If you want to make it easier to attract the ‘Right Life Insurance Prospects’, to set more appointments and close more sales, then spend a little time to get well known in your local community as someone who cares and is the expert in their field! It will pay big dividends!
Isn’t it true that most people prefer to do business with a company they have at least heard of? Wouldn’t you prefer to work with company that has a good solid reputation? Wouldn’t you prefer to work with someone who is an expert in the area you need help with?
It’s not hard to get well-known in your local community… You just need to communicate your story. You need to develop a “hook” or a compelling reason why someone should listen to your story. People must feel strongly that your knowledge, product and/or service would be of value to them. Take the time to build a cohesive “pitch” that really conveys the unique qualities and benefits of your product or service. Then get the message out.
Here are some simple (low & no cost) ideas:
- Write an article and get it published in your local newspapers, with your byline and contact information…
- Let your local news reporters know that you are available for interviews, comments and advice on financial happenings in your specialty…
- Be a guest on a local radio or television program…
- Offer free educational workshops (adult education classes, etc.) for your church, synagogue, library and local organizations. (Lions Club, Jaycees, etc.)
- Get the event published in your local news… before and after the event!
- Join or form a lead group…
- Join and attend functions for your local Chamber Of Commerce… (Be a speaker)
- Be visible in your local community… Volunteer for local events!
- Publish your own newsletter for people in your community… or get your article published in a newsletter put out by another business.
- Get businesses to hand out your business brochure or some free gift with your contact information on it.
If you want to generate more annuity and life insurance sales leads and set more appointments, then you can’t hide your light under a bushel basket.
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