In the past year, we‘ve had hundreds of experienced agents (5 years or more in the business) ask us about our life insurance marketing and sales systems. They’ve told us that the life insurance niche market they are in has dried up, and they wanted to know which of our life insurance systems is working the best, based on today’s situation. Where are agents we work with making the most money?
I told them all of our life insurance systems are working extremely well, however before I could recommend anything, I needed them to tell me a little about them and what’s going on. ‘Tell me about your situation…’
Their stories were very similar. They all had been selling one life insurance product in a niche market. For example one was selling final expense polices in the senior market. Another was selling life insurance in the payroll deduction market. And, still another was selling mortgage insurance to new homeowners. The bottom line is that for whatever reason their life insurance market is drying up.
Almost every experienced agent I talk to is looking to move into an easier or better market. It’s human nature. The grass is always greener in someone else’s back yard. Read More