insurance Marketing & Sales Resource Center.

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Home Page Of Tour   Newsletter Archive

CRITICAL, Please Read Me First
10 Commandments Of Power Positioning 
Magical Marketing Strategies for Creating an Endless Stream of New, Repeat, and Referral Business…  By Michel Fortin, Ph.D. 
*** Special Message ***

Discover The 'PROVEN' Insurance Marketing and Sales Secrets Top Produces Use To Sell More Life Insurance and Annuities In A Month, Than Most Agents Sell In A Whole Year!

This is just a small sample of the incredible information you'll have at your
finger tips, 24/7, in our exclusive, members only, Advisors Resource Center.

To learn more, visit the www.insuranceproshop.com today...

Important  Finding Your Prospecting Magic Genie by Lew Nason 

Joint Ventures Partners In Review - Nov. 2004
Important
Joint Venture Endorsement Marketing Give Your Career It' Greatest Breakthrough Ever - January 2004
Important Possible Joint Venture Partners - Sept 2004

Advisors' Guide To: 'Lead Generation Success'

Advisors' Guide To: 'Growing Your Business'

The Real Future Of Your Business… - Jan. 2005
Understanding Why Most Lead and Sales Systems Fail - Dec. 2004
Prospecting That ISN'T Working… - Dec. 2004

THE POWER PARTHENON STRATEGY of Geometric Business Growth - 10/04
It's not just car salespeople that have a bad reputation... 10/04
Folded $1,000,000 Bill - Oct. 2004

33 Secrets for Successful Telemarketing by Ray Jutkins - Sept 2004
Give Your Prospect A Good Reason To See You! with telephone scripts
Some FAQs

15 Steps To Successful Cold Calls by Ron LaVine
The 300 Rule
Operation Money-Suck!
4 Quick Lead Generation Tips

Greatest Career by Don Pooley, CFP, CLU, CHFC
WHICH TECHNIQUES ARE TOPS?
by Don Pooley, CFP, CLU,
9 Power Steps For An Outrageous Income!

My List of 10 Deadly Sins - And How Avoiding Them Can Make Your Business Almost Divinely Profitable…

Do You Really Want To Substantially Grow Your Income? (Ideal Prospect) 
How And Why to Turn Your Agency into a Recognized Brand Name 
Make 2004 "A Year To Remember" 

"How to Use Human Nature To Dramatically Increase Sales or Any Other Type of Performance!"
Set a Course for Your Success In 2004 The Biggest Mistake Copywriters Make - we are talking about the verbiage in your sales letters, Ads, brochures etc.

It's Not What You Say But How You Say It
Client Marketing - Bill Goode
10 'Deadly Mistakes' Most Agents Make, That Keeps Them From Earning A 'Six Figure' Income.
- Lew Nason

It's A New Era of Marketing In 2003
Superior Value Equals Superior Sales
How to Capture and Captivate Attention!

Powerful Prospecting Scripts
7 Powerful Prospecting Pointers
33 Tips For A Winning Yellow Pages Ad
Will You Make It Past The Critical 5th Year?


How to Build a 100% Referral-Based Business

Quit Wasting Time With Worthless Follow-Ups; How to Know Who to Pursue, and What to Do to Close Them
Profiling for Profitability
Where's Your Hook?

How to Create 'Top of Mind' Awareness
Create Headlines That Pull, Persuade and Propel!

The Top Ten Ingredients For - Selling By Attraction
How To Create Powerful Strategic Alliances
Written Words Help Walk Your Talk


Promoting Business On A Budget (1)
Promoting Business On A Budget (2)

Promoting Business On A Budget (3)

How to Target Your Most Profitable Market
Guiding Principles For A More Fulfilling & Prosperous Life...

The Greatest Marketing Secret of All Time
Learn How To Use The Best Kept Secret In All Of Business To Explode Your Agency Profits!
How to Carve Your Niche in the Marketplace
"Don't Duplicate... Differentiate!"

Don't be the Best… Be the First!
How to Work Smarter, Not Harder
How to Increases Sales With Follow-Ups
How to Target Your Most Profitable Market
The Five Benefits Of Targeting

Are You Working With The Best? - Wally Cato

Are you on the list of leaders that Cato works to promote?
International Association of Registered Financial Consultants

Insurance Marketing  101

Introduction  "Insurance Marketing 101"   In case you haven't noticed, there are literally hundreds of people in your immediate area that are offering the same products and services you offer.

Lesson 1  "Learn How To Win The Game" 
First and most important, Marketing and Prospecting are not the same thing.  They are two distinct functions.  Get It!

Lesson 2  "Unique Selling Proposition"  Competition. Oh dear! Unfortunately, this aggravating obstacle keeps getting in the way of our first million. Or perhaps, in your case your second. But, with so many people selling almost identical products, it's often difficult to tell the difference.

Lesson 3  "Stop Missing The Easy Sales"  Have you ever called a friend, neighbor or client and have them tell you; "I just bought a $100,000 annuity" or "I just bought a $1,000,000 life policy" from the agency down the street? "I didn't know you …" 

Lesson 4  "Get People to Call You The Easy Way" 
While we might agree, that almost everyone needs our products and services.  We should recognize, that not everyone wants or can afford them. How much more effective would our prospecting be, if we only contacted the people who actually needed, wanted and could afford what we're offering? 

Lesson 5  "Professional Tips" 
Making more money in your insurance business doesn't have to be hard, it doesn't have to be frustrating, and it doesn't have to cost you an arm and a leg, either. And it won't, once you've discovered the magic of using a contact system to get high quality, qualified prospects to call you.


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Insurance Marketing and Sales Tips

Endorsements From Respected Financial Leaders & Advocates

"Lew Nason, RFC, FMM, of Dallas, GA, is emerging as the marketing consultant most in demand today for insurance agents and financial planners.  There is a good reason why he is called 'The nine-out-of- ten guy!'"
Forrest Wallace Cato, RFC, RFMA, CRR, CPC,
Editor-In-Chief Financial Services Advisor®

"Lew Nason, RFC, FMM, is a highly respected, proven and admired practice building coach. He has been particularly effective in guiding financial services advisors to increased effectiveness and higher sales."
Edwin P. Morrow, CLU, ChFC, CFP, CEP, RFC,
Chairman & CEO of the IARFC / Publisher The IARFC Register®

"If there is a better or more effective sales trainer than Lew Nason I am not aware of who it could be! Nason is one of the few who provides a good image among the many so-called gurus. I know Nason doesn't like the word 'guru' so I will not call him one. He is the one sales trainer I know who tracks the results of those who apply his techniques and practices."
Mickey Greenfield, JD, Ph.D.  Long Term Care® Newsletter

More Endorsements

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