Why is it that most insurance agents, financial advisors, and financial planners will spend huge amounts of their time, and thousands of their hard-earned dollars on learning about a hot new sales idea or a hot new product, buying and learning the latest software, or earning the latest industry designation? But, when it comes to learning and mastering the two extremely critical success functions of their business, that will make their career a whole lot easier, more fun and extremely profitable, they can’t seem to find the time or the money?
If having the latest sales ideas, products, software and designations were the actual keys to success in this industry, then why are 90% of the people who enter the industry failing and leaving the industry within the first four or five years? Why are the majority of the surviving people earning less than $50,000 per year?
Do you want to do more than just survive in this industry?
Do you want to be earning a significant six-figure income and be enjoying your career?
Then isn’t it time for you to learn and master the two critical keys to success in this industry?
What’s the first critical function for success in the financial services industry?
What I hear most from people is that they are struggling to find qualified prospects. Is that one of your main problems? How much easier and more profitable would your business be if you had a consistent flow of the ‘RIGHT’ qualified prospects? Well you can, if you’ll spend more of your time and money learning how to identify and consistently attract the right prospects to you. The people you have the best chance of selling. And, that’s about learning all you can about Marketing Your Services!
What’s the second critical function for success in the financial services industry?
What I hear second most from people, is they are having trouble getting their prospects to take action. Whether it’s setting an appointment or closing the sale, most people are only getting a small portion of their prospects to take action right now. Be honest with yourself, are you having the same problem? You can be setting many more appointments and be closing many more (and larger) sales, if you’ll spend the time and money to Improve Your Questioning, Fact-finding & Selling Skills.
Let face it, you can have the all the latest sales ideas, the most innovative products, the latest software and a list of designations after your name, but if you aren’t able to attract the RIGHT prospects to you and then get them to take action, you’ll continue to struggle in this business.
The unfortunate part is that your companies, marketing organizations, managers, and recruiters are providing very little if any intensive training on these two very critical success functions. And, why should they spend their time and money training you? Aren’t there plenty of people for them to choose from, who want a career in the financial services industry?
If you want to succeed short-term and long-term in this industry, then it’s up to you to get the marketing and sales skills training you need and want… right now!
The question is where do you find the marketing and sales skills training you need?
Unfortunately, there are very few people in our industry who are actually offering this in-depth marketing and sales skills training.
There are lots people offering great sales ideas and product information, like LEAP, Missed Fortune, Infinite Banking, Circle of Wealth, The Wealth Preservation Institute, Annuity Selling Systems, Pension Concepts, College Funding Solutions and others. The problem is that they are primarily just offering sales concepts with very little if any real marketing or sales skills training.
Then there are all of the marketing companies that will tell you they have a great foolproof lead system that will put you in front of a ton of people, like the Broich Approach, Million Dollar Leads, Bank On Yourself and others that are either just recruiters in disguise, or are selling expensive ongoing services that empty your wallets.
Finally, there are the FMOs, IMOs, and other recruiting organizations that will promise you the world, just to get you to contract with their companies.
There are very few people that are actually providing comprehensive marketing and sales skills training, specifically for this industry.
And, there are fewer yet that have the proven industry credentials and experience, with industry leader endorsements and testimonials from successful agents, advisors, and planners.
Marketing and sales skills training is not sexy or exciting. It’s just what makes your business easier, more rewarding, more fun and extremely profitable!
Jeremy Nason, RFC is the co-founder of the Insurance Pro Shop™ -“The first affordable, full-service insurance marketing and sales resource center for today’s Financial Pro, and Found Money Management™, a system dedicated to helping Middle-Income Families to ‘Live Debt Free and Truly Wealthy!’ For more articles visit his blog!