Power Positioning & Power Benefit Statements
Here is list of Powerful Benefit Statements you should be using in every sales letter, Ad, Article or any time you communicate with people, including introductions and general conversation.

So, What Is It That You Do?  The Elevator Speech
You're at the social hour before one of those business functions that you regularly attend - even though you'd rather be somewhere else - when a friendly-looking fellow walks over and introduces himself. After a minute or two of light banter about the weather, the food or the latest sporting event, he asks the inevitable question (while glancing at your name tag): "So, what do you do at [inserting your company name here]?"   How do you respond?

Use These Magic Words
Get unsurpassed response from all your advertising and marketing copy by making your offer irresistible. Here are a few hundred proven and tested, outstanding enticers to add sizzle to your steak.

'Powerful Headlines' 
'The Secret To Making People Read Your Marketing Copy'
When you write or decide upon your headline - or its opening equivalent - you have spent at least 80 cents out of your marketing dollar. Stated differently, 80% of your outcome - four-fifths of your result…all but 20% of the success of your selling effort is effected positively or negatively by how and what you communicate in the beginning.