Quickest Way to Generate More Leads, to Be In Front Of More
Prospects, to Increase Your Sales?
Because of the current
economy, for the past decade we have been getting more and more
calls from established advisors (4 or more years in the
business) who were successful in what they were doing, but now
they are struggling. They are in a sales slump. They were buying
leads, or their agency was supplying leads, and those leads have
dried up! Their direct mail campaign and dinner seminars have
stopped working! Or, the quality of their leads just isn’t there
any more! And, they want to know: “What’s the quickest way to
generate more leads, to get in front of more prospects, to
increase my sales?” It’s something everyone goes through
from time to time, in every business. And, unfortunately with
the current troubled economy we have experienced over the past
decade, it is a fact of life for most advisors today.
What's The Quickest Way
To Increase Your Leads, Your Appointments and Your Sales?
If you want to increase
your sales quickly, then stop looking for a quick fix, or a hot,
new, magical sales idea. It's time for you to get back to the
real basics. People today are looking for real help with their
finances. The people in your local community are looking for
someone they can trust to help them. So, if you want to attract
those people to you, then look at your primary market and
determine what’s the biggest, most overwhelming problem you can
solve for those people right now?
Consider, if they don't
have or see a problem, then is there any reason why they should
meet with you? People buy based on emotions. They want to either
reduce their pain or increase their pleasure. The bigger the
problem they have, the more pain they'll feel and the quicker
they'll want to solve the problem. So, if you can identify a
big, overwhelming problem you can solve for your primary market,
then the easier it’s going to be to attract them to you, set an
appointment and make a sale.
What Problems Can You
Solve Today For People In Your Primary Market?
If you are primarily
dealing with young families or small businesses, then maybe the
biggest problem they have today is too much debt. Do you have
some ideas that could help them reduce their debts? How about
reviewing their current health insurance, auto insurance, life
insurance, disability insurance, etc. to see if there are some
changes they can make to decrease the costs and free up money to
reduce their debts. Can they change their deductibles, remove
unnecessary riders or change to a less expensive company? (Make
sure it is in their best interest) What other things can you do
to free up money to help them reduce or eliminate their debts?
Your message is how you
can help them to... "Live Debt Free And Truly Wealthy Without
Taking Any Additional Money Out Of Their Pockets Or Changing
Their Current Lifestyle!"
If you are working with
more affluent people and business, aren’t some of their biggest
problems income taxes, and stock market losses? Do you have some
ideas that could help them reduce their taxes and prevent
further losses in the market?
The message for these
people might be... "How to accumulate 'Tax Free' dollars?"
Or, "How to grow your retirement savings by participating in
the up-side of the stock market, without the risk of the
down-side-and both your principal and interest is 100%
If your primary market is
retirees… what’s their biggest problem? Isn’t one of their
biggest problems the fear of outliving their money? What can you
do to help them make their money last?
How about getting your
message out to them about... "How to avoid being taxed on
your hard-earned Social Security benefits to make your money
last a lifetime!"
These are just a few
examples of the problems you can solve for people in your
primary market. Now the question is…
How Do You Attract and
Set Appointments With These People?
As I said earlier, if you
can identify a big, overwhelming problem you can solve for
people, the easier it’s going to be to set an appointment and
make a sale. So, what do you do to get these people to set an
appointment with you?
How about offering your
current clients, friends, relatives, acquaintances and prospects
an educational workshop on: ‘Living Debt Free and Truly
Wealthy’, ‘Reducing Consumer Debt’, ‘Tax Saving
Ideas For Businesses’ or ‘Overcoming The Five Financial
Challenges During Retirement’?
Why An Educational
Would you agree no one
wants to meet with a sales person! The beauty of an educational
workshop is that for the prospects there is safety in numbers.
People feel much safer coming to a workshop than meeting
one-on-one with a salesperson. It’s a non-threatening way for
them to get to know you, see the type of work you do and the
help you provide.
The beauty of the
educational workshop for you is that you can offer them in large
or very small groups. They cost very little to hold. Because
they are considered a public service you can hold them almost
anywhere - in your local library, association rooms, conference
You can get people to
attend your special educational workshop just by calling them,
sending a press release to the local newspaper, forming a joint
venture, or working with religious and civic organizations. The
main thing is to tell them that this is not a sales event. This
is strictly educational. And, you must keep it strictly
If people like the
information you provide at the educational workshop, they will
want to set an appointment with you. And, the best part is you
can do it right now. (For probably less than $100)
Once you meet with them
and help them to solve their primary problem, you’ll gain their
confidence, trust and respect. Now, you can help them to
identify other problem areas where your products and / or
services are the solution.
It’s the quickest way to
increase your leads, your appointments and your sales!
If you want to unlock your
true potential in life insurance sales, then it is about you
taking the time right now to learn how to deliver your
message of how you are making a real
difference in people's lives, instead of just making a quick
Yours in success,
Jeremy and Lew Nason
"The 9 Out of 10 Guys"
Note: Typically, whether you are offering an
educational workshop or dinner seminar, most advisers are
getting a 20-30% appointment rate and about 50% of the people
are cancelling their appointments. The agents, advisers and
planners we work with are getting a 70-90% appointment rate,
with very few cancellations.
We offer a detailed 'step-by-step'
explanation of educational workshops, with all the tools,
presentation materials and scripts in each one of our
To get more details about how we can
help you to set more high quality appointments with your IDEAL
prospects, click on the specialized system below that best fits
your current market or situation...
Not sure we can help,
or if our services are right for you... Don't
Call us Toll Free to schedule a
No Obligation, Free 15 Minute Consultation with Lew or Jeremy.
We guarantee you'll be glad you did! 877-297-4608 (M-F, 9AM-5PM, EST)
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