Unfortunately most life insurance trainers, recruiters and managers today are still teaching their agents the ‘Old Fashioned’ approach to selling mortgage insurance. They still believe that selling mortgage insurance is nothing more than a numbers game. They believe that everyone who has just bought or refinanced a home needs mortgage insurance. So, if you send out enough sales letters to people with new mortgages, you’ll find enough people who say they want mortgage insurance and you will make all the mortgage insurance sales you need for a great living. Their approach is based on the principle of 10-3-1! If you call ten (10) new mortgage leads, you’ll set three (3) sales appointments, and you’ll close one (1) mortgage insurance sale. (Term Insurance – average sale of $600 in commissions)
The main problem with this ‘Outdated’ 10-3-1 logic is that if you want to earn a minimum net income of $50,000 per year you’ll need a minimum of thirty (30) new mortgage leads per week, to schedule nine (9) sales appointments, and close three (3) mortgage insurance sales per week. And, that doesn’t allow for any cancelled appointments, not-taken policies, declined applications, lapsed policies, etc.
There is a better, much EASIER and more cost-effective approach to Generating Mortgage Leads and Selling Mortgage Insurance!
The proven, time tested approach we take (in all of our systems and training) is making sure that agents are attracting, contacting and meeting with their ‘IDEAL’ mortgage insurance prospects! Instead of playing the numbers game, we want you to focus on identifying and attracting the mortgage insurance prospects that are in your local community. The people that you have the best chance of selling! Our strategy is based on 5-4-3! If you talk to five (5) of the ‘Right Prospects’, you’ll set four (4) appointments and close three (3) sales. (Cash Value Life Insurance – average sale of $2,000 in commissions)
The logic is that if you focus on finding and contacting the ‘right prospects’, your ‘IDEAL’ prospects, it’s much easier to set appointments, close sales and make larger sales. Plus, when you are working with the right prospects… you’ll have fewer cancelled appointments, fewer not-taken policies, fewer declined applications, fewer lapsed policies, etc.
Do you want to learn how to sell mortgage protection life insurance a much easier way?
Do you want to spend a lot less time and/or money generating mortgage leads?
Do you want to spend less time on the phone setting appointments?
Do you want to earn $100,000 or more per year, without working 50, 60 or more hours per week?
Do you want to be looked upon as a ‘Trusted Advisor’, instead of just another insurance salesperson?
Do you want to feel good about what you do and be having more fun?
Then the questions are…
- Who are your ‘IDEAL’ prospects for mortgage protection insurance?
- Where do you find them?
- What are the most cost effect ways to get them to contact you?
- What do you say to get the appointment?
- How do you get them emotionally involved in the sales process?
- Where do you ‘find the money’ to fund the policies?
- Wouldn’t you make more money, if most of those sales were cash value life insurance sales, instead of term insurance?
The marketing and sales information, tips and strategies in this fast start mortgage insurance lead and sales system are NOT some magical theories we’ve just dreamed up, or read somewhere in a book. This complete, ‘affordable’ system is based upon proven mortgage insurance marketing and sales success strategies that we have been using with new and experienced insurance agents for over three decades. (Career and Independent Agents)
For example, as a Branch Manager for MetLife, from 1989 to 1994, my father recruited 23 brand new agents into this business. Each of those new agents started their careers by using mortgage protection insurance as the easiest and quickest way to set an appointment. Over 10 years later, 18 of those agents were still in the business. Consider, according to LIMRA, (Life Insurance Marketing and Research Association) the failure rate for new agents coming into this business is over 90% in the first 5 years. Lew was able to achieve an 80% ‘SUCCESS’ rate!
Over 10 years later, all 18 of those agents were making more than $100,000 per year! Many of them were making $200,000, $300,000 and much more. Again, according to LIMRA, the average net income per agent (or advisor) is less than $40,000 per year. All of these people had incomes well above $100,000 per year!
Yours In Success,
Jeremy Nason and Alex Villa
‘The 9 Out Of 10 Guys’