How Can You Consistently Close ‘9 Out Of 10’ Life Insurance Prospects?

While most agents and advisors seem to think that closing sales with ‘9 Out Of 10’ people you see is impossible… if you know the ‘insider secrets’ it’s actually very easy! 

During my 7 years as a personal producer I was able to consistently close ‘9 Out of 10’ people I met with. That is one of the reasons my son Jeremy and I are being called the ‘9 Out Of 10 Guys’. (My Media Consultant, the legendary Forrest Wallace Cato came up with that phrase when we first started the Insurance Pro Shop in 2000)

And, ‘No’, I wasn’t a pushy salesperson. I didn’t use any of the traditional 101 closing techniques still being taught today. My lapse rate was below 5%. 

And, I didn’t replace other insurance policies in the home.

By the way, if you talk to most of the leading producers in our industry you’ll find that they are closing sales with ‘9 out of 10’ people they meet with.  It’s because they know and practice the ‘insider secrets’ I’m about to reveal to you. So, what I did wasn’t really anything special.

However, the fact that my sons and I have been able to help ‘9 Out Of 10’ agents and advisors to become significantly better at identifying and attracting the ‘RIGHT’ life insurance prospects to them, and those agents and advisors are now closing a much higher percentage of their life insurance sales calls, is what makes our training unique and very special.  Read More

If You Want To Sell More Life Insurance… Then Start Making A Difference!

If you want to truly succeed today selling insurance, annuities and your financial services, then it’s time to for you to focus on making a difference in your clients’ lives, instead of just making a sale!

“Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service.”
Brian Tracy

You can make a difference by using all that you are, all you have learned, and all you have experienced, to help your clients to better their lives.

You can be better, and you can make the lives of your clients better. Read More

Stop Following The Herd… “Become The Life Insurance Sales Leader You Were Meant To Be”  And You’ll Start Making Real Money!

From the time we’re old enough to walk, we’re told to work hard, think for ourselves and above all else, never succumb to peer pressure.

Yet, as we grow older and less confident in ourselves and abilities, we find it’s easier to simply follow along with what everyone else is doing – a phenomenon known as the “Herd Mentality!”

This “Herd Mentality” is obvious when it comes to the fashionable clothes we wear, the expensive cars we drive, the number of credit cards we use, the large homes we buy and where and how we invest our money. Like clueless cows led to the slaughter – we simply follow what everyone else is doing.  The result is we all of a sudden wake up one day to discover that we’re in debt and broke.

The same phenomenon is also apparent on how we are building our financial practice. We are simply following what everyone else is doing… calling on our friends and family, cold calling businesses, running ads in the newspaper, using direct mail, purchasing leads or learning the latest, hot, new product or sales concept.

If these insurance prospecting and sales ideas actually worked for most people, then why are 90% of today’s agents, advisors and planners struggling year in and year out to make a mediocre living.

If you’re tired of struggling like the rest of the herd,
then you must stop following the herd.
Read More

Why Found Money Management™ Is The Leading Life Insurance Sales System In The Insurance Industry!

Would you agree that most financial advisors are indeed lucky today, if they are able to earn $30,000 to $40,000 per year (after expenses) selling cash value life insurance?

What if in 30-60 days from today you could be earning $30,000 to $40,000 per month, instead of $30,000 to $40,000 per year? What would it mean to your family… your career… your life?

Do you really want to double and triple your income in 2018? Then you must understand why most financial advisors are struggling today selling cash value life insurance (or any product). And, why so many advisors are investing in the Found Money ManagementTool Kit.

The main problem today is that most financial advisors were never taught an effective marketing (lead generation) system that would identify and attract a consistent flow of the ‘IDEAL’ life insurance leads to them. When they first entered this business, they were taught to approach everyone they knew (Project 100), to make some sales appointments and they were given a script to memorize, to ask for referrals. For a few advisors this worked and they’ve gone on to be very successful in this industry. Read More

How to Make Your Life Insurance Sales Soar In 2018

During the past four decades, many of the major insurance companies, investment houses, banks, marketing companies, agencies, agents and advisors appear to have forgotten what made the financial services industry ultra-successful throughout the past century. They’ve gotten away from serving middle-income families, and are now focused on chasing after the more affluent prospects. Just look at the new and hottest life insurance sales ideas, sales systems and products. They all revolve around finding people that already have large amounts of money, and then trying to convince those people to invest in cash value insurance, annuities, or in the stock market. The problem is that 90 percent of the financial services industry is chasing after 20 percent of the population, so there’s a lot of competition.

An advisor trying to increase their life insurance sales would be wise to put him or herself in the middle of the middle-income market. If you talk to the leading life insurance producers, they’ll tell you that becoming successful in life insurance sales is about building a “bread and butter” market. It’s about serving average people, to bring in consistent sales. They’ll tell you that’s how they built their business, and it’s why they are consistently at the very top of the industry.

Here are just a few of the reasons why you want to be working in the middle-income market: Read More

Insurance Agents - Are You Making The Most Expensive Mistake of Your Career?

Are You Making The Most Expensive Mistake of Your Career?

Why is it that most insurance agents, financial advisors, and financial planners will spend huge amounts of their time, and thousands of their hard-earned dollars on learning about a hot new sales idea or a hot new product, buying and learning the latest software, or earning the latest industry designation? But, when it comes to learning and mastering the two extremely critical success functions of their business, that will make their career a whole lot easier, more fun and extremely profitable, they can’t seem to find the time or the money?

If having the latest sales ideas, products, software and designations were the actual keys to success in this industry, then why are 90% of the people who enter the industry failing and leaving the industry within the first four or five years? Why are the majority of the surviving people earning less than $50,000 per year?

Do you want to do more than just survive in this industry?

Do you want to be earning a significant six-figure income and be enjoying your career?

Then isn’t it time for you to learn and master the two critical keys to success in this industry?

What’s the first critical function for success in the financial services industry?

What I hear most from people is that they are struggling to find qualified prospects. Is that one of your main problems? How much easier and more profitable would your business be if you had a consistent flow of the ‘RIGHT’ qualified prospects? Well you can, if you’ll spend more of your time and money learning how to identify and consistently attract the right prospects to you. The people you have the best chance of selling. And, that’s about learning all you can about Marketing Your Services!

What’s the second critical function for success in the financial services industry? 

What I hear second most from people, is they are having trouble getting their prospects to take action. Whether it’s setting an appointment or closing the sale, most people are only getting a small portion of their prospects to take action right now. Be honest with yourself, are you having the same problem? You can be setting many more appointments and be closing many more (and larger) sales, if you’ll spend the time and money to Improve Your Questioning, Fact-finding & Selling Skills.

Summary

Let face it, you can have the all the latest sales ideas, the most innovative products, the latest software and a list of designations after your name, but if you aren’t able to attract the RIGHT prospects to you and then get them to take action, you’ll continue to struggle in this business.

The unfortunate part is that your companies, marketing organizations, managers, and recruiters are providing very little if any intensive training on these two very critical success functions. And, why should they spend their time and money training you? Aren’t there plenty of people for them to choose from, who want a career in the financial services industry?

If you want to succeed short-term and long-term in this industry, then it’s up to you to get the marketing and sales skills training you need and want… right now!

The question is where do you find the marketing and sales skills training you need?

Unfortunately, there are very few people in our industry who are actually offering this in-depth marketing and sales skills training.

There are lots people offering great sales ideas and product information, like LEAP, Missed Fortune, Infinite Banking, Circle of Wealth, The Wealth Preservation Institute, Annuity Selling Systems, Pension Concepts, College Funding Solutions and others. The problem is that they are primarily just offering sales concepts with very little if any real marketing or sales skills training.

Then there are all of the marketing companies that will tell you they have a great foolproof lead system that will put you in front of a ton of people, like the Broich Approach, Million Dollar Leads, Bank On Yourself and others that are either just recruiters in disguise, or are selling expensive ongoing services that empty your wallets.

Finally, there are the FMOs, IMOs, and other recruiting organizations that will promise you the world, just to get you to contract with their companies.

There are very few people that are actually providing comprehensive marketing and sales skills training, specifically for this industry.

And, there are fewer yet that have the proven industry credentials and experience, with industry leader endorsements and testimonials from successful agents, advisors, and planners.

Marketing and sales skills training is not sexy or exciting. It’s just what makes your business easier, more rewarding, more fun and extremely profitable!

Take the next step and download our free report now! How To Close ‘9 Out Of 10’™ Sales By Asking The ‘Right’ Questions! and learn a skill to make this business really fun and easy!

Jeremy Nason, RFC is the co-founder of the Insurance Pro Shop™ -“The first affordable, full-service insurance marketing and sales resource center for today’s Financial Pro, and Found Money Management™a system dedicated to helping Middle-Income Families to ‘Live Debt Free and Truly Wealthy!’ For more articles visit his blog!

closing sales - Break through

How To Get Past The Prospect’s “Salesperson Filter.”

Believe it or not, closing sales is simply a matter of asking the right questions. If you don’t ask the right questions, you won’t uncover the needs of your prospects… and what your prospect actually wants! And, if you don’t uncover what the prospects needs and wants, you won’t understand what problems to solve for them.

Unfortunately, most agents spend most of their time during sales appointments giving a lecture about their products and services and how great they are. If you are using that presentation/sales style…

…it is costing you a lot of sales!

Read More

How To Find Your Ideal Life Insurance Clients!

Every week we get a call from a successful financial advisor who is earning a gross income of $100,000 or more per year. They are calling us because, while they are making a good living, they are tired of traveling all over the county and state selling their annuity and life insurance products. They are tired of working 60 hours or more each week chasing their leads all over creation.

Are you in the same situation as these advisors? How many more people could you see, (or how much more free time would you have) if most, if not all your clients were in your local community?

How much of your hard-earned money are you spending on life insurance leads, preset appointments, direct mail campaigns, dinner seminars, etc. trying to get leads? How much more effective would these lead methods be, if the people you were contacting immediately recognized your name as the financial expert in their area?

How much of your precious time are you spending on the phone following up on those leads, trying to set an appointment? How many more appointments could you set with those prospects, if those people already knew about you and the valuable services you provide? Read More

Priceless Life/Sales Advice From My DAD!

When I first entered sales, I asked my father for some sales advice and what the best selling technique was to be successful.

He replied, “The two most important parts of the sales process are your ability to:

  1. Ask The Right Questions!
  2. Shut-up and Listen To The Client!”

Asking the right questions is the number one sales technique that you can use and it makes all the difference in the world. Your ability to provide your clients with the right solution to their problems is the key to your sales success. And to find the right solution, you need to ask the right questions. When you ask the right questions, your client will tell you exactly what you need to do to make the sale.

Unfortunately, when I talk to a struggling agent or advisor, I find they are making the mistake of telling their clients about the features and benefits of their products before they understand what the client is looking for. Your clients buy for their own reasons, and you won’t learn what those reasons are, unless you first ask questions and listen to them.

A successful sales call should be about 30% asking questions and talking, and roughly 70% listening. Remember, you have two ears and one mouth. That means you listen twice as much as you speak.

Why is it important to learn how to structure your sales questions:

You use questions to gain or maintain control during the sales call. If you use questions properly, you can lead your clients to where you want them to go. The proper use of questions also helps you to isolate areas of interest. Ask the right sales questions to help you find the right solution.

By asking questions, you will find out what the prospect is interested in. If you know what they are interested in or need. You can then provide the solution they are looking for and better position them to buy.

You use questions in sales to help acknowledge a fact. When you state a fact in the form of a question, and the response is positive, you have an agreement.

Use sales questions to receive minor agreements. Selling is the sum total of a series of yeses, that lead to the final decision to own or use your service. A minor agreement will also define the area(s) in which they have the most interest. Not everyone buys your products or services for the same reasons. By asking questions, you will find out why they will want what you have to offer.

Use sales questions to arouse and control emotions. Emotions are the thinking that you must arouse in the prospect. If they can’t get excited about what you have to offer, they will not buy. They have to feel that they must own the product.

Use sales questions to isolate objections. You must isolate their objections to understand the real stumbling blocks to the sale. A skilled salesperson knows the prospect will have objections to buying their product or service. But, they also know that most objections are just a reaction and not real. You need to find the objections that are important to the buying decision and focus on what is most important to the prospect. To do that, you have to use questions.

You don’t answer objections by telling. You answer objections by asking questions. The key to handling objections is best done when you ask the right questions that allow the prospect to positively answer their own objection.

The truly amazing part is that if you want to take his sales advice, learning to ask the right questions is one of the easiest skills you can learn and master, to immediately increase your sales and income.

Take the next step and download our free report now! How To Close ‘9 Out Of 10’™ Sales By Asking The ‘Right’ Questions! and learn a skill to make this business really fun and easy!

Jeremy Nason, RFC is the co-founder of the Insurance Pro Shop™ -“The first affordable, full-service insurance marketing and sales resource center for today’s Financial Pro, and Found Money Management™a system dedicated to helping Middle-Income Families to ‘Live Debt Free and Truly Wealthy!’ For more articles visit his blog!

Five Ingredients of Superstar Insurance Professionals

In the past 30 years we’ve seen a dramatic reduction in the sales force for the insurance industry. Agents are leaving in droves and there are very few companies that are bringing in new agents. This, at first, would seem to be good news for many of us… less competition.

However, the reduction in the sales force isn’t over yet. Our companies are still having trouble competing with the banks, investment houses, internet sales, television personalities and other distribution channels. Profit Margins are shrinking and our companies are still being forced to cut expenses. One of the easiest ways for them to cut expenses is to get rid of the low producing agents and only work with the most profitable agencies and producers.

So, the big question is whether you will still be here 5 years from now?

If you want to be a survivor and enjoy long term success in this industry, you’re going to have to make some major changes. You can no longer afford to be just an insurance agent selling insurance, or a financial advisor selling investments, you must become a true sales professional.

Being a sales professional means knowing you’re a salesperson, and making the customer’s needs primary. You cannot help people if you can’t get in front of them, and then get them to take action.

Most of the insurance agents and financial advisors entering this business did so because of the opportunity for exceptional financial rewards. However, the most successful agents and advisors soon discovered if they wanted to succeed it wasn’t about the money, but the service they were providing… Making A Difference In People Lives! 

Industry super-achievers, such as Ben Feldman and Mehdi Fakharzadeh have had a real passion for this business. They all have had a sincere belief in the industry and how it helps people.

What can we learn from them?

Ben Feldman pointed out that… “Most people buy not because they believe, but because the salesman believes.”

Mehdi Says: “Your Success Depends On How Other People Respond To You. Others Hasten Your Rewards. They Can Also Block Your Progress. Cultivate Sensitivity Towards People. Place Yourself In Their Shoes.” Remember The Golden Rule: “Do Unto Others As You Would Have Them Do Unto You.”

Here are five ingredients that all the industry legends have, that enabled them to build a successful lifetime career in sales. Read More