How To Sell More Cash Value Life Insurance!

Do you want to sell more cash value life insurance? Would you like to be selling 3-5 cash value policies every week? Then, you must first understand this: ‘Why Do So Many Agents Struggle With Selling Cash Value Life Insurance?’

Unfortunately, there are a lot of reasons why most agents struggle with selling cash value life insurance. Here are just a few of the reasons I’ve found when talking to agents. However, as we’ll discuss later in this article, there is one objection that almost every agent routinely gets from his or her prospects that stops them dead in their tracks.

They have fallen prey to the ‘Buy Term and Invest The Difference’ Myth!
There is so much negative publicity out there about cash value life insurance that most agents are afraid to even try to sell anything but term insurance. Mainly, it’s because they don’t know how to overcome the prospects confusion about the validity of cash value life insurance. And, yet there is a simple solution. The fact is that most good life insurance companies have illustration software that will compare their products to ‘Buy Term and Invest The Difference’ and it clearly shows that cash value life insurance is a much better buy. Do the comparisons for yourself and become a believer.

They don’t understand how cash value life insurance really works and how their prospects will truly benefit by owning it.
Most agents, who are trying to sell cash value life insurance, don’t really understand…

  • The incredible power of tax deferral.
  • How cash value life insurance can provide a tax-free income in retirement.
  • That because of the disability waiver of premiums and the death benefit, cash value life insurance is the only self-completing college funding and/or supplemental retirement savings plan!
  • That it’s creditor proof.
  • It doesn’t count as an asset when you apply for college financial aide.
  • By over funding a cash value life insurance policy, up to the MEC guidelines, it can become “investment grade life insurance.”

These are just a few of the outstanding benefits that make cash value life insurance a very unique savings vehicle and an exceptional buy!

The most amazing part of all this is that the majority of agents who are trying to sell cash value insurance don’t believe in it enough to own it themselves.
They have all the same objections that their prospects have to buying cash value life insurance. How can you sell something you don’t really believe in and own yourself? If you want to sell cash value life insurance, then do your homework. Learn everything you can about cash value life insurance. Become a believer…and then buy it yourself!

Overcoming The Most Common Objection
To Buying Cash Value Life Insurance!

While the above are a few of the major reasons why so many agents struggle with selling cash value life insurance, they are not the primary reason. Consider; what’s the most common objection a prospect gives you for not buying cash value life insurance? Isn’t it: “I can’t afford it!”

The problem is that most sales people just expect their prospects to somehow come up with the additional money needed to buy their product or service. However, if the prospect is like most people today, aren’t they just barely making it financially? Aren’t most people today just a paycheck away from financial disaster? So, in effect aren’t most salespeople asking their prospects to make a very difficult decision? ‘What do I have to sacrifice in order to purchase your product or service?’

If you want your prospects to buy your products or services, then you must help them to ‘Find the Money.’ Help people to reallocate their dollars, to get what they need, without them making huge sacrifices and/or changing their current lifestyle.

Where can you find the money, so that your prospects can afford to buy cash value life insurance?

  • How about raising the deductibles and waiting periods on their current insurance policies?
  • How about removing unnecessary and/or expensive riders or maybe canceling unneeded policies?
  • Can free up money by refinancing their home and lowering their monthly mortgage payments?
  • Can they take equity out of their home to eliminate credit card debt or an auto loan, to free up those payments?
  • Could they reallocate payments currently going into qualified retirement plans, college funding vehicles, etc.?

It all boils down to helping your prospects to set better financial priorities! Helping them get what’s most important to them!

Do you want to help people to ‘Find the Money’ to save more for their retirement, fund their children’s college education, pay off their home early, reduce or eliminate debt, while reducing their income taxes and protecting their family… using cash value life insurance?

Then isn’t it time for you to check out our Found Money Management Life Insurance Marketing, Prospecting, & Sales ‘Tool Kit’

Yours in success,
Jeremy Nason
“The 9 Out of 10 Guys”

What You Must Know Today To Attract Your ‘IDEAL’ Life Insurance Prospects To You!

Are you curious about how and why the ‘Top Life Insurance Producers’ are still able to attract and set appointments with their ‘IDEAL’ Life Insurance Prospects, to sell huge amounts of IUL, UL, & Whole Life Insurance in the current economy, especially with all the negatives about cash value life insurance?

What is it that the ‘Top Life Insurance Producers’ know, that 99% of the other life insurance salespeople don’t know about selling life insurance?

They know that the ‘Hot, New’ life insurance products and sales ideas that are being hyped out there, along with the ‘Old Fashioned’ typical life insurance marketing, prospecting and selling techniques that have been taught during the past 40 years or more by our companies, recruiters and even the industry gurus have resulted in a deplorable 90% failure rate for new agents, and a very disappointing net income of only $40,000 – $60,000 (after expenses) for most experienced advisors.

They also know that selling life insurance, especially Whole Life, Index Universal Life, and/or Universal Life Insurance, is NOT about you, your credentials, your products, or even the amount of money your clients will ultimately have using the Missed Fortune, Circle of Wealth, Infinite Banking, LEAP, college funding or any of those other hot new life insurance sales concepts! Read More

Are YOU Following Your Own Advice?

One obstacle that stands in the way of most financial advisors taking their business to the next level, is a lack of clarity about what they want in their own lives.

Case in point… The same problem arises time after time in my coaching sessions with producers wanting to elevate their business to the next level. They haven’t really thought about what they want for their future. Example: When do you plan on retiring? What do you want to do in your retirement years? How much income will you need? How much money will you need to save, to generate the income you need? Will Social Security be there and how much? How will income taxes affect your income?

How much have you thought about your financial future? Have you defined your goals and planned how and when it will happen?

Think about it… Why are you working? Are you working just for the fun of it? Are you working just to provide for your family today? Or, are you working for today and to secure your financial future? How much do have to earn to provide for your family today, and meet your financial goals for the future? Read More

‘Little Secrets’ to Generating High Quality Life Insurance Leads!

Just about every agent we’ve ever talked to, has been looking for a new and improved, foolproof way of generating a steady stream of highest quality sales leads and sales appointments. They are looking for a new twist on an old idea. Or, something that has never been done before!

What these agents don’t realize is there isn’t anything actually new out there! Everything that people can think of, with very rare exceptions, has already been tried before. The reason most agents are having a problem with their prospecting systems isn’t because they don’t work in today’s market! The reason they aren’t working for them is because they are missing the ‘little secrets’, ‘little tricks of the trade’ that are the difference between total success and total failure with these systems.

Read More

Make 2017 Your Break Through Year!

We find it very disturbing that over 90% of the agents and advisers we talk to are willing to spend thousands of dollars (or take a cut in their commissions) to learn a new sales idea like LEAP, Circle of Wealth, Infinite Banking, Missed Fortune, Tax-Free Retirement, Wealth Transfer, Roth Conversions, Annuity Laddering, Social Security Income Planning or College Funding, when they haven’t mastered the critical ‘core’ marketing and sales strategies of this great insurance profession!

Yes, we know each of these programs promises to make you a ton of money. The people offering these programs certainly know how to appeal to the insecurity, fears and greedy human nature of most sales people. They make outrageous claims like “Guaranteed Overnight Success!” “One Thousand New Prospects In Six Weeks!” “Get High Quality Prospects To Call You And Beg For An Appointment!” “Work From Home In Your Underwear!” or “Make A Million Dollars In Six Months, Working Part Time!”

They know that most financial professionals are like most other people, in that they all want and are looking for instant gratification and immediate success. Read More

Why Most Selling Systems Are Worthless

There are several exciting and dynamic life insurance selling systems available today that will help you to close large life insurance sales. There’s the LEAP, Missed Fortune, Infinite Banking, Tax-Free Retirement, and Circle of Wealth Systems, along with the various ‘College Funding’, ‘Equity Management’ and ‘Mortgage Early Payoff’ sales systems, just to name a few. All of these systems may be fine ways for you to learn how to sell lots of life insurance, once you are in front of a prospect. Regrettably, the vast majority of these systems are primarily just a sales system… and NOT a real marketing, or a lead generation system. Yes, they’ll give you one or two ways to generate leads that had worked for the creators of the system, like running ads in the newspaper, sending out postcards, or buying leads. However, the lead generation methods they use do not work for everyone, in every part of the country. And, they tend to be very expensive to implement. And, no matter how good their selling system is, if their lead generation method (s) doesn’t put you in front of the ‘Right’ high-quality prospects every day, the system is almost worthless.

It’s the same with many of the career life insurance companies. They have some of the best life insurance products, and they provide you with good training on how to sell their products. Unfortunately, they do not have a good marketing system that puts you in front of good prospects, every day. Their idea of marketing is for you to do a ‘Project 100’, and try to sell 100 or more of your family, closest friends and other people you know. And then when you are done contacting those people, and you’ve made a few sales, you are supposed to have a ton of referrals to keep you going. However, it rarely works out that way, for most people.

Now, I agree, there are a few people who will purchase one of these sales systems, or join a career company and will have phenomenal success. But, as we all know, 85 percent of the agents and advisors in this industry are struggling to make a mediocre living. But, it doesn’t have to be that way for you!

So, how do you get off to the quickest start selling life insurance and keep it going.

Wouldn’t it be nice if there were one, or maybe two marketing strategies (lead generation methods) that will work for everyone, in every area in the country? But, would you agree that everyone’s situation is different? Some people have more money behind them for marketing, than others. There are people who are already well known and respected in their community or are active members in various civic groups. Some people are good speakers, love to talk in front of groups, or have an outgoing personality. There are people who are good on the phone and those that absolutely hate it.

And, there are some parts of the country where newspaper ads or postcards work great. There are some communities that are flooded with seminars or educational workshops, and others that don’t have any. Some communities are struggling financially, more than others. In some towns, you can hold educational workshops in libraries, other don’t allow them at all.

And, the worst part is that what may work today… May not work tomorrow!

Are you getting the point?

If you want to get off to the quickest start possible selling life insurance and keep it going, then you must have several marketing systems available to you, with all the tips, tools and training you need to make these systems work for you.

And, you’ll need one more thing… A Coach!

It’s very difficult for most people to determine and choose the best marketing method for their situation. There are too many variables. Too many mistakes you can make. And, what if you waste a lot of your time, and all your money by choosing the wrong method, or doing it wrong?

An experienced coach can help you to analyze your strengths and weaknesses to help you to determine what marketing program will work the best for you, short and long term based on your situation and area. And, they can help you to fine-tune the process to minimize any costly mistakes.

We can all benefit from the outside perspective of someone watching our moves closely, especially if that person has the skills and experience in the activity that’s being coached. A coach can provide you with the structure and accountability you need week after week to discover and fine-tune the best marketing methods to guarantee your success.

Do you want more Insider Sales and Marketing Secrets? Download our free book and be added to our weekly newsletter, where all these tips and secrets can be yours!

Are You Waiting Too Long?

Every year, since opening the Insurance Pro Shop in 1999, we’ve had hundreds of calls from agents who are looking for help. They have been recruited by an organization that offers leads for selling mortgage insurance or final expense insurance.

The majority of these agents have been struggling for months and are now down to their very last dollar. Their credit cards are maxed out! Many of them are on the verge of going bankrupt! And, they are looking for a miracle!

In a last ditch effort, they are calling us. They need to make a lot of money in the next 30 to 60 days, or they will be forced to leave the business.

Unfortunately, at that stage of the game, there isn’t much we can do to help. Even if we helped them to make a sale the very next day, it would take about a month for them to get paid on the case. And, it takes roughly 15-30 days to learn and really implement just a few of the fundamental marketing and sales success strategies, to start to generate the right leads, to close more and larger sales. The problem is that there are no overnight, magic cures!

The sad part is many of them told us that they had been following us for months, but felt they couldn’t afford to take the time or money to get the training they needed. So, they continued to struggle along, hoping things would turn around until it was too late.

However, there were a few people that called us in time for us to help them! Read More

What’s Stopping You From Earning $100,000, $200,000 or More Per Year?

In our roles as trainers, coaches, and mentors, every day we get calls from Insurance Agents, Financial Advisors and Planners who are frustrated with their current marketing and leads. They are working long hours and struggling to make a decent living. It’s the same story on every call. Every one of these people tells us that their biggest problem is that they just don’t have enough good leads and they can’t set enough good appointments! They are all looking for an inexpensive, great marketing system, a great lead company, a great direct mail program, fax system, phone dialer, newspaper ad or something that is going to provide them with a consistent flow prospects that want and need their products and/or services. They all want a consistent flow of prospects… Who have money and are ready to buy right now!

Is that your problem? Is that what you are looking for?

Then you probably don’t want to hear this… But, you are looking for the wrong things! And, it’s why there are so many scam artists out there taking unfair advantage of struggling agents, advisors, and planners. There is no lead program, lead company or single marketing idea that is going to provide you with a consistent flow of prospects…Who have money and are ready to buy right now! Read More