Helping Folks Create A Rich Life!

By Beau Henderson, RFC

It typically only happens when tragedy strikes – you get sick, someone you love passes away, you lose your job. Those moments force us to stop our busy lives and consider where we are, how we got there… and where, if we truly have the lives we wanted, we would go. We all have those moments. But how often do such moments truly transform us? How often do they actually lead to a better life? Rarely! And the reason is that creating the life you want is not just a philosophical question. It’s a question for your financial advisor.

What is a Rich Life?

Most clients expect their financial advisors to help them accomplish one very important objective: to make sure they will have enough money to last the rest of their lives. But truly, your financial advisor is capable of doing so much more. Readers of the Insurance Pro Shop® newsletter can help their clients go beyond a wealthy life — one that is simply financially comfortable — and help them live a rich life.

It’s easy to imagine, especially in the midst of financial troubles, that if only you could amass a comfortable amount of wealth, everything else in life would fall into place. Most people live their entire lives in pursuit of that aim. They forgo vacations. They miss recitals. They lose touch with their closest friends and go years without seeing their relatives. And when it’s time to retire, when they are able to sit back and take stock of all the money they have, are they happy? Of course not!

I learned the secret to creating a rich life from my clients. These people are all of varying ages, backgrounds and interests, yet they all tell me the same thing: having their finances in order was important, but the things that gave their lives meaning were the experiences they sought out and the relationships they built.

Living with Intention!

Rich living is about having the financial security that allows you time and resources to build the relationships and the memories that will enrich every day that you live. This requires you to put your dreams and wishes not just onto paper, but also into action, and there’s no one better equipped to help a client make that happen than a qualified insurance agent or financial planner.

I begin my work with clients by asking them to answer this question: what is important to you? Maybe it’s seeing your grandkids more? Maybe it’s seeing the world? Whatever your goals are, chances are money is one of the primary things that have stopped you from pursuing those dreams. We can overcome that obstacle together.

There’s nothing wrong with conventional financial planning. When done well, this helps ensure clients’ security, peace of mind and quality of life. That’s all very positive. But, we can do so much more!

Help your clients to not only improve their relationship with money, but to live their unique definition of a fulfilled life with purpose.

Beau’s Story

Beau was studying at the University of Georgia to be a psychologist when his father passed away at 49 years of age from lung cancer. He felt helpless as he watched his mother, who had been married to his father since she was 18, struggle with financial decisions. He left college to return home and help her piece her life together.

Through his family’s heartbreaking experience, he found a silver lining when he realized that he could make a profound difference in someone’s life by helping them navigate important financial decisions. His interest in psychology, coupled with his fascination with financial matters, led him to a career he loves. Now over 15 years later, he has never stopped learning and growing through his work.

Retirement Resource, Radio Host, & RichLife Financial Advisor

Beau Henderson is the Bestselling Author of several books including The RichLife: Ten Investments for True Wealth, The Roadmap to a RichLife, The 5 Thieves That Will Steal Your RichLife, The RichLife Stewardship Principle and Masterful Communication For Success With Business and Life with Dr. Bill Lampton.

He holds a degree in Psychology from the University of Georgia as well as the designations of Retirement Income Certified Planner, National Social Security Advisor, Certified Long-Term Care, Master Certified Success Coach and Certified Master Behavioral Analyst, in addition to his role as CEO of The RichLife Advisors. As a media contributor, Beau’s message of the RichLife has been featured in media outlets including The Huffington Post, Wall Street Journal, Reuters, CNBC, and MarketWatch.

Our Message to Financial Advisors…

As ‘Beau’ reminds us all there is much more to life than making and accumulating money. You have a great opportunity to really help your prospects to weather this ongoing financial storm and help them to enjoy a rich life now and in the future. People need and want your help to achieve the financial security they’ve been dreaming about and deserve. Aren’t life insurance and annuities a way for us to give families the safety, guarantees and growth they are looking for? When are you going to get back to the basics and start actually helping people, instead of just trying to make a sale? 


Beau started training with the Insurance Pro Shop in 2009. He has invested in several of our systems, attended our live events, and taken advantage of our coaching programs. He has become a top producer and more importantly a guiding light in our industry!

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