Would you like to learn one of the most remarkable concepts that you could ever use to generate a consistent flow of hot life insurance prospects and get them to call you? The concept is called Joint Venture Marketing.
Note: If you think you already know all about Joint Venture Marketing, you’ve tried it and it didn’t work for you, then please read on. The reason it didn’t work for you is because you probably went about it all wrong! Was it just a passive system, were they would refer a client to you, if their client happened to be looking for the services you offer? That isn’t really Joint Venture Marketing!
What Is Joint Venture Marketing?
Joint Venture Marketing is an extremely cost-effective and proven lead generation strategy that involves developing a relationship with another business or organization that already has a close relationship with a group of people you want as clients. The idea is to have the business or organization, with the established relationship, actively endorse you and recommend your services to all of their clients.
Let me explain… Suppose a friend recommends a movie or a restaurant to you, and you have a good relationship with that person, then aren’t you much more likely to see that movie, or go to that restaurant.
If they were to go one step further and give you a coupon they found for 20% off, then wouldn’t you be even more willing to take them up on their suggestion.
That’s the idea behind Joint Venture Marketing. You need to align yourself with other people’s client list, and have them recommend you and your services to their friends and clients.
For example, if you make your living helping seniors in retirement, then why not go to every business or organization that has seniors as their clients or members in your area… senior centers, doctors, tax preparers, attorneys, churches, etc. and see if there are compelling ways to induce them to offer your services to their clients.
The cost of the sale for you, including advertising or promotion could be as low as the cost of a postage stamp and a letter. Knowing this, you could afford to “gift” to their clients something like a free book, a free consultation worth $150, a free information booklet, or my favorite, a free educational workshop.
Notice how I used the word “gift” and not give. There is a big difference and it’s all psychological.
The word “give” does not seem to communicate as much value as the word “gift”.
Every time you offer to do something nice for another person’s clients, you’ll want to make them feel like you are offering to give a special gift to all of their clients. Because you are. Read More