|
Revealed... 15 Powerful Ways To Use
Free Information Booklets to Get
Qualified Prospects... To Call You!
The objective is to get your
personalized free information booklets and
reports into the hands of as many of your ideal
prospects as you possibly can, by using
multiple direct response methods. (There is
no setup charge, and no charge for personalization)
1. First, Use Your Free
Information Booklets To Get Powerful Endorsements
From Local Attorneys, Accountants, P&C Agencies and
Other Professionals… Imagine how
much credibility you'll have with prospects when
their advisor recommends your services.
Here's how you do it...
-
You
send a well crafted letter, with your report, to
local Attorneys and Accountants who specialize
in dealing with your ideal prospects. The letter tells them
of how they can help their clients; create more
credibility for themselves; and increase their
revenues.
-
You
follow-up with a phone call, to set an
appointment, to review the program with them.
-
The
attorney or accountant sends their clients a sales letter endorsing your services, and tells
them how they can get a FREE (no obligation)
information booklet, by calling your office.
-
Their
clients call your special, dedicated voicemail
number and eagerly leave their name, address,
and phone number.
-
You send
them your amazing, new, personalized information
booklet ( free report) that knocks their socks
off. It tells them all of the things that their
advisor never told them about how they can
dramatically improve their financial situation
right now.
-
You'll
look like the supreme expert. You'll establish
immediate credibility and trust.
-
One out of
ten of the callers, will immediately call to ask
questions and it's easy for you to set an
appointment! Because you are giving them free
information no one else is giving them, they'll
be more receptive to seeing you, instead of
saying; "I already have an advisor."
-
Then by
using a well thought out, effective follow up system,
you'll find at least one other serious prospect.
You'll get a minimum of 2 appointments,
right away, out of every 10 responses.
-
You'll
also create a data base, of prospects who didn't
decide to take action right now. In no time,
you have dozens of new accounts, plus a HOT
prospect list of interested people... a list that
KEEPS GROWING ...there's no begging for
appointments or their business.
Note: In each of
our systems we give a detailed explanation of how to
use information booklets, with all the letters,
scripts, ads, etc.
2. Run Ads In Your Local Newspaper or Special
Publication...
Place an, Inexpensive, Compelling Ad or Insert
(in the right publications) that hits the hot button
of a targeted group of retirees and pre-retirees.
These are people who have money, and recognize they
need help.
As above, the prospect calls your special, dedicated
voicemail number and eagerly leaves their name,
address, and phone number. You send them your free
report and then follow-up.
3. Direct Mail To A Targeted Group...
Send your
target group a unique, benefit laden sales letter
offering them your free information booklet.
As above, the prospect calls your special, dedicated
voicemail number and eagerly leaves their name,
address, and phone number. You send them your
report and follow-up.
4. Offer A Free
Information Booklet In Your Monthly Newsletters...
You are sending out a monthly
newsletter to your clients, prospects and referrals,
aren't you? Then, offer them one of your free
information booklets in your newsletter.
5. Give A Free Booklet
To Every Prospect Who Visits Your Office...
Nothing will build your credibility and
make your presentation as effective as positioning
yourself as a financial expert, before you start
asking questions. Make sure you leave a supply
of your booklets in your reception area.
6. Send A Booklet To
Your Current Clients, to Get Referrals...
Send the booklet to clients and then
call in 7-10 days. Ask them if they got it.
Regardless of the response, let them know you have a
few extra copies and then ask them who they would
like you to send a copy to.
7.
Send The
Booklet
To Referred
Leads...
If you follow
our referred lead system, you'll be sending lots of
information and letters to these people. When
you do, include a booklet with your letter.
8. Give Your
Booklet Out At Your
Workshops and Seminars...
If you're doing workshops or seminars,
a great way to establish yourself as an expert and
not just another salesperson, is by using your
information booklets. Remember, people love to hear
experts speak.
9. Offer
Your FREE
Booklet On Your Web
Site...
The internet is known as the
information super highway for a reason. People are
begging for information and you want them to be
calling you. Offering a free booklet gives you and
your site much more credibility.
Make them sign up to get the
booklet and you have another free lead!
10. Use Your
Information
Booklet To Get Speaking
Engagements...
Would you like to teach a class at the
local college? Want to speak before a group?
They'll invite you to speak, if you're giving free
information no one else is giving them. Send a
copy of your booklet with a cover letter. It
gives you instant credibility, and will open doors.
11. Use It To Get
Corporate Seminars...
Would you like to give retirement
seminars in corporations? They don't hire just
any advisor in town. Use your booklet to set
yourself apart. Your ultimate goal, of course,
is the company's 401(k) business, pension money, in
addition to those individual rollovers.
12.
Use It To Get Interviewed By Your Local
Newspaper...
Want to have
your article published in the local newspaper or get
interviewed? Send the business editor of the
local newspapers a copy of your booklet with a copy
of the press release and the press will want to
speak to you.
13.
Use It To Get On A Radio Or TV Show...
Contact the program director
at the local cable TV show or local radio stations.
Send them a letter regarding your availability and
enclose a copy of your booklet. Most cable TV
stations are hungry for programming, so it should be
easy to get on. Then, when you do seminars or
any other publicity, you can add 'Guest Speaker on
(name of show).'
14. Use A Flyer...
Use a flyer to
advertise your information booklet to a targeted audience.
It costs nothing to post flyers where qualified
prospects might see them:
15.
Place Your Booklets In Strategic Places...
Leave a supply
of your free booklets in the community room at the
senior center or in car wash waiting rooms, medical facilities, and
drug stores. Anywhere that your best
prospects visit.
Note:
In each of our systems we give a detailed
explanation of how to use information booklets, with
all the letters, scripts, ads, etc.
|
|
Annuity
Information Booklets...
"Survival In A Volatile
Market"
Addresses the problems of what to do
about preventing losses, or recouping losses
from the stock market. Sells fixed, indexed or
variable annuities!
"Retirees Guide To A Worry
Free Retirement"
Addresses the senior’s concerns
about 'Outliving Their Income!'
Sells the annuity ‘Split Funding’ concept.
"10 Secrets Your Banker
Doesn’t Want You To Know"
Quickly help
your clients to understand the advantages of turning CDs into
Annuities.
Life Insurance Information Booklets...
"It’s Easy To Become A
Millionaire"
As strange as it may seem, and
contrary to the ‘nay-sayers,’ it's possible for
everyone of us to accumulate $1,000,000 before we
reach retirement age. And, it doesn’t take luck,
special knowledge, or some new fantastic investment
vehicle. What it does take is a little discipline,
planning and practicing some simple concepts.
"Living Debt Free And Truly
Wealthy"
(two choices... with or
without Equity Harvesting)
Today, many families are looking for more effective
ways to secure their financial future. They
recognize they need a better strategy as a
foundation of their overall financial plan, instead
of just relying on traditional financial planning
techniques. This booklet will help you to quickly
explain the exceptional advantages of
Equity Harvesting and
Creating Your Own Bank using the
Found Money Management
concepts.
LTC Insurance Information Booklets...
"The Truth About Long-Term Care"
Help people to
have a clearer understanding of the long-term care
problem and their choices. Then provide them
with improved solutions, while protecting their
assets.
|
Your Investment
50 Booklets - $3.25 each -
Plus, shipping and
handling
100 Booklets - $3.00 each -
Plus, shipping and handling
(Shipping and handling is $12.50 per 50
booklets)
To Order Your Personalized Information Booklets...
Call
877-297-4608
(There is
no setup charge, and no charge for personalization) |
|
"...over $40,000 of additional annuity commissions this
month"
"Hi Lew, I just wanted to let you know that the
'Survival In A Volatile Market' client booklets are
still working great and
they helped me to close over
$40,000 of additional annuity commissions this month.
I'm handing the booklets out at my seminars, to my
clients and other prospects. When these people
come in for an appointment, they bring in the
booklet and have actually Hi-Lighted some of the
information. Thanks,"
Stephan Lomsdalen
-
AZ
|
|
Learn More About Us... And Our Affordable, ‘Cutting-Edge’ Life Insurance and
Annuity Sales Systems, Tools, Training and Support!
Site Map,
Privacy / Legal,
Our Credentials,
Endorsements,
Meet Our Team,
Contact Us
|
Helping Agents to become the ‘Trusted Advisor’ people want to
see...
to create endless streams of new, repeat and referral business!
Insurance Pro Shop
150 Watson Drive
Dallas, GA 30132
877-297-4608Copyright
© 2010 Insurance Pro Shop® All Rights Reserved
All guest articles © their respective authors |
