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Featured Article -
Are You Missing This 'Insider' Secret To Closing ‘9 Out Of 10’ Life Insurance Sales?

Improve Your Attitude - Start your New Life NOW! Tony Robbins 2016

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An Important Message From Jeremy

Dear ~Contact.FirstName~,

What sets us dramatically apart from the vast majority of insurance companies, IMOs, FMOs, etc. is they are primarily focused on recruiting as many agents and advisors as possible to sell their products, to maximize their commission overrides! Accordingly, they need to spend the majority of their time training you on the features and benefits of the products they offer. They have very little time left to train you on the critical skills and techniques you need to become more than an average producer.

Our complete focus is on ‘helping you to earn the income you were promised, want, and deserve!’

Accordingly, all of the tips, tools, training, and one-on-one coaching we provide is on…

  • How to attract more of your 'IDEAL' prospects in a month, than most advisors see in a year!

  • How to easily set appointments with your 'IDEAL' prospects!

  • How to help your prospects’ discover their innermost desires, so they want to take action!

  • How to use that knowledge to craft an offer that is irresistible to them!

The Result...

The typical advisor we work with, within a year, is working 40 hours or less per week and earning a net income (after expenses) of $150,000-$350,000 per year, because they have learned and applied the 'insider secrets' the very best advisors use to 'ATTRACT' a constant stream of their 'IDEAL' prospects to them!

And, their income keeps growing year after year, because they are out there really helping families to solve their financial problems, instead of just trying to make a quick sale!

Is that where you want to be?

When are you going to get the tips, tools, training and ongoing support you need to make it happen?

Remember... We are trainers, coaches and mentors... Not Recruiters!

Yours in success,
Jeremy Nason

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Featured Article

Are You Missing This 'Insider' Secret To…
Closing ‘9 Out Of 10’ Life Insurance Sales?

No matter what you are selling, if you want to close a higher percentage of your sales calls, there is a little 'Insider Secret' known by the top producers that most insurance agents, financial advisors and financial planners don't know and may never find out... Because It Isn't Being Taught Today! Whether you are selling Life Insurance, LTC Insurance, Health Insurance, Cancer Insurance, Annuities, Mutual Funds or your Financial Planning Services there is a HUGE MISTAKE that is keeping you from significantly increasing your sales and taking your career to the very top of the industry.

  • It’s the key to closing ‘9 Out Of 10’ of your sales appointments!

  • It’s the key to closing much larger sales!

  • It’s the key to people seeing you as a Trusted Advisor, rather than just being seen as another salesperson!

  • It’s the key to you getting a consistent flow of referrals!

Have I got your attention?

So, what’s this little secret?

Help Your Prospects To Identify
and Discuss Their Problems!

Most agents, advisors and planners believe they know and understand their prospect’s problems... and that they have the solution. And, they probably do! However, what they don’t realize is that most of their prospects don’t fully understand the depth of the problems they face, and all of the consequences of not solving those problems, today. And, until your prospect fully understands their problems and the consequences, solving those problems receives a low priority.

If you want to close more sales, then you must get your prospects to talk about the problems they are facing. You must get them to tell themselves what will happen! You must have a real conversation with them to get them emotionally involved! If you tell them they have a problem, then you are just another salesperson trying to make a sale, and they may or may not believe you. However, if you get them to tell themselves they have a problem, will they believe it? Yes! And, now they’ll see you as a trusted advisor that is helping them to get what they need and really want for them and their family!

People buy based on emotions and
justify their decisions based on logic!

Example: Would you agree that most people know they need life insurance? But, is it a priority? Do they want it today? No! Why? Is it because they believe they have plenty of time to get it? Or, they feel they don’t have the money right now? Or, because they believe they have more pressing needs and wants?

Most agents, advisors and planners have a tendency to tell their prospects why they need life insurance, instead of asking question to get them to DISCUSS the consequences of not having life insurance they need. Does anyone like to be told they should, or must do something? Do you like to be told you must do this or do that?

Instead of you telling your prospects why they need life insurance today, you must ask them questions to help them to convince themselves why they need life insurance, and need it today!

Ask questions like…

“If you weren't here tomorrow and your family lost your income what would happen?”

“Could they keep their home?”

“How would it change their life style?”

“Is that what you want to happen?”

“Who would pay for your children to go to college if you weren’t there?”

“How do you feel about that?”

Or, if they do have some life insurance, ask questions like…

“If you weren’t here tomorrow, how long would that money last?”

“Then what would they do?”

“Is that what you want to happen?”

“How do you feel about that?”

Another Example: Would you agree that most people know they need to save for the future? But, is it a priority? No! Why? Because they believe they have plenty of time to save. They feel they don’t have the money right now. They believe they have more pressing needs and wants.

If you want to help people to save more, then ask questions like…

“Are you planning on helping your children to pay for college?”

“How much will it cost?”

“How much have you saved so far?”

“How do you feel about that?”

Or, if you are talking about their retirement you might ask...

When would you like to retire?”

“What would you like to do when you retire?”

“Where would you like to go?”

“How much income will you need when you retire?”

“How long will you be retired?’

“How much money will you need to generate that income?”

“How much have you saved so far?”

“How do you feel about that?”

Is there any question that the more you get people to talk about their problems, concerns, needs and wants, the more emotionally involved they will become? And, the more of a priority solving those problems, concerns, needs and wants will become?

Do you want to start closing ‘9 Out Of 10’ sales appointments?

Do you want to close much larger sales?

Do you want people to see you as a Trusted Advisor, rather than just as a salesperson?

Do you want to get a consistent flow of referrals?

Then starting today… Help Your Prospects to Identify and Discuss Their Problems!

Yours in success,
Jeremy and Lew Nason
"The 9 Out of 10 Guys"

P.S. Message to Financial Advisors… What have you done in the last sixty days to increase your sales? Is there any question that during the year, you're going to spend thousands of dollars in time, money and effort attracting prospects? Then wouldn't it make sense to convert as many of those prospects as possible into clients? Why not learn the appointment setting and questioning strategies that most of the leading agents, advisors and planners on the planet use?


FREE Download... How to ‘Close 9 Out Of 10’ Life Insurance Sales

"The Reason So Many Advisors Struggle In This Business, Isn't From A Lack Of Qualified Leads,
It Is From Their Inability To Turn Their Leads Into An Appointment, Let Alone A Sale."

Download this free report now, because you will be amazed at how quickly you can increase your
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 Insurance Marketing and Sales Resource Center

Tony Robbins: (video) the 3 steps to making a breakthrough.  Disclaimer: I do not approve of the language he uses, but he makes 3 great points on how to achieve your dreams.

Look upon history, and you’ll find that the notable quality that exists in all champions is persistence. The path you walk will not always be easy, but you have to continue to persist. Even in the face of seemingly overwhelming odds, you must keep putting one foot in front of the other, because there are lessons to be learned along the way, all of which will support your success.

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Are you taking advantage of the FREE Client Newsletters in the Insurance Marketing and Sales Resource Center? If not, why not?

Remember... People buy when they are ready to buy, not when you are ready to sell. So, if you want them to call you when they are ready, then you must stay in front of them! Using a monthly client newsletter is the best way to get people to call you.

Improve Your Attitude And Change Your World

Start Your New Life NOW!
Tony Robbins 2016

Tony Robbins

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“Many ‘experts’ claim to have the answers on how to grow your insurance business. It is nice to actually meet someone who really has the tools and strategies needed to succeed. Lew Nason is the person who truly delivers. I attended his boot camps in 2005 (Trusted Advisor Success Training) and purchased his training kits (Found Money Management) and it was the best investment I could have made in my practice!" Kevin Davis, NY (18 years w/Northwestern Mutual)

How To Become The Most 'Trusted Advisor'
In Your Local Community!

Become Their Trusted Advisor
...With FREE Advertising!

In the past six months, we've received a lot of calls from successful financial advisors that are earning a net income of about $150,000 per year. They are calling because they are fed up with working 60 hours or more each week; traveling all over the place; chasing prospects; trying to make a sale!

Are you in the same situation as this advisor? How many more people could you see, (or how much more free time would you have) if most, if not all of your prospects were in your local community?

How much of your hard earned money are you spending on direct mail campaigns, dinner seminars, etc. trying to generate leads? How much more effective would these lead generation methods be, if the people you were contacting immediately recognized your name as the financial expert in their area?

How much of your precious time are you spending on the phone following up on those leads, trying to set an appointment? How many more appointments could you set with those prospects, if those people already knew about you and the valuable services you provide?

Do you want to make it easier to attract people to you, set more appointments, close more sales, and spend much less time traveling around? Then the people in your local community must see and believe that you are the Trusted Financial Advisor that they must see!

It’s not enough for you to call yourself a financial advisor. It’s not enough to have legitimate designations after your name. It’s not enough to be with a great company and have great products. It’s not enough to be doing what’s right when you are with your prospects. You can be the very best at what you do, but if no one knows it, or has ever heard of you, you’re going to have a tough time achieving the success you desire.

Do you want to make your life a whole lot easier?

Do you want to keep more of your hard earned money?

Do you want to be closing a high percentage of your sales?

Do you want to have more free time?

Then isn't time for you to work at becoming the most recognized and trusted financial advisor in your local community?

Isn't that’s about constantly getting your name out there, showing them you understand their concerns and demonstrating how you are helping people just like them, to solve their current financial problems?

If you are the financial advisor that they read about all the time, and are recognized as the financial expert in your community, then aren’t you going to be the person they want to see?

Now, you do have a choice. You can pay to run expensive ads in your local newspaper, TV or radio station. Or, you can look for ways to get free publicity.


The Power Of Free Publicity
What is free publicity? It's free advertising! It's any mention, listing, or blurb about your product or service in a magazine, newspaper, newsletter, book, manual, directory, or on TV or radio. But more importantly, it's much more profitable than paid advertising.

How come?

Paid advertising is less credible because people instantly know they are being sold something. However, free advertising has built-in credibility.

You might now be asking how this is possible.

Here's an example: Let's say your local newspaper gives your product or service a positive review. This is positive advertising because the readers probably trust that newspaper, and will therefore trust the review.

So how can you get thousands of dollars worth of free publicity?

Here's how:

1. Become a Local News Story
If you live in a small town, you will especially have an advantage in breaking into the local media. Your local newspapers, TV and radio stations have to come up with lots of news to give out everyday. Capitalize upon this and become news! Many newspapers are especially interested in featuring stories about businesses. Call or email your local newspapers and tell them about your business and they may very well be interested in writing a story on you! You should also consider contacting other magazines, newsletters, websites, email newsletters, and so forth, which are directly related to your line of business.

Try to look at your business from an outsider's perspective. Why are you special? How does your business improve the lives of your customer? Maybe you are the first one in your area to do what you are doing. Maybe you are about to celebrate an anniversary or milestone in your business. Have you recently received an award? Find something special about your business that is newsworthy. You are excited about your business, otherwise you would not be doing it. Share that excitement. Do not expect someone else to decide what it is about your business that is exciting. Make it something that sparks the journalist's interest.

Get your prospect to call you by always including your bio and contact information, with an offer of your free informational booklet, (or free report) and your monthly newsletter.

2. Send Out Press Releases
Stories about your services in the media are more believable and powerful than any paid ad you could ever run. People generally trust the media, and statistics show that most people first hear about a business through local media, i.e. TV, radio or newspapers.

But in order for a press release to generate free publicity for you, it must be well crafted, newsworthy, timely and full of benefits for the audience of a particular publication. Most importantly, it must relate to a publication's target audience.

People are largely unaware that much of what they read in the local and national newspapers is in fact carefully planned PR. They are therefore more receptive towards it and moreover believe it almost without question.

Photographs improve editorial take-up by 100%. A good photograph in support of a press release will dramatically improve your chances of publication. Either provide your own, or if the story is an event ask the press to send their photographer.

Do it now - old news is no news! If you've got something newsworthy, don't wait or the opportunity will be lost. Even simple things like staff promotions, qualifications attained, hobby achievements, staff joining, babies, all make acceptable PR stories, and always be on the lookout for the quirky and unusual.

Get your prospect to call you by always including your bio and contact information, with an offer of your free informational booklet, (or free report) and your monthly newsletter.


3. Become the "Expert"
Write a few articles on a topic that is pertinent to your business and submit these to various newspapers, magazines, trade journals, websites, association newsletter, etc. Don't underestimate the free publicity that you will obtain through this form of advertising. Always include your bio and contact information, with an offer of your free informational booklet, (a free report) and your monthly newsletter, which as an author you're more than entitled to.

Ask for editorial coverage before paying for display advertising
If you plan to pay for display advertising or inserts in any type of publication always ask before giving the order if you can have some editorial coverage as condition of placing the advertising business. Many publications will agree at this stage, and you'll have some free editorial to support your advertisement. Some publications combine the two and sell 'advertorial' feature space, which purports to be news, but is really a large paid-for advertisement.

4. Form Joint Ventures
This is one of the secrets that direct marketing experts have used for years to increase their businesses for free. It's also a great way for you to break into the big leagues.

Let's say you know of someone who has a tremendously responsive mailing list, which targets your audience. Approach this individual and propose that you split your profits in exchange for mailing your sales letter to his or her list, or including your article in their newsletter.

Or, find a direct marketer who targets your audience, but sells a non-competitive product or service. Ask them if they would be willing to slip one of your promotional pieces (an insert) into their mailing. Most marketers would be willing to do this as long as you either let them take the orders for your products and split the profits, or split the costs of the mailing.

Get your prospect to call you by always including your bio and contact information, with an offer of your free informational booklet, (or free report) and your monthly newsletter.

These are just a few of the powerful techniques you can use to tap into free advertising. And there are numerous others that you could be using right now to increase your recognition, to increase your leads and your sales. So what are you waiting for?

“Acting on a good idea is better than just having a good idea.”

Jeremy Nason
Trainer, Coach & Mentor
'The 9 Out Of 10 Guys'

Tired Of Buying Leads, Cold Calling And Playing The 'Numbers Game'... Then This Membership Is For You!

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"I thank God for Lew's vision, and how he has groomed his son's for a family legacy. The Insurance
Pro Shop (IPS) is a game changer for anyone who wants to do this business correctly, and help
 families achieve their financial goals and dreams. God's blessing is on the guidance you
teach and the wisdom you give. Thank You, Lew and Jeremy!"

Andrew L. Brown, MBA - IL
(12 years)


Coaching Corner

“Whether You Think You Can or Can’t, You’re Right.” Henry Ford

The above quote from Henry Ford is my all time favorite quote, because it sums up, in just a few words, what is keeping most of us from achieving the results and success we ultimately want.

When Henry Ford made this quote, he was letting us know that one of the primary keys to getting what we want out of life is believing that we can have it.

According to the psychologists we act and perform in accordance with our beliefs. If we believe something is not possible or out of our reach, then we tend to put it off. We are not going to commit much energy and resources to something that we believe is not possible or out of our reach.

Is that is what you are doing?

Ask yourself... "What do I really want?" Now ask... "Do I really believe I can get it?" Once you have made up you mind as to what you really want, and that you can get it, take steps toward this right away. Being indecisive about your thoughts will simply waste time.

Another quote, by Henry Ford, sums this up quite nicely. He said, “It has been my observation that most people get ahead during the time that others waste.” 

If you want to be success then you must first believe you can! Then you must take immediate action!

Lew Nason
Trainer, Coach & Mentor
'The 9 Out Of 10 Guy'

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