The Newsletter, Your Silent Salesman!

Golden key to success.

As a sales professional, it is critically important for you to stay in constant touch with your clients and prospects. When your clients, prospects, family or friends are ready to buy they need to know who to see. That’s the why you need a newsletter.

Your newsletter acts as your silent salesman! It keeps you in constant contact with your clients, prospects, family and friends so that when they are ready to buy a product or make a financial change, they are going to want to see you and not your competition.

There are a variety of benefits in using a high-quality newsletter, such as:

  • Helping you build credibility and trust in your customer’s eyes so that they’ll come to buy from you and you alone.
  • Giving you a medium to introduce new products or services.
  • Creating a plethora of hot, qualified leads, sales appointments, and new customers.
  • Clients giving you testimonials that are worth their weight in gold.
  • Re-establishing communication with lost customers, and brings them right back to do business with you.
  • Building incredible loyalty amongst your current clients.
  • Making people, whom you’ve never met, feel like they’ve known you for years, by providing them with information that’s really valuable to them.
  • Gives you a great way to cross-sell, get repeat sales and referrals.
  • Using a newsletter not only keeps existing relationships open, it can also increase your business through referrals.

As you become more credible with every issue, your clients will actually look forward to reading your articles. The best part is many people read and save them for later use – or even better they’ll pass them around their office for everyone to see.

Wouldn’t you love for someone to make a copy of your newsletter, free report or information booklet and then send it on to more prospects?

The bottom line is that the newsletter is a great prospecting tool.  

Whether you use ours, somebody else’s or write your own, newsletters are one of the key ingredients to long-term success! Keep your name in front our your customers starting today!

This is just on ‘fundamentals’ you must study and master to win the sales game. And, these are just a few of the hundreds of fundamentals and insider secrets you’ll find in our Insurance Marketing & Sales Resource Center member’s only private site and our specialized systems.

Remember, if there were a quick, easy way to be successful selling insurance or your services, then everyone would be earning a significant six-figure income, instead of just the top 1% of all agents and advisors!


Free Sample of what you can learn in the Resource Center… Download 

How To Attract & Sell The ‘Ideal’ Insurance Prospects!

Learn the most consistent, cost effective ways the top producers use to have more qualified insurance sales prospects in a month, than most advisers see in a year!


The secret to earning a significant six-figure income in sales!

In the 1980s, I was very active in the Boy Scouts of America with my two sons Jeremy and Will. I was an active member on the board of trustees for the Methodist Church, plus, I was moderating weekly LUTC classes, providing training in the Regional Metropolitan Branch Offices and constantly attending the advanced sales training classes offered by MetLife. Even though I was working less than 20 hours per week on my sales and was taking most of the summer off each year for Boy Scout Summer Camp, I was still able to consistently earn a significant six-figure income.

You may be asking yourself how I was able to do all these things and still maintain my sales. The secret to my success was that, within just 18 months of entering this business, I was getting the majority of my new sales from client referrals. And, I wasn’t asking for them — that’s the huge ‘insider secret’ most agents are missing.

If you want to succeed long-term in this business, consistently earn a significant six-figure income, have more fun and work less, then you must find a way to stop prospecting. Isn’t prospecting the most time-consuming and frustrating part of your business? If all you had to do were to meet with qualified and motivated prospects, how many hours would you need to work each week? Continue reading

The Power of Emotional Questioning

No one likes to be sold. In fact, one of the main reasons so many agents and advisors struggle with getting appointments and closing sales is that they tend to lecture prospects and tell them what they should do. They tell the prospect that they have a problem, and then the agent tries to provide the prospect with their own solution to the prospect’s problem. But doesn’t a salesperson create an automatic response of immediate resistance by telling a prospect what they should do?

Think about it. Do you like to be told you have a problem? Do you like to be told what you should do? When that happens, isn’t your automatic response to fight the idea? Aren’t you immediately skeptical? Wouldn’t you rather identify your own problems and then come up with your own solutions?

For example, when most agents and advisors are talking to retirees, they assume that if the prospect has a CD, then he must be unhappy with the interest rate he is currently getting. So, the agent might ask, “Do you have money in CDs?” If the client answers yes, then the agent jumps in and says, “I can show you how you can get a much better return.” The agent or advisor then goes on to tell the prospect about a great new product or idea they have to make him more money. Not surprisingly, the prospect automatically says, “Let me think about it.” Continue reading

The 8 Absolute Best Ways To Generate Life Insurance Leads!

The vast majority of the agents, advisors and planners who call us are looking for the quickest, most cost effective and best ways to generate a constant stream of the highest quality life insurance leads to make more sales. Many of these people have tried purchasing leads, preset appointments, using information booklets and free reports, client newsletters, direct mail, postcards, joint ventures, dinner seminars, educational workshops, asking for referrals, articles for the newspaper, press releases, being a guest on a local television or radio program, lead groups, etc., with little or no success.

The reason they are struggling with these life insurance lead generation methods isn’t because they don’t work. It’s because they were never given or learned the little ‘insider secrets’ and ‘tricks of the trade’ to making these proven methods work. And, they didn’t have a coach to guide them through the entire process!

Plus, they didn’t follow through. They tried one method at a time. They were looking for one quick way to generate a consistent flow of life insurance leads, instead of learning how to combine 3, 4 or more of these proven lead generation methods into a complete life insurance marketing program that within 90 days will consistently put them in front of more of the right life insurance prospects in one month than most agents will see in an entire year.

What follows is a list of the 8 absolute best life insurance lead generation methods being used today, and the primary reasons why they aren’t working for most agents, advisors and planners. Continue reading

How To Generate Automatic Referrals… By Providing Outstanding Customer Service!


This is one of the most important subjects I will ever talk to you about. And, it is what makes the difference of being just an average producer and a top producer in our industry.

Why, you ask?

It’s simple – if you don’t take excellent care of your existing clients, they will find someone else who will. (Your Competition)

Why did you think corporate earnings have slowed for many businesses? It’s because they fail to place a high enough value on client retention.

Most companies focus all of their time, energy, and money on one thing… Getting New Customers In The Door!

But once they get a new client, they spend almost no time, energy or money on keeping that client happy.

This Is A Huge Mistake!

Continue reading