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There is a huge difference between the trainers who are really recruiters in disguise and will
promise you anything and everything to get your business... verses people who are dedicating
their lives to helping you to succeed in this business.
We are dedicated insurance marketing
and sales trainers, coaches and mentors...  
NOT recruiters!

Here’s What You Do To Get Off To The Quickest Start Possible Selling Cash Value Life Insurance!

There have been several exciting and dynamic cash value life insurance selling systems that have been introduced in the past  20 years, that will help you to close larger cash value life insurance sales. There’s the LEAP, Missed Fortune, Infinite Banking and Circle of Wealth systems, along with the various ‘College Funding’, ‘Equity Management’ and ‘Mortgage Early Payoff’ sales systems, just to name a few. All of these selling systems may be fine ways for you to learn how to sell lots of cash value life insurance, once you are in front of a prospect. Regrettably, the vast majority of these systems are primarily just a sales system… and NOT a real marketing, or a lead generation system. Yes, they’ll give you one or two ways to generate leads that has worked for the creators of the system, like running ads in the newspaper, sending out post cards, buying leads or offering seminars. However, the lead generation methods they use do not work for everyone, in every part of the country. And, they tend to be very expensive to implement. And, no matter how good their selling system is, if their lead generation method (s) doesn’t put you in front of the ‘Right’ high quality prospects everyday, the system is almost worthless.

Unfortunately, it’s the same with many of the career and independent life insurance companies. They have some of the best permanent life insurance products, and they provide you with adequate training on how to sell their products. Unfortunately, they do not have a good marketing system that puts you in front of your ideal prospects, everyday. Their idea of marketing is for you to do a ‘Project 100’, and try to sell 100 or more of your family, closest friends and other people you know. And then when you are done contacting those people, and you’ve made a few sales, you are supposed to have a ton of referrals to keep you going. However, it rarely works out that way, for most people.

Now, I agree, there are a few people who will purchase one of these sales systems, or join a career or independent company and will have phenomenal success. But, as we all know, 85 percent of the agents and advisors in this industry are struggling to make a mediocre living. But, it doesn’t have to be that way for you!

So, how do you get off to the quickest start selling
cash value life insurance and keep it going?

Wouldn’t it be nice if there were one, or maybe two marketing strategies (lead generation methods) that will work for everyone, in every area in the country? But, would you agree that everyone’s situation is different? Some people have more money behind them for marketing, than others. There are people who are already well known and respected in their community, or are active members in various civic groups. Some people are good speakers, love to talk in front of groups, or have an outgoing personality. There are people who are good on the phone and those that absolutely hate it.

And, there are some parts of the country where newspaper ads or postcards work great. There are some communities that are flooded with seminars or educational workshops, and others that don’t have any. Some communities are struggling financially, more than others. In some towns, you can hold educational workshops in libraries, other don’t allow them at all.

And, the worst part is that what may work today… May not work tomorrow!

Are you getting the point?

If you want to get off to the quickest start possible selling cash value life insurance and keep it going, then you must have several marketing systems available to you, with all the tips, tools and training you need to make these systems work for you.

And, you’ll need one more thing… A Coach!

It’s very difficult for most people to determine and choose the best marketing method for their situation. There are too many variables. Too many mistakes you can make. And, what if you waste a lot of your time, and all your money by choosing the wrong method, or doing it wrong?

An experienced coach can help you to analyze your strengths and weaknesses to help you to determine what marketing program will work the best for you, short and long term-based on your situation and area. And, they can help you to fine-tune the process to minimize any costly mistakes.

We can all benefit from the outside perspective of someone watching our moves closely, especially if that person has the skills and experience in the activity that's being coached. A coach can provide you with the structure and accountability you need week after week to discover and fine-tune the best marketing methods to guarantee your success.

Yours in success,
Will, Jeremy and Lew Nason
"The 9 Out of 10 Guys"

Not sure we can help, or if our services are right for you... Don't Wait...
Call us Toll Free to schedule a No Obligation, Free 15 Minute Consultation with Lew or Jeremy. 
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During the past 14 years, with our affordable programs and individualized coaching, we've helped over a thousand agents, advisers, planners and 'MDRT' members EACH YEAR to double and triple their incomes within 60-180 days spite of this economy!

The top advisers, we worked with last year, earned over $1,000,000 and many others who were earning $40,000-$60,000 per year, now earn $150,000-$350,000 per year. And with our affordable insurance marketing and sales systems, ongoing one-on-one training and custom coaching, you can do the same. And we’ll be by your side every step of the way.

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Dallas, Georgia... August 14, 15 & 16, 2013

Help Middle Income Families To 'Live Debt Free and Truly Wealthy'

IUL Lawsuits Have Lawyers Salivating Over Your E&O

I know many of you will think this is an idiotic piece, with absolutely no relevance to your business, but for those of you who actually understand what I’m about to say, take note.

For those of us who were in the insurance business in the 1990s, and remember the days of high interest rates, that provided us with the perfect sales scenario for Universal Life, you will absolutely understand my position.

Back in those days, when interest rates dropped from the highs, all the policies sold at minimum premium, which projected growth at the current rate, all of a sudden required more money from the client to keep the contract in place. There were a lot of unhappy people, and some legal battles ensued.

The first thing we must all agree on is that the economy is cyclical in nature. What I mean, is that when one area of the economy suffers, another is flourishing. Over a period of time these economic issues change and actually reverse their impact. Example, when the stock market is up, interest rates are low.

I never claimed to be an expert in IUL or Indexed annuities, but I think I have a pretty good understanding of the basic premise of these products. I know many of you will comment with corrections, so I’ll just throw this out for consideration.

What happens to an IUL product during a period of little or no gain in the index to which it is tied? Isn’t that product safe because the company guarantees no loss for the period? You get no gain, but there is the secure feeling that you can’t lose your money, right?

What if there is an extended period of no growth? Will a client simply receive no return on their money during that period of time? For an example, what if a client purchases an IUL today while the S&P 500 is at a certain level? Over the next 5 years the Index stays flat or loses value, what happens to the account value of the IUL?

If a client purchases this product based on illustrations showing tremendous returns over the past 3 years, and realizes no growth over the next 3 years, will they be happy with that purchase? If they aren’t happy, aren’t they hit with surrender charges if they want to move to something more predictable and profitable?

Please understand that I’m not trying to say don’t sell Indexed products, but I do want to raise awareness among my colleagues that we must be careful with these tools right now. It is evident that recent market growth will not be a long lasting situation. In fact I believe that before this summer is over we will see a drop in the S&P and Dow of somewhere between 20% to 50% easily.

I further predict that, as a direct result of Quantitative Easing, America will see an inflationary economy that will take interest rates back to highs not seen since the 1980s. What will happen to your indexed products when the cycle reverses, and how will your clients view you and your advice?

There is a reason why we have to hold securities licenses to sell securities. It is a whole different world from selling fixed products. If you don’t have a full understanding of contributing factors and their direct and indirect impact on economic issues, you are playing with fire.

I do hope you will take this article in the light which was intended. I just want us to think beyond the sales rhetoric provided by the companies trying to profit from our efforts, and realize that economics, just like physics, is a science. For every action there is an opposite and equal reaction.

Higher interest rates mean lower stock market values. Lower stock market returns mean little or no growth for your clients. Clients unhappy with the products you sold them mean no positive referrals. No referrals mean your personal economy suffers.

Just be careful when using these tools, and make sure there is more protection for the client than just “You can’t lose your principle”. I fear the attorneys are already lining up to challenge these contracts, and I don’t want my friends to be caught up in the litigation feeding frenzy.

I look forward to your thoughts.  You can send your thoughts to

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We are excited about the launch of our new website for the public, where they can find an IFLA approved financial professional.  For a short time only (or for the first 200 agents who sign up) we are offering you a chance to join IFLA and have full access to all resources FOR FREE.

The link to the free June membership is:

Visit our new public website at, and see the "agent only" website at

"I’ve written over $270,000 of life premiums in the past two months"

"Thanks for everything. I’ve written over $270,000 of life premiums in the past two months
since attending the boot camp in December... ($190,000 in commissions) Freedom Equity
Group has asked me to do a teleconference to explain how I’ve accomplished this dramatic
increase in my business. I’ll be recommending your Found Money Management system
and your boot camp (Trusted Advisor Success Training) to everyone on the call."

Randy Delph
, RFC, LUTCF, FMM - IN, (35 years in the business)

Be Your Own Tree
by Sandy Schussel

Last week, I read an article by Dan Waldschmidt in the publication LifeHealthPro that inspired me to sit down and write this article of my own. The gist of Dan’s piece was that just because some technique or strategy works for someone else doesn’t mean that it will work for you. Not everything works for everyone all the time, Dan expressed, and you can’t underestimate the importance of how a strategy is being executed.

Jamie Smart, author of the new book Clarity, refers to the same concept in this way: It’s like taking the fruit off of someone else’s tree and trying to glue it onto your own. It just doesn’t work that way!

Over the past fourteen years, I’ve studied just about every strategy a professional can use to grow his or her practice. I’ve seen countless methods that were hugely successful for one professional that were terrible disappointments for others.

That’s because your success isn’t necessarily going to come from any of the strategies you employ, as much as it will come from how you employ them - or, in other words, from how you show up in the world.

How do people - particularly clients, prospects, and referral sources - see you? Do they see you as someone who is there to serve them…or to sell them something? Do they get the sense when they meet you or talk with you on the phone that you are someone with whom they can share their most intimate secrets…or someone around whom they have to be careful?

Conversely, do they see you as a friend…but not as an accomplished professional? Do they understand how you serve and support them…or do they see you as needy, pushy, and uncaring?

A timid, weak, uncertain, distracted advisor can put on an expensive suit and learn some powerful marketing and sales strategies, but he will still be seen as timid, weak, uncertain, and distracted. For him, the magical techniques that worked so well for the million-dollar producer from whom he learned them will ultimately prove to be ineffective.

Growing a business or professional practice is about reaching people who might need your help, and then “converting” them by getting them to engage your services. We can spend months developing strategies to reach prospects and techniques to convert those prospects into clients—which are both things we definitely need to do - but in the end, our successes will depend largely on who we are being, not on what we are doing.

If you aren’t getting the kinds of clients you want, it’s possible there’s nothing wrong with your strategies. The question you need to ask yourself is: “Who do I have to be (who I’m not being) to have all the great clients I can handle?”

If you can answer that question, be who you need to be. If you’re not sure what your answer is, let’s talk. In the meantime, try to engage the clients you want buy branching out to grow your very own fruit, and keep REACHING…

"$16,800 in (annuity) commissions in 2 weeks!"

"Lew’s coaching and system (Annuity Sales Excellence) has helped my practice
immensely! Learning from Lew on how to ask questions the right way, helped
me close $16,800 in (annuity) commissions in 2 weeks! Thanks Lew!"

Ron Fara
, RFC, RIA - IL, (9 years in business)

"I did 1.1 million in Index Annuity business in June..."

"I have been applying some of the techniques you shared with me and have been
doing really well. I did 1.1 million in Index Annuity business in June and have
been promoted to branch leader with my company."

Gregg Hall - FL

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