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Insurance Pro Shop - Insurance Marketing and Sales Newsletter For Insurance Agents and Financial Advisors

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"You Can Have Hundreds Of Qualified Leads, But If You Do Have The Skills To Turn Those Leads Into An Appointment, What Good Are They?"
Lew Nason

Feature Article

Use Facebook As Your Company Web Site - It's F-R-E-E
By Jeremy Nason

Almost every agent or advisor we work with asks if they need a website. We've generally to told them not until you are making money, because it is time consuming and expensive to do it right if want something better than just a 'cookie-cutter' website. However, today with what we've learned about Facebook we've changed our tune. With Facebook you can create a business website with "no cost" and you'll make your business:

  • Discoverable: When people search for you on Facebook, they'll be able to find you.

  • Connected: Have one-on-one conversations with your customers, who can like your Page, read your posts and share them with friends, and check in when they visit.

  • Timely: Your Page can help you reach large groups of people frequently, with messages tailored to their needs and interests.

  • Insightful: Analytics on your Page will give you a deeper understanding of your customers and your marketing activities.

Plus you will:

  • Save money on marketing: Most email providers will charge you to stay in contact with your customers. You can save by using your Facebook Page to inform and update your customers.

  • Get market research without the high cost of surveys and focus groups. Facebook business pages provide you with free demographic information on your following, geographic information of fans and engagement rates on each wall post so you know which messages are resonating.

  • Brand your company without having to hire an ad agency or buy expensive media spots on TV and radio. Customize your Facebook page, and use your updates to help, inform, educate or entertain your following.

  • Take networking beyond a Chamber of Commerce event. Communicate with other brands and influencers publicly on Facebook by sharing wall posts, commenting on wall posts and tagging posts, and gain exposure to others' followings by doing so.

  • Pare down the customer service phone calls you have to handle by responding to customers on Facebook. Answer their questions; help solve their problems, and manage sales and service.

  • Be proactive about managing your reputation, and save the cost of a pricey PR agency that handles crises. Simply having a presence on Facebook and being responsive to your fans will help you identify and tame negative sparks before they become a wildfire.

And, if you already have a website you can:

  • Increase traffic to your company's website by using Facebook as a new traffic source.

When you set up your Page, you can request a web address like, which makes it easy to find. To maximize the impact, include this address on your business card, website and other marketing materials.

Remember: your Facebook Page is an extension of your business. It’s an easy way to share updates and more with the people who matter most. It’s ready to help you engage your customers on desktop and on mobile.

Building a page on Facebook can be a little complicated for many of us, but young people have been using Facebook for years. So, we asked our children to help us out. Check out our new Facebook page... (and don't forget to like us)

To Learn More Visit...



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“Wisdom is knowing what to do next, skill is
knowing how to do it, and virtue is doing it.”

David Star Jordan

Upcoming Live Event

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Learn How To Help Retirees and Boomers To Create An Income
They Can't Outlive ...
While Earning A Credible Designation!

Join Us In Dallas, Georgia... November 13 & 14, 2014

***Includes Our 'Turnkey' Annuity Sales System & Coaching***
If You Already Have This System Call Us For Special Pricing For This TAST Training!

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Improve Your Attitude And Change Your World

We are faced with difficult choices every day. Did you know that you may only be one choice away from changing your life? Simply put, your life today is what your choices have made it, but with new choices, you can change directions this very moment. Watch It Now

Expert Guest Article

If You Want To Sell More Annuities, Then Get
familiar With The Annuity Laddering Concept!
By Dan Vinal

Annuity laddering is a proven method of using guaranteed fixed rate annuity contracts to protect your client's savings, income and lifestyle from inflation... and without sacrificing their liquidity options.

If you're not familiar with the concept of annuity laddering, you should be. Laddered annuities balance both guarantees and liquidity with inflation protection, all of which are highly sought objectives by almost every retiree, right? What's more, you can earn multiple commissions for yourself, while optimizing your client's retirement income.

Inflation is the critical factor

According to the U.S. Consumer Price Index, over the 20-year period from 1990 to 2010, the U.S. dollar lost 40 percent of it's value through inflation. So for those people who had retired in 1990 (more than 20 years ago) with a monthly income of $5,000, that same $5,000 income would now purchase less than $3,000 in today's economy. For most people, this would require a substantial change in their lifestyle like cutting back on recreational activities, traveling or dining out - many of the things that make retirement enjoyable.

And if we assume that the average rate of inflation over the past 20 years will continue through the next 20 years, your client's retirement income will need to increase by almost 66 percent -- an average of 3.28 percent each year -- just to keep pace with inflation.

That's why laddered annuities can be so easy to sell when presented correctly and when your prospect actually understands how the process works. Annuity laddering is a proven method of using guaranteed fixed rate annuity contracts to protect your client's savings, income and lifestyle from inflation... and without sacrificing their liquidity options. It's a sensible, appealing strategy to maximize your client's income over 20 or 30 years of retirement without the risk of losing the value of their income to inflation.

The statistical evidence

In fact, a recently published study by the Income Management Strategies division of the Mass Mutual Financial Group compared several retirement income strategies using 40 years of historical data. The research showed that fixed rate annuity laddering consistently delivered more income than any combination of stocks and bonds -- both under various economic conditions and over various life expectancies as well.

Here's how it works

You begin by dividing your clients retirement savings into three, four or even five separate contracts - each one with an interest rate payout guaranteed for three, five or even 10 years.

Each contract also includes the option to either renew at the end of each term for another three, five or 10 year period, or to convert from an interest only payout to a higher interest and principal annuitized payout. So if interest rates go up, your client can renew at higher interest - and their income can go up too. But if interest rates go down, your client can annuitize the contract and their income can still go up.


Dan Viñal invites you to learn how WebPrez videos can help you "Sell The Need" for Annuities - and develop more of your annuity leads into long term profitable client relationships. Visit to preview our 30+ videos on different insurance concepts to show your clients and prospects.

And, then visit the Insurance Pro Shop for more ideas on how to collect... One Million Of Annuity Premiums Every Month! Click Here for their free advisors guide. 


"As a former agent myself (for almost 20 years) and someone who regularly talks with hundreds of agents nationwide, I think Jeremy and Lew Nason's training systems and personal coaching are the absolute best investment any financial advisor can make in his or her own business - period.  Because I am certain that anyone who follows their instruction will become financially successful in this business. And if I was managing an agency today, I would insist that ALL my agents use the methods and systems offered by Insurance Pro Shop."
Dan Viñal,


Click here for the WebPrez Videos you need - five minute presentation videos that use more than 40 scientifically proven communication techniques to present the problems that sell the need for insurance or annuities.

“Wisdom is knowing what to do next, skill is
knowing how to do it, and virtue is doing it.”

David Star Jordan

You'll Quickly Double and Triple Your Income, When You Become The 'Trusted Advisor' People Want To See!

"There are no secrets to success. It is the result of preparation,
 hard work, and learning from failure."

Colin Powell


Life Insurance Marketing and Sales Tips, Tools, Training and Systems             Annuity Marketing and Sales Tips, Tools, Training and Systems

New Agent Marketing and Sales Tips, Tools, Training and Systems             Fact-finding & Questioning Tips, Tools & Video Training

Updates For Our Member's Only Private Site
 Insurance Marketing and Sales Resource Center

Key to Successful Prospecting/Marketing
An audio file of Lew Nason's key to successful prospecting and marketing.

Retirement Benefit Changes for 2014
Social Security, Medicare and retirement accounts will all change in modest but important ways in 2014...Here's what to expect for your retirement benefits next year.

What is Wrong With Social Security
We have tried to frame a law which will give some measure of protection to the average citizen and his family against...poverty-ridden old age," said Franklin Roosevelt as he signed the Social Security Act on Aug 14, 1935. What has happened since then?

It’s A Shame For You To Struggle Finding Prospects
& Closing Sales
, When Our Members Do It So Easily!

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