15 ‘LOW & NO COST’ Ways To Find Life Insurance and Annuity Prospects

One of the main reasons agents and advisors are continually struggling to make enough money selling life insurance and annuities is they are taking what they think is the easy way to find prospects. They are spending a lot of their money, buying leads or taking a cut in commissions to get leads. Consequently, they end up wasting most of their TIME and MONEY trying to set appointments with a lot of low-end prospects. (People who are shoppers, have health problems, or are just curious!) They are missing the actual easiest and most cost effective ways to be in front of their ‘IDEAL’ prospects every day.

Here is a question we get every week from agents and advisors who finally realize there has to be a better way…

QUESTION: I could use some help in other marketing areas. I use the phone a lot. I’m on a very limited budget right now and am very frustrated. I love my work, but I’m not doing what I need to do, to be successful. Can you help me?

ANSWER: There are a lot of ‘NO COST’ or very low cost things you can do to help you find more prospects. You can:

  1. Call all your existing clients and ask for referrals…
  2. Call all your existing clients and offer them client workshop. Have them bring a friend…
  3. Call all the people in your neighborhood and use the survey approach…
  4. Use some of the articles from our newsletters (rewrite them a little) to get yourself published in your local newspaper, associations etc. … Make sure you have a byline with all your contact information.
  5. Set up a joint venture with a P&C agency, attorney, accountant, doctor, chiropractor, dentist, optician, beautician, auto dealers, etc…
  6. Call all the prospects you didn’t sell, and do the survey…
  7. Put up a flyer offering a free report, or workshop – in grocery stores, car washes, and oil change places. Or, put it on cars in doctor’s parking lots, etc.…
  8. Put a free report in a nice, clear front binder, with all your contact information, into waiting rooms…
  9. Make a list of everyone you do business with… Ask for their help… Ask them hand out a flyer to every one of their clients… offering a free report or workshop…
  10. Offer a information workshop for churches, women’s groups, and other associations… Starting with your local Church or Synagogue…
  11. Make a list of every one you, your parents, friends, and relatives know, and then offer them a free workshop or free report
  12. Offer a free educational workshop to your local library or senior center…
  13. Offer an adult education class at a high school or college… (They might even pay you)
  14. Offer to be a guest on a local radio, or TV Show… offer a free workshop or free report
  15. Set up your company page on Facebook… offer a free workshop or free report

These are just a few ideas… What else can you think of? Be creative…

Stop wasting your time and money chasing low-end prospects!

All fifteen of these (and many more) ‘NO COST’ or very low cost ways to find high quality prospects are explained in each of our specialized life insurance and annuity sales systems with all the tools, training, and personal coaching you will need to make them work.

“Opportunity is missed by most people because
it is dressed in overalls and looks like work.”
Thomas A. Edison

Yours In Success,
Jeremy Nason
‘The Nine Out Of Ten Guys’

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