How To Get More Sales From The People You Meet!

Would you like to learn how to have more people buy from you, buy more, and buy more often, then you must understand the reasons ‘why people buy!’ All of the leading sales trainers will tell you that; “People buy based on emotions and then justify their decisions based on logic.”

So, if you want to increase your sales, then it’s about you locating and pushing the right emotional buttons to get your prospect to make the decision to buy? The most prevalent reasons for people to buy are… to avoid pain, or to gain pleasure. But what pain and what pleasure?

Of course, locating and pushing the right emotional buttons only works if you are in front of the right prospects. The people who actually need what your are offering. These are the people you have the best chance of selling, if you learn how to push these emotional buttons.

Emotional Button #1. People buy… To Make Money or Save Money
There is no question that today, money is a factor in almost every one of our buying decisions; What does it cost? Where will I make the most money? Why is this a good deal? How can I save more? You have to answer their questions about money to help them to buy, and to make them feel good about their buying decision.

However, making money or saving money are not the only buying factors. If you want people to buy, then you’ll need to find and push multiple emotional buttons, like the ones below. Read More

Our Best 10 Tips Every Agent Ought To Know Today… To Build A Highly Successful Insurance Sales Career!

No matter what you sell, whether it is life insurance, disability insurance, annuities, or investments, the ultimate goal is make a good, consistent income that keeps growing each and every year.

The reason so many agents are struggling today, making a mediocre living, is they are missing many of the basics, the fundamentals of successful insurance marketing and sales.

Here are 10 tips every agent and advisor should know if they want a successful insurance sales career.

  1. Listen More, and Talk Less…
    How much talking are you doing during your sales call, and how much listening? I mean really listening and focusing on fully understanding what the other person is saying… instead of thinking of what you’ll say next, when the prospect stops talking?

    Most agents, the minute they sit with a prospect, start explaining all the benefits of their products and why it will help the prospect. Instead of pitching your product, sit down and ask the prospect about their family and their concerns for the future. Let the prospect tell you what it is they are looking for. Your role is to be their advisor, not an insurance salesperson.

Read More

What’s The “SAFE” Withdrawal Rate In Retirement?

One of the most frequent questions retirees ask is… “How much can I safely withdraw per year from my retirement account?” If they retire at age 65 they could easily need their retirement income for 25 or 30 years. Miscalculating the withdrawal rate could result in an involuntary return to the workforce, or being forced to move in with their children.

Unfortunately, there isn’t a great deal of research in this area (most analysts devote their time to the question of accumulating capital, not spending it), so there have been only a few studies on “safe” withdrawal rates.

Most of the studies use data from Chicago consulting firm Ibottson Associates showing returns from stocks, bonds, and cash since 1926 as the basis for their analysis. Even though the average annual rate of return over the past 80 years for the S&P 500 is about 9%, you can’t reliably withdraw an amount that large because of inflation and the ups and downs of the stock market. Reputable studies on “safe” withdrawal rates attempt to answer the question for you and your clients. Read More

Are You Missing This ‘Little’ Secret To Closing More Annuity Sales?

There is a simple reason why the top annuity producers across the country are not having, or even seeing the problems that most of the other advisors are having. There is a ‘little’ secret they know and use. A secret that when most advisors hear it, they just think it can’t be that easy.

Would you like to know the ‘little’ secret to success in annuity sales? (And success in any sales for that matter!)

In almost every article we’ve had published during the past 17 years, we’ve revealed the ‘little’ secret, and unfortunately only about one in hundred agents ever picks up on this secret and uses it. All the best sales and marketing trainers are always telling people about this ‘little’ secret for whatever product they are selling. Yet, very few people ever truly understand the power of it, and use it.

Here’s their little secret… if you want to have more annuity prospects than you can possibly handle, to set more appointments, and close more sales:

“Then, you must stop selling people a product, and instead help people
to identify, understand and solve THEIR problems!”

How many times have you read, or been told about this ‘little’ secret? This ‘little’ secret is what sets the top producers apart from everyone else, in all the sales fields.

Some agents seemed to have learned this ‘little’ secret, and are successfully using it in their lead generation programs, and they are attracting tons of prospects. However, then they blow it in their seminars, workshops and approaches, because they revert back to pushing a product or the latest sales idea. Then, they wonder why people won’t set an appointment with them. And, then during the few appointments they do get, they push a product or a sales idea, and wonder why they can’t close the sale.

If the prospect doesn’t see and understand the problems they are facing? If they don’t see how you can help them to solve their problems, then why should they waste their time contacting you, set an appointment with you, or buy your products?

If you’re just another annuity sales person selling a product, then why would they refer their friends, family or business associates to you?

If you want to succeed in annuity sales, and collect a million dollars of annuity premiums every month, then you must help people to identify, understand and solve THEIR problems through EVERY PHASE of the sales process!

In every phase of the sales process, you must be discussing how these retirees can make their money last during their ENTIRE retirement years, with safety and guarantees. It’s about you addressing their real concerns about outliving their money, and helping them to improve their lives. It’s helping these people to understand how you can help them to beat inflation, reduce income taxes, minimize investment risks, protect their income from the devastation of long-term care and replacing lost income when a spouse dies.

What’s the quickest and most affordable way for you to learn how to help seniors and boomers to identify, understand, and solve THEIR problems? It’s by becoming a member of the Insurance Marketing and Sales Resource Center!”  

Yours In Success,
Jeremy Nason