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How To 'Find & Attract Prospects' To Get Off To
A Quick Start Selling Life Insurance!

Let’s put some things into perspective.  Most of the newer (less experienced) Insurance Agents we talk to are putting the cart before the horse.  They are buying life insurance (or annuity leads), setting up a direct mail system, or running ads in the newspaper, before they’ve made any money.  

But, what’s even worse, they are calling their leads and prospects without knowing what to say to get the appointment, let alone turn that appointment into a sale!  

They end up wasting a lot of time and money... And, most of them are broke and out of the business within a year!  And, those few who do survive are earning $30,000-$50,000 per year after expenses.

Earl Nightengale Quote

Understanding The Problem...

Consider, whether you are buying leads, using direct mail, sending post cards or running ads, most life insurance leads will cost you $20 or more.  Most agents are lucky if they are setting 3 sales appointments for every 10 leads they get.  It’s partly because of the low quality of the leads (prospects) they are getting, and partly because they don’t know what to do or say to set the appointment.   

Then, if they are lucky, they are closing 2 sales for every 10 appointments.   

This means they need 33 leads, to get 10 appointments, to close 2 life insurance sales. They are spending $333 for each sale they make.  (33 leads x $20 = $666 / 2 sales + $333)  If their average sale is around $600 in commissions, then over half of their commissions are going to lead generation costs.  

Is it any wonder that most agents are frustrated with the life insurance leads they are buying and/or their lead systems!  And, they are always looking for something better?  

It’s a major reason why 85% of new agents who come into this business are broke and out of the business within 18 months?  And, why 90% of the remaining agents are earning less than $30,000 per year, after expenses!

Brian Tracy Quote

There Is A Better Way...

It starts with you learning how to find and attract a better quality life insurance prospect.

Then it’s learning what to say, to help those prospects to see and understand their problems they are facing, so they want to meet with you! 

Finally, it’s learning how to conduct a good thorough fact-finding interview so you are closing more sales appointments and making larger life insurance sales!   

If you want to get off to a fast start and finally earn the money you are capable off selling life insurance, then you’ll want to…  

  • Identify who are your ‘Ideal’ life insurance prospects! Who really needs your primary product right now?  Who are the people you have the best chance of setting an appointment with, and closing a sale with, right now

  • Determine what problems you can solve for your ‘Ideal’ life insurance prospects! If people don’t see and understand the problems they are facing, and how you can help them, is there any reason for them to meet with you, let alone buy from you?  

  • Focus your marketing message on solving your ‘Ideal’ prospects problems!  You’ll want to set up multiple ‘low cost’ lead systems to constantly deliver your special message to your ideal prospects, to attract a steady flow of them to you!

  • Learn what to say and do to get your ‘Ideal’ prospects to want to set and appointment with you!  It’s all about you asking the right questions to help your prospects see and understand their problems, and how you can help them, so they want to meet with you!

  • Learn how to discover your prospects' innermost desires, and use that knowledge to craft an offer that is irresistible to them!  People don’t buy what they need!  They buy what they WANT!

  • Structure your business so that you become the advisor people want to see! (Instead of being the salesperson people dread seeing.)  And, within a year, you’ll be getting the majority of your appointments and sales from your existing clients, endorsements and referrals… and they will be calling you!


FREE Download... How To Find, Attract, & Sell The 'Ideal' Insurance Prospects!

Download this free report now, because you will be amazed at how quickly you can increase your
Life Insurance and Annuity appointments, sales, and commissions, just by reading this detailed report.

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You Can Guarantee Your Short & Long Term Success Selling Life Insurance

Become a member of the Insurance Marketing and Sales Resource Center, for about $1 per day, with our Step-by-Step courses and videos and you'll learn how to...

  • Find & Attract more of the 'Right' Life Insurance Prospects to you each month, than most agents will see in an entire year… in a virtually untapped market! You’ll learn the very best, proven marketing methods, with all the ‘Insider Secrets’ to generating a consistent stream of your ideal prospects, without you spending all of your hard earned money! 

  • Help your prospects to 'Find the Money' to eliminate debt, save for retirement, fund a college education, make their money last in retirement, stop the taxation of their social security and get all the insurance they need to protect their family... Life Insurance, DI insurance, LTC insurance, Health insurance, and much More!

  • Learn the 'insider secrets' to closing '9 out of 10' life insurance sales appointments!
    Do you believe it's humanly possible for you to close 9 out of 10 of the people you meet with?  If you don't believe you can, then maybe that's why you aren't.  And yet, aren't most of the leading producers in our industry closing 9 out of 10 of the people they meet with?  What is it they know that you don't?

  • Close more and larger life insurance sales by learning much simpler and more effective ways to use many of the cutting-edge life insurance concepts found in 'Money for Life', 'Infinite Banking', 'Missed Fortune', 'Circle of Wealth' and 'LEAP', etc!

We’ve been helping agents and advisors for over three decades to be successful selling life insurance and we want to help you. Our life insurance sales systems and training has a documented 80% success rate, compared to the industry's 90% failure rate! 

What are you waiting for?

Check out the Insurance Marketing and Sales Resource Center today!

Nine Of The Hundreds Of Agents & Advisors We Have Helped To Double And Triple Their Sales & Income Within A Year!
Will You Be Our Next Success Story?

"I increased my bottom line 2 and half times over last year!"

"I just got off the phone with my CPA – I increased my bottom line 2 and half times over last year! He wanted to know what I was doing differently. He’s impressed – and wants to do a joint venture with me. You guys are right on the money. Your system absolutely works! My clients are happier and better off and so am I. I’ve said the same before but this is real proof. The bottom line doesn’t lie!"
Audrey Sendrowski - MA (10 years)

"the one that actually helped me double my income twice"

Antonio Filippone, RFC - IL"I have bought just about every system under the sun, I consider myself a system junkie. You may
think I am foolish but I have learned valuable lessons from each system I bought, although they
seldom work as well as they say. I bought, Dean Cipriano's, I bought Brian Kay's College Planning, Larry Klein's Annuity System, Annual Review Millions, and I am sure a few more.
t the one that actually helped me double my income twice was the Found Money
from Lew Nason of the Insurance Pro Shop. The reason I feel this system
 worked so well is that it comes with coaching from Lew himself. He has been a wonderful mentor in this
 business. Lew, I meant every word. I am still prospering from all that I learned from you and so are my clients.
Thank You!!!
Antonio Filippone, RFC -
Rockford Retirement - IL (19 years in Business)

"In the past three months, I've sold more life insurance premiums,
than I did in the previous 8 years.

John Stewart, FMM - GA (P&C Agency Owner), (16 years) "A while back I found the Insurance Pro Shop and signed up for their (FREE) weekly newsletters and started applying some of their techniques, and they worked. So, nine months ago, I decided to visit with them to meet Lew and Jeremy. After meeting them, I decided to purchase their Found Money Management™ System and their Fact Finding DVDs. However, with the holidays and running my P&C business, I didn't get to begin to earnestly study their materials until a few months ago, and then I attended their Found Money Management™ Boot Camp. In the past three months, I've sold more life insurance premiums, than I did in the previous 8 years. I've placed 12 policies with annual premiums ranging from $800 - $30,000. Their systems and training work. And, now I'm here at their Advanced Fact-Finding Techniques Sales Skills Boot Camp to learn as much as I can from them. Lew Nason has the marvelous ability to make the complicated, simple. He gives small practical helps that can only help to make your agency grow. What a mentor!
John Stewart,
FMM - GA, (Allstate Agency Owner) (16 years)

This year our life production is up almost 100% over
last year
and I believe it will double again."

“Dear Lew; As you are aware I have been in the industry for 39 years and am a consistent MDRT ‘Top of the Table’ qualifier. I have spoken at MDRT, and at several major companies top producer meetings. In 2000 I went from being a Agency Development General Agent to a Personal Producer. The transition was challenging, but it worked. The one thing I lost along the way was the focus on life insurance sales. I tried several refresher programs, and was able to modestly upgrade life production. Then I found your company. Eventually, I purchased several of your programs including Found Money Management and How to Close 9 out of 10The material is excellent and I have spent many hours reviewing it. This year our life production is up almost 100% over last year and I believe it will double again. Thanks for your personal consulting time, the programs and most of all your sincere belief in the good work you and your company are doing.”
Richard M. CLU, ChFC, RFC, CEP,  (39 years in business)

"The first time I used your two page presentation template
I closed a 12K commission term conversion"

"I wish every agency and professional association would use your systems. While they are far from basic they do remind me how vital the basics are to my business and our industry. They reinforce the fact that questions, not products, help people to see you as an expert. The first time I used your two page presentation template I closed a 12K commission term conversion. After reviewing it the client literally said, let's go with the second option that you proposed. That's it! There was no closing, no cajoling and no begging. All the work was done during the first meeting. Thanks for all your help and coaching and please know that I appreciate your commitment to our industry."
Brandon Green, ChFC, CLU, CAS, CLTC, FSS, LUTCF, Allstate - TX, (13 years in the business) 

“...the sale was for $24,000 commission, not a bad day!!!”

“I just made a large (for me) annuity sale that would have not been possible had I not used your website (Insurance Marketing & Sales Resource Center) and your coaching advice. I have learned to listen much, much, more than talk. The sale is made by them not me. And most importantly I did the right thing for the client because they will be earning much more income and saving a bundle on taxes. So, you not only helped me, but the client. Oh, by the way, the sale was for $24,000 commission, not a bad day!!! This is only step one in the planning process, step two the life insurance review will generate another smaller, but nice sale.”
Brian H. - PA

"...$67,000 of annual life premiums." (In less than a month)

Tim G. - Albuquerque, NM, (State Farm) "Per our conversation this morning I wanted to let you know how the (Found Money Management) program is working for me so far. I got the CD package on or around May 1st. Today is May 24th and I have set a total of 5 appointments by loosely following the word track on the appointment setting CD. Of those 5 appointments, I have already had 3 of them, and we have started the underwriting process on all 3... $67,000 of annual life premiums." (In less than a month)
Tim G.
- Albuquerque, NM
(State Farm) (Since 1999)

"I made it to MDRT ...just my third year in the business)

"Your kits really work and also your coaching series is the best in town. I recall a year ago I was struggling when I called and you worked me through the process and told me this is not a quick fix. I made it to MDRT this year and this is just my third year in the business. Once again thank you."
Franklin Allakpo
- NY - New York Life (3 Years)

 "I put down the big money to attend the other training out west,
it was good, but your material is over the top!"

Phil Calandra, RFC“Do you always get what you pay for? Sometimes NOT. Lew, I have to tell you I have purchased thousands of dollars of training, development materials, seminars and yours is by far the greatest value I have seen. All your programs have a firm foundation of sales and marketing basics. In addition you deliver so much detailed, turn-key, real world ideas, things that I can start using today. The Found Money Management Concept program is incredible. I put down the big money to attend the other training out west, it was good, but your material is "over the top". Thank you! Sometimes you get more than what you pay for, thanks for giving us that.”
Phil Calandra, RFC - GA (13 years)

"I don't know if I would have succeeded in this business except for you."

"I have followed Lew Nason for 3 years, investing in almost every system and video they offer. I don't know if I would have succeeded in this business except for the systems, training and coaching offered by the Insurance Pro Shop. If I could go back 3 years, I would have attended their 'Trusted Advisor' workshop right from the beginning. What a learning experience!"
Alex Onulak - IN,
(4 years)

If You Want To Prosper In This Great Career,
Then Learn
How 'You Can Make The Difference'
In People's Lives, Instead of Just Making A Sale!

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Disclosure…The income statements and examples on this website are not intended to represent or guarantee that every agent or advisor will achieve the same or similar results. Each individual's success will be determined by his or her desire, dedication, effort and motivation to work and use the advanced life insurance and annuity marketing, prospecting and sales ideas, strategies, tips, tools and training in these programs. There is no guarantee you will duplicate the results stated here. You recognize any business endeavor has an inherent risk for loss of capital.