Depending on which study you believe, and what industry you’re in, acquiring a new client is anywhere from 5 to 25 times more expensive than retaining an existing one! Accordingly, the first rule of any business that wants to be successful, is to retain their clients and build a loyal relationship with them, to acquire repeat business from them.
Any business that is always chasing new clients at the expense of repeat business from their existing clients is making a fatal mistake. And, that is certainly true for your insurance and/or financial services business.
Your clients are your loyal base, and they are invaluable to your success. Your current clients have already shown that they trust you, or they wouldn’t have followed your initial recommendations. So, if you continue to work with them, helping them to stay on track to reach their financial goals, they will do more and more business with you!
In addition, if you treat your existing clients with trust and respect, they will refer new clients to you, solving one of your most complex problems… Referrals!
Take the next step and download our free report now! How To Close ‘9 Out Of 10’™ Sales By Asking The ‘Right’ Questions! and learn a skill that will enable you to turn your clients into repeat sales.
Jeremy Nason, RFC is the co-founder of the Insurance Pro Shop™ -“The first affordable, full-service insurance marketing and sales resource center for today’s Financial Pro, and Found Money Management™, a system dedicated to helping Middle-Income Families to ‘Live Debt Free and Truly Wealthy!’ For more articles visit his blog!