The Ultimate Life Insurance Niche Market…

In the past year, we‘ve had hundreds of experienced agents (5 years or more in the business) ask us about our life insurance marketing and sales systems. They’ve told us that the life insurance niche market they are in has dried up, and they wanted to know which of our life insurance systems is working the best, based on today’s situation. Where are agents we work with making the most money?

I told them all of our life insurance systems are working extremely well, however before I could recommend anything, I needed them to tell me a little about them and what’s going on. ‘Tell me about your situation…’

Their stories were very similar. They all had been selling one life insurance product in a niche market. For example one was selling final expense polices in the senior market. Another was selling life insurance in the payroll deduction market. And, still another was selling mortgage insurance to new homeowners. The bottom line is that for whatever reason their life insurance market is drying up.

Almost every experienced agent I talk to is looking to move into an easier or better market. It’s human nature. The grass is always greener in someone else’s back yard. Read More

Guarantee You’ll Never Lose Another Easy Life Insurance Sale!

So many agents are against using client newsletters.  They see them as a huge waste of time and money.  But let me ask you…Are you losing thousands of dollars in Life Insurance commissions every month to your competition, because you’re not in constant contact with your clients, acquaintances, friends, family and your best prospects each month?

Whose fault is it anyway, when the people you know go to your competition for the same life insurance products and services you’re offering?

Quick… Do you remember the name of the company that cleaned the carpets in your home, or the glass company that replaced your broken windshield, or the plumber that fixed your pipes last time? If you don’t know, it’s probably because they’ve never bothered to keep in touch with you… stupidly assuming that you’ll call them the next time you need them. But how will you call them back, if you don’t even remember who they are?

Are you absolutely sure that your clients, acquaintances, friends, family and your best prospects remember who you are and the services you provide???

(NOT Products)

What are you going to do about it? You know their names. You have their addresses. You just need a quick and easy way to stay in touch. Read More

The Amazing Secret To Getting A Flood Of Hot, Qualified Life Insurance Prospects To Call You!

Would you like to learn one of the most remarkable concepts that you could ever use to generate a consistent flow of hot life insurance prospects and get them to call you? The concept is called Joint Venture Marketing.

Note: If you think you already know all about Joint Venture Marketing, you’ve tried it and it didn’t work for you, then please read on. The reason it didn’t work for you is because you probably went about it all wrong! Was it just a passive system, were they would refer a client to you, if their client happened to be looking for the services you offer? That isn’t really Joint Venture Marketing!

What Is Joint Venture Marketing?

Joint Venture Marketing is an extremely cost-effective and proven lead generation strategy that involves developing a relationship with another business or organization that already has a close relationship with a group of people you want as clients. The idea is to have the business or organization, with the established relationship, actively endorse you and recommend your services to all of their clients.

Let me explain… Suppose a friend recommends a movie or a restaurant to you, and you have a good relationship with that person, then aren’t you much more likely to see that movie, or go to that restaurant.

If they were to go one step further and give you a coupon they found for 20% off, then wouldn’t you be even more willing to take them up on their suggestion.

That’s the idea behind Joint Venture Marketing. You need to align yourself with other people’s client list, and have them recommend you and your services to their friends and clients.

For example, if you make your living helping seniors in retirement, then why not go to every business or organization that has seniors as their clients or members in your area… senior centers, doctors, tax preparers, attorneys, churches, etc. and see if there are compelling ways to induce them to offer your services to their clients.

The cost of the sale for you, including advertising or promotion could be as low as the cost of a postage stamp and a letter.  Knowing this, you could afford to “gift” to their clients something like a free book, a free consultation worth $150, a free information booklet, or my favorite, a free educational workshop.

Notice how I used the word “gift” and not give. There is a big difference and it’s all psychological.

The word “give” does not seem to communicate as much value as the word “gift”.

Every time you offer to do something nice for another person’s clients, you’ll want to make them feel like you are offering to give a special gift to all of their clients.  Because you are. Read More

How Can You Consistently Close ‘9 Out Of 10’ Life Insurance Prospects?

While most agents and advisors seem to think that closing sales with ‘9 Out Of 10’ people you see is impossible… if you know the ‘insider secrets’ it’s actually very easy! 

During my 7 years as a personal producer I was able to consistently close ‘9 Out of 10’ people I met with. That is one of the reasons my son Jeremy and I are being called the ‘9 Out Of 10 Guys’. (My Media Consultant, the legendary Forrest Wallace Cato came up with that phrase when we first started the Insurance Pro Shop in 2000)

And, ‘No’, I wasn’t a pushy salesperson. I didn’t use any of the traditional 101 closing techniques still being taught today. My lapse rate was below 5%. 

And, I didn’t replace other insurance policies in the home.

By the way, if you talk to most of the leading producers in our industry you’ll find that they are closing sales with ‘9 out of 10’ people they meet with.  It’s because they know and practice the ‘insider secrets’ I’m about to reveal to you. So, what I did wasn’t really anything special.

However, the fact that my sons and I have been able to help ‘9 Out Of 10’ agents and advisors to become significantly better at identifying and attracting the ‘RIGHT’ life insurance prospects to them, and those agents and advisors are now closing a much higher percentage of their life insurance sales calls, is what makes our training unique and very special.  Read More

Stop Following The Herd… “Become The Life Insurance Sales Leader You Were Meant To Be”  And You’ll Start Making Real Money!

From the time we’re old enough to walk, we’re told to work hard, think for ourselves and above all else, never succumb to peer pressure.

Yet, as we grow older and less confident in ourselves and abilities, we find it’s easier to simply follow along with what everyone else is doing – a phenomenon known as the “Herd Mentality!”

This “Herd Mentality” is obvious when it comes to the fashionable clothes we wear, the expensive cars we drive, the number of credit cards we use, the large homes we buy and where and how we invest our money. Like clueless cows led to the slaughter – we simply follow what everyone else is doing.  The result is we all of a sudden wake up one day to discover that we’re in debt and broke.

The same phenomenon is also apparent on how we are building our financial practice. We are simply following what everyone else is doing… calling on our friends and family, cold calling businesses, running ads in the newspaper, using direct mail, purchasing leads or learning the latest, hot, new product or sales concept.

If these insurance prospecting and sales ideas actually worked for most people, then why are 90% of today’s agents, advisors and planners struggling year in and year out to make a mediocre living.

If you’re tired of struggling like the rest of the herd,
then you must stop following the herd.
Read More

Why Found Money Management™ Is The Leading Life Insurance Sales System In The Insurance Industry!

Would you agree that most financial advisors are indeed lucky today, if they are able to earn $30,000 to $40,000 per year (after expenses) selling cash value life insurance?

What if in 30-60 days from today you could be earning $30,000 to $40,000 per month, instead of $30,000 to $40,000 per year? What would it mean to your family… your career… your life?

Do you really want to double and triple your income in 2018? Then you must understand why most financial advisors are struggling today selling cash value life insurance (or any product). And, why so many advisors are investing in the Found Money ManagementTool Kit.

The main problem today is that most financial advisors were never taught an effective marketing (lead generation) system that would identify and attract a consistent flow of the ‘IDEAL’ life insurance leads to them. When they first entered this business, they were taught to approach everyone they knew (Project 100), to make some sales appointments and they were given a script to memorize, to ask for referrals. For a few advisors this worked and they’ve gone on to be very successful in this industry. Read More

How to Make Your Life Insurance Sales Soar In 2018

During the past four decades, many of the major insurance companies, investment houses, banks, marketing companies, agencies, agents and advisors appear to have forgotten what made the financial services industry ultra-successful throughout the past century. They’ve gotten away from serving middle-income families, and are now focused on chasing after the more affluent prospects. Just look at the new and hottest life insurance sales ideas, sales systems and products. They all revolve around finding people that already have large amounts of money, and then trying to convince those people to invest in cash value insurance, annuities, or in the stock market. The problem is that 90 percent of the financial services industry is chasing after 20 percent of the population, so there’s a lot of competition.

An advisor trying to increase their life insurance sales would be wise to put him or herself in the middle of the middle-income market. If you talk to the leading life insurance producers, they’ll tell you that becoming successful in life insurance sales is about building a “bread and butter” market. It’s about serving average people, to bring in consistent sales. They’ll tell you that’s how they built their business, and it’s why they are consistently at the very top of the industry.

Here are just a few of the reasons why you want to be working in the middle-income market: Read More

How To Be In Front Of Your ‘IDEAL’ Life Insurance Prospects!

Ever since we introduced the Insurance Pro Shop in November of 1999, we’ve been helping agents all across the country, to recognize that prospecting doesn’t have to be hard, frustrating or expensive. If you’ll take the time to learn the ‘Insider Secrets’ to properly and effectively market your services in your local community and make a few minor changes and apply some simple techniques… “You can be in front of more of your ‘IDEAL’ life insurance prospects in one month than most agents will see in an entire year.”

Some agents have quickly grasped our message, immediately applied the techniques we recommended. In a matter of only a month or so, they’ve been able to double and triple their commissions and/or fees to $15,000 – $30,000 or more per month. For other agents, it’s taken six months, to a year, to double and triple their monthly income. And, unfortunately there are some agents who are still struggling, because they’re afraid to make any changes. So, they continue to do what’s easiest and most comfortable for them right now.

The simple truth is that within the next two to six months, each and everyone of you can double or triple your income, if you’ll recognize that this, or any business you’re involved in, is about your ability to consistently attract your ‘Ideal’ prospects to you. Your success in business is ultimately determined by your ability and willingness to market yourself and your services to your ‘Ideal’ prospects.

Let’s Get Down To The Critical Issues… Read More

How To Find Your Ideal Life Insurance Clients!

Every week we get a call from a successful financial advisor who is earning a gross income of $100,000 or more per year. They are calling us because, while they are making a good living, they are tired of traveling all over the county and state selling their annuity and life insurance products. They are tired of working 60 hours or more each week chasing their leads all over creation.

Are you in the same situation as these advisors? How many more people could you see, (or how much more free time would you have) if most, if not all your clients were in your local community?

How much of your hard-earned money are you spending on life insurance leads, preset appointments, direct mail campaigns, dinner seminars, etc. trying to get leads? How much more effective would these lead methods be, if the people you were contacting immediately recognized your name as the financial expert in their area?

How much of your precious time are you spending on the phone following up on those leads, trying to set an appointment? How many more appointments could you set with those prospects, if those people already knew about you and the valuable services you provide? Read More

Prospecting… There has to be a better, much easier and more cost-effective approach…

Most agents in this industry are going about lead generation the wrong way!  They think prospecting is talking to anyone and everyone, knowing the more people they talk to the more they will sell.  This is true.  However there is a much easier way!  The approach we take (in all of our systems and training) is making sure that agents spend their time attracting, contacting and meeting with the right people!  Instead of playing the numbers game, we want the agent to focus on identifying the prospects that they have the best chance of selling. Our strategy is based on 5-4-3! If you talk to five (5) of the ‘Right Prospects’, you’ll set four (4) appointments and close three (3) sales.

The logic is that if you focus on finding and contacting the ‘right prospects’ it’s much easier to set appointments, close sales and make larger sales.  Plus, when you are working with the right prospects… you’ll have fewer cancelled appointments, fewer not-taken policies, fewer declined applications, fewer lapsed policies, etc.

Do you want to sell life insurance the easy way? Do you want to spend less money, generating leads? Do you want to earn $100,000 or more per year, without working 50, 60 or more hour per week?

Then Quit prospecting in the hardest way possible and ask the following questions…

  • Who Are Your Ideal Prospects Life Insurance?
  • Where Do You Find Them?
  • What are the most cost effective ways to get them to contact you?
  • What do you say to get the appointment?
  • How do you get them emotionally involved in the sales process?
  • Where do you find the money?
  • How do I sell cash-value life insurance instead of cheap term?

Read More