From the time we’re old enough to walk, we’re told to work hard, think for ourselves and above all else, never succumb to peer pressure.
Yet, as we grow older and less confident in ourselves and abilities, we find it’s easier to simply follow along with what everyone else is doing – a phenomenon known as the “Herd Mentality!”
This “Herd Mentality” is obvious when it comes to the fashionable clothes we wear, the expensive cars we drive, the number of credit cards we use, the large homes we buy and where and how we invest our money. Like clueless cows led to the slaughter – we simply follow what everyone else is doing. The result is we all of a sudden wake up one day to discover that we’re in debt and broke.
The same phenomenon is also apparent on how we are building our financial practice. We are simply following what everyone else is doing… calling on our friends and family, cold calling businesses, running ads in the newspaper, using direct mail, purchasing leads or learning the latest, hot, new product or sales concept.
If these insurance prospecting and sales ideas actually worked for most people, then why are 90% of today’s agents, advisors and planners struggling year in and year out to make a mediocre living.
If you’re tired of struggling like the rest of the herd,
then you must stop following the herd. Read More