Think About This…

If this business were really about having the best products and sales ideas, like people are telling you, then why are 90% of the new advisors failing and why is the average income for advisors only $30,000-$50,000?

The truth is the vast majority of insurance companies, IMOs, and agencies are not going to spend a lot of their time and money training and coaching you on insurance marketing and sales! Their main focus is on recruiting agents and product training. It’s not their job to make you a superstar salesperson. Their job is to provide you with the products and teach you how they work.

The ‘Good News’ is that you can get started in insurance sales without having the fundamental insurance marketing and sales knowledge and skills you need to be successful long-term.

The ‘Bad News’ is that if you don’t take the time to gain the fundamental knowledge and skills you need, the chances of you surviving more than a year or so is only 1-10. And the chances of you making more than a mediocre income are 1-100.

We created the Insurance Marketing and Sales Resource Center™ in 2000 because there wasn’t one place you could go to get ALL of the core insurance marketing and sales knowledge and skills you need to be successful short-term and more importantly… long-term!

“I have added two clients in the past two weeks with over $25k in annual life premium + $100k-200k rollover funds.”

Just by getting down to the fundamentals, I have added two clients in the past two weeks with over $25k in annual life premium + $100k-200k rollover funds. This is not even discussing the other appointments I have set in the next two weeks. I have been recommending you to other agents I know who are having similar issues. Thanks Lew and Jeremy! You guys are great!

Mike Spence, President of Wealth Building Methods, LLC – MN

Can You Help Families Live The ‘American Dream?’

The American Dream envisioned by our forefathers was that “all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.” Our forefathers wanted America to be a land of freedom and opportunity, with a limited central government that would protect the people and maintain a safe environment for each person to have the Freedom to pursue their idea of happiness!

The American Dream is the idea that with hard work, anyone can achieve prosperity and happiness regardless of who they are or where they come from.

Over the centuries the American Dream has changed many times and became to mean the acquisition of material things, which is leading to the downfall of our American society. Too many Americans are living beyond their means and drowning in debt, in order to create a lifestyle they are being told and want to believe will make them happy… spending a lot of money on new cars, a huge home, etc. Read More

Don’t Invest One Cent Of Your Hard-Earned Money Until You Check Out This Guide…

Are you new to insurance sales? Or, maybe you’ve been selling insurance products and financial services for five, ten or more years. Have you been looking for marketing and sales systems and training programs to help you get started, or to take your sales to a six-figure income and well beyond? Have you been searching the Internet, looking in industry publications, talking to your manager, talking  to your associates, and asking successful agents… “What’s the Best Sales System Out There?” “Who Do They Recommend?”

Did you find there are hundreds of companies offering marketing and sales systems and/or sales training? Did you decide to contact a few of these companies? After reading their materials and/or listening to them, were you totally confused and uncertain whom to choose? Because, each one of these companies tells you that they are unique and the very best.

So, how do you make an intelligent decision?

I empathize with you. I have a similar problem. How do I prove to you, that we have one of the best sales systems and training programs in the financial services industry? It’s a difficult problem.

Like many of our competitors, we could make outrageous claims that appeal to the insecurity, fears and greedy human nature of most sales people… “Guaranteed Overnight Success!” “One Thousand New Prospects In Six Weeks!” “Get High Quality Prospects To Call You And Beg For An Appointment!” “Work From Home In Your Underwear!” or “Make A Million Dollars In Six Months, Working Part Time!” But, I hope you are too intelligent to fall for any of those… ‘In-Your-Face’ advertisements! The vast majority of the people that use these ‘In-Your-Face’ advertisements tend to be hucksters and scam artists! They know that most financial professionals are like most other people, in that they all want and are looking for instant gratification and immediate success.

The truth is that none of us can ‘absolutely’ guarantee that you will succeed using our programs.

There is no marketing, prospecting and sales program that will work for everyone, in every area of the country. There are just to many variables. We don’t know you, your talents, your financial situation, your weaknesses, your strengths, your education, your experience, or how hard you are willing to work! We don’t know the people who live in your area of the country. We don’t know their attitudes, likes, dislikes, or demographics! And, we don’t know whom you are competing against, the amount of negative publicity in your immediate area, how competitive your products are, or the overall demand for your products, and services in your area?

So, how do you select the best system and sales training organization for your situation and area?

You Must Do Your Homework!

Here are the major points we look for, before we’ll invest any of our time and money in any of the companies, systems, etc. that want us to do business with them. (modified to fit your situation)

  • Does the company give you their full contact information? Do they provide you with the name of the owner, key people, their company address, telephone numbers and an email contact form? If they don’t list all of this information, you must ask yourself why they don’t! Shouldn’t you be able to call them and actually talk to a real person to find out more about their program and support to see if it is right for you, your situation and area? If they don’t provide their names, how can you verify their credentials? What does this tell you about them?
  • Have these people ever actually sold any products or services in the financial services industry? Is what they offer just information they’ve learned from a book or they’ve used in some other sales situation? Do they have any actual experience selling intangible financial products and services?
  • How successful were they in personal sales? Are they just telling you they were successful, or do they have actual documented evidence? In the financial services industry, every company that I know gives out plaques, trophies and other physical awards to the top 10-20% of their producers.
  • How long were they in sales as a personal producer? There are many people who were successful for a year or two, but are now out of personal sales because what they were doing to get sales eventually backfired and stopped working. They made a good living for a year or two… but they were the typical pushy salesperson, didn’t tell the whole truth, tricked people into buying, or were just selling to friends and family. They were forced to leave personal sales because they had a high lapse rate, were unable to get referrals and find new prospects, etc. Are these the people that you want to help you, with your career?
  • Do these people have any actual experience training new and/or experienced sales people? And, for how long? Just because a system worked for them doesn’t mean they know how to train others on how to be successful using it! Or, that the system they used is transferable to others?
  • Do they work fulltime training agents and supporting their systems? Or, are they still working fulltime in personal sales? If they are working full time in sales, how much time will they be able to spend helping you? How hard will it be to contact them?
  • Do they have testimonials from satisfied customers? Unfortunately, it’s easy for people to fake written testimonials, if they do not give the agent’s full name, picture and state. Video testimonials are harder to fake. Do they have satisfied customers that you can call?
  • Do they have multiple endorsements from financial industry leaders and associations? In general, these endorsements are not easily obtained, because successful people and associations are not willing risk their reputation by endorsing something that doesn’t work! And, these endorsements are not easily faked, because it is very easy to verify if the endorsements are real! How many endorsements do they have? Do they just have one or two endorsements from their friends?
  • Do they offer a detailed list of what’s in their courses and systems? Why not? Is it primarily just a lead system, just a sales system, or a software system? For any system to really help you, it must provide detailed information about marketing, prospecting, appointment setting and sales? It can be the best lead system, sales idea, or software but if it doesn’t help you to consistently be in front of the “Right” prospects, then it’s almost worthless!
  • Are they upfront with the actual cost of the training and materials? Or do you have to call them to get the information? Why aren’t they willing to disclose the cost of their materials and training up front? Are they trying to force you into contacting one of their sales people? Are they just interested in getting all of your contact information, so they can inundate you with offers? Or get you to contract with them?
  • Do they offer personalized training and coaching? Or, is it all group training sessions? Will you get help tailored to your personal situation?
  • Do they offer a… 90 Day, No Questions Asked, 100% Money Back Guarantee? Fortunately for you, most of the lesser programs cannot afford to offer a ‘Money Back Guarantee!’ Or, they require you go through a time consuming process to qualify for a partial refund. This makes it a little easier to determine if they are a successful and reputable company.
  • Are they members (in good standing) of one or more consumer protection agencies, such the ‘Better Business Bureau’? Most of the companies, with lesser programs, are not members of any consumer protection companies, because they get too many complaints. It’s easy to check with consumer protection agencies to verify that they are members in good standing.
  • What’s their overall reputation? With today’s Internet it’s very easy to check out any company or individual! If they can’t be found on the Internet what does that tell you about their credibility, along with their marketing and sales ability?
  • Are they just recruiters in disguise? Unfortunately, the vast majority of recruiters will do or say whatever they believe will get you to sign up with them. They’ll offer you… ‘Free Leads’, ‘Free Systems’ and ‘Free Training’ just to get you to contract with them. We suggest that, before you contract with them, ask to talk to their five newest agents. (Agents contracted within the last 6 months) If they can’t or won’t do that, then what does that tell you about them?

If you want to find the best systems and sales training for your particular situation, then you must take the time to do your homework. Do not fall prey to the ‘In-Your-Face advertising. By using all the 15 points outlined above you will give yourself a much better opportunity of ‘Selecting The Best Systems and Sales Training’ for your situation.

However, don’t stop there! Always ask to speak to one of the key people in their organization! Not just one of their sales people! Ask them to help you to determine if their system and training is right for you!

Does this make sense? Would you have your best chance of success, if you found a company that meets all 15 points?

Yours In Success,
Jeremy Nason

4 Quick Success Tips!

No Shortcuts – The old cliché states, “Anything worth doing is worth doing well.”This should be your motto. If you really want to succeed, you cannot afford to take shortcuts. Taking shortcuts leads to imperfection and inadequacies. Always strive for the best, even if it requires a little more time and effort.

Be a Good Listener – To succeed, you need to learn how to listen first. Pay attention to other people who have enjoyed successes in their life, attend seminars given by people that can motivate and encourage, or be open to hearing that a particular idea is not a good one. Good listening takes time to learn but in the end, it will be your greatest tool.

Birds of a Feather – If you have a goal of being a Top-Selling Financial Advisor, then find friends and mentors who either have achieved that same goal or are also pursuing a successful sales career. It is important to surround yourself with people that can associate with your goal and passion, people who understand the burning desire to succeed and can encourage you when you meet with disappointments.

Dare to Dream – To succeed, you need to have dreams and aspirations. Be honest with yourself as to what you want out of your life and what you want to give of your life. Allow your mind to dream and think big.

Become a better you! For only about a $1 per day, you will have immediate, unlimited access (24/7) to an online Mini University of insurance marketing and sales techniques, tips, and strategies providing you with everything you need to know… to get you off to a quick start… and guarantee your long-term success selling life insurance and annuities!

Jeremy Nason, RFC is the co-founder of the famous Insurance Pro Shop™ -“The first affordable, full-service insurance marketing and sales resource center for today’s Financial Pro, and Found Money Management™a system dedicated to helping Middle-Income Families to ‘Live Debt Free and Truly Wealthy!’ For more articles visit his blog!

What Are You Going To Do To Make Sure You Have A Strong Finish For 2017?

Here are a few quick ideas that the best advisors we work with are using! These ideas are bringing in immediate sales…

  • Why not, once a month, offer 10 of your clients, family, friends and prospects a free educational workshop on ‘Living Debt Free and Truly Wealthy!’ or on some other immediate problem you can solve for them. The workshop will cost you less than $100.
  • How about forming a true ‘Joint Venture Partnership’ with a P&C agency (or some other business) and have them offer a free financial consultation from you, to their best clients. Or, they can invite their best clients to your free educational workshop.
  • Or, how about you send a letter to your best clients asking for their help, with a referred lead form? And, then follow-up with a phone call, a few days later.
  • Are you sending your clients, family, friends and prospects a monthly newsletter? When was the last time you included a referred lead form with your newsletter? And, then followed-up with a phone call, a few days later.
  • When was the last time you offered your clients an annual review? Annual reviews are a great way to make additional sales… and get referrals.
  • Why not offer to be a guest speaker at a local association or religious group? And, then offer them a free report and a free financial consultation.

These are just a few of the ideas that the best advisors we work with are using to bring in sales.

What else can you think of?

Yours In Success,
Jeremy Nason

How To Get More Sales From The People You Meet!

Would you like to learn how to have more people buy from you, buy more, and buy more often, then you must understand the reasons ‘why people buy!’ All of the leading sales trainers will tell you that; “People buy based on emotions and then justify their decisions based on logic.”

So, if you want to increase your sales, then it’s about you locating and pushing the right emotional buttons to get your prospect to make the decision to buy? The most prevalent reasons for people to buy are… to avoid pain, or to gain pleasure. But what pain and what pleasure?

Of course, locating and pushing the right emotional buttons only works if you are in front of the right prospects. The people who actually need what your are offering. These are the people you have the best chance of selling, if you learn how to push these emotional buttons.

Emotional Button #1. People buy… To Make Money or Save Money
There is no question that today, money is a factor in almost every one of our buying decisions; What does it cost? Where will I make the most money? Why is this a good deal? How can I save more? You have to answer their questions about money to help them to buy, and to make them feel good about their buying decision.

However, making money or saving money are not the only buying factors. If you want people to buy, then you’ll need to find and push multiple emotional buttons, like the ones below. Read More

Our Best 10 Tips Every Agent Ought To Know Today… To Build A Highly Successful Insurance Sales Career!

No matter what you sell, whether it is life insurance, disability insurance, annuities, or investments, the ultimate goal is make a good, consistent income that keeps growing each and every year.

The reason so many agents are struggling today, making a mediocre living, is they are missing many of the basics, the fundamentals of successful insurance marketing and sales.

Here are 10 tips every agent and advisor should know if they want a successful insurance sales career.

  1. Listen More, and Talk Less…
    How much talking are you doing during your sales call, and how much listening? I mean really listening and focusing on fully understanding what the other person is saying… instead of thinking of what you’ll say next, when the prospect stops talking?

    Most agents, the minute they sit with a prospect, start explaining all the benefits of their products and why it will help the prospect. Instead of pitching your product, sit down and ask the prospect about their family and their concerns for the future. Let the prospect tell you what it is they are looking for. Your role is to be their advisor, not an insurance salesperson.

Read More

What’s The “SAFE” Withdrawal Rate In Retirement?

One of the most frequent questions retirees ask is… “How much can I safely withdraw per year from my retirement account?” If they retire at age 65 they could easily need their retirement income for 25 or 30 years. Miscalculating the withdrawal rate could result in an involuntary return to the workforce, or being forced to move in with their children.

Unfortunately, there isn’t a great deal of research in this area (most analysts devote their time to the question of accumulating capital, not spending it), so there have been only a few studies on “safe” withdrawal rates.

Most of the studies use data from Chicago consulting firm Ibottson Associates showing returns from stocks, bonds, and cash since 1926 as the basis for their analysis. Even though the average annual rate of return over the past 80 years for the S&P 500 is about 9%, you can’t reliably withdraw an amount that large because of inflation and the ups and downs of the stock market. Reputable studies on “safe” withdrawal rates attempt to answer the question for you and your clients. Read More

2 Quick Tips That Every Insurance Agent Needs To Read!

People Don’t Buy Products!

One of the main reasons 90% of the advisors continue to struggle, is because they have a good (or a complete) understanding of the products they sell, and how those products can fix the problems people face today! Accordingly, they want to believe that all they have to do is tell (or show) people how great their products are, and what their products can do… and they will be able to convince people to buy.

Unfortunately, it takes most agents too long to find out the product is irrelevant! People don’t buy products… they buy a solution to ‘THEIR’ problems!

Yes, we know that you can convince some people to buy! But, we also know that when you try to convince people to buy, generally you end up making smaller sales… and missing the real sale!

If you want to increase your sales, then stop trying to convince people to buy your products or ideas! Instead, help them to convince themselves they have a problem!

Ask questions to get them to talk about their concerns and problems. The more they talk about what they want, the more they will want it!

Getting people to talk about their concerns and problems is the key to closing more and much larger sales!

 

Shift Your Perspective To Overcome Your Fears!

One of the main problems that is holding many agents back from reaching their full potential today, (even successful advisors) is that even though they know they need to “sell” their products and services, they feel fearful, or anxious about actually doing so. Most often, our fears of selling come in several forms. Either we worry about not being liked, or being perceived as pushy; or that we don’t know enough; we (secretly) worry that our product or service might not perform as we say, or we struggle with the idea of rejection.

Knowing the source of your fear (most of the time it is a combination of the above fears) is an important part of overcoming your fear of selling.

One of the best ways to overcome your fear (s) is to shift your perspective. How would it feel to think of yourself as “sharing information” about what you do? Or “helping people”, “showing benefits” or “sharing your passion?” If you feel uncomfortable or anxious about “selling,” find a way to shift your perspective to one of sharing information and helping, rather than “convincing someone to buy!”

Want more tips like this? Take a moment and download our Free Report and automatically be added our Weekly Newsletter… “You Can Make The Difference”

How To Attract and Sell your Perfect Prospect. Learn the consistent, cost effective ways the top producers use to have more qualified insurance prospects in a month than most advisors see in a year! And you will quickly be closing more insurance sales!

Helping Folks Create A Rich Life!

By Beau Henderson, RFC

It typically only happens when tragedy strikes – you get sick, someone you love passes away, you lose your job. Those moments force us to stop our busy lives and consider where we are, how we got there… and where, if we truly have the lives we wanted, we would go. We all have those moments. But how often do such moments truly transform us? How often do they actually lead to a better life? Rarely! And the reason is that creating the life you want is not just a philosophical question. It’s a question for your financial advisor.

What is a Rich Life?

Most clients expect their financial advisors to help them accomplish one very important objective: to make sure they will have enough money to last the rest of their lives. But truly, your financial advisor is capable of doing so much more. Readers of the Insurance Pro Shop® newsletter can help their clients go beyond a wealthy life — one that is simply financially comfortable — and help them live a rich life.

It’s easy to imagine, especially in the midst of financial troubles, that if only you could amass a comfortable amount of wealth, everything else in life would fall into place. Most people live their entire lives in pursuit of that aim. They forgo vacations. They miss recitals. They lose touch with their closest friends and go years without seeing their relatives. And when it’s time to retire, when they are able to sit back and take stock of all the money they have, are they happy? Of course not!

I learned the secret to creating a rich life from my clients. These people are all of varying ages, backgrounds and interests, yet they all tell me the same thing: having their finances in order was important, but the things that gave their lives meaning were the experiences they sought out and the relationships they built. Read More