What You Must Know Today To Attract Your ‘IDEAL’ Life Insurance Prospects To You!

Are you curious about how and why the ‘Top Life Insurance Producers’ are still able to attract and set appointments with their ‘IDEAL’ Life Insurance Prospects, to sell huge amounts of IUL, UL, & Whole Life Insurance in the current economy, especially with all the negatives about cash value life insurance?

What is it that the ‘Top Life Insurance Producers’ know, that 99% of the other life insurance salespeople don’t know about selling life insurance?

They know that the ‘Hot, New’ life insurance products and sales ideas that are being hyped out there, along with the ‘Old Fashioned’ typical life insurance marketing, prospecting and selling techniques that have been taught during the past 40 years or more by our companies, recruiters and even the industry gurus have resulted in a deplorable 90% failure rate for new agents, and a very disappointing net income of only $40,000 – $60,000 (after expenses) for most experienced advisors.

They also know that selling life insurance, especially Whole Life, Index Universal Life, and/or Universal Life Insurance, is NOT about you, your credentials, your products, or even the amount of money your clients will ultimately have using the Missed Fortune, Circle of Wealth, Infinite Banking, LEAP, college funding or any of those other hot new life insurance sales concepts! Read More

What Are You Doing To Become Well Known In Your Community?

Do you want to increase the amount of sales in your local area, within 5-10 miles of your home or office? Then you should spend a little time to become “locally famous.” You want the people in your community to see you as someone who cares; is the expert in their field; and is there to help them!

And, the great part is that it’s not difficult, but it does take consistency and commitment to build your company’s reputation in your local marketplace. The great news is that very few of your competitors are doing it. So, if your you decide to take this on, you’ll quickly generate an ongoing stream of local leads for your company.

Here are some quick ideas for getting your brand well known in your local marketplace:

  • Write an article and get it published in your local newspapers, with your by-line and contact information… We have free articles in the Insurance Marketing and Sales Resource Center that you can use!
  • Let your local news reporters know that you are available… for interviews, comments and advice on financial happenings in your specialty!
  • Be a guest on a local radio or television program… They are looking for guests!
  • Offer free educational workshops (adult education classes, etc.) for your church, synagogue, library and local organizations. (Lions Club, Jaycees, etc.)… We have scripted PowerPoint presentations, invitations, etc. all in our specialized systems.
  • Get your event published in your local newspaper… before and after the event!
  • Join or form a lead group… with local businesses in your community!
  • Join and attend functions for your local Chamber Of Commerce… Be a speaker!
  • Host or sponsor a charity event… heart association, or other awareness event!
  • Be visible in your local community… Volunteer for local events!
  • Publish your own newsletter for people in your community… or get your article published in a newsletter put out by another business! In the Insurance Marketing and Sales Resource Center we have free newsletters and free articles you can use!
  • Get businesses to hand out your business brochure or some free gift with your contact information on it. Our personalized client booklets make a great brochure!

Consider, you may work for a great company, have great products, or great ideas, but what matters more is how much people trust YOU, whom YOU know, who knows about YOU, and the aura YOU give off around you. What other people think YOU can do is more important than what you have done!

And also consider, the person with the most connections wins. We have moved from the information age to a social one. It’s less about what you know, and more about whether you can work with other people to help them to solve their problems. So, you need to get and stay connected, or you’ll quickly become irrelevant.

The bottom line is… “You can’t hide your light under a bushel basket!”

Yours in success,
Jeremy Nason
“The 9 Out of 10 Guys”

‘Little Secrets’ to Generating High Quality Life Insurance Leads!

Just about every agent we’ve ever talked to, has been looking for a new and improved, foolproof way of generating a steady stream of highest quality sales leads and sales appointments. They are looking for a new twist on an old idea. Or, something that has never been done before!

What these agents don’t realize is there isn’t anything actually new out there! Everything that people can think of, with very rare exceptions, has already been tried before. The reason most agents are having a problem with their prospecting systems isn’t because they don’t work in today’s market! The reason they aren’t working for them is because they are missing the ‘little secrets’, ‘little tricks of the trade’ that are the difference between total success and total failure with these systems.

Read More

Are You Making This Critical Mistake When You’re With Your Prospects?

Are you talking too much, trying to be ‘interesting’, instead of being ‘interested?’

Most of the agents I talk to are trying to impress their prospects with what they know, what they’ve accomplished, the great companies they represent and the competitive products they offer. However, as the TOP Sales Professionals know, to make more sales, it’s all about you being interested, and not about being interesting.

Being Interested Closes More Sales

During your sales calls, (fact-finding) are you asking probing questions? Are you interested in and really listening to what your prospect is saying? Or, are you thinking about what you’ll say next while the prospect is talking to you?

If you ask enough probing questions and really listen to what your prospect says, you’ll discover what it is they really want and they will tell you exactly what you must do to close them. Most agents tend to do all the talking and never listen long enough or carefully enough to find out what the prospect truly wants. Consequently they miss the real sale.

Being Interested Creates Trust

Prospects need to feel that you understand what they ‘Want‘. (Notice I didn’t say, “need!” People don’t buy what they need! They buy what they want!) Only by asking questions and listening, will the prospect feel that you understand their situation, trust you, and have the confidence to follow your recommendations.

The best salespeople know they have to diagnose a situation before they can prescribe a solution, just like physicians do. How confident would you be with your doctor if you walked into his office with serious concerns, and he asked you only one or two questions before immediately writing a prescription or sticking you with a needle? You’d have zero confidence in his abilities!

How good are you at diagnosing the prospects situation, before you prescribe solutions? Do you take the time to ask questions to build credibility in your expertise and your recommendations?

The answer to the above question goes a long way in determining your sales success — or lack of success. It’s what separates the Top Producers from the average producer.

“People don’t buy when they understand;
they buy when they feel understood.”

By the way, being interested and asking questions is the best way to… ‘get people to come to you’ for help with their finances, insurance, investment, retirement, etc.

Yours in success,
Jeremy Nason and Lew Nason
“The 9 Out of 10 Guys”

Make 2017 Your Break Through Year!

We find it very disturbing that over 90% of the agents and advisers we talk to are willing to spend thousands of dollars (or take a cut in their commissions) to learn a new sales idea like LEAP, Circle of Wealth, Infinite Banking, Missed Fortune, Tax-Free Retirement, Wealth Transfer, Roth Conversions, Annuity Laddering, Social Security Income Planning or College Funding, when they haven’t mastered the critical ‘core’ marketing and sales strategies of this great insurance profession!

Yes, we know each of these programs promises to make you a ton of money. The people offering these programs certainly know how to appeal to the insecurity, fears and greedy human nature of most sales people. They make outrageous claims like “Guaranteed Overnight Success!” “One Thousand New Prospects In Six Weeks!” “Get High Quality Prospects To Call You And Beg For An Appointment!” “Work From Home In Your Underwear!” or “Make A Million Dollars In Six Months, Working Part Time!”

They know that most financial professionals are like most other people, in that they all want and are looking for instant gratification and immediate success. Read More

Are You Waiting Too Long?

Every year, since opening the Insurance Pro Shop in 1999, we’ve had hundreds of calls from agents who are looking for help. They have been recruited by an organization that offers leads for selling mortgage insurance or final expense insurance.

The majority of these agents have been struggling for months and are now down to their very last dollar. Their credit cards are maxed out! Many of them are on the verge of going bankrupt! And, they are looking for a miracle!

In a last ditch effort, they are calling us. They need to make a lot of money in the next 30 to 60 days, or they will be forced to leave the business.

Unfortunately, at that stage of the game, there isn’t much we can do to help. Even if we helped them to make a sale the very next day, it would take about a month for them to get paid on the case. And, it takes roughly 15-30 days to learn and really implement just a few of the fundamental marketing and sales success strategies, to start to generate the right leads, to close more and larger sales. The problem is that there are no overnight, magic cures!

The sad part is many of them told us that they had been following us for months, but felt they couldn’t afford to take the time or money to get the training they needed. So, they continued to struggle along, hoping things would turn around until it was too late.

However, there were a few people that called us in time for us to help them! Read More

Selling Mortgage Insurance …The Easy Way!

There are two basic approaches to selling Mortgage Insurance. If you want to sell mortgage insurance the easy way, then you must understand why the traditional approach to selling mortgage insurance isn’t working for 90% of the insurance agents today.

The first approach is the ‘Old Fashioned’ way most trainers, recruiters, and managers teach their agents. They want you to believe that selling mortgage insurance is just a numbers game. They’ll tell you that everyone who owns a home needs mortgage insurance. So, if you talk to enough people, and you have a competitively priced product, you’ll make the sales you need for a great living. Their approach is based on the principle of 10-3-1! If you call ten (10) qualified mortgage sales leads, you’ll set three (3) sales appointments, and you’ll close one (1) sale.

The problem with that ‘outdated’ logic is that if you want to earn a minimum of $50,000 per year you’ll need a minimum of thirty (30) qualified sales leads per week, to schedule nine (9) sales appointments, and close three (3) sales per week. And, that doesn’t allow for any canceled appointments, not-taken policies, declined applications, lapsed policies, etc. Read More