Do you want customers or clients?

One of my favorite sayings:

If you give a man a fish – you feed him for a day. If you teach a man to fish – you feed him for a lifetime.”

The same is true in sales: If you just sell a product, you just have a ‘customer’ for today. If you help someone, and they decide to buy your product, you have a ‘client’ for life!

  • a customer is a person that buys goods or services from a store or business.
  • a client is a person who engages the professional advice or services of another.

If you want clients it is all about informing, educating, and providing value in the relationship. It’s about providing useful information that creates long-term trust and respect between you and your customers… turning them into clients!

Unfortunately, much too often today, products are sold with little or no consideration for the overall plans of the individual or family. Example: Seminars are held where financial advisors persuade potential clients about the merits of certain annuities or mutual funds. Without even knowing the individual needs or goals of potential clients. Is this what you would want from your financial advisor? Would you want to be seen as a dollar sign or commission? Or, do you want to be seen as an individual or family with specific needs and goals?

Do you want customers or clients? Do people see you as just another salesperson or as an advisor? Are you in this business for the short-term or for the long-term!

Be The Hard Rock Café of Insurance!

What’s the hardest and most expensive sale you’ll make to a client? Isn’t it the first one?

In most businesses, especially insurance sales, the profit from the second or third sale is significantly higher, because, the marketing cost for repeat business is much lower than for the initial sale.

For example, in direct mail, a “bounce back” offer is often sent to the customer every time they make a purchase. The “bounce back” is another offer or catalog included with shipped goods to encourage another order from the customer. The cost for sending the additional offer or catalog is very little because they are sending it with the initial purchase.

The Hard Rock Café makes at least as much profit from the gift items that they sell after the meal, including tee shirts and caps, as they do from the food sales.

Once the initial sale is made, you should have additional offers for your clients. (And annual reviews)

How much is it costing you in your time, postage, lead lists, leads, etc. to attract and sell a new prospect? If you spent more time with your current clients and keep in touch with them with a monthly newsletter, etc. how many additional sales could you make? How many more referrals would you get? How much more profitable would you be?

Compare the cost of repeat sales (and referrals) to the real cost of finding and attracting a new client.

Most salespeople spend all of their time obtaining new accounts and they tend to ignore their established business. One of the most powerful marketing tools today is good customer service. Never allow your clients to be treated as poor relatives looking for a handout. Your current clients are your most valuable assets!

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Join the movement! We need to change the perception of all insurance agents
and even most financial advisors being compared to a used car salesmen!

Get the training you need to break away from the old Insurance (used car salesman) agent. Help us to restore our profession to a respected industry it once was. Take the first step. Get to know us and our training. Help us make the change in our industry!

It all starts with a membership to our… Insurance Marketing and Sales Resource Center! This is the highly specialized insurance marketing and sales training you have been missing… with our complete ‘Step by Step’ programs and courses. For about $1 per day, you will learn what you must know and do today, to take your sales to heights most people can only dream about!

There Is Nothing You Can’t Do!

Fear traps and locks us away within our comfort zone. Yet fear often develops as a result of a lack of understanding, information, resources, experience, or perspective. If you lack all these things, you will naturally lack confidence, and as a result, you will fail to take the action necessary to achieve your goals and objectives. Consequently, you will tend to make excuses about your life and circumstances in order to help boost your self-esteem. However, all you’re doing is creating the illusion of security. You’re simply masking the pain by taking a pain killer. The pain is still there and will continue to persist until you finally overcome your fears.

You have everything that the greatest of men have had: a mind and a will; so use them in accomplishing your dreams. Use these assets to create your dream, not to create imaginary walls to keep you from achieving the dream. The reality is, there’s nothing you can’t do, if you make the decision, to make it happen!

P.S. One of the keys to overcoming fear is having confidence in what you are doing. And how can you be confident if you don’t get the marketing and sales training, with the coaching you need!

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There is a reason why ‘Top Producers‘ are members of the Insurance Marketing and Sales Resource Center, are investing in our specialized systems, and are attending our live training events!

A Positive Mental Attitude Can Change Your Life!

Have you ever heard; “Whatever the Mind Can Conceive and Believe, It Can Achieve?”

It’s one of my father’s favorite quotes. And, something I firmly believe in.

If you want to succeed, it all starts with developing and maintaining a Positive Attitude. You must believe, with all your heart, you were born to win. Understand that within you are all the vast resources, potential, abilities, and the powers you need to become a Champion.

Start by mingling with people who are Positive. Don’t blame God or anyone else for your lack of success. Develop a burning desire to succeed. Keep your mind on those things you want and off the things you don’t want.

Napoleon Hill said you need certain things to change your world. They are: Read More

Are You A “Product Pusher”/”Policy Peddler”?

“Product Pushers” and “Policy Peddlers” are everywhere and they are known by many names, most of them very unflattering. They are the salespeople who present their products prematurely before they have truly understood what the clients needs and truly wants. Usually, before the client is ready to think about a solution. These salespeople are much better at talking than listening. Needless to say, they are more focused on making a sale, than helping the client to get what they really need and want.

They are the salespeople who are consistently telling people what THEY believe their problem is, instead of asking open-ended questions to get them to tell themselves what their problem is. Consequently, when these salespeople present their solution, they invariably get a wide variety of objections, with the final objection of… “I need to think about it!”

How often are you getting a lot of objections, with the final objection of… “I need to think about it?”

Would you like to make it much easier to get your clients to take action on your solution?

Then remember… “TELLING IS NOT SELLING!”

Ask questions to get them to tell you what’s important to them?

Do you want to become a “Dream Protector” or “Financial Doctor?” Then download our Free Whitepaper How To Close ‘9 Out Of 10’™ Sales By Asking The ‘Right’ Questions or start by becoming an elite member of the Insurance Marketing and Sales Resource Center! (for about a dollar per day)

What Million-Dollar Insurance Producers Do… That You Don’t!

In a recent article, I read the author clearly explained what million-dollar producers do that most producers aren’t doing.

Top producers focus on a niche. Seventy percent of the financial advisors who earn at least $1 million on average focus on one particular type of target market or client niche. By contrast, only approximately 35 to 37 percent of the lower-income groups specialize in a client niche. This makes perfect sense. Financial advisors who devote themselves to serving one community become well known and highly regarded among the members of that community – who, in turn, tell their friends and associates about their financial advisors and how adept they are at addressing their particular issues.

Top producers emphasize client communication. The top-earning group of financial advisors (earning over $1 million) go to great lengths to reach out to their clients. Consider that during the previous 12 months before our study, these financial advisors contacted each of their top 20 clients an average of 28 times. In stark contrast, the next most successful group – those earning $500,000 to $999,999 – contacted each client an average of just 13.2 times. The least successful financial advisors were even less likely to communicate with clients. The fact is, today’s clients greatly value regular outreach from their financial advisors – and will reward those who excel in this area.

Top producers ask for introductionsand get them! I don’t need to tell you how important introductions from existing clients are to a practice’s growth. But while a full 90 percent of the top earners regularly ask their clients for introductions to ideal prospects, fewer than 60 percent of the less successful financial advisors surveyed follow suit. It should come as no surprise that these top earners received nearly six referrals from each of their top clients during the past year, while lower-earning financial advisors received just two referrals on average. Here again, we see the value of frequent client communication: The more times you reach out to clients, the more opportunities you have to ask for introductions.

Based on the above and our 30+ years of experience coaching financial advisors, we highly recommend you take these three key action steps:

1. Focus on one or two types of clients whom you can serve extremely well. Specializing in a niche will make you better at solving your clients’ problems and makes it easier for you to attract your ideal new business.

2. Reach out to clients more often. Frequent contact about what matters most to your clients will build lasting loyalty and, along with it, referrals and additional assets to manage. One of the best ways to do this is to send them a monthly newsletter.

3. Be systematic about asking for introductions to qualified prospects. If you want more clients, you’ve got to ask for them. Make such requests a part of each interaction with your top clients.

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Do you want more information on how you can get qualified life insurance prospects to call you? Then start by looking at the Insurance Marketing and Sales Resource Center? For about a dollar per day, it’s the easiest way to learn how to get ‘Qualified Prospects to Call You!’

Not ready to invest in your future, take a moment and get to know us, download one of 4 free books, or download all 4!

How To Attract and Sell your Perfect Prospect. Learn the consistent, cost effective ways the top producers use to have more qualified insurance prospects in a month than most advisors see in a year! And you will quickly be closing more insurance sales!

Advisor Guide To Found Money Management. Help your prospects to ‘Find the Money’ to save more for their retirement, fund their children’s college education, and get all the life insurance they need and want to protect their family!

Selling Mortgage Insurance The Easy Way! How many more sales would you close, and how much more money would you make… if you could help your clients to ‘find the money’ to protect their family… plus pay off their mortgage 10-15 years early using Index Universal Life, Universal Life, and/or Whole Life?

10 Deadly Annuity Marketing Mistakes. What if you knew the top 10 deadly mistakes advisors make and you could fix them right now …to find more annuity prospects, set more appointments, and close more annuity sales? (Plus, collect assets under management and advisory fees)

“Your problem is to bridge the gap which exists between where
you are now and the goal you intend to reach.”
Earl Nightingale

How Do You Dramatically Increase Your Life Insurance and Annuity Sales?

You get people to see you as… Their financial guardian… Someone who is there to make their dreams come true!

In an article by Ken Varga he states… Research has shown clients of the advisors who earn more than $500,000 a year, consider their advisors as “Dream Protectors” or “Financial Doctors!”

Do your clients think of you as a “Dream Protector” or “Financial Doctor.” Do they see you as someone who is truly there to truly help them… or do they see you as “just another insurance agent who sells insurance products?”

When someone asks you, “What you do?” do you reply… “I sell insurance” or… “I am an insurance agent” or…“I am an insurance broker” or some another similar answer?

While you should be proud of being an insurance agent, if you think of yourself as someone that just sells insurance policies or products to your prospects and clients, then this is the reason you aren’t making the kind of income you want. Read More

Are You Caught Up In The ‘Instant Gratification’​ Trap?

Instant gratification is when you decide to avoid short-term pain that will eventually lead to long-term pleasure… and instead, you indulge in short-term pleasure that might eventually lead to long-term pain. In other words, you find reasons (excuses) not to do something because of the pain it creates in the moment, even though you know that this action is necessary to help you attain your long-term goals and objectives.

Example… Buying leads because it seems easier than spending the time right now to learn how to market your services.

Instant gratification often manifests as procrastination. It is a form of self-sabotage where you get caught up indulging in the temptations of life at the cost of your long-term goals. It is where the pleasures of the moment just seem so much more enticing than the temporary pain you might need to go through to get to your ultimate outcome.

And this is why instant gratification rarely gets you what you really want in the long-term!

People who are caught up in the instant gratification trap often expect to gain something from nothing. And they want it now! Unfortunately, the world doesn’t work that way. You need to give something in order to get something back. Whether that involves your time, energy, or money, makes no difference. It’s the act of giving that counts. And often this “giving” might feel uncomfortable and painful. However, the pain you experience during these fleeting moments is what will bring you tremendous pleasure in the future when you finally obtain your desired outcomes.

Flee the trap, Take a moment and download our Free eBook “How to Attract And Sell The Perfect Prospects”​ and get to know us a little more. https://ipsproshop.infusionsoft.com/app/page/attract-and-sell-jn

 

Kill The Objection… “I Can’t Afford It!”

 

What’s the most common objection you get during most sales calls for cash value life insurance, disability insurance, LTC insurance, etc? Isn’t the most common objection; “We can’t afford it! We just don’t have the money right now!” Is this dreaded objection stopping you from closing the sales you want and need?

If you are tired of hearing those words, and you are looking for a NEW technique to help you sell more CASH VALUE Life Insurance or just sell more policies in general. Then our next web class is one you cannot afford to miss.

Watch and Listen as Jeremy, Alex, and Lew – The Found Money Guys, share the secrets to FINDING THE MONEY in every household. We have been using these techniques and strategies to help our clients and other agents to double, triple or more the amount of premium generated per household for over 20 years!

For Example… if the average prospect spends $50.00 a month on life insurance. After our training you will be able to find $200, $300, $400 or more per month and the, get the your prospect to want to do it!

How much more commission does that generate for you?

Stop settling for little policies, learn a strategy that will help you collect more premiums, sell better policies… and really help the families you serve!

Join us Thursday, February 23rd, 1PM, EST.

Kill the Objection… “I Can’t Afford It!”
By FINDING THE MONEY!

This webinar course is designed to anticipate and overcome objections, before they happen. It is about you helping people to understand how the world has changed and why they need to embrace new ideas on managing their money. This is not about a lifestyle change or budgeting. It’s about using smart money management strategies to maximize every dollar they spend and then getting them to take action today, by helping them to ‘Find The Money!’

Reserve your webinar spot now!
With a small investment of only $59.00!

At the end of the call you will receive all the slides and a full recording of the event.
Webinar spots are limited (47), please reserve your spot now.

“After doing my first workshop at the end of September, and after getting back in touch with my current clients (through your newsletters) I have submitted over $30,000 of life business…. IN JUST ONE MONTH! Although the additional income is nice, without a doubt, the best part of your whole system is the simplicity in helping clients. I finally feel that I am offering clients more than just retirement planning. I know that my clients will be better off after meeting with me than they were before. Your system (Found Money Management) is so easy to understand, to explain to clients, and to implement, that it’s almost ridiculous. I am so glad I found you when I did, so early in my career. I look forward to many years of working with the two of you! Thanks Again!”
Bryan Schurter, RFC, – CA

What’s The Number One Killer To You Selling Cash Value Life Insurance?

Solving problems, (making recommendations) too soon is the number one killer to your cash value life insurance sales. It is unquestionably the most blatant sales mistake that you can make!

Consider, you hear your prospect tell you that they need and want life insurance to protect their family, and you immediately offer a solution, to meet that need.

Yes, I know, it’s very difficult not to respond to a burning need.

However, offering a solution to problems before listening to a prospect’s complete situation will have an adverse effect on any cash value life insurance sales presentation. (or prospecting call)

Read More